190°

Nvidia and AMD Place Bets On Next-Gen Gaming

GameSpot - Two of tech's biggest competitors are taking a very different approach to the next generation of gaming with Sony and Android, but which is making the right moves?

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gamespot.com
T9004047d ago (Edited 4047d ago )

Well AMD is going to sell to consoles, then there wont be any innovation later, it will be the same tech rolled on for the next 6 years.

Nvidia will constantly need to pump out a new GPU for the Androids every year.

From a chip makers point of view its healthy to be releasing new chips as they can make huge margins on new tech. Rolling the same tech for 6 years means no innovation and piddly profits.

Hence from a profitability point of view Android is def a better market at the moment.

Specially with console volumes being quite low compared to Androids not to mention console makers pay pennies for hardware.

JsonHenry4047d ago

Exactly. But at this point AMD is in such dire financial straights they need to take whatever cash flow they can get. Even if it isn't ideal.

Granpire4047d ago

That doesn't mean that AMD will just curl up and die. They will still maintain some sort of competition with Nvidia's PC cards.

And your logic is flawed as well. Rolling out the same tech for 6 years means minimizing production costs and maximizing profits long-term. It's more expensive to stay on the bleeding edge. Not that AMD won't do that(or try), but I'm just pointing out the obvious.

CommonSenseGamer4047d ago

That's true about minimising costs however, Sony will want to do the same with the PS4 over the course of its life so those profits for AMD won't necessarily increase just because AMD can cut their costs. Sony may expect those savings to be passed onto them...just like us consumers like them to be passed onto us.

Reborn4047d ago (Edited 4047d ago )

What?

AMD has made a good bet. Thats why Nvidia is a bit frustrated (they've missed out on possibly some heavy business). Business is business. Sony and MS systems (if rumours are true) will sell. Yes, of course Andriods will sell at a much faster rate, but they'll make a good chunk if both systems are running AMD.

Whats stopping AMD from innovating exactly? Them assisting Sonys system doesn't hold innovation back. Unless they went exclusive console work only? If it works, this is a big chance for AMD to get involved properly, and see how they can really impact the market.

Piddly profits? I doubt it.

papashango4047d ago

Lol Nvidia's frustrated? god you kids kill me.

The mobile market is much healthier market than the console market.

Somebody asked them about their console decision and for the next week every gaming site that wrote an article about it was being put up on n4g.

Fishy Fingers4047d ago (Edited 4047d ago )

Hmm... T900 I've read your comment 8 times and still can't see "Nvidia are just butthurt" anywhere. This is N4G isn't it?

Christopher4047d ago

Well, you are mostly correct as far as their direction, but I think you're wrong in two things.

1. Phone internals are cheaper hardware than console internals.

2. Both are going to be focusing more on non-PC internals with this, even moreso with NVidia who will keep producing new internals for phones every year.

But, otherwise, AMD is stagnating if they don't make enough profit from these to continue development of new PC internals or get some new customers like Sony to help elevate their profits.

Pandamobile4047d ago

AMD benefits way more from making chips for other companies than Nvidia does. If I'm not mistaken, AMD actually makes their own chips. Nvidia uses TSMC.

T9004047d ago

@Pandamobile

from what i recall AMD sold their FABS i could be wrong.

They sold the Fabs because they were not competitve with Intel anyways.

papashango4047d ago

@T900

I believe you may be right. I remember reading this news a few years ago.

DeadlyFire4046d ago

@Pandamobile.

AMD built Global Foundries.
AMD separated itself from GF.
Now both companies are working together very closely. So AMD still goes to them.

Funny thing is Global Foundries newest fab is in Malta, New York. Starting production in 2013. Console plant? :P

AMD is not losing money on this deal. If anything its profit for them for the next 10 years. Which can help them offset anything else that goes wrong. As well as fund them for awhile longer. AMD needs to make a blistering fast CPU to compare to Intel in the next 5 years or else.

NVIDIA is also trying to do this, but with ARM tech. Its a new direction for ARM CPUs. NVIDIA wants a full fledged desktop processor to compare to Intel and AMD with ARM. So NVIDIA and AMD are in the same boat really.

NVIDIA thinks their way could be better, but they are neck and neck with AMD considering specs. AMD has a card with 4.3 Tflops and NVIDIA's newest one hits 4.5. AMD's next GPU will hit something similar.

+ Show (1) more replyLast reply 4046d ago
TopDudeMan4047d ago

Yeah, people buy new phones yearly.
Mobile phone sales trump console sales all the time, unfortunately.

CommonSenseGamer4047d ago

That's a great thing as look at the tech they are packing into mobiles a d tablets now. Honestly, I am looking forward to the day I can take my tablet, dock it next to my TV so its running off full power, pick up a Bluetooth controller and get some hardcore gaming in.

I would rather be able to take my expensive toy with me than leave it sitting at home all day. Tablet on the go, console when at home. I love this idea and although its possible today, I'm guessing its another 3 to 4 years away before it really catches on.

green4047d ago

I don't know why you are getting disagrees T900 because you are right.

kevnb4047d ago

constantly changing hardware is much more exciting for me.

GraveLord4047d ago

Let's look at current-gen console sales.
Wii = 100 million
PS3 = 77 million
Xbox 360 = 77 million

So over 250 million consoles sold! Now lets look at next-gen consoles are how AMD provides not only the CPUs, but the GPUs in all 3. AMD IS MAKING BANK NEXT-GEN.

DeadlyFire4046d ago

This is a plus for AMD as their main focus has shifted to mid-range/low-end systems.

AMD gets a consistent profit for the next 10 years from Sony, Nintendo, and Microsoft on top of any new GPU and CPU tech they build.

AMD's APU in the PS4 pumps out 1.84 Tflops. Intel has Haswell CPU that pushes 1 Tflop coming up soon. AMD plans to sell a modified version of the PS4 APU to the PC market. Likely with heavier CPU cores and closer or higher than 1 Tflop output.

This money will help AMD turn itself around and reintroduce high end products to compete with Intel.

AMD has plans for ARM/x86 co processors for Servers and so on in 2014.

+ Show (7) more repliesLast reply 4046d ago
shutUpAndTakeMyMoney4047d ago (Edited 4047d ago )

"From a chip makers point of view its healthy to be releasing new chips as they can make huge margins on new tech. Rolling the same tech for 6 years means no innovation and piddly profits. "

yup!

Amd was sonys second choice.

worst cpu maker making the best console! nice..

"AMD Reports 2012 Loss of $1.18 Billion, While IBM Profits"
http://www.tomshardware.com...

Amd and sony can feel each others pain. Sony trying to be #1 again and amd trying to be #2 again.

Nvidia and intel are just ballers right now.
When you turn down a chance to be in a console you know you doing big things.

"PS3 and its RSX graphics. Two years ago, in January 2011, Nvidia CEO Jen-Hsun Huang told reporters that the Sony-Nvidia deal had earned Nvidia $500M in royalties since 2004. The total number of shipped PS3 consoles by March, 2011 stood at 50 million according to data from the NPD group. Half a billion is nothing to sneeze at"
http://www.extremetech.com/...

And why do sony gamers say Nvidia is butthurt that they turn sony down. O_o

N0S3LFESTEEM4047d ago (Edited 4047d ago )

If AMD leaves the market Intel and Nvidia would pretty much dictate all prices and tech advancement which knowing those companies they would throttle it to their advantage. I wouldn't be all that hateful to AMD... their the only ones keeping prices down and their managing to keep up in the GPU market rather well. On the CPU side they could use a little help but their 8-core offerings aren't that bad... they can keep up which is good.

duplissi4047d ago

aside from the beastly titan the 79XX radeons from amd rule the roost at the moment when it comes to power. the 7950 is more powerfull than the gtx 670 in most games and likewise the 7970 is more powerful than the gtx 680 in most games. Amd has really stepped it up in the gpu market, especially after the 12.11 catalyst drivers. and with piledriver and soon steamroller it looks like they are starting to turn around their cpu business, although they still dont compare to intel's highend cpus like the 3920x (3 times the price of the 8350 piledriver which mostly competes with the 3770k)

heres hoping, because we are screwed if they leave the market.

clintagious6504047d ago

I wouldnt say they need that extra money but any extra money is more profit. I think any company looking to make extra cash would be a little unhappy. U make it sound like a half of a billion dollars is nothing.

kikoano4047d ago

the consoles are last hope for amd and they will fail

delboy4047d ago (Edited 4047d ago )

AMD&Sony are big in red numbers, so it could be the final nail in the coffin for both of them, if the ps4 has a similar slow start like ps3 had.
And it just feels right that two lossers working together.

+ Show (1) more replyLast reply 4047d ago
neogeo4047d ago (Edited 4047d ago )

360 uses a ATI Gpu and it's better then PS3's Nvida. I own a A6 APU laptop and it's not even close to the power of PS4 yet still runs all games much better then PS3/360.

I just dumped my lifes savings into AMD and in 1 day made $36. What now? It fricking $2 per share! Let's not forget that WiiU is also got AMD inside and after some big hitters It will pick up sales.
Let's think about it. Nintendo, Sony, MS are ALL going AMD this time. Also AMD is always making kick ass APU's and they will only get better. I never been so happy with a latop as my Asus APU

kikoano4047d ago

Nvidia is goig where valve goes to open system

Wotbot4047d ago

With AMD you get more for your money and I prefer their business partner attitude, a much more friendly supplier to work with as a whole.

Having a stable chip design which they can cost effetely manufacture and cost reduce over 6-7 years must be attractive, there's no continuous yield issues that new chip design and manufacturing incurs.

The console sector looks like a good business model for AMD, I am sure Nvidia would like to have it.

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330°

Nvidia DLSS 3.7 drives a further nail in the coffin of native performance

Nvidia DLSS 3.7 is the latest update to the long-running AI upscaling technology, and it further shows native performance doesn't matter.

DustMan6d ago

I think hardware development is at a point where they need to figure out how to draw less power, These beefy high end cards eat wattage, and I'm curious if using DLSS & AI in general will lower the power draw. It would seem like the days of just adding more VRAM & horsepower is over. Law of diminishing returns. Pretty soon DLSS/FSR will be incorporated into everything, and eventually the tech will be good enough to hardly notice a difference if at all. AI is the future and it would be foolish to turn around and not incorporate it at all. Reliance on AI is only going to pick up more & more.

Tapani5d ago (Edited 5d ago )

DLSS certainly lowers power consumption. Also, the numbers such as the 4090 at 450W does not tell you everything, most of the time the GPU stays between 200-350W in gameplay, which is not too different from the highest end GPU of 10 years ago. Plus, today you can undervolt + OC GPUs by a good margin to keep stock performance while utilizing 80% of the power limit.

You can make the 4090 extremely power efficient and keep 90% of its performance at 320W.

However, in today's world the chip manufacturing is limited by physics and we will have power increases in the next 5-10 years at the very least to keep the technology moving forward at a pace that satisfies both businesses and consumers.

Maybe in 10 years we have new tech coming to the markets which we are yet to invent or perhaps we can solve existing technologies problems with manufacturing or cost of production.

On the other hand, if we were to solve the energy problem on earth by utilizing fusion and solar etc. it would not matter how much these chips require. That being said, in the next 30-40 years that is a pipedream.

MrBaskerville5d ago

I don't think fusion is the way forward. It will mosy likely be too late when it's finally ready, meaning it will probably never be ready. Something else might arrive before though and then it becomes viable.

Firebird3605d ago

We need to stop the smear campaign on nuclear energy.
We could power everything forever if we wanted too.

Tacoboto6d ago

PS4 Pro had dedicated hardware in it for supporting checkerboard rendering that was used significantly in PS4 first party titles, so you don't need to look to PC or even modern PC gaming. The first RTX cards released nearly 6 years ago, so how many nails does this coffin need?

InUrFoxHole6d ago

Well... its a coffin man. So atleast 4?

Tacoboto6d ago

PSSR in the fall can assume that role.

anast5d ago

and those nails need to be replaced annually

Einhander19726d ago

I'm not sure what the point you're trying to make is, but PS4 Pro was before DLSS and FSR, and it still provides one of the highest performance uplifts while maintaining good image quality.

DLSS is it's own thing but checkerboarding om PS5 still is a rival to the likes of FSR2.

Tacoboto6d ago

Um. That is my point. That there have been so many nails in this "native performance" coffin and they've been getting hammered in for years, even on PS4 Pro before DLSS was even a thing.

RaidenBlack5d ago

Don't know what's OP's point is either but ... checkerboard rendering was good enough for its time but in terms of image quality its wayy behind what's DLSS 3 or FSR 3 is currently offering.
The main point of the article and what OP missed here is that DLSS 3.7 is soo good that its nearly undisguisable from native rendering and basically throws the "its still blurry and inferior to native rendering" debacle, (that's been going around in PC community since 2019), right out of the window.

Einhander19725d ago

RaidenBlack

DLSS is as i said a different thing from FSR and checkerboard.

But you're talking about FSR 3 which probably is better than checkerboard, but FSR 3 has only started to get games this year, so checkerboard which was the first hardware upscaling solution was and is still one of the best upscaling solutions.

Give credit where credit is due, PlayStation was first and they got it right from the get go, and PSSR will almost certainly be better than it will be given credit for, heck digital foundry is already spreading misinformation about the Pro.

Rhythmattic5d ago

Tacoboto
Yes... Its amazing how many talekd about KZ2 deferred rendering, pointing out the explosions were lower res than the frame itself..
And of course, Then the idea of checkerboard rendering, not being native....
For sure, maybe this tech makes it minimal while pixel counting, but alas, seems performance and close enough , and not native now matters.....
I want to see it run native without DLSS.. why not?

RonsonPL6d ago

Almost deaf person:
- lightweight portable 5$, speakers of 0,5cm diameter are the final nail in coffin of Hi-Fi audio!

Some people in 2010:
- smartphones are the final nain in the console gaming's coffin!

This is just the same.
AI upscalling is complete dogshit in terms of motion quality. The fact that someone is not aware of it (look at the deaf guy example) doesn't mean the flaws are not there. They are. And all it takes to see them, is to use a display that handles motion well, so either gets true 500fps at 500Hz LCD TN or OLED (or faster tech) or uses low persistence mode (check blurbusters.com if you don't know what it means) also known as Black Frame Insertion or backlight strobing.

Also, image ruined by any type of TAA is just as "native image" as chineese 0,5$ screwdriver is "high quality, heavy duty, for professional use". It's nowhere near it. But if you're an ignorant "journalist", you will publish crap like this article, just to flow with the current.

There's no coffin to native res quality and there never will be. Eventually, we'll have enough performance in rasterization to drive 500fps, which will be a game changer for motion quality while also adding other benefit - lower latency.
And at 500fps, the amount of time required for upscalling makes it completely useless.
This crap is only usable for cinematic stuff, like cutscenes and such. Not for gaming. Beware of ignorants on the internet. The TAA is not "native" and the shitty look of the modern games when you disable any TAA, is not "native" either as it's ruined by the developer's design choice - you can cheat by rendering every 4th pixel when you plan to put a smeary TAA pass on it later on. When you disable it, you will see a ruined image, horrible pixellation and other visual "glitches" but it is NOT what native would've looked like if you'd like to honestly compare the two.

Stay informed.

RaidenBlack5d ago

Main point of the article is how far DLSS has come with v3.7 since 2018. If this is what we're getting already, then imagine what we'll get within next ~3 years. Yes parity will obviously be there compared to the then native rendering tech but it'll slowly narrow down to the point it'll be indistinguishable.
Something similar is like the genAI Sora ... AI generative videos were turd back when they were introduced (the infamous Will Smith eating video) ... but now look at Sora, generating videos that just looks like real life.

5d ago
Yui_Suzumiya5d ago

How much VRAM is standard today? My laptop has a 1080p QLED display but only an Intel Iris Xe with 128MB of VRAM. I currently do all my gaming on it but certain titles do suffer because of it. I plan on getting a Steam Deck OLED soon to play the newer and more demanding titles.

purple1015d ago

Maybe better to get a budget gaming laptop and link a dualsense to it

= Portable console with far better graphics than a steam deck! + bigger screen and able to use it for work / etc

170°

Why I'm worried about the Nvidia RTX 50 series

Aleksha writes: "Nvidia has established itself as a dominant force in the world of AI, but I can't shake the worry of what this means for the RTX 50 series."

Tal1699d ago

Echo sentiment here - I think the way GPUs are going, gaming could be secondary to deep learning. Wonder if the 40 series was the last true generation of GPUs?

Number1TailzFan9d ago

No.. Jensen believes GPUs should stay expensive. Those wanting a top end GPU will have to splash out for it, or play at just 1080p and 60fps or something if you can only afford a low end option.

On the other hand if you don't care about RT or AI performance then there's always AMD that are doing ok at the mid range.

Christopher9d ago

***or play at just 1080p and 60fps or something***

My over 2-year-old laptop GPU still runs fine. I think this is more a reason why GPUs are going to other things in priority, because the market reach for new users is shrinking as more PC gamers focus less on replacing older and still working parts that run RT/AI fine enough as it is. Not to say there aren't people who still do it, but I think the market is shrinking for having the latest and greatest like it has been the past two decades. Problem is we aren't growing things at a rate as we were, we're reaching the the flattening of that exponential curve in regards to advancement. We need another major technological advancement to restart that curve.

D0nkeyBoi9d ago

The irremoval ad makes it impossible to read article

Tzuno8d ago (Edited 8d ago )

I hope Intel takes some lead and do a big dent to nvidia sales

Jingsing8d ago

You also need to consider that NVIDIA are heavily invested in cloud gaming. So they are likely going to make moves to push you into yet another life subscription service.

Kayser818d ago

NVIDIA will never change their price point until AMD or intel makes a GPU that is comparable and cheaper than them .
it happend before in the days of gtx280 which they changed the price from 650$ to 450$ in a matter of 2 weeks because of rx4870 which is being sold at 380$.

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270°

AMD FSR 3.1 Announced at GDC 2024, FSR 3 Available and Upcoming in 40 Games

Last September, we unleashed AMD FidelityFX™ Super Resolution 3 (FSR 3)1 on the gaming world, delivering massive FPS improvements in supported games.

Read Full Story >>
community.amd.com
Eonjay27d ago (Edited 27d ago )

So to put 2 and 2 together... FSR 3.1 is releasing later this year and the launch game to support it is Rachet and Clank: Rift Apart. In Sony's DevNet documentation it shows Rachet and Clank: Rift Apart as the example for PSSR. PS5 Pro also launches later this year... but there is something else coming too: AMD RDNA 4 Cards (The very same technology thats in the Pro). So, PSSR is either FSR 3.1 or its a direct collaboration with AMD for that builds on FSR 3.1. Somehow they are related. I think PSSR is FSR 3.1 with the bonus of AI... now lets see if RDNA 4 cards also include an AI block.

More details:
FSR 3.1 fixes Frame Generation
If you have a 30 series RTX card you can now use DLSS3 with FSR Frame Generation (No 40 Series required!)
Its Available on all Cards (we assume it will come to console)
Fixes Temporal stability

MrDead26d ago

I've been using a mod that allows dlss frame gen on my 3080 it works on all rtx series. It'll be good not to rely on mods for the future.

darksky26d ago

The mods avaiable are actually using FSR3 frame gen but with DLSS or FSR2 upscaling.

Babadook725d ago (Edited 25d ago )

I think that the leaks about the 5 Pro would debunk the notion that the two (FSR 3.1 and PSSR) are the same technology. PSSR is a Sony technology.

MrDead27d ago (Edited 27d ago )

I wonder how much they fixed the ghosting in dark areas as Nvidia are leaving them in the dust with image quality. Still good that they are improving in big leaps, I'll have to see when the RTX5000 series is released who I go with... at the moment the RTX5000's are sounding like monsters.

just_looken26d ago

Did you see the dell leaks were they are trying to cool cards using over 1k watts of power.

We are going to need 220 lines for next gen pcs lol

MrDead26d ago

That's crazy! Sounds like heating my house won't be a problem next winter.

porkChop26d ago

As much as I hate supporting Nvidia, AMD just doesn't even try to compete. Their whole business model is to beat Nvidia purely on price. But I'd rather pay for better performance and better features. AMD also doesn't even try to innovate. They just follow Nvidia's lead and make their own version of whatever Nvidia is doing. But they're always 1 or 2 generations behind when it comes to those software/driver innovations, so Nvidia is always miles ahead in quality and performance.

MrDead26d ago

I do a lot of work on photoshop so an Intel Nvidia set up has been the got to because of performance edge, more expensive but far more stable too. Intel also have the edge over AMD processors with better load distribution on the cores, less spikes and jitters. When you're working large format you don't want lag or spikes when you're editing or drawing.

I do think AMD has improved massively though and whist I don't think they threaten Nvidia on the tech side they do make very well priced cards and processors for the power. I'm probably going with a 5080 or 5090 but AMD will get a little side look from me, which is a first in a long time... but like you said they are a generation or two behind at the moment.

Goosejuice25d ago

While I can't argue for amd gpu, they aren't bad but they aren't great either. The cpu for amd have great. I would argue the 7800x3d as one of the best cpu for gaming right now. Idk about editing so I take ur word for that but gaming amd cpu is a great option these days.

porkChop25d ago

@Goosejuice

I have a 7800X3D. It certainly is great for gaming. Though for video editing, rendering, etc, I think Intel have the advantage from what I remember. I just mean from a GPU standpoint I can't support them.