520°

Nvidia Slam PS4, But Is Power Everything?

Vibox delve into Nvidia's recent outlandish statements about the PS4, question rhe next generation's impact on the future of PC gaming and wonder if it really is all about numbers and spec sheets.

chukamachine4045d ago

Nvidia is slamming AMD, and PS4. Because they don't want people to be satisfied with PS4. Nvidia want people to build a gaming rig and put a titan in it,lol.

iGAM3R-VIII4045d ago

Agreed, when a company doesn't get their way, they usually trash it. I think if AMD do really well with the PS4 and Xbox, Nvidia would lose their spot in the Next-next-Gen consoles.

Hydrolex4044d ago

You know, they have been complaining too much about the PS4, so it really shows that they are butt hurt that Sony didn't kiss their butts and go with them...

Hydrolex4044d ago (Edited 4044d ago )

Nvidia is on her period

Lior4044d ago

They never had a spot in the next gen consoles anyway your much better off building a good spec pc with amd or nvidia regardless, the next gpus of these consoles will be low to mid end spec

ginsunuva4044d ago

There are no next-next-gen consoles. After this it's all cloud. And guess who has the largest upcoming cloud technology that everyone is using.... Nvidia!

And mobile market is making 100x+ more money than consoles, and guess who's at the forefront of mobile computing.... Nvidia!

Why would anyone worry about consoles? Nvidia doesn't even care much for pc gpus anymore.
Now their focus is all on GRID and Tegra.

WrAiTh Sp3cTr34044d ago

When did Nvidia slam anything?

kneon4044d ago

Nvidia have no hope in the console market unless the console makers switch to arm. They can't make an integrated x86 CPU/GPU

nnotdead4044d ago

@ginsunuva

we really can't say for sure whether another box will be released next gen. we are all sure cloud gaming is the future, but how soon it comes depends isp companys. not just speed matters but also data caps.

i do think you are right about next gen being mostly if not all about the cloud. which makes the up coming gen more important. MS and Sony will be pushing the cloud a lot, and whoever wins will already have a customer base for their future streaming gaming market place. not to mention if Steam gets involved. i'm unsure how involved with Nvidia any of these, or other big players are with each other.

Qualcomm still dominates Tegra in Phones. though Nvidia has been doing well in tablets, they just lost the Nexus platform to Qualcomm. future is pretty unsure for them as of right now.

why wouldn't Nvidia care about their GPU business? it still brings in 3-4x's the profit of their Tegra business. it would be crazy for them to just not care about most of their profits.

kikoano4044d ago

Wrong PS4 its very bad for dev its close system its bad for players too get pc and you have everyting.And there is only 10 000 nvidia titans made and they are already sold.

Ritsujun4043d ago

Having talented developers like NaughtyDog, SantaMonicaStudios, GuerillaGames to utilize the power to push the outdated hardware to its limit IS everything.

tarbis4043d ago

ginsunuva:
For a company that doesn't care about console sure have lots to say about them.
And putting the most powerful gpu mobile is big waste. Because no mobile developer is gonna use the full potential of it. Mobile developers only cares about making a game that can turn into a quick buck using microtransactions. They'll just make the game pretty using the gpu then use the most basic physics available then be done with it.

badz1494043d ago

"There are no next-next-gen consoles. After this it's all cloud. And guess who has the largest upcoming cloud technology that everyone is using.... Nvidia!"

which one is it? "upcoming" or "everyone IS using"? their grid system is promising but we are still not there yet, dude!

"And mobile market is making 100x+ more money than consoles, and guess who's at the forefront of mobile computing.... Nvidia!"

forefront? I'm pretty sure it's ARM not nVidia's Tegra and it's not going to change anytime soon as the 2 biggest mobile giants at the moment - Samsung and Apple both use ARM!

MysticStrummer4043d ago

"your much better off building a good spec pc with amd or nvidia regardless,"

Yeah, so I can play games I don't much care about in high detail. Sounds amazing. smh

+ Show (10) more repliesLast reply 4043d ago
Zha1tan4044d ago (Edited 4044d ago )

Titan is seriously one of the worst cards in terms of price/performance ratio.

andrewer4044d ago

The price looks fine IMO. It's the most powerful one to date, Nvidia can price it balls and no one can complain...Wait for competition to get there (what will take some time actually) and the price will drop beautifully ;)

nnotdead4044d ago

that's a short sided view. the Titian is about having the top performer, not the best bang for the buck. lower powered cards tend to lead price/performance ratio, so if that is what you're looking at, the Titian, 680, 7970, or other top of the line cards won't be much interest to you.

Npugz74044d ago

Wow you said it exactly how it is!!!

Knushwood Butt4044d ago

Anyone would think Nvidia are buuthurt

delboy4043d ago

Yeah Nvidia is buthurt, but AMD fights to stay alive.
Funny how Sony boys twists, suddenly it's not about power.
But in every other thread it is all about power and ram speed. Lol

MysticStrummer4043d ago

@delboy - It's the anti-Sony crowd that are twisting this. Nvidia may or may not be butthurt, but they certainly give the impression that they are. If Nvidia really walked away from next gen consoles voluntarily, why bother making statements about their lack of power? They went out of their way to downplay the power of devices they supposedly have no interest in. At the very least it's classless and unprofessional, but it also gives the appearance of being butthurt whether they are or not.

FlyingFoxy4044d ago

You're right there, they must know Titan aint selling because it's of of hose massively overpriced and marginally better cards. For regular high end cards there's normally little difference between AMD and Nvidia.

IAmLee4043d ago

LOL.
They've been going on for about a week now.
So butthurt from sony not using there equipment and what not.
Ah well. :')

nirwanda4043d ago

I think it's more like nvidia don't want the next direct X to go apu fully HSA because they don't make them or probably have any in development.

Psn8004043d ago

There just jealous are Nvidia .

hiredhelp4043d ago (Edited 4043d ago )

I was long fan green team till AMD got better at there GPUs then I played with AMD cards since dx10 started.
My last nvidia card was 560 nvidia is getting power hungury and money hungury while they have new tegra chis yes mobiles is a massive market.
I feel there bitter about AMD supporting consoles and still producing low to high end desktop and server cards.
To compete with Nvidia and now with AMD dabbling back into the Physix with tress Fx being first what I call test waters I think Nvidia shud start shutting there mouths get off there high horse.
Like AMD You have desktop GPU you have mobile division with tegra now AMD has console market.
I'm running a AMD desktop card not going back

DeadlyFire4043d ago

NVIDIA is not only pissed about hardware. They probably proposed NVIDIA GRID to Sony before they bought Gaikai and Sony said no thanks.

troncoparati4043d ago

They are sore because they missed the opportunity to be in the next gen of consoles. If they had taken a hit in pricing on their chips they would had gain so much more in PR and advertising...greedy morons.

Cam9774043d ago

It's just jealousy. I bet Nvidia have lost millions due to missing out on helping with the PS4. That's their own fault. As said before, Nvdia IS on her period; wait, that's an understatement.

Irishguy954043d ago (Edited 4043d ago )

Again with the stupidity.

Nvidia haven't slammed anyone. It's titles and articles looking for hits. Fanboys are dumb enough to believe it.

Maybe Nvidia should lie about the Ps4's power when they get asked about it right? Getting asked and then Stating how powerful the Ps4 is...is not slamming it.

Ask anyone with a bit of knowledge of Hardware and they'll tell you the same thing Nvidia did. Are they trolls? Are they 'slamming it'? No. It's just stupid people thinking 'mid range'(low CPU/mid-high GPU) is somehow a bad thing

+ Show (10) more repliesLast reply 4043d ago
LessThan2Tflops4045d ago

What's outlandish about what they said?

catf4044d ago

It's weighty for them to be outspoken in such a derogatory manner toward a recently announced machine.

It's not surprising, but would they do better being more reserved? It sort of sounds like;

'Yeah well, we didn't even want your stupid contract anyway, because it's stupid. We'll make our own console, with blackjack... and hookers..'

Not that global companies coming across as children is anything new either...

SilentNegotiator4044d ago

Well, LessThan2TFlops (you obvious troll, you), it's more the context. When they lost out on an important contract with a corporation that pushes several dozens of millions of pieces of hardware in a few years time with only small changes....they went to demeaning their competitor's work.

They didn't go on about how "low end" their own console work was. But now that they've been squeezed out of the market for demanding too much of the pie...

MASTER_RAIDEN4043d ago

"with blackjack....and hookers!!"

greatest futarama quote to date.

Fishy Fingers4044d ago (Edited 4044d ago )

This story has been blown waaaaaaay out of proportion.

adorie4044d ago

Much like most of everything else. These articles remind me of The Gods of Olympus. Stop caring or believing them and they will go away, unnoticed.

talisker4044d ago

People who had Shield in their hands say it's an ergonomic disaster.

kneon4044d ago

You don't need to have it your hands to see it's an ergonomic disaster.

Show all comments (126)
330°

Nvidia DLSS 3.7 drives a further nail in the coffin of native performance

Nvidia DLSS 3.7 is the latest update to the long-running AI upscaling technology, and it further shows native performance doesn't matter.

DustMan6d ago

I think hardware development is at a point where they need to figure out how to draw less power, These beefy high end cards eat wattage, and I'm curious if using DLSS & AI in general will lower the power draw. It would seem like the days of just adding more VRAM & horsepower is over. Law of diminishing returns. Pretty soon DLSS/FSR will be incorporated into everything, and eventually the tech will be good enough to hardly notice a difference if at all. AI is the future and it would be foolish to turn around and not incorporate it at all. Reliance on AI is only going to pick up more & more.

Tapani5d ago (Edited 5d ago )

DLSS certainly lowers power consumption. Also, the numbers such as the 4090 at 450W does not tell you everything, most of the time the GPU stays between 200-350W in gameplay, which is not too different from the highest end GPU of 10 years ago. Plus, today you can undervolt + OC GPUs by a good margin to keep stock performance while utilizing 80% of the power limit.

You can make the 4090 extremely power efficient and keep 90% of its performance at 320W.

However, in today's world the chip manufacturing is limited by physics and we will have power increases in the next 5-10 years at the very least to keep the technology moving forward at a pace that satisfies both businesses and consumers.

Maybe in 10 years we have new tech coming to the markets which we are yet to invent or perhaps we can solve existing technologies problems with manufacturing or cost of production.

On the other hand, if we were to solve the energy problem on earth by utilizing fusion and solar etc. it would not matter how much these chips require. That being said, in the next 30-40 years that is a pipedream.

MrBaskerville5d ago

I don't think fusion is the way forward. It will mosy likely be too late when it's finally ready, meaning it will probably never be ready. Something else might arrive before though and then it becomes viable.

Firebird3605d ago

We need to stop the smear campaign on nuclear energy.
We could power everything forever if we wanted too.

Tacoboto6d ago

PS4 Pro had dedicated hardware in it for supporting checkerboard rendering that was used significantly in PS4 first party titles, so you don't need to look to PC or even modern PC gaming. The first RTX cards released nearly 6 years ago, so how many nails does this coffin need?

InUrFoxHole6d ago

Well... its a coffin man. So atleast 4?

Tacoboto6d ago

PSSR in the fall can assume that role.

anast5d ago

and those nails need to be replaced annually

Einhander19726d ago

I'm not sure what the point you're trying to make is, but PS4 Pro was before DLSS and FSR, and it still provides one of the highest performance uplifts while maintaining good image quality.

DLSS is it's own thing but checkerboarding om PS5 still is a rival to the likes of FSR2.

Tacoboto6d ago

Um. That is my point. That there have been so many nails in this "native performance" coffin and they've been getting hammered in for years, even on PS4 Pro before DLSS was even a thing.

RaidenBlack5d ago

Don't know what's OP's point is either but ... checkerboard rendering was good enough for its time but in terms of image quality its wayy behind what's DLSS 3 or FSR 3 is currently offering.
The main point of the article and what OP missed here is that DLSS 3.7 is soo good that its nearly undisguisable from native rendering and basically throws the "its still blurry and inferior to native rendering" debacle, (that's been going around in PC community since 2019), right out of the window.

Einhander19725d ago

RaidenBlack

DLSS is as i said a different thing from FSR and checkerboard.

But you're talking about FSR 3 which probably is better than checkerboard, but FSR 3 has only started to get games this year, so checkerboard which was the first hardware upscaling solution was and is still one of the best upscaling solutions.

Give credit where credit is due, PlayStation was first and they got it right from the get go, and PSSR will almost certainly be better than it will be given credit for, heck digital foundry is already spreading misinformation about the Pro.

Rhythmattic5d ago

Tacoboto
Yes... Its amazing how many talekd about KZ2 deferred rendering, pointing out the explosions were lower res than the frame itself..
And of course, Then the idea of checkerboard rendering, not being native....
For sure, maybe this tech makes it minimal while pixel counting, but alas, seems performance and close enough , and not native now matters.....
I want to see it run native without DLSS.. why not?

RonsonPL6d ago

Almost deaf person:
- lightweight portable 5$, speakers of 0,5cm diameter are the final nail in coffin of Hi-Fi audio!

Some people in 2010:
- smartphones are the final nain in the console gaming's coffin!

This is just the same.
AI upscalling is complete dogshit in terms of motion quality. The fact that someone is not aware of it (look at the deaf guy example) doesn't mean the flaws are not there. They are. And all it takes to see them, is to use a display that handles motion well, so either gets true 500fps at 500Hz LCD TN or OLED (or faster tech) or uses low persistence mode (check blurbusters.com if you don't know what it means) also known as Black Frame Insertion or backlight strobing.

Also, image ruined by any type of TAA is just as "native image" as chineese 0,5$ screwdriver is "high quality, heavy duty, for professional use". It's nowhere near it. But if you're an ignorant "journalist", you will publish crap like this article, just to flow with the current.

There's no coffin to native res quality and there never will be. Eventually, we'll have enough performance in rasterization to drive 500fps, which will be a game changer for motion quality while also adding other benefit - lower latency.
And at 500fps, the amount of time required for upscalling makes it completely useless.
This crap is only usable for cinematic stuff, like cutscenes and such. Not for gaming. Beware of ignorants on the internet. The TAA is not "native" and the shitty look of the modern games when you disable any TAA, is not "native" either as it's ruined by the developer's design choice - you can cheat by rendering every 4th pixel when you plan to put a smeary TAA pass on it later on. When you disable it, you will see a ruined image, horrible pixellation and other visual "glitches" but it is NOT what native would've looked like if you'd like to honestly compare the two.

Stay informed.

RaidenBlack5d ago

Main point of the article is how far DLSS has come with v3.7 since 2018. If this is what we're getting already, then imagine what we'll get within next ~3 years. Yes parity will obviously be there compared to the then native rendering tech but it'll slowly narrow down to the point it'll be indistinguishable.
Something similar is like the genAI Sora ... AI generative videos were turd back when they were introduced (the infamous Will Smith eating video) ... but now look at Sora, generating videos that just looks like real life.

5d ago
Yui_Suzumiya5d ago

How much VRAM is standard today? My laptop has a 1080p QLED display but only an Intel Iris Xe with 128MB of VRAM. I currently do all my gaming on it but certain titles do suffer because of it. I plan on getting a Steam Deck OLED soon to play the newer and more demanding titles.

purple1015d ago

Maybe better to get a budget gaming laptop and link a dualsense to it

= Portable console with far better graphics than a steam deck! + bigger screen and able to use it for work / etc

170°

Why I'm worried about the Nvidia RTX 50 series

Aleksha writes: "Nvidia has established itself as a dominant force in the world of AI, but I can't shake the worry of what this means for the RTX 50 series."

Tal1699d ago

Echo sentiment here - I think the way GPUs are going, gaming could be secondary to deep learning. Wonder if the 40 series was the last true generation of GPUs?

Number1TailzFan9d ago

No.. Jensen believes GPUs should stay expensive. Those wanting a top end GPU will have to splash out for it, or play at just 1080p and 60fps or something if you can only afford a low end option.

On the other hand if you don't care about RT or AI performance then there's always AMD that are doing ok at the mid range.

Christopher9d ago

***or play at just 1080p and 60fps or something***

My over 2-year-old laptop GPU still runs fine. I think this is more a reason why GPUs are going to other things in priority, because the market reach for new users is shrinking as more PC gamers focus less on replacing older and still working parts that run RT/AI fine enough as it is. Not to say there aren't people who still do it, but I think the market is shrinking for having the latest and greatest like it has been the past two decades. Problem is we aren't growing things at a rate as we were, we're reaching the the flattening of that exponential curve in regards to advancement. We need another major technological advancement to restart that curve.

D0nkeyBoi9d ago

The irremoval ad makes it impossible to read article

Tzuno8d ago (Edited 8d ago )

I hope Intel takes some lead and do a big dent to nvidia sales

Jingsing8d ago

You also need to consider that NVIDIA are heavily invested in cloud gaming. So they are likely going to make moves to push you into yet another life subscription service.

Kayser818d ago

NVIDIA will never change their price point until AMD or intel makes a GPU that is comparable and cheaper than them .
it happend before in the days of gtx280 which they changed the price from 650$ to 450$ in a matter of 2 weeks because of rx4870 which is being sold at 380$.

Show all comments (8)
230°

Nvidia AI Demo Unwittingly Proves that Human Voice Actors, Artists, and Writers are Irreplaceable

Nvidia presented Covert Protocol, a tech demo aiming to showcase the "power" of the Nvidia Ace technology applied to video game characters.

Read Full Story >>
techraptor.net
Eonjay29d ago (Edited 29d ago )

They look like they are in pain. Almost begging to be put down. It was uncomfortable to watch.

PRIMORDUS29d ago

The tech. is too early. Come back in 10+yrs and see what it can do then.

N3mzor29d ago

That presentation sounds like it was written by an AI using corporate buzzwords.

CS729d ago

I don’t know why people keep thinking of it as AI vs no AI.

A much more likely scenario is the use of AI alongside human work.

Eg. AI voices used during side quests or banter to boost the lines of dialog.

AI generating additional pre determined branches in dialog tree options for more freedom in conversations with NPCs

Smellsforfree29d ago

"AI generating additional pre determined branches in dialog tree options for more freedom in conversations with NPCs"

I'm wondering about that last one. Will that make a game more fun or more immersive? In the end, how can it possibly be more than filler content and then if it is filler content how much do I really want to engage with conversing with it if I know it will lead no where?

MrBaskerville29d ago

It's one of those things that sounds cool on paper. But will probably get old fast.

DivineHand12529d ago

The tech is now available, and it is up to creators to create something unique with it.

Profchaos29d ago (Edited 29d ago )

The biggest thing to talk about here is that every interaction requires communication to inworld servers so there's three big impacts here
1) games are always online no question about it
2) delays in processing on inworld servers, outages or unexpected load as a result of some astronomically popular game will cause real time game delays ever wait for a chat got response this will be similar as the context must be pulled via the llm.

Now as for the other impact the artistic one no I don't think writers can be replaced I've mentioned before often AI generated writing is word soup I still standby that it's also evident in the video to.
AI can not convery accurately human emotions and I don't think ever will.

I know publishers are looking to cut down on development costs but what happens when inworld decide to charge per interaction or update their pricing a year after your game goes live you have no choice but pay it or shutter it.

Ive felt for a while that we are heading towards this place of games being disposable entertainment and now it's feeling more and more accurate

Show all comments (23)