90°

The Impacts of Hype

What is the line between good marketing and too much? Did Bioshock: Infinite cross it?

Magnagamer2224031d ago (Edited 4031d ago )

It's very necessary that the publishers hype their releases. In this day and age we've seen games like AC3 get by on hype alone. It could make a huge difference in sales by releasing a great game that's underrated (Tom Raider) or overexposing a bad game that everyone hates (Aliens Colonial Marines).

admiralvic4031d ago

It's not just necessary, it also has a HUGE impact on consumer opinions.

Take a look at Black Ops Declassified. Now regardless of the games actual quality (which I don't want to debate about), many people were skeptical of the lack of news / details surrounding the title. When the game finally released, Activsion didn't bother to send out review copies, which made the game look really bad.

The same thing happened with The Walking Dead Survival Instinct, all the Borderlands 2 DLC packs (seriously, most were announced the week before they released and Hammerlock had ZERO additional hype in the month long span till release) and plenty of other titles. The thing is, people expect companies to try to sell you something, so when they don't... well it looks like a lack of faith. Even without the review scores, I think a lot of people lost faith in declassified over the lack of review copies. Nothing says this game sucks, quite like the publisher doing everything in their power to keep the title a secret.

Magnagamer2224030d ago

I think these publishers don't measure the impact of hyping VS not hyping a game as it relates to sales. Sometimes they have an advertising budget and it gets blown during release of the title then they expect gamers to keep tabs on the DLC & expansion so they don't invest as much. If they measured how effective putting X amount of dollars into promotions is then they can quantify the monetary value of said 'hype'.

jagiii4031d ago

With fewer games being made the hype does seem to start earlier and there's also the problem of too many games still shipping for Christmas.

admiralvic4031d ago

Well I can't say I disagree, but I wouldn't say I agree either. The thing is, most of the hype came from independent sources, over the actual companies. Sure they might have released "too many" trailers / interviews, but the name sold BioShock more than any of the interviews / trailers did.

The only "real" problem with hype, is that it messes with your mentality going into the game. I played BioShock well over a year after the game first releases and thought it was only okay. Sure the setting / story were fantastic, but I wasn't impressed with the gameplay, nor can I say I truly enjoyed the game. I also decided to give Infinite a shot after a friend told me it was literally the "best thing ever" and her mind was "blown away by the stunning ending", though it didn't exactly do it for me. In a lot of ways I felt like I was playing a better looking BioShock 1 in a new location. I do think some people are over selling it and this only results in inflated expectations. I can't honestly say I truly loved a game that I got AFTER all the hype, since it's virtually impossible to be anywhere near that great.

On the other hand, some of my best experiences were little minor things that I didn't expect. Like when I beat Double Dragon Neon, I was having an okay time till I saw the song and when I got the trophy at that part during the song, well... it's hard to say I don't have fond memories of it. I can list several more examples, but I think any "true" gamer knows where I am coming from.

ethomaz4031d ago

But BioShock Infinite > Hype... the game is way better than I expected.

Show all comments (8)
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ROCKY28175d ago

The movie was absolutely garbage !!!
BH needs to do better - since Halloween Ends - Exorcist , Freddy is Shyte - STOP IT !!!!

Garethvk175d ago

Didn't the creator write it? It also made a fortune based on the budget so from a business standpoint it is a massive success.

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Christopher271d ago

"And lastly, famous Boston Red Sox pitcher Curt Schilling helped to create the action-RPG’s setting. What’s really fascinating, though, is that the game was partially financed by taxpayers from Rhode Island (which allegedly lost the state millions of dollars). Yikes!"

1. Now infamous Schilling
2. No allegedly, it did. And they couldn't pay it back.
3. What really lost the money wasn't the SP release but the MMO they were working on. This was supposed to be an introduction into the MMO world.

Soy271d ago

I hate counting limited editions for these lists. I mean, they're made to be rare and expensive. It's far more interesting to hear about the NCAAs (even if most people know that one already) and the El Chavos than some massive hit that came with a $200 statue at retail.

gamerz271d ago

Me too. Here's the best I can do:

El Chavo Kart $90.14
NCAA Football 14 $87.72
Spiderman: Edge of Time $75.94
Spiderman Web of Shadows $75.09
Spiderman: Shattered Dimensions $67.76

Christopher270d ago

Wow, El Chavo Kart is not at all what I expected by the name. 100% looks like a Sackboy Kart game.

Soy270d ago

It's so odd that so many Spider-Man games are seemingly given lower print runs, even if they're not the best games.

jznrpg271d ago (Edited 271d ago )

Most Xbox games don’t hold as much value compared to other systems. Kameo, Blue Dragon, Last Remnant , and a handful or 2 of other games that I kept.

sadraiden271d ago

Fallout 3 and Bioshock Infinite are the rarest games of all time.