Editorial: Analyzing the Video Game Hype Machine and How It Fails Gamers

GP writer Marcus Estrada discusses the trappings of hype and how it has led to many disappointments in the past.

[maximus1985]

why did it fail :(

[MadMen]

Gearbox is why ACM failed, FACT

Never buying a gear box game again.

[MattyG]

Because the other quarter dozen devs had nothing to do with it. Sure Gearbox takes some of the blame, but it isn't completely their fault.

[MadMen]

@MattyG

My god have you gone soft in the head? If Gearbox didnt want to tout themselves, they should have not done the dozens of interviews, invited Game Trailers to their studios to tout the game etc.

Its like politics kid, someone in the white House may screw up, but the president has to answer for it.

Gearbox is the lead, they failed, we got nailed for it. They will face the backlash

Wake up

[dazzrazz]

Sorry but its Gearbox who signed contract between Fox and SEGA not the other studios whom were later on outsourced by Gearbox to work on shit they were suppose to be

[PopRocks359]

@MadMen

Do you have to be a condescending jerk when approaching someone who disagrees with you? The game was a collaborative effort. The blame should be shared by everyone involved.

[Baka-akaB]

Not really . Releasing a bad game and doing a poor job happens and can be forgiven .... sh*t happens

But gearbox took the initiative to lie about the game multiple times ... and - if stories - are true stole and diverted ressources from it for another project of their own .

They deserve the whole package

[miyamoto]

... and a lot of Wii U fans got lied upon and fell for it.

that is why it failed so many gamers so hard

[Vladplaya]

I can't face palm hard enough at people like you. The responsibility of creating that game was given to Gearbox, how they went about that is their business, but at the end of the day, they were responsible for the final product. Its Gearbox fault for outsourcing development to some crappy studios, and it was their fault to say that the content they got back from those studios was okay to put into the final game.

[MattyG]

I see where you're coming from, no need to be an ass about it. We disagree, you don't have to whip out insults. That's politics kid, people disagree.

[Myst]

I just swept this back under the rug. While some aren't playing it just went back to AvP2010. Loving the marine sections and the other ones are quite fun as well.

[ironfist92]

I personally enjoyed AvP2010, and was hoping for a sequel.

Apparantely another company is working on an Aliens game, lets hope that one fares better.

Imo, Rebellion shouldve handled CM

[sithsylar]

big difference between hype and lies...

[Fairchild Channel F]

Amen. When you flat out falsify a demo, when you conduct multiple interviews touting all the things your doing with your game design and then mysteriously include none of it in the final product -then failure cannot be blamed on hype. Hype that was generated by a pack of lies from the designers in the first place.

Aliens:CM is the term paper you put off over and over all semester to goof off with your friends and then the night before it's due you realize "Oh S**t! I gotta turn something in tomorrow!" So you half-ass something together and hope you get away with it. Well Gearbox didn't get away with it.

[brother_zero]

I thought it said "Analyzing the video game hype machine and how it fails Gamera" That is all.