FrontBurnr: Coming from a marketing background, I sometimes forget to enjoy the little things in life. I don’t see the new iPad Mini, I see the marketing ploy behind it. I can’t appreciate MOGA giving out controllers at PAX because I’m trying to estimate their return on investment. And most of all, I can’t watch trailers or look at advertisements for video games without thinking about things like production budgets, social reach, color schemes…the list goes on and on.
This being said, is marketing more important than gameplay?
A gorgeous real-world Miraidon from Pokemon Scarlet and Violet has been created in Japan by the Toyota Engineering Society.
JDR thinks the gaming industry needs more licensed IPs. It's basically a cry for Firefly: The Game, and why not? JDR delves deeper into why more isn't adapted for the interactive screen.
Nah. Video games are their own thing they wouldn't be improved by leeching off Hollywood more.
Read the article and it gives no mention of the many problems prevalent with licensed IPs, such as games and dlc being delisted when their licenses expire, Adult Swim games being the most recent example.
Only if they're good, if its going to be a 2D sprite art game, you can get away with a small team and small budget. But if you're going to make it a 3D polygonal game, you're going to need a large team with a large budget, and often times these licensed games are quickly pushed out the door, unpolished, rough, boring, bland, snorefest at best, and downright broken at worst.
We have an Indiana Jones and James Bond game currently being developed by two veteran teams with I assume fairly sizeable budgets. Let's hope they turn out to be worthwhile.
A new Mad Max game to coincide with the upcoming film would have been awesome. I loved the first game, I'm guessing it didn't sell too well as they never bothered following it up.
"The Game Music Foundation are today very proud and pleased to announce an additional concert, circling back to the roots of Game Muisic Festival in Poland. On April 28th, 2024, the National Forum of Music in Wroclaw will once again become a place to celebrate the art of video game music, featuring scores from The Last of Us and The Last of Us Part II." - The Game Music Foundation.
How are you supposed to market WITHOUT gameplay. If there is no gameplay then it would mean that consumers would base it of just images and info and then there is a bigger chance that the buyer will not like the game but with gameplay, they will be able to see the game and will have a better option
For the seller....marketing
For the gamer.....gameplay
Reading the article it doesn't appear that he is saying gameplay isn't important or that marketing is the barometer of what makes a game great but more that in order to be successful from a sales perspective it needs the right type of marketing support. Fairly simple.
I would say that Marketing is not more important than Gameplay, but in order to make the amount of money that would justify the cost of the game you just made, you have to focus more on marketing.
Kinect is a good example of what this article is about. Its not my cup of tea but for a crappy device 500 million dollars worth of advertising money can do wonders.