270°

Sony Finally Starts Advertising The PSVita

Sony released a new commercial for the PS Vita

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gamefocus.ca
TongkatAli4043d ago

X D HAHAHAHAHAHAH! No! i did not like that, but its better then nothing.

Sony should pay PSY and Hyuna to do a commercial for the Vita, that would be awesome

http://www.youtube.com/watc...

or at least do it in South Korea, Dj Max Technika Tune is made there. I would love DLC of this song and music video.

KangarooSam4043d ago (Edited 4043d ago )

Shouldn't you be playing StarCraft II?

Edit: @below: K pop is popular in South Korea and with a few freshman in high school, maybe. PSY is probably a one hit wonder in the U.S. Most people listened to Gangnam Style sarcastically, I bet. I'm not saying it's bad music, to each their own. But Sony has bigger markets to worry about that South Korea. For example: North America, Europe, Japan, Australia, etc.

And I know music games are a big hit in Japan especially but they really need diverse advertisements for different regions.

TongkatAli4043d ago (Edited 4043d ago )

I don't have that game : /

I'm going to get that, thanks for reminding me.

Come on, you're making fun, but look how many views that music video has. That commercial i just pinch would make Sony alot of money.

Whether you love or hate K pop, its very right now and the popularity isn't going away anytime soon.

Edit: Psy has another video that broke 1 BILLION *Dr Evil face* views, but whatever I'm wrong /S.

maddfoxx4043d ago (Edited 4043d ago )

I first started listening to kpop when I was in high school (6 years ago). Kpop has been popular for years now. The wonder girls have preformed on multiple talk shows, including The Wendy Williams show and have toured with some famous American bands. 2NE1 is VERY popular in South America and some parts of Europe. They are also gaining popularity in America (they won MTV's best new band in the world award). Also, lots of American artist are really trying to work with more Koreans. Akon, Will.I.Am, Amerie, etc. have worked with Kpop stars in the past to make English albums. Korean singers have been in american media (movies, tv, commercials) for years... you just didn't know because you dont recognize them.

TongkatAli4043d ago (Edited 4043d ago )

Good ads focus on a select group and made to lure that group like a fish. For example I chose Kpop audience which is HUGE, famous celebs check, EXCLUSIVE game check, famous song check and DJ Max isn't just Kpop music.

It has English rap, techno, Irish sounding music, classical music, modern rock, metal, ska, dance pop, grudge, and I can't think of anymore x D but it has alot of content and variety.

It's my bad though. I should have said that ad should only be in South Korea.

Sony should advertise a exclusive game not a PS3 game. Gravity Rush would have been a better choice, it has a Zelda vibe to it.

Edit: profgerbik is right, this isn't a big campaign push with this ad, sooooo it was a fail to laugh at it.

showtimefolks4043d ago

-this new advertisement firm they hired has done well, that GOW campaign was done well and now i have started to see more advertisement

i hope this is a sign for things to come, last of us and beyond 2 souls need big advertisement budgets

TBONEJF4043d ago

DON'T WANT A OVER RATED ARTIST on a SONY BRAND

Ace_Pheonix4043d ago

Well that was just terrible. Seriously, I need to get into marketing or something, because no one is going to be inspired to buy one from that poor excuse for a commercial.

KangarooSam4043d ago (Edited 4043d ago )

Well it wasn't even a Vita commercial. Sure, it showed Vita but they need something other than Kratos looking like he's about to rape a kid and Sly jerkin' it in the corner.

Edit: and before everyone gets crazy with the disagrees it was just a little joke. Sony's great.

Killzoner994043d ago

I'm sure you're a marketing genius and all but I think Sony knows what they are doing. That was a fun and hip commercial aimed at the gaming youth and they have accomplished what they set out to do. I don't think you people who are bashing this even know how advertising works. Just because you don't like it does not make it a failure. It means you are out of touch with what's cool today.

MidnytRain4042d ago

@Killzoner99

Can't tell if serious...

RememberThe3574042d ago

Any time "fun" and "hip" are used together you know the opposite is true.

I'm not sure Killzoner99 actually knows what "cool" means.

Th4Freak4043d ago

Dafuq Sony? That's one of the worst commercials i've ever seen in my entire life.

LOGICWINS4043d ago

It didn't even have the words "Vita" in it lol.

jon12344043d ago

dafuq is one of the worst memes ive ever seen in my life...

GribbleGrunger4043d ago (Edited 4043d ago )

Just who are you advertising to with this advert Sony? Middle classed young adults who withdraw themselves from the group? Why do you find it so difficult to advertise?

Kid comes home from school
Looks around for a while
Shouts 'Where's my Vita!'
Cut to father sat in another room playing the Vita
He shouts 'Try upstairs in your bedroom.'
And carries on playing the Vita

Make it about one family with the phrase 'Where's my Vita' at the start and at the end of each advert. Come on Sony; make people think they need one.

Snookies124043d ago

Let's just get you that marketing job over at Sony now... You would be doing a 10x better job than whoever's in charge of these currently.

GribbleGrunger4043d ago

I'd be printing 'Where's my Vita' T-Shirts before the advert aired. It's just mind boggling that Sony put out these banal adverts so regularly.

KrisButtar4043d ago

haha ya that would be way better than what i just watched

SandWitch4043d ago

Dude, you should be working at Sony

profgerbik4043d ago

Sounds like you have been watching too many Kraft macaroni and cheese commercials..

"Where's my Vita" is such a mundane slogan.. I can't believe how many people are praising you for what you said.. really isn't creative.

I don't get the big deal either not really defending the commercial sure it isn't my cup of tea but.. it is a part of a full of commercial for many Sony products.. not just the Vita. Lets all rage over it because they decided to clip a part out of that.

How about we shit all over the commercial that is literally aimed at the Vita, not one that is trying to sell all of Sony's devices.

You think if it was purely Vita driven whicn anyone with a brain could have seen it wasn't. It would have been on the Playstation Vita youtube channel. Not the Sony Electronics channel..

Th4Freak4043d ago

They could've been advertising a paperclip and it wouldn't make it a better commercial.

Here's the full commercial if anyone want to see it: http://www.youtube.com/watc...

MidnytRain4042d ago

The praise come from the fact that even something so mundane, simple, and cliche is better than what I just watched...

mechlord4042d ago

dude, even a 1 minute full black screen with white PS VITA text would be better than these gimmicks they re doing.

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280°

Sony Taps Bungie's Head of Revenue to Lead Live-Service Games

Sony has recruited Bungie's head of revenue Jaremy Rich to head up its live-service gaming division, Rich has announced on social media.

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techraptor.net
ChasterMies11d ago

Please do not put Destiny’s monetization into Sony’s first party games. The monetization is what’s driving players away from Destiny.

just_looken11d ago

The new temp boss is the sony cfo bean counter so i can see this being a thing get every penny.

Cacabunga11d ago

PlayStation officially losing it.. fans will never support gaas games

just_looken11d ago

@car

The new boss did a interview in japan he wants to tap into the mobile market like nintendio so he give 0 fucks about gamers/fans

https://www.pushsquare.com/...

Redemption-6411d ago

@Cacabunga
You only speak for you and those who think like you, but most fans will support what they want. Playstation and PC fans are literally supporting Helldivers 2 and that is a gaas. Maybe you wouldn't, but many more would if they like it.

Huey_My_D_Long11d ago

@Redemption-64
Look, Im not making any judgement calls about this guy, but I will say that Helldivers 2 GaaS model is unique to Helldivers, and legit the only other game I can think of thats similiar was the Avengers game except HD2 pass is still better.
The fact that you can earn in game currency in a way that doesnt make you feel like you have to grind forever, as well you being able work on that pass that you bought...on your own time without a time limit...that right there is fucking huge to me, and I can't name any game other than avengers that avoided trapping players with FOMO logic...I think GaaS on HD2 shouldn't be compared to the rest of the industry...it should be copied.

Einhander197211d ago

Cacabunga

Helldivers 2...

Redemption-64

In Europe it's a 60 40 split favoring PC.
In the US its a 60 40 split favoring PS5.

So PlayStation owners supported the game just fine, it's not getting carried by PC or anything like that.

FinalFantasyFanatic11d ago

@just_looken,
I'm perfectly fine with the way Nintendo entered the mobile market, I never touched their mobile games, meanwhile, the console/handheld stayed the way it is. As for being a bean counter, he's probably going to reel in these massive budgets that Sony's studios have had lately, I haven't played Spiderman 2, but I cannot see how they almost tripled the budget for that game.

@Redemption-64,
That's an exception to the rule, I'm expecting a lot of these GAAS games from Sony to fail, to be fair, they only need a few to succeed, but I would have preferred that they put more of their resources into other types of games.

+ Show (3) more repliesLast reply 11d ago
DivineHand12511d ago

True their monetization is driving players away and at the same time, their decision to chop out content and convoluted systems is keeping new players away from the game.

Joe91311d ago

I don't think that will happen based on how things worked out at Naughty Dog now that we know what we do, seems they had the option to fully commit to live service games or stay making single player experences so they gave up on their live service game. We are not sure how things came about with Bend making a live service game but I hope that was not a forced situation. Sony doesnt seem like they are forcing studios to switch up but we will see, Sony's bread and butter is single player games it is how they dominated the console market.

Obscure_Observer11d ago

Yeah, I though Sony learned something from all their failures in the LS segment under Bungie´s disastrous leadership and supervision which led to games been cancelled, studios closed and all the people laid off.

Looks like Bungie still plays a major role in Sony´s LS initiative and Sony is not backtracking on their GaaS plans.

S2Killinit11d ago (Edited 11d ago )

Are we forgetting that Destiny is also a highly successful franchise? I feel like that definitely deserves mention here.

Besides, there is no reason why a person cant learn from past experiences.

Joe91310d ago

I agree, people act as if Destiny flopped when it came out lol it took 9 to 10 years for the numbers to fall yet people are still playing it add the success of Helldivers 2 no wonder Sony is going forward down this path.

S2Killinit10d ago

Personally, I see no problem with Sony also having service games as long as they make good ones, and more importantly they deliver the AAA story driven games that they are known for. So yeah, I agree 100% with you.

+ Show (2) more repliesLast reply 10d ago
Christopher11d ago

I mean, this person made some pretty bad decisions at Bungie. I hope they've learned from them because I definitely don't see those type of ideas as good for PlaySation in general.

CrimsonWing6911d ago (Edited 11d ago )

Honestly, what’s to learn from? How to make people happily continuously dump money into a single game over its life-time? Buy season passes continuously for several years with a smile on our faces?

GaaS is a design decision that is everything wrong with this industry. The fact that Helldivers 2 did so well and people defend the monetization because it was $40 and is a fun game, scares the sh*t out of me to see that the door is open and all shift will probably be to replicate that in future games. We already know the ROI for traditional game dev cost isn’t doing it for them.

I thought with Jimbo leaving we’d see a change for the better… I’m not so sure now.

S2Killinit10d ago

Service games are being offered by everyone. Sony cannot afford to only create single player AAA games. No one can. They already said they will be doing both.

Abnor_Mal11d ago (Edited 11d ago )

Ps5 gamers in 2023 seemed to play more live service types of games, so regardless to how people feel about them, numbers don’t lie and Sony is going where the money is. I mean look at the excitement around Helldivers2, people are showing that they want live service games.

Christopher11d ago

They play long-time existing live service games like CoD, Fortnite, Apex Legends, Destiny 2, and the like. Mass majority of new live service games are considered failures and aren't moving gamers away from older games.

just_looken11d ago

Yep the huge issue with live service is they need paid players along with a reason to play them.

You forgot mobile market that also taps into that player base as well as the eve online style games there is only a certain amount of krakens/whales blind supporters compared to the amount of live service games we have its not sustainable math wise.

700 restaurants making food for every seat for 1000-3000 eaters just does not work out

Einhander197211d ago (Edited 11d ago )

Christopher

I am not a big live service fan and literally own zero of the games you listed, but that is not true, unless you call games that aren't the top games to be failures.

There are tons of live service games that are profitable.

Games don't have to be the biggest game ever they just need to make more than they cost.

I challenge you to show professionally prepared data that shows that more live service games fail than make enough to keep going.

Because all the data that I have seen shows that live service is less of a gamble than making a big AAA budget game which needs to survive off retail sales.

FinalFantasyFanatic11d ago

I sometimes wonder if we're at saturation point, where it's hard for a new game to join those ranks unless it's particularly exceptional, people only have so much time and money to devote to these types of games.

romulus2311d ago

Correction, they have no issue playing good live service games

shinoff218311d ago

Lol it's not even a quarter of the ps5s sold. Helldivers may have been a hit but let's not say most are enjoying it because truth is most(the real most ) don't care about it.

S2Killinit10d ago (Edited 10d ago )

I play what is fun. If a live service game is good I’ll play it as long as its not a money scheme which Helldivers is not.

And Im a single player gamer.

mastershredder11d ago

How do you kill a franchise that already been killed?
Destiny’s grind, cash-in-on-playbass-cha-Ching, and pop-culture-insertion mainstream-me-too bs totally killed any rep Bungie had. Sony/Bungie, if you are doing this to ward-off players, it’s already working.

crazyCoconuts11d ago

Headline truncated:
"... off a cliff"

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80°

Sony May Soon Let You Decide How Much NPCs Talk In Games

Sony has patented to add multiple dialogue modes to let players switch between how many conversations with NPCs they want in the game.

blackblades17d ago

Sony is like the only ones outta the 3 that has atuff like like this pop up changing thing in ways.

just_looken17d ago

Sony in the past has always been first at bat with new ideas/tech but in the end never fully use it or just toss it away.

blackblades17d ago

I think they did use some but yeah most usually never happened but at least they thought about it. Sony seeks things like this and other, Nintendo seek different ways of playing going by there different controler designs and console designs.

just_looken17d ago (Edited 17d ago )

some of the other stuff sony want's/owns never used
https://gamerant.com/sony-p...
https://gamerant.com/sony-p...
https://www.eurogamer.net/s...
https://metro.co.uk/2023/03...
https://decrypt.co/114754/s...

monitor/adjust game difficultly as you play
https://www.techradar.com/g...

Sony nfts
https://www.theblock.co/pos...

Pay ai to play the game for you
https://thebusinessofesport...

Oh all the above last 12 months

I just imagine a evil scientist with test subjects when it comes down to sony recent patent reports.

Kaii17d ago

Will we get dialogue options that won't spoil puzzles in a matter of seconds? :p

280°

Judge rules in PlayStation's favour in $500m patent infringement lawsuit

Genuine Enabling Technology was seeking damages, claiming the tech allowing PlayStation consoles and controllers to communicate infringes its rights.

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gamesindustry.biz
S2Killinit19d ago

Big victory for Sony. And a long time coming.

DarXyde19d ago (Edited 19d ago )

Crazy to think the savings from this lawsuit allows them to develop one AAA game.

Make it Bloodborne 2, please and thank you.

19d ago
Profchaos19d ago

Sounds like patent trolling they tried the same thing against Nintendo with the same pattern.

Motion and control input traversing over higher and lower frequencies seperate from each other allowing the controller to do both

Pyrofire9519d ago

Patents suck. Most of them are complete garbage.

Knightofelemia19d ago

So to recoup the money Genuine is going to take on Nintendo or Microsoft next. I hate patent lawyers they are some of the worst bottom feeders out there.

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