Sony is already advertising the PlayStation 4 in Champions League

PlayStation is one of the biggest sponsors of the UEFA Champions League. So we regularly see PlayStation 3 and PS Vita logos during the games. Today however, there was something else in place of the usual logos that we always get to see during the games.

[THC CELL]

So much for ms rant bwhaha the UK knows now eh

[BanBrother]

Haha it's as if they did this on purpose lol. MS said people in the UK wouldn't know about it on the 20th, so they do this on the 19th.

Can't wait. This is going to be absolutely huge. Soccer is much, much bigger than American football. The advertising will be seen by many, many millions.

[Reverent]

I would say that it will be seen by much more than just millions. Not only is Europe bigger than the US, soccer is the most famous sport world wide. I'm sure people will be tuning in from places outside of Europe also. The internet is wonderful isn't it?

[Reverent]

Missed my edit chance, but also, I think it's funny that Sony's slogan for the event is "Be the first to know" when in reality, nearly everyone will know lol.

[user3915800]

@ reverent Yes europe is bigger than USA, and every other continent if you want to add that, Africa, australia, russia. europe, asia, south america, lol and the rest of north america. With that said USA its the major Gaming business n the world, the entire Europe combined sales less than USA fact, top 9 sales countries in the world sale less then usa. Europe population 733 million vs USA 331 MILLION AND GUESS WHAT USA outsales them lol... With that in mind mr. troll soccer is not even in the top 20 sales in any genereation of console, so to me soccer its relevant to thse that wants attention.

PS4 WELL BE JUST ANOTHER OVERHYPED CONSOLE WITH THE LACK OF PROOF, IT ALWAYS BEEN THAT WAY.

[shivvy24]

yea soccer is definately worldwide , its extremely popular in europe and its starting to get attention in australia

[seedaripper1973]

It's called 'football' you fucking clueless yanks (yep that's right, it's played with your feet...NOT your fucking hands) soccer my arse.

[Baka-akaB]

" soccer is not even in the top 20 sales in any genereation of console, so to me soccer its relevant to thse that wants attention. "

I'm not so sure you're making any sense here . Fifa on its own boast over 100 millions sold games .

The last two fifa sold each 10 millions over less than 12 months and fifa have been almost every year one of the top selling games all year long .

With it's regular release schedule and constant yearly sales rangeing from 4 millions to 10 millions , i dont see how you can claim it wouldnt crack a top 20 sales in any generation of consoles . It is actually 5th or 6th among game franchises and beating stuff like madden or anything NBA . Besides japanese franchises such as Mario and pokemon ... pretty much only gta , the sims and tetris beats fifa .

[NewMonday]

the Champions League is big in Europe and also watched by millions in the rest of the world.

it's like the NFL finals for the rest of planet Earth

[Kornholic]

I hate it that American "football" is called football. It's handegg! The European version is football, because you actually kick a ball with your feet.

[Red_Orange_Juice]

first of all Champions League is most watched club sports competition in the world, with it's final surpassing Super Bowl

second, Sony/Playstation brand was always there during CL games, it clever they advertise the date

[nunley33]

Soccer is popular in europe largely because that's all there is there. Soccer will never be big in america because its too european and we have to many other sports and other things to choose from. One would think with it should be more popular in america with that kiddy soccer craze and soccer mom phenomenon in the 90's. Playing soccer isn't seen as very manly at all here and consider american football the real football. It's cultural is why largely for the short answer.

[Red_Orange_Juice]

@^

wanna play something real? how about rugby?

[shutUpAndTakeMyMoney]

Yup! Day mad as hell.

http://stream1.gifsoup.com/...

Seems the ex halo/gears/google chrome marketing team is doing great!

[007Bond]

UPDATE: NOT PS4 YOU HAVE FAILED

[classic200]

LOL the whole European continent is ready!!! HAHA

[NewMonday]

funny thing is that they may get the PS4 last

[KingKevo]

@newmonday: *'sad' if you're European like me :( I'm afraid we'll probably get it early next year.

[stage88]

That is so awesome!

2013 is the Year Of The PlayStation.

[GribbleGrunger]

It's a good job they advertised in this match. Otherwise no one in the UK would have known it was happening ...

[Upbeat]

We do have the internet you know.

[Blackdeath_663]

sony has always been advertising in football matches particularly European matches. sony has sent everyone an email about the event i think pretty much everyone knows by now as well as a good percentage of laymen/uninformed. also i'm sure even if people don't turn up the event will be widely reported on by the bbc and other news sources. on a side note, the ad during the match was the only cheerful thing about another miserable day for Arsenal not often you say that about advertisements.

[MakiSaad2]

I'm from the UK and my knowledge about Playstation is far beyond yours, And stop acting like the UK is in Mars or something.

[Energy-HL]

Im pretty sure that this guy was joking

[GribbleGrunger]

LOL. You lot are so slow (but one).

Remember MS saying that people in the UK wouldn't know about the PS4 announcement? Come on lads! Catch up :)

[andibandit]

In this match???

Sony has been advertising in like every Champions League game for as long as i can remember

[Denethor_II]

I with you Gribble.
Don't get sucked into the football vs American football debate going on at the top lol.

[KingKevo]

@GribbleGrunger: Well, Sony is an official sponsor of the UEFA Champions League anyway, so it was just a logical step to advertise it there, just like they did advertise the Vita last year.

[Mr Pumblechook]

I think MS were mistaken about non-gamers not knowing, judging by mainstream press coverage the whole of the UK is anticipating this. FOOTBALL is the sport of the UK & Europe. Regular people will be talking about this.

But will the new PlayStation justify the hype?

[user3915800]

last time I checked UK was in europe, but what can any one expect from trolls, they dont know any better.

[Software_Lover]

................... Some of you have to be the most thick headed people I have ever come across.

[stage88]

Just because the xbox 360 is getting no attention.
Stop throwing your toys out of the pram.

[zeddy]

im a playstation fan and i didnt even notice the ads. much interested in seeing arsenal getting fraped.

[torchic]

it was the only bright side to last night :(

no but how could you have missed it?

the entire electronic advertising board around the pitch was illuminated in this unmissable electric blue, with white, bold letters. it was extremely unmissable.

[Denethor_II]

Reeeeeally!?

[shivvy24]

tommorow is the second coming of Christ

[Silly gameAr]

....no. But, hopefully a game console that many people are waiting to see will be shown. May not be the second coming of Christ but I'm still pretty excited about it ;).

[xursz]

No, more likely the fourth coming of PlayStation. With all due respect to my religous brethren, this will be better.

[Old McGroin]

"tommorow is the second coming of Christ"

I'd say even Jesus is on the edge of his seat for tonight's announcements!

[Divine]

cant waiiittt

[GanjaMan]

what are you on about? its not just uk viewers, the whole world watches football except for the dumb yanks, you do understand the world cup was watched by over 2 billion people now compare that to the record viewing figurs of superboal at only 111mil hahahaha

[Walker]

PS4 is Coming .

[M-M]

Funny every time lmao.

[Shuyin]

Yeah XDDD

[Blackdeath_663]

LOL

[Prodigy-X]

Their new marketing is doing better than the last.

[NBT91]

Lol I swear they advertised this even more than they advertised the PS3.
Christ, I am sooo hyped now. Good times!

[JoGam]

OMG yes. Sony needs to hit up news and all networks . When PS2 was launch is was like the second coming of christ. Sony needs to do that again.

[rainslacker]

Their marketing has been on fire lately. It's like the old PS1 and early PS2 days. I'm really impressed with the quick turnaround they made in this regard, and hope they can maintain it for the long term.

[d0nT wOrrY]

MY BODY IS FUCKING READY

[Enemy]

My body isn't ready.

[PeaSFor]

Reggie?

[perdie]

that's what she said....

[Enemy]

Nope. Microsoft rep here.

[MasterCornholio]

My hands are ready because I don't play yoga games.

Waggle waggle

Motorola RAZR i

[Commandar_Shepard]

SEARCH FOR GT6 AND KILLZONE 4 ADS!!!!!!!!!!!!!!

[jp_footy2]

During the Porto - Malaga match also.

[Sandmano]

Yes their Champions league sponsers all the games have the same ads, lol in March its probably going to be actual Ps4 ads!

[torchic]

they should've advertised last week during the Real Madrid - Manchester United tie, as that was by far the most exciting/watched game of the Round of 16.

[Sandmano]

Umm no it was advertisement for the event tomorrow "Be the first to know 2/20/2013" was the add. I saw it in the Bayern game where they demolished Arsenal, lol at the guy that gave the Arsenal fans the finger after the first goal!

Ty for update Mods

[gunnerforlife]

ffs piss poor game.

image tells you everything doesnt it?

Edit @andmano: Ive been saying it for a while, if we had RVP in our team this season, we would be top of the League! (with the amount of chances we have missed!) but alas it aint meant to be, wenger needs to go back to the drawing board. Defender,Striker and Hard as nails holding midfielder!

[Sandmano]

You guys are feeling the full force of not having Van persie on your side, its not that Arsenal are bad their a pretty decent team considering their circumstances but Bayern are just too good. Semi finalists for sure...

Also Lol at the pic. The Arsenal players were probably to excited to think about the game looking at the ads! xD

@Maijebeast Yes tomorrow is going to be epic, an hour after the Barca vs Milan game the event starts! Cant wait!

It was an amazing venue to advertise the event, and yes MS after that game the millions of people in the Uk alone that watched the game will KNOW and not a moment too soon...

[Rattlehead20]

What you need is a Glenn Murray ;)

[majiebeast]

Their new marketing firm seems to know they are doing unlike the last firm.

-Playstation evolution video's
-Champions league banners

Tommorow 1 of the biggest matches of the year. AC Milan vs FC Barcalona so lets see what they have to show then.

[PirateThom]

Sony have sponsored the Champion's League for a while, they've had banners for a long time.

They should invest in more TV spots.

[DOMination-]

Until this season they were in fact the mail sponsor on CL

[ApolloTheBoss]

Dawn of the Final Day - 24 hours remain.

[Prcko]

i'm well prepared!!!
SHOW ME!

[kudakadere]

At this time tomorrow will be looking at a package hall and curtains getting ready to open .

[Kratos_1986]

ac milan - barcelona i think all planet earth is going to watch the advertising :)

[CRASHBASHUK]

hmm what did M$ say about the UK not knowing the ps4?

[shivvy24]

they said tommorow is the second coming of Christ

[Kingthrash360]

But wouldnt that bring the rapture??? :-(

[Kingthrash360]

29 hrs 10min .......................29hrs 9min.......................... 29hrs 8min..................

[josephayal]

The Future will be revealed tomorrow, The PLAYSTATION 4 will revolutionize online gaming, and of course once again revolutionize gaming as we know it today

[MakiSaad2]

R.I.P Microsoft

[Playstation4LyFe]

MISLEADING TITLE, once again.. thanks N4g!!!

[tndtloveu]

can't wait for tomorrow to come, so excited and pumped. Hope Sony won't dissapoint us all. PS4 LIFE!!!!

[ps3_pwns]

playstation 4 life! Day one purchase for me and this will be the most wanted and best selling console in the next gen. ps2 levels of epicness!

[TBONEJF]

Don't buy SPORTS games they ALL LOOK THE SAME MADDEN NBA LIVE SOCCER ETC those aren't real games

[KingKevo]

Yeah I saw it during the match, but I did honestly care a lot more about Bayern winning. YAY!!!

[fsfsxii]

Took a day off just to be ready and not overwork myself
I CAN'T FRIGGIN WAIT!!!!!!!!!!!!

[talisker]

We are used to Sony ads in Europe. Some people even call all consoles "Playstations".

[ROmek]

Yea, even books in school call consoles as "playstations".

[TKCMuzzer]

Sony must be doing something right, my mum mentioned the PS4 announcement to me and she does not surf game sites, the message is definitely spreading.
Looks more like Sony have caught Microsoft off guard and a few Microsoft hierarchy are looking at themselves.
Let the battle commence (all over again)

[TKCMuzzer]

You can disagree all you want but in business getting in first is key and both Sony and Microsoft are aware of that. I'm not sure Microsoft would have thought Sony would announce anything this early.

[tigertron]

Sony is actually doing a better job of advertising. This is very good.

[ROmek]

Sony had banners in champions league for, what, 10 years now?

It's nothing new, they just changed from "ps vita" to "be the first to know".

[Wizziokid]

MS - HAHA no one in the UK will know about the PS4 announcement!!

Sony - da fuk did they just say? put a banner on major football matches

MS - oh...

[Knight_Crawler]

I am excited and have been waiting for this momment for about 2 years - a console life cycle should only be 5 years and they should release a new one after that time.

I almost gave up on gaming becuase the new games that have been coming out in the last 2 years have felt boring and the same thing over and over.

Has this been confirmed that the PS4 is going to be announced or are people just saying this becuase of the Sony announcement today?

[Britainz-Fin3st]

you would usually only be watching the match if its your team. so last night would be mainly arsenal fans and bayern fans. i support spurs so i didnt see it. that will be the same for the majority of fans. lots of ppl will see it all over the world, but hardly hundreds of millions of people.

Sony also used Champions league to advertise the vita and most people think its the psp.

[Energy-HL]

There was no other premier league teams playing tonight, arsenal have a fan base from all over the world (no I don't support arsenal)
Porto v Malaga had it advertised as well

[Britainz-Fin3st]

What i mean is usually, most people do not watch a match unless there team is playing.

[KingKevo]

@All: Btw, tonight they are going to advertise it again during two other matches. Maybe they are doing it a bit differently because the matches end about 1 and a half hour before the stream is going to start. Maybe we'll even see a TV spot for it.

Also, is there anyone else who want to see Schalke win?

[Jamaicangmr]

I'm loving this new ad company. They putting in work.

[Apex13]

Dam this is becoming like an Apple announcement level.

Even I cant wait and I am an Ninty guy first and other systems second.

[nosferatuzodd]

Oh god old me please the suspense is killing me take a breath of fresh air ok
Now I'm ready please let it be the ps4 unveil ps 4life
Long live play burry me with a ps controller when I die

[Apex13]

lol, wow!

The unveil is always great but once the machine comes it could be a ps3 moment again, where you realise it's just a machine lol

[Inception]

AC Milan fans here!
I saw those big ads for this event :D