GXC: "Have you turned on your TV and seen a commercial, so catchy, so great, that you just will never forget it? Or has there been a commercial that comes on so often, that it has been beaten into your brain? More than likely, you have experienced both. There are just some companies that know how to market their products and services. Whether it is a TV spot, magazine ad, or some other form of marketing venture, some companies just get it. As I’m writing this, the Pillow Pet song, Mario toys with BK Kid’s Meal, those catchy colorful silhouetted iPod commercials, all resonate in my mind. However, there are some companies that just don’t get it. One in particular leaves me a little disheartened – Sony Computer Entertainment of America, aka, PlayStation."
Sony has recruited Bungie's head of revenue Jaremy Rich to head up its live-service gaming division, Rich has announced on social media.
Please do not put Destiny’s monetization into Sony’s first party games. The monetization is what’s driving players away from Destiny.
I mean, this person made some pretty bad decisions at Bungie. I hope they've learned from them because I definitely don't see those type of ideas as good for PlaySation in general.
Ps5 gamers in 2023 seemed to play more live service types of games, so regardless to how people feel about them, numbers don’t lie and Sony is going where the money is. I mean look at the excitement around Helldivers2, people are showing that they want live service games.
How do you kill a franchise that already been killed?
Destiny’s grind, cash-in-on-playbass-cha-Ching, and pop-culture-insertion mainstream-me-too bs totally killed any rep Bungie had. Sony/Bungie, if you are doing this to ward-off players, it’s already working.
Sony has patented to add multiple dialogue modes to let players switch between how many conversations with NPCs they want in the game.
Sony is like the only ones outta the 3 that has atuff like like this pop up changing thing in ways.
Genuine Enabling Technology was seeking damages, claiming the tech allowing PlayStation consoles and controllers to communicate infringes its rights.
Sounds like patent trolling they tried the same thing against Nintendo with the same pattern.
Motion and control input traversing over higher and lower frequencies seperate from each other allowing the controller to do both
So to recoup the money Genuine is going to take on Nintendo or Microsoft next. I hate patent lawyers they are some of the worst bottom feeders out there.
I totally agree with this article, I dont understand how sony is putting The Last of Us demo on a God of War game, God of War doesnt need any demo to sell copies, why not adding that demo to a game that really need it? God of War is one of the best selling franchises sony has in their repertoire so the game will basically sell itself, if you gonna invest $4m why not investing that money in something that really need advertising like the vita, why they dont release a "psvita entertainment on the go" tv ad featuring Little Big Planet, Sly Cooper Thieves in Time, Ratchet and Clank Full Frontal Assault, Soul Sacrifice and even Killzone Mercenary, that would probably do more good than a God of War Ascension ad. Just my opinion.
Since they previously said that Vita sales met their lowest expectations, they should invest everything they have in putting information out there. My brother, who isn't a gamer, still thinks it's a PSP when he looks at it because he's never seen any advertising for it.
Those who live in Europe and aren't gamers are aware of Wonderbook. Because of marketing. C'mon, SCEA.
@ remanutd55. You obviously did read what I wrote at all.It will have the absolutely opposite effect. People will not want to be forced to buy Sly Cooper juts to play the Last of Us demo. In fact they will be outraged that Sony put the game on something that is not as highly anticipated.But if you put it on GOW something that is already anticipated you will get more people to advertise Last of Us to. Who do you think you are talking about? Do you seriously think gamers would waste their time buying a less anticipated game just to play the demo? No they won't. They will just wait for the public demo and still not buy Sly Cooper. They have to make sure their AAA games sell.That doesn't mean they won't spend any money on Sly.We have already seen all the trailers and the whole Sly short to advertise for it but they need to make a sure their higher priority games get sold which is why they gave the Last of Us demo to GOW to make sure they sell. I don't know what business school you guys think you went to but your ideas are really dumb. What game company do you know ever spent tons more money on their lesser games? Neither Microsoft or Nintendo do that.They spend millions on adverting their best no different then Sony does. I have never seen either Microsoft or Nintendo paying more attention to lesser titles.Despite Mario and Halo always selling millions they still dump tons of money into commercials and hype and barely pay any attention to other things. Who spends more money for their less anticipated products? What kind of business sense is that? It's a good thing companies don't listen to people who write on message boards, write articles and on sites about what they should do. They would go bankrupt.
Yeah, I agree to a degree with this article. Sony's marketing has left a lot to be desired.
Great big budget games tend to get overlooked because of absolutely no promotion from them.
The only thing i really dislike/hate about Sony = Marketing
Seriously there were some great Vita games like Gravity Rush, which didn't even get a TV Commercial. Why creating such amazing games and not supporting them well? Marketing Strategy is like the only thing, i wish Sony should copy
from Nintendo or Microsoft. Hell i even saw a Donkey Kong returns commercial yesterday(yup donkey kong returns=launch 2010)