Digitally Downloaded writes: "We often hear about how the iOS $0.99 app, as well as Free-to-Play and in-app purchases are a bit of a saving grace for some of the challenges that game developers are currently facing in the market.
So, here’s some numbers that are a little worrying."
One factor is probably the time between releases, iOS games that succeed are like fads and if you miss the window that they're relevant for no one cares after they're over.
I've bought quite a few games on Android since I caved and bought a Nexus 7.
If any developers come here, add native controller support for everything that's not designed to be touch only and I'll be more likely to buy your games, see my purchase history as proof.
Marketting is the key. Casual people do not go to MC and look at games to buy. Or pretty much any site outside of Facebook for that matter. Sad but true.
It's a matter of understanding the type of market you're dealing with. People using iOS are generally more willing to pay a premium price, where as Android users are more likely to have no problem with in-game advertisements. Gear your development and market strategy to that, and don't expect android users to pay upfront - they won't.
I have an android os phone and have never bought a game from the play market, nor will in the foreseeable future. The only reason Ive Played Angry Birds is because it was a free download and i rarely play that. There is a game called wind up knight that's pretty generic but i play it from time to time.