Gearbox Software's Randy Pitchford says sales aren't everything

Randy Pitchford says that sales figures aren’t the only thing the developer is looking for after some fans debated whether or not “Borderlands” was Gearbox Software’s only successful franchise following the recent controversy surrounding “Aliens: Colonial Marines.” The President of Gearbox Software said, "Sales are nice, but we exist to gratify and entertain and we always learn something when we fail to impress some customers."

[Root]

He says after he found out Aliens CM flopped

[BakedGoods]

True, but he did say:

"...we exist to gratify and entertain..."

...which is totally hypocritical considering ACM. If sales aren't everything you'd think they'd have spent the last year 'completing' ACM instead of developing a fake-gameplay trailer and jamming the real game out the door.

[Nitrowolf2]

Funny thing is, every dev says this when their game tanks in sales. They never do say this when their games sell millions first months.

Non-flop - Thanks for teh support guys
Flop - Sales don't mean shit to us!!

[HammadTheBeast]

"Gearbox Software's Randy Pitchford says sales aren't everything"

Apparently, neither is quality.

[zeal0us]

Sorry Randy but "Sales are nice, but we exist to gratify and entertain and we always learn something when we fail to impress some customers."

Doesn't justify what happen A:CM. You can keep coming up with excuses/pointless statements or you can try to fix the problem.

[g2gshow]

they should be locked in a room an forced to play duke nukem

[TheOneWhoIsTornApart]

Worst torture known to man.

[dasbeer88]

Not Duke Nukem Forever.

Superman 64. O_O

[zeal0us]

ET>Superman 64>DNF

[3-4-5]

I guess telling the truth isn't "everything " either Randy.

[A LIVING LEGEND]

long winded excuses and public apologies are preferable to decent games or acceptable sales....if all else fails.

[coolbeans]

Remember when this saying was saved to serve as a reminder for us to focus on the game's quality?

[coolbeans]

Double Post. Sorry.

[Baka-akaB]

Shut up already Randy ...

"we always learn something when we fail to impress some customers."

There was nothing to learn from that . At least not that you didnt already knew .

You tried a Con and it's massively failing

[DarkZane]

They should have spent their time giving Borderlands 2 better DLC instead of that game.

[FlyingFoxy]

Well.. even though Aliens failed, i agree that sales don't tell the true story. Some people might think Vita sucks, just because it's not selling well and costs more than 3DS. But anyone with a brain knows that's not true.

[dragonyght]

lol you are way off m8 the vita isnt broken, unplayable or glitch and sony didn't demo the vita, show all its feature and than release the psp go. its a crime comparing those two

[Fairchild Channel F]

"Gearbox Software's Randy Pitchford says sales aren't everything"

Apparently neither is truth, integrity and respect for your consumers.

[Chuk5]

Mmm, smell that fresh BS sizzling on the grill.

[Fairchild Channel F]

And here's a delicious jumbo side of SHiFT codes to go with it.

[MrUndrhill]

What a douche.

[madpuppy]

Took the words right out of my mouth....

[MrUndrhill]

I have honestly never felt so deceived as a consumer and customer. The Liar Pitchford.

[Miacosa]

Tell that to all the folks at 38 Studios that lost their jobs because of miss-management and poor sales.

[crackforgangstas]

Randy says a lot of things...

[dasbeer88]

He's like the next Cliff Bleszinski.

[InTheLab]

Sales aren't everything but neither is honesty...

[maelstromb]

Randy Pitchford just needs to come out with it and say what it is he really means! Enough with the false apologies, the innuendos and lame excuses that just serve to dig the already massive hole, deeper. Pitchford is a fraud that likes to make it seem that what Gearbox does is important, except only when it's going well...and then when it's not, we get this: Half-baked excuses.

[ACEMANWISE]

A lot of people are playing it though. It's got more players than most online games I bought. I'd have to say it's as busy as the Uncharted games, Metal Gear games, Warhawk, etc. Not as busy as say COD, but not nearly as slow as Alien vs. Predator on PS3.

[Soldierone]

Nope sales are not everything. In fact there are many games that don't sell amazingly well that I love and hope to see more of.

However when your game is total crap, mis advertised, and full of excuses as to why its crap.... well sales are all you have left.

[RickHiggity]

Some great games have sold poorly. And a lot of those games gain popularity over time.

[first1NFANTRY]

Anyone else notice in the ps4: see the future video at the ps4 unveiling Randy Pitchford was trolled by Sony and they never displayed his name like all the other devs lol. here check it out

https://www.youtube.com/wat...

at around 0:59 he shows up and spouts nonsense.

Sony probably didn't wanna show his name and tarnish the ps4's image due to the recent Aliens fiasco. The guy is a clown.

[just-joe]

Stop Randy, just stop talking.

[g2gshow]

wow i forgot about superman 64

[SDF Repellent]

Even if Superman 64 was a terrible game, it actually sold pretty well on the N64. It was a top seller in North America during the month of June 1999. But there is no excuse for A:CM to do that badly commercially and critically when it was in development for ages. It could be the Sega curse as I don't remember the last good game that was published by them.

[csreynolds]

Neither is the truth, apparently...

[overlord23]

Randy instead of making pathetic excuses and wasting your time and everyone elses for ACM.
Why don't you use it to make a patch for ACM to make it the game it should have been.
Some GOOD DLC might make us people who bought the game feel a little better.
As you are not worried about sales or profit maybe you can make the first one Free.
Why was the funding not made available to develop this game to its full potential it's a crying shame.
There is an old saying "Concentrate on the Job in hand" which Gearbox did not when making ACM.
To busy making extra characters for BL2 was it.
This could have been the game of the year and Gearbox blew it.
So do the decent thing and make it right or are you to busy counting all the money you made from Borderlands 2 ?
I wonder how many people will buy your next game you bring out after the way you have handled ACM.

[DevilishSix]

I have to say that Gearbox and Pitchford have lost all my respect because of this fiasco. I enjoyed Borderlands as it was new and full of loot. I still enjoyed Borderlands 2, but not to the extent of the first as the series is getting a bit long in the tooth. I have not purchased ACM, something didn't seem right about its development history to me and sure enough it is and was a mess.

Randy needs to stop the communication about this game all together as all he is doing is rubbing salt in the wound. Then he needs to pray that SEGA does not sue his a## off for misappropriating funds from ACM development into Borderlands 1 & 2 development, because I bet the papertrail is everyway as Pitchford doesn't seem that bright.

SEGA contact me as I am a CFE in the Dallas Metroplex area. I would be happy to perform a Fraud Exam for you.