By Lauren Shores
Keeping up in the retail business is tricky. As social media erupts, the marketplace is changing and retailers need to stay on top of cutting-edge techniques to reach consumers.
“We’re proud of having one of the few brands that people tattoo on their skin,” joked Jack Tretton, CEO of Sony PlayStation.Tretton was among the participants at the 17th annual Global Retailing Conference April 11 and 12 put on by the University of Arizona’s Terry J. Lundgren Center for Retailing. It took place at Loews Ventana Canyon.
Sony PlayStation is best known for its namesake gaming system, but the systems also run content from Hulu and Netflix which has helped pioneer the streaming movement. PlayStation has more than 110 million online accounts and reaches 1 billion consumers worldwide, according to Tretton. But that success has come through significantly altering their retail strategies over the years.
Sony has recruited Bungie's head of revenue Jaremy Rich to head up its live-service gaming division, Rich has announced on social media.
Please do not put Destiny’s monetization into Sony’s first party games. The monetization is what’s driving players away from Destiny.
I mean, this person made some pretty bad decisions at Bungie. I hope they've learned from them because I definitely don't see those type of ideas as good for PlaySation in general.
Ps5 gamers in 2023 seemed to play more live service types of games, so regardless to how people feel about them, numbers don’t lie and Sony is going where the money is. I mean look at the excitement around Helldivers2, people are showing that they want live service games.
How do you kill a franchise that already been killed?
Destiny’s grind, cash-in-on-playbass-cha-Ching, and pop-culture-insertion mainstream-me-too bs totally killed any rep Bungie had. Sony/Bungie, if you are doing this to ward-off players, it’s already working.
Sony has patented to add multiple dialogue modes to let players switch between how many conversations with NPCs they want in the game.
Sony is like the only ones outta the 3 that has atuff like like this pop up changing thing in ways.
Genuine Enabling Technology was seeking damages, claiming the tech allowing PlayStation consoles and controllers to communicate infringes its rights.
Sounds like patent trolling they tried the same thing against Nintendo with the same pattern.
Motion and control input traversing over higher and lower frequencies seperate from each other allowing the controller to do both
So to recoup the money Genuine is going to take on Nintendo or Microsoft next. I hate patent lawyers they are some of the worst bottom feeders out there.
“I can see people potentially cutting cable,” he said. “Streaming is a threat to other companies but fortunate for us.”
That's quite a telling statement.
1 billion consumers?! hey is he referring to all of sony related.... things ^_^
Keep on getting more money we need ya Sony.
Netflix alone is killing tv.
It's a good opportunity for Sony. They've already demonstrated how it could work on the PS3. If they improve their current offerings on the PS4 then it's a very attractive offer for people who want to get Tv content on demand without paying a huge premium like for cable.