Big new game comes out with always-online digital rights management (DRM), stuff goes wrong and nobody can play game for days, company looks bad as a result. A year ago, that was Activision Blizzard's predicament when Diablo III launched, and today it's EA with SimCity.
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."
All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help
The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.
i love EA, hopefully we get more micro transactions in the future
Got the game yesterday, glad I waited as its now perfect, I've not had a single problem & to make it better I even got the free game, so it's win, win for me, about time I got something out of EA.
I do not like always online DRM. But this was told and ran over to death way before the game released..........
To be honest the root problem is not the DRM.. its the lack of preparation of their servers and management thats a problem. How do you not vigorously test your servers under launch conditions? No open beta was given, No week long of testing conditions and when you have a game thats always suppose to be connected to everyone it will 99% of the time have launch troubles if those things arent done regardless of the fact there is DRM or not.
the reason we see these server problems with huge games that sell millions at exactly 12am the day of release.....
publishers dont set up enough servers, the know 48 hours later only 50% of those people will all be trying to play at the same time.....so they just wait it out