The character was hugely popular in America - to the point that Sony actually trotted Lambert out onto the E3 stage alongside Jack Tretton a couple years ago - and Sony needs to figure out a new marketing direction for the holiday season pronto. So what's the strategy? And just how important was Butler to sales anyway? GamesIndustry International discussed the Butler fallout with PR/marketing experts and analysts.
Sony has recruited Bungie's head of revenue Jaremy Rich to head up its live-service gaming division, Rich has announced on social media.
Please do not put Destiny’s monetization into Sony’s first party games. The monetization is what’s driving players away from Destiny.
I mean, this person made some pretty bad decisions at Bungie. I hope they've learned from them because I definitely don't see those type of ideas as good for PlaySation in general.
Ps5 gamers in 2023 seemed to play more live service types of games, so regardless to how people feel about them, numbers don’t lie and Sony is going where the money is. I mean look at the excitement around Helldivers2, people are showing that they want live service games.
How do you kill a franchise that already been killed?
Destiny’s grind, cash-in-on-playbass-cha-Ching, and pop-culture-insertion mainstream-me-too bs totally killed any rep Bungie had. Sony/Bungie, if you are doing this to ward-off players, it’s already working.
Sony has patented to add multiple dialogue modes to let players switch between how many conversations with NPCs they want in the game.
Sony is like the only ones outta the 3 that has atuff like like this pop up changing thing in ways.
Genuine Enabling Technology was seeking damages, claiming the tech allowing PlayStation consoles and controllers to communicate infringes its rights.
Sounds like patent trolling they tried the same thing against Nintendo with the same pattern.
Motion and control input traversing over higher and lower frequencies seperate from each other allowing the controller to do both
So to recoup the money Genuine is going to take on Nintendo or Microsoft next. I hate patent lawyers they are some of the worst bottom feeders out there.
Butler was probably the best Sony marketing I've ever seen for PlayStation. Going to miss it!
I don't think they need him. The reason it was so successful? It was funny. Sure they created an icon out of him, but still.
Make funny/enjoyable commercials and people will like them. Sony used to make all kinds of friggin awesome commercials during PS1 days with Crash etc....
Serious just gets boring, especially if you are marketing correctly and force people to watch it 10 times a day.
Only other option is to rip people off, throw a gecko in your commercials, then follow up with 10 different absolute crap ones, and market your insurance company non-stop 24.7 until people start saying "I can't stand BLAInsurance commercials!"
Bring back the weird babies!
SONY should have gotten this worked out, you brought the guy to your E3 for god sakes, now you just look like fools who cant handle your media
So what are the chances Kevin Butler is ever in a playstation commercial again? I have a feeling this lawsuit has tarnished any chance Jerry Lambert would want to work with Sony again