640°

Five Signs That Sony is In Trouble This Holiday Season

From the PlanetPlaystation.com editorial:

"At first glance, it would almost seem like Sony’s on a roll. They announced a new super-slim model of their PlayStation 3 system for the holiday season, along with exclusive content for Assassin’s Creed III and some new projects for the PlayStation Vita. But that said, you still can’t help but notice little cracks that indicate something is wrong beneath the surface. As much as we like Sony and the stuff that they’re working on for 2012 and 2013, we can’t help but think they’ve made a few mistakes, and this holiday season, those mistakes are more than likely to show, whether it’s the lack of marketing or a decision revolving around hardware. Sorry, Sony, but here are five indications that you might have a problem come Christmas time…"

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planetplaystation.com
4221d ago Replies(2)
4221d ago Replies(2)
brettyd4221d ago (Edited 4221d ago )

Of course their in trouble, they spend like drunken sailors. They need to release less and market more.

Catoplepas4221d ago

Yeah, that's what gamers need.

Less games, more marketing.

MostJadedGamer4221d ago

I am glad Sony significantly cut there bloated marketing budget. Its just a drain on the bottom line.

4221d ago
Army_of_Darkness4221d ago

Probably wouldn't care much about gaming all together anymore to be honest.
Nintendo is for Kids and I have no interest in anything Mario. microsoft charges for anything online and is mainly focused on Kinect crap now... So yeah, it would be a lost for me and the gaming community.

TenkoTAiLS4221d ago

@Army_of_Darkness
I trust then that you are not a real "hardcore" gamer? Losing interest in gaming just because a company leaves the market is a sad reason to quit one of your hobbies or passions, there have been a few that have come and gone and eventually what we currently have will too. I used to be an avid Sega fanatic, but I had to learn to embrace the others and get over my fan type nature.

Each console and company offers a unique take on gaming and most games are multiplatform now days anyway. Sony does have some nice exclusives but nothing worth quitting being a gamer if they dissapeared. The studios would move on, the ones run by Sony would move elsewhere and the 2nd parties would join other camps, just like what happened with Sega and Atari etc.

Sony may not go third party since they have other divisions they would go back to, but their former studios would. So you wouldn't lose the games, just a brand name. Silly thing to quit gaming over.

AsimLeonheart4221d ago

Another day and another "Sony is DOOMED!!!" article. We just had two articles where one laid off employee was bad-mouthing Sony and another where it was claimed Sony was in more trouble than it seems. It is the easy way and sure-fire way to get hits for your website.I clicked on the link just to see what "cracks" Sony had and none of the reasons were big or significant. Just trying to get hits and I regret giving them one.

wishingW3L4221d ago

their marketing is crap anyway.

UnwanteDreamz4221d ago

This "Sony is in Trouble" BS is getting old. It was old in 2007. Haters and their predictions were proved wrong the last 4 or 5 years. It has been just long enough for them to forget how wrong they were.

Sony isn't the same leader they once were but dont count them out. I remember when Apple almost died. Look where they are now. Sony isnt as bad off as armchair analysts would have you think.

Just my opinion anyway.

Tetsujin4221d ago

@Tenko

I'm in the same boat with Army of Darkness but for different reasons; biggest is PlayStation is what convinced me Nintendo had to step their game up back in the N64 days - Yes I was a big Goldeneye/Mario Kart 64 junkie however over time I saw certain games PS was releasing that made me think twice about the N64 for the long haul. I also overlooked Sega Saturn only because at the time Dreamcast was announced; and I did give the original Xbox a fair chance however the choice of "my" gaming preference was still on the PlayStation brand.

I'm more of a "retro gamer" since I prefer the older games and systems - before online, DLC, trophies/achievements, and internet persuasion; if Sony was to drop the PS brand yes I would give up gaming for the "future" but I would still keep all the classics as a way to remind myself what gaming was like back during the golden era.

I do have high hopes something can be done to secure the future of PlayStation at least.

neogeo4221d ago

yep I would be willing to give up gaming for some great marketing. lol

Jazz41084221d ago (Edited 4221d ago )

This is coming from a playstation fan site. This holds a little more water but its no secret sony is in alot of trouble. For the people mentioning Apples trouble are forgetting to mention that it was microsoft who bailed apple out.

Danny Dan4221d ago

Wait... everyone complains about Sony's marketing but bitches about their decision to fire a lot of the PR team?? smh...

Tito084220d ago (Edited 4220d ago )

@ Jazz4108- If you look carefully around the site, & look at the author's info, this is clearly someone from PlanetXbox360, just happens they made a new PS only site, & very obvious what they are by posting a 360 controller.. Not surprised by that since that site being posting PS news & articles on their own Xbox site.

Not surprised they would come with an article like that, & they always point fingers at everything Sony does, so basically, it's for the most part a 360 fan site undercover.

MysticStrummer4220d ago (Edited 4220d ago )

@Tenko - It's not a silly reason to quit gaming if the other alternatives offer you nothing you're interested in. Sure, Sony's studios will move elsewhere and make more games, but I won't buy a console hoping that the games I want to play will be on it eventually. MS and Nintendo show me no sign that we are on the same gaming wavelength. Until they do, Sony is the only game in town for me.

miyamoto4220d ago (Edited 4220d ago )

Sometimes gamers hate Sony for not splurging cash on ads like M$ & Nintendo does but IMHO Sony knows core gamers know much better than flashy ads on Tv. Real gamers research and look for games they want and are opinionated unlike casuals and soccer moms.

Sony can survive even if its the gaming division alone.

ConstipatedGorilla4220d ago

He's not talking about what gamers need. He's talking about what Sony needs.

jadenkorri4220d ago

yes another sony is doomed or do this to save your company sony.

PS3Freak4220d ago (Edited 4220d ago )

A lot of people on N4G don't seem to understand how a business works.

Not surprised.

Dee_914220d ago

I agree with 1 and 4.
I think the vita gets alot of marketing.Not really alot of commercial time.But I see Vita ads in alot of sporting events.They could do more for it.And I was just sure there would be a price drop on the ps3.

jamesensor4220d ago

Lol good sarcasm. Very precise. We need more EAs, lots of them.

4220d ago
+ Show (17) more repliesLast reply 4220d ago
Kingnichendrix4221d ago

Their called investments, like gakai, that was a smart move on their part and one thing for sure sony isn't low on cash. But they do have to market more that is for sure.

jadenkorri4220d ago

You don't need to advertise a game as much anymore. When I want to catch a trailer for a movie or game, I go to YouTube, as most people do now anyways.

Kaneda4220d ago

@jadekorri.. Most people watch cat video on youtube, they don't watch trailer.

But I think Sony needs to spend money on marketing still. It is a step before people go to youtube to watch the trailer. M$ and Apple are doing an excellent job in marketing. Sony has been lacking this generation...

4220d ago
BlackTar1874221d ago

Wow how fricken sad that someone on n4g.com says this.

Such a sad GEN this is

MostJadedGamer4221d ago

Your mean they need to release more, and market less. There is no bigger waste of money in videogames then marketing.

Most companies spend way too much on marketing. Marketing is extremely overrated when it comes to selling games.

zebramocha4221d ago

I agree with you but it's not bad if the product in question seems cool but there is not alot of talk about it.

Campy da Camper4221d ago (Edited 4221d ago )

Strongly agree. Take Demons Souls; not one commercial but it was so good word of mouth spread and Dark Souls did really well. These are the games I enjoying plopping down 60 bucks for.

Tetsujin4221d ago

Word of mouth is still a form of advertising; so in a sense its free advertising for Sony.

I'm glad they never had to go the route of Mountain Dew cans, or "Doritos" or even cereal (Nintendo Cereal was good though back in the day with Mario and Zelda marshmallows).

crazysammy4221d ago

So not true. Demons Souls was successful, but sold no where near what heavily marketed games sell. The only mistake you are making is that you assume everyone is as aware of the game industry as you are. Take a look outside, the majority of people are dense, and slow. They need the TV box spreading the truth to their earballs. :)

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Eyeco4221d ago

that's the most ludicrous comment i've seen on this site this year, round of applause because that's quite the achievement on N4G, props to you.

Has anyone noticed these articles surface every holiday season.

showtimefolks4221d ago

I know it seems like dark days but you have to remember that sony makes a lot of their money from play station brand

Also with new CEO its gonna take some time but I think they are doingthe right things.

Also yesterday we had a similar article about Sony

brettyd4221d ago (Edited 4221d ago )

Sony is in trouble because they have a lot of products that no one hears about, you need exposure if you want things to sell. You can't just make games etc and expect them to sell just because they are quality items, if no ones heard of it it wont sell! Vita is a fantastic product, but ask the average joe, i guarantee 80% will say "what is that?"

I care about Sony as a business because I am a gamer, and without Sony this industry would hardly interest me. Believe it or not, the company is not in good shape.

4220d ago
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TheColbertinator4221d ago

I hope the N4G readers know that UltimaEnder and LaurenKB123 own that site

Next up the Pope praises Catholicism.

ShinMaster4221d ago

I like how they say that aside from 2 or 3 games, they don't have much this year until next year.

Well, that's 2 or 3 games more than the competition, I know that much ;)

Lvl_up_gamer4221d ago (Edited 4221d ago )

Microsoft:
Halo 4
Forza Horizon
Fable the Journey

Nintendo:
Super Mario Bros
ZombieU
Nintendo Land

Looks like the competition also has 2 or 3 games coming out...I guess you really don't know that much. ;)

@ gamingGod123

Why are you laughing at fable? Is it not a game? So now games that you may not like don't count as games? I guess Wonderbook is not a game? Sorcery? LBP Karting?

You call yourself gaminggod yet you seem pretty out of touch as to what a game is.

4221d ago
madjedi4220d ago

Why the hell would you mention fable the journey, over gears of war judgement? Unless it go pushed back to 2013.

If you going to be measuring a consoles exclusives you go with the "big guns".

No ps3 fan is screaming about wonderbook, sorcery(been out) and lbp karting as the the go to game this yr.

Solitare is still a game, doesn't mean it's anything worth talking about though.

Do you really expect fable the journey to even be remotely good.
Halo and gears will be quality games, like the previous games were.

Fable as a whole has been going down hill to me.

Lvl_up_gamer4220d ago (Edited 4220d ago )

@ madjedi

Gears of War 3 has NEVER been a 2012 release. It's been slated for a March 19 2013 release.
http://epicgames.com/commun...

No Jadjedi, it doesn't have to be a "big gun" to be considered an "exclusive". I don't know why you would use that kind of logic.

An exclusive is ANY GAME by ANY DEVELOPER that is ONLY on that particular platform.

It doesn't matter if Fable Journey is the best game in the world or the worst game in the world. It's got NOTHING to do about reception of the game. The game is EXCLUSIVE. Period.

I agree that Fable has been going downhill. I didn't care much for Fable 3 or Fable Hero's (XBLA) but that is besides the point. Fable Journey is STILL an exclusive game. Just like Wonderbook and sorcery are exclusive to the PS3. People may say they suck, but it doesn't matter what they say, it's still an exclusive game for that system.

ShinMaster4220d ago

We don't count games like Wonderbook or Sorcery and put them in our lists. We're not that desperate like you guys.

But sure, you can count Kinect games if you want.

Lvl_up_gamer4219d ago (Edited 4219d ago )

"We don't count games like Wonderbook or Sorcery and put them in our lists. We're not that desperate like you guys."

Who is this "WE"? Sony sure as heck does. If Sony considers them as exclusives why wouldn't you? Are you saying Sony is wrong to count those games as exclusives?

Maybe in your bubble of a world the definition of "exclusive" differs from what the actual meaning of it is. Maybe you should call up Websters Dictionary and advise them that the have the word "exclusive" wrong and that it should be "Exclusives only matter if it's a certain product or service that only ShinMaster likes."

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280°

Sony Taps Bungie's Head of Revenue to Lead Live-Service Games

Sony has recruited Bungie's head of revenue Jaremy Rich to head up its live-service gaming division, Rich has announced on social media.

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techraptor.net
ChasterMies12d ago

Please do not put Destiny’s monetization into Sony’s first party games. The monetization is what’s driving players away from Destiny.

just_looken12d ago

The new temp boss is the sony cfo bean counter so i can see this being a thing get every penny.

Cacabunga12d ago

PlayStation officially losing it.. fans will never support gaas games

just_looken12d ago

@car

The new boss did a interview in japan he wants to tap into the mobile market like nintendio so he give 0 fucks about gamers/fans

https://www.pushsquare.com/...

Redemption-6411d ago

@Cacabunga
You only speak for you and those who think like you, but most fans will support what they want. Playstation and PC fans are literally supporting Helldivers 2 and that is a gaas. Maybe you wouldn't, but many more would if they like it.

Huey_My_D_Long11d ago

@Redemption-64
Look, Im not making any judgement calls about this guy, but I will say that Helldivers 2 GaaS model is unique to Helldivers, and legit the only other game I can think of thats similiar was the Avengers game except HD2 pass is still better.
The fact that you can earn in game currency in a way that doesnt make you feel like you have to grind forever, as well you being able work on that pass that you bought...on your own time without a time limit...that right there is fucking huge to me, and I can't name any game other than avengers that avoided trapping players with FOMO logic...I think GaaS on HD2 shouldn't be compared to the rest of the industry...it should be copied.

Einhander197211d ago

Cacabunga

Helldivers 2...

Redemption-64

In Europe it's a 60 40 split favoring PC.
In the US its a 60 40 split favoring PS5.

So PlayStation owners supported the game just fine, it's not getting carried by PC or anything like that.

FinalFantasyFanatic11d ago

@just_looken,
I'm perfectly fine with the way Nintendo entered the mobile market, I never touched their mobile games, meanwhile, the console/handheld stayed the way it is. As for being a bean counter, he's probably going to reel in these massive budgets that Sony's studios have had lately, I haven't played Spiderman 2, but I cannot see how they almost tripled the budget for that game.

@Redemption-64,
That's an exception to the rule, I'm expecting a lot of these GAAS games from Sony to fail, to be fair, they only need a few to succeed, but I would have preferred that they put more of their resources into other types of games.

+ Show (3) more repliesLast reply 11d ago
DivineHand12512d ago

True their monetization is driving players away and at the same time, their decision to chop out content and convoluted systems is keeping new players away from the game.

Joe91312d ago

I don't think that will happen based on how things worked out at Naughty Dog now that we know what we do, seems they had the option to fully commit to live service games or stay making single player experences so they gave up on their live service game. We are not sure how things came about with Bend making a live service game but I hope that was not a forced situation. Sony doesnt seem like they are forcing studios to switch up but we will see, Sony's bread and butter is single player games it is how they dominated the console market.

Obscure_Observer11d ago

Yeah, I though Sony learned something from all their failures in the LS segment under Bungie´s disastrous leadership and supervision which led to games been cancelled, studios closed and all the people laid off.

Looks like Bungie still plays a major role in Sony´s LS initiative and Sony is not backtracking on their GaaS plans.

S2Killinit11d ago (Edited 11d ago )

Are we forgetting that Destiny is also a highly successful franchise? I feel like that definitely deserves mention here.

Besides, there is no reason why a person cant learn from past experiences.

Joe91311d ago

I agree, people act as if Destiny flopped when it came out lol it took 9 to 10 years for the numbers to fall yet people are still playing it add the success of Helldivers 2 no wonder Sony is going forward down this path.

S2Killinit11d ago

Personally, I see no problem with Sony also having service games as long as they make good ones, and more importantly they deliver the AAA story driven games that they are known for. So yeah, I agree 100% with you.

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Christopher12d ago

I mean, this person made some pretty bad decisions at Bungie. I hope they've learned from them because I definitely don't see those type of ideas as good for PlaySation in general.

CrimsonWing6911d ago (Edited 11d ago )

Honestly, what’s to learn from? How to make people happily continuously dump money into a single game over its life-time? Buy season passes continuously for several years with a smile on our faces?

GaaS is a design decision that is everything wrong with this industry. The fact that Helldivers 2 did so well and people defend the monetization because it was $40 and is a fun game, scares the sh*t out of me to see that the door is open and all shift will probably be to replicate that in future games. We already know the ROI for traditional game dev cost isn’t doing it for them.

I thought with Jimbo leaving we’d see a change for the better… I’m not so sure now.

S2Killinit11d ago

Service games are being offered by everyone. Sony cannot afford to only create single player AAA games. No one can. They already said they will be doing both.

Abnor_Mal12d ago (Edited 12d ago )

Ps5 gamers in 2023 seemed to play more live service types of games, so regardless to how people feel about them, numbers don’t lie and Sony is going where the money is. I mean look at the excitement around Helldivers2, people are showing that they want live service games.

Christopher12d ago

They play long-time existing live service games like CoD, Fortnite, Apex Legends, Destiny 2, and the like. Mass majority of new live service games are considered failures and aren't moving gamers away from older games.

just_looken12d ago

Yep the huge issue with live service is they need paid players along with a reason to play them.

You forgot mobile market that also taps into that player base as well as the eve online style games there is only a certain amount of krakens/whales blind supporters compared to the amount of live service games we have its not sustainable math wise.

700 restaurants making food for every seat for 1000-3000 eaters just does not work out

Einhander197211d ago (Edited 11d ago )

Christopher

I am not a big live service fan and literally own zero of the games you listed, but that is not true, unless you call games that aren't the top games to be failures.

There are tons of live service games that are profitable.

Games don't have to be the biggest game ever they just need to make more than they cost.

I challenge you to show professionally prepared data that shows that more live service games fail than make enough to keep going.

Because all the data that I have seen shows that live service is less of a gamble than making a big AAA budget game which needs to survive off retail sales.

FinalFantasyFanatic11d ago

I sometimes wonder if we're at saturation point, where it's hard for a new game to join those ranks unless it's particularly exceptional, people only have so much time and money to devote to these types of games.

romulus2312d ago

Correction, they have no issue playing good live service games

shinoff218311d ago

Lol it's not even a quarter of the ps5s sold. Helldivers may have been a hit but let's not say most are enjoying it because truth is most(the real most ) don't care about it.

S2Killinit11d ago (Edited 11d ago )

I play what is fun. If a live service game is good I’ll play it as long as its not a money scheme which Helldivers is not.

And Im a single player gamer.

mastershredder12d ago

How do you kill a franchise that already been killed?
Destiny’s grind, cash-in-on-playbass-cha-Ching, and pop-culture-insertion mainstream-me-too bs totally killed any rep Bungie had. Sony/Bungie, if you are doing this to ward-off players, it’s already working.

crazyCoconuts12d ago

Headline truncated:
"... off a cliff"

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80°

Sony May Soon Let You Decide How Much NPCs Talk In Games

Sony has patented to add multiple dialogue modes to let players switch between how many conversations with NPCs they want in the game.

blackblades18d ago

Sony is like the only ones outta the 3 that has atuff like like this pop up changing thing in ways.

just_looken18d ago

Sony in the past has always been first at bat with new ideas/tech but in the end never fully use it or just toss it away.

blackblades18d ago

I think they did use some but yeah most usually never happened but at least they thought about it. Sony seeks things like this and other, Nintendo seek different ways of playing going by there different controler designs and console designs.

just_looken17d ago (Edited 17d ago )

some of the other stuff sony want's/owns never used
https://gamerant.com/sony-p...
https://gamerant.com/sony-p...
https://www.eurogamer.net/s...
https://metro.co.uk/2023/03...
https://decrypt.co/114754/s...

monitor/adjust game difficultly as you play
https://www.techradar.com/g...

Sony nfts
https://www.theblock.co/pos...

Pay ai to play the game for you
https://thebusinessofesport...

Oh all the above last 12 months

I just imagine a evil scientist with test subjects when it comes down to sony recent patent reports.

Kaii17d ago

Will we get dialogue options that won't spoil puzzles in a matter of seconds? :p

280°

Judge rules in PlayStation's favour in $500m patent infringement lawsuit

Genuine Enabling Technology was seeking damages, claiming the tech allowing PlayStation consoles and controllers to communicate infringes its rights.

Read Full Story >>
gamesindustry.biz
S2Killinit19d ago

Big victory for Sony. And a long time coming.

DarXyde19d ago (Edited 19d ago )

Crazy to think the savings from this lawsuit allows them to develop one AAA game.

Make it Bloodborne 2, please and thank you.

19d ago
Profchaos19d ago

Sounds like patent trolling they tried the same thing against Nintendo with the same pattern.

Motion and control input traversing over higher and lower frequencies seperate from each other allowing the controller to do both

Pyrofire9519d ago

Patents suck. Most of them are complete garbage.

Knightofelemia19d ago

So to recoup the money Genuine is going to take on Nintendo or Microsoft next. I hate patent lawyers they are some of the worst bottom feeders out there.

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