Ted Price: Gibeau was wrong about launching new IPs late in the cycle

Last month, EA Labels president Frank Gibeau said that he felt "the time to launch an IP is at the front-end of the hardware cycle." His argument? That "if you look at the market dynamics, as much as there's a desire for new IP, the market doesn't reward new IP this late in the cycle. They end up doing okay, but not really breaking through."

But Insomniac Games CEO Ted Price - who is currently heading up development on new IP Fuse under EA's Partners programme - disagrees.

"Well, we're seeing evidence of that right now with Dishonored, right?" Price told VideoGamer.com when questioned about Gibeau's comments. "Dishonored is kicking ass out there as a new IP."

[-Mika-]

"Well, I mean look, I believe, and we at Insomniac believe - and I think EA believes - that new IP can always succeed if it's a well-made game that offers players something that is compelling."

Well your new game isn't that so just go back to Sony.

[Abash]

Dishonored is refreshing and stands out with it's uniqueness, not to mention it got mostly 9s and 10s in reviews. Thats what led to it's success, while Fuse just doesnt standout or look appealing at all.

Another thing is Dishonored released with not a lot of competition, 2013 is filled with big releases and Fuse will have a lot to compete with

[GraveLord]

Fuse does look appealing. I'd play Fuse over Dishonored any day.

[WrAiTh Sp3cTr3]

"Well your new game isn't that so just go back to Sony."

Have you played it?

[AznGaara]

Want to tell me how you got the game to make that analysis? I thought the release date was... you know... next year -_-

[Sevir]

Bash a game on its reveal before its released based on 4 min trailers, Dead Space, RE6, AC3, Dragon's Dogma, DmC, even Dishonored, which is getting rave reviews was bashed as being a soul less copy of Bioshock here on N4G. If you listen to people here you'd think the rest of the world is in agreement with your elitist view with no credibility! Lol gotta love this community!

[JellyJelly]

"Well your new game isn't that so just go back to Sony."

So they can churn out another crappy Resistance game?

[ado908]

@Little_Suzy

I don''t know if you played uncharted 3. But it's nothing like COD. How does climbing obstacles, pulling down, brawling opponents, and in third person make it a COD look alike?

[Sevir]

To make such a claim so why don't you keep your visual impression on the backburnner and wait till you've had a chance to play the game before you cry foul? No? Must be the new epidemic on N4G.

[FunAndGun]

I am so sick of this 'you must try it first or can't say anything negative' attitude.

The game LOOKS like any other shooter. There is NOTHING in Fuse we haven't seen before.

They are called impressions. From watching the gameplay reveals, interviews, and the trailer. The game doesn't look like anything special. I don't want or need the game in my hands to make MY final verdict.

Do I need to taste cow brains in order for me to say I don't like em' or that they won't be successful as the main course of a dinner party?

Do you watch every single movie before you say that movie sucks? Do you base seeing a movie on a trailer??

Do you read every prologue to every book before you say, 'that book isn't for me and it sucks'?

Do you just stick the tip in and test it out before you decide you want to go all the way and have sex with someone? lol

[GribbleGrunger]

I agree with what Ted Price is saying here, but unfortunately, unless there are a lot of changes, Insomniacs new game isn't going to prove it. Perhaps the way it plays will make up for the generic look though. We'll just have to wait and see.

[IWentBrokeForGaming]

I really loved Dishonored (only redboxed it), it gave me that special Bioshock feeling... WHICH IS AWESOME!

I personally think Insomniac is losing their luster... the uniqueness of their titles seems to errode with every new release they put out!

[attilayavuzer]

New ips at the end of console cycles always get over shadowed.

XIII
Bully
Shadow Of The Colossus

All fantastic, acclaimed games released at the end of last gen that underperformed by being overshadowed by current consoles.

[MasterD919]

All we know about FUSE is that it used to be Over-strike and EA wants it to be more to their liking...which means that it will be a game that takes itself too seriously, which is the exact opposite of what the original trailer for Over-strike set out to do.

I think Ted Price is a smart enough man though who knows a thing or two about this industry. He's been right about a lot of things. Fuse will probably do pretty well, but I hope it doesn't end up hurting Insomniac.

[3-4-5]

THat Frank Gebrea guy just says that top appease the share holders who panic 12 times a day at nothing.

He doesn't want to invest in new IP's and this is his way out.

The other guy is right....new IP's are great near the end because it's like a trial and error for the next gen so they can be that much ahead while still getting noticed as a new IP.