FrontBurnr: Coming from a marketing background, I sometimes forget to enjoy the little things in life. I don’t see the new iPad Mini, I see the marketing ploy behind it. I can’t appreciate MOGA giving out controllers at PAX because I’m trying to estimate their return on investment. And most of all, I can’t watch trailers or look at advertisements for video games without thinking about things like production budgets, social reach, color schemes…the list goes on and on.
This being said, is marketing more important than gameplay?
EK Cooling allegedly has slipped itself into a hot soup of seemingly endless financial woes, where it has not paid its staff, suppliers, and contractors for many months as the company is facing liquidity problems and a surplus of inventory left unsold, stuck in the warehouse for a more extended period. Gamers Nexus investigated these claims made by former and current personnel, where he found trails of unpaid bills lasting as long as three to four months and unpaid raises that accumulated for almost a year.
EK Water Blocks has two entities—a Slovenian-based headquarters and a US-based subsidiary, EK Cooling Solutions. Steve narrated the series of events in detail, stating that the company was reportedly irresponsible and negligent regarding payment. Consequently, partners and employees are forced to share the burden of alleged mismanagement. It all begins with its extensive range of products, leading to a surplus of goods. EK has over 230 water blocks, 40 liquid cooling kits, 85 reservoirs, 40 pumps, 73 radiators, and 212 miscellaneous accessories.
Yes this is not about video games directly but indirectly this will impact the pc gaming/workstation space hard.
This company is massive one of two in the water cool space so if it goes poof then thousands out there have no spare parts or half built computers.
SO yeah i know not about a video game but think of it as amd leaving the pc space but this is ekwb that could be leaving water cooling in the pc space
Jayz2cents a supporter of there products also has issues
https://www.youtube.com/wat...
As someone that has built a watercooling rig. EK is big, but there's so many numerous watercooling part companies out there. EK's stuff isn't exactly amazing quality for the price compared to others either, it's just ok. Much like Corsair. The impact would be negligible long term. For perspective the majority of my parts are XSPC, at most I use EK for my gpu waterblocks and fittings. Both easily replaceable.
Rob Webb of KnowTechie writes: We're still waiting on the details, but this video game adaptation promises to be seriously creepy.
INDIE Live Expo, Japan’s premiere online digital showcase series , will debut never-before-seen games & content updates across more than 100 titles on May 25th.
How are you supposed to market WITHOUT gameplay. If there is no gameplay then it would mean that consumers would base it of just images and info and then there is a bigger chance that the buyer will not like the game but with gameplay, they will be able to see the game and will have a better option
For the seller....marketing
For the gamer.....gameplay
Reading the article it doesn't appear that he is saying gameplay isn't important or that marketing is the barometer of what makes a game great but more that in order to be successful from a sales perspective it needs the right type of marketing support. Fairly simple.
I would say that Marketing is not more important than Gameplay, but in order to make the amount of money that would justify the cost of the game you just made, you have to focus more on marketing.
Kinect is a good example of what this article is about. Its not my cup of tea but for a crappy device 500 million dollars worth of advertising money can do wonders.