Original-Gamer.com: "EA’s CEO Peter Moore made a post today on the EA.com called “We Can Do Better” where he defends his company. Although defending your company is always noble, how he defends his company is another example of how some people at EA just don’t get it."
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."
All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help
The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.
This just makes me want to compare EA to BP.
One basically gambled with safety procedures and lost resulting in many deaths and an environmental disaster, while the other repeatedly both introduces policies that blatantly and openly cheat its customers while actively delivering sub-standard products.
And while the loss of life is extremely noticeable with BP, even in the case of the banking/mortgage scandal they at least were subtle in their dishonesty.
EA is so out there they don't even realize what subtly is. Utterly fail to hide their tracks as in the case of Sim City.
you know what i hate so much about this, the games they have. I want to play BF4 but the fact that EA owns the ip and funds DICE to make handle this franchise is what keeps me back at times, the same goes for the other games. But again, their business practices are disgusting to say the least.
The fact that EA has even been voted "The Worst Company in America", clearly shows just how dumb people are.
What exactly do people want the man to say? He said they've made mistakes, but some people take the entitlement route a bit too far.
EA getting voted worst company because of the ME3 ending is really ignorant, I don't really like EA, mostly because of the whole NFL license monopoly, but they are hardly the worst company, and I actually like Peter Moore, I've liked him since his days at Sega building up the Dreamcast.