Dear Sony: Teasing Ads Only Backfires, GOW’s Game Day is Being Needlessly Overhyped

I read an incredible article today, a true masterpiece of creative work that dazzles the mind with its breathtaking beauty. In a post about yesterday’s Game Day video titled ‘Could Mysterious Game Day Trailer Be PS4 Teaser?’ on the surprisingly-widely-read NowGamer, the writer explains that “some are speculating it could be a PS4 reveal due to the strange Orbis-like eye near the end of the footage.”
-PSLS

[doctorstrange]

The more I look, the more I see Orbis-like eyes everywhere. It is coming!

[Dwalls1171]

My message to the author of this aritcle......dude its just a trailer are you that bored with your life that you have to obsess over a 17 second clip...

[LOGICWINS]

Are you that bored with your life that you have to comment on an article about a dude who obsesses over a 17 second clip? See what I did there? Many would say that regularly commenting on N4G or being exceptionally good at an online shooter means that your obsessive/bored with your life.

Everyone has they're hobbies. Let them be. Btw, if you haven't realized, a good chunk of N4G has been obsessing about this 17 second clip as well since it was revealed...you know, since we're excited about it.

http://n4g.com/news/1162838...

You saying we're bored with our lives as well?

[MmaFan-Qc]

@logic
Are you that bored with your life that you have to comment on a comment of an article about a dude who obsesses over a 17 second clip?

BOREDCEPTION!

[Diver]

dear playstationlifestyle, the most anti-sony site on the web, shut up already. whiny self interested sites like yours are the real advertisements for everything thas wrong with gaming.

and logic should really talk about not having a life when he lives to attack or support attacks on sony.

[Red_Orange_Juice]

you guys are really bored

[ajax17]

@LOGICWINS
Dwalls only wrote a comment. This idiot author wrote a whole article. Which is stupider? Sony has great marketing! I don't know why someone who writes for PlayStation LifeStyle would write an article dissing them in the first place! Pretty dumb.

[JoySticksFTW]

I don't know.

Everyone says Sony needs to advertise their games more. But when they try to build up excitement, it's somehow still seen as a negative. Hmmm...

[joab777]

Even if it isnt, the orbis hype will be justified soon. Maybe they put it everywhere just to get ppl excited, even if it has nothing to do with said game. Its like subliminal messaging. And Gow Ascension is something to get hyped about. Playstation All Stars was marketed all wrong or the timing was off. I have noticed it is harder and harder with so many great games and next gen coming to create excitement for big releases. I remember a time, not too long ago that excitement would be unbelievable for the games coming in next couple months. Dead Space and crysis used to be enough to carry a month by themselves. Now, dead space 3, crysis 3, metal gear rising, bioshock, aliens and so many other big games are coming but its almost counterproductive. The excitement isnt what it once was, ppl cant reasonably buy all these games to play so someone is gonna lose sales. Its a strange time and the market it saturated. I will say, though, that i am happy ni no kuni came out. Its marvelous.

[sinncross]

I hate it when people say don't buy into the hype over a teaser... goodness, I can do what I want. If I want to speculate that perhaps its not GoW and something different, so let me... I feel like the gaming industry in regards to journalism is sucking the fun out of gaming.

I dont care if I speculate that its PS4 related and I prove to be wrong.. so be it... I am just having fun with it.

[GribbleGrunger]

LOL ... Says the article promoting Game Day.

[LOGICWINS]

I think teasing an advertisement diminishes the point of advertising in the first place. Advertising is meant to get people who AREN'T interested in a product to buy it.

If you, a consumer, are anticipating the reveal of a TV advertisement, 9 times out of ten, your ALREADY interested in a product. No human being in the right mind would anticipate the reveal of an advertisement if they weren't ALREADY interested in the product.

I'm willing to bet both my arms and legs that the majority of people commenting here are interested in the PS4 or GOW: Ascension...so why is Sony wasting time/money marketing to us?

We're hardcore gamers. We have the ability to research up to the minute game news/announcements, thus knowing nearly EVERY aspect of a game before buying it.

[GribbleGrunger]

Whatever it is (and we don't know for sure that it's GOWA) it's working. It's NOT advertising GOW, it's advertising Game Day. That's the irony.

If people tune into Game Day and it IS GOW, they will have still tuned into Game Day and been exposed to everything else on show. If people tune in thinking it might be something different, then they're also exposed to Game Day even if this teaser leads to disappointment.

[dbjj12088]

I hate Sony ads.

[TongkatAli]

I hate Kevin Butler ads, what a bad idea for marketing. Lets take a old white dude and make him act cocky, F perfect.

[DigitalSmoke]

You rather have Justin Beiber dance around drumming on a Sony product with firework sparks all over the place.

Butler has tons of fans, suck it!

[gamingmaster2013]

i wish sony made their ads like the michael ad

http://www.youtube.com/watc...

[DigitalSmoke]

It is their add... sherlock.

[gamingmaster2013]

@digitalsmoke

yeh i know, its just that they haven't really made a good one since. i would actually love it if they made a 'michael' ad for the psvita

[Wedge19]

Orbis everything! Wait... Pokeballs or 'orbis-like', could pokemon be set to be a reveal for Sony's next system? What the hell does 'orbis-like' even mean? If they are referring to the shape, then I still have no idea what that has to do with next-gen. They are really stretching.

[matrixman92]

I have learned to not get hyped over sonys live action commercials, they disappoint every time...the psabr one for example, everyone though it would be infamous 3

[AngelicIceDiamond]

https://www.google.com/url?...

Yeah people got real excited last year when Sony posted up this PSAS ad. I guess people were happy that they're advertising an exclusive that wasn't GoW, UE, or Killzone? Who knows but people sure were excited about it.

[TrendyGamers]

Hopefully they release the news at 12:01 am on Friday so there's no waiting.

[Sev]

That sounds about right ;)

[Adva]

The advertisement is about GoW:A and it is going to be for Superbowl perhaps aka Game Day.

[animegamingnerd]

yeah after plyastation all stars i expected it to be this

[smashcrashbash]

That is not Kratos's eyes. Kratos's eyes are grey not amber brown.

[SamPao]

I hope its Heavenly Sword, she has the same armthingy and her clothes match!! cant wait

[360ICE]

Agree. A lot of their teasers have gotten people way too excited about stuff that's either already announced, or really minor announcements.

I remember they teased a PS Mini once, and people started talking about a new WipEout game. I guess it got a fair amount of attention, but surely, being the game that 'turned out not to be WipEout' can't be that swell?

[Alos88]

Personally I'm not very hyped for Ascension because,well, we've already had two prequels for this thing. I think a game addressing the aftermath of GOWIII would have been much more interesting.

[Hanso]

thats for ps4 reserved of course ;)

[Hicken]

Anybody else notice how PSLS seems to be trolling Sony half the time?

[doctorstrange]

It's called being impartial. And this is more of a 'troll' on poor games journalism

[smashcrashbash]

Thank you for pointing that out. PSLS trolls Sony so much you wonder why they even talk about the PlayStation. If anyone is talking bad about Sony it's them. They were the ones to jumped to say the VITA wasn't selling on Amazon and when you looked it was near the top of the list and the they erased it before anyone else noticed and they were the first to jump to report that Sony was heading towards junk status. If Sony didn't hype GOW Ascension they would be in front asking 'Where is the hype for GOW' and giving examples when Sony didn't hype a game enough.

They are nothing but Sony trolls so I am not sure why you are getting disagrees.I have pointed that out before. This is not the first time they have trolled something Sony has done and it won't be the last. They are almost as bad as Kotaku. Sony never gets a break.They hype something and they are hyping it too much and if they don't they are failures at advertising.No one complains when Microsoft WHORES out their games and devices to get them sold. But the moment Sony picks up the bullhorn to hype something people knock it out of their hands and tell them to be quiet. And if the game fails they either claim they didn't hype it enough or they hyped it too much.You guys don't even know what you want any more do you. You want hype but at the time you don't want any hype. Do you see how stupid that sounds?

[doctorstrange]

I think the biggest problem is that people often judge a site by what they see on N4G and, by the very nature of N4G, anything that's negative rises to the top. Meanwhile, the many pro-articles are ignored.

[BLow]

So I'm confused. People bitch because Sony doesn't advertise and when they do advertise for MAYBE God of War, people still bitch. Since some of you have amazing ideas on how to advertise, please apply for a job at Sony and show us how it's done. I mean do people have to nitpick every single thing someone does. Man it never stops. With all the experts here on this site and out there in Internet land, please put your talents to good use and show us all how it's done so these articles can stop. Everyday it's someone complaining about something. Oh well, enough with my venting...."exhales" ...

[Ezz2013]

damn if you do..damn if you don't

[izumo_lee]

Really PSlifestyle? You guys are questioning Sony on a teaser trailer?

Teaser trailers get people excited for what is to come. It has worked for the film industry, often getting fans rabid about these online.

Could this be GOW, could it be PS4, could it be something else entirely. Whatever it is, it is working cause it has gotten people talking about it thus generating interest for the actual event.

You guys wouldn't be writing about this if you guys weren't interested. So the teaser trailer has done its job.

[r21]

You know what, the title of the teaser is 'game day' so maybe, just maybe the teaser is for bunch of more games. First one's GoW Ascension then followed up by an entirely different game. Again, i could be wrong though.

[Tontus]

How has this 'backfired' in the slightest?!

The point of this teaser is to get everyone's attention and to discuss what it could be, it worked. Now this Friday more people will watch the reveal to see what it is about (God of War: Ascension).

And bloody hell, God of War is Sony's most acclaimed and 2nd bestselling series, what do you want them to do, NOT advertise it? So you're saying they should only have teaser trailers for new consoles and not their best exclusive franchises because gamers will be disappointing by anything not PS4 related. Moron.

[soniqstylz]

WTF is an "Orbis-like eye"?

[Zeppelino]

We are at a point that if sony made a video about a nose you would say it was an orbis like nose