The veteran designer believes the industry is far from realizing games' potential; he also says EA's Sim City server problems were "inexcusable."
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."
All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help
The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.
"That was basically inexcusable, that you charge somebody $60 for a game and they can't play it. I can understand the outrage"
This is the single most poignant statement I've ever heard form a game developer in the current market. DRM is going to end up either killing off a lot of possibilities for gamers, or it will effectively limit what we are able to enjoy.
It's almost a censoring of what we're able to play.
DRM is one thing but games have single handedly pushed Hollywood in the right direction. Has anybody noticed the quality of blockbusters made lately and how much they are influenced by games. Iron Man, Star Trek and even cinematography in Lincoln which looked very much like Red Dead in places. I think games, and more importantly gamers, expect more for their buck and this has pushed quality way up. Capcom and the DLC fiasco shows scars from attempting to rip gamers off, my advice to developers is to release 'full' games straight up with NO day 1 patches. They used to do this feat at previous generations. I didn't buy the injustice DLC this time, bought Mortal Kombat as it seemed like they produced the DLC after the full game, Injustice feels just like an 'Injustice' as they obviously just held back 4 characters. Batgirl was leaked, what a joke!
The video game industry is at a crossroads right now and I would love too see the industry rise to meet the challenge. I don't think it will. Right now a very vicious element is at the lead of the video game industry, an element that is only concerned with cheating people out of as much money as possible.
It would be nice if the creative talent could gain some form of control over the course of the industry. Honestly, I think the vampiric companies currently leading the industry are going to burn out consumers with terrible, generic games and then the industry will crash when consumers lose all faith in the industry as a whole. The industry will crash like it did back in the 80s and I really don't have a problem with that. Maybe then these companies will stop trying to suck their consumers dry with pointless dlc and crap games.