The 360 vs PS3 vs Wii generation has been a close battle on many fronts, with all three able to make claims for victory. Here is one interpretation of who gained the most ground this generation.
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So you pick the 360 as the winner (even if the war isn't really over) and wrote this:
"They had arguably the worst start of all three consoles this generation, but have undergone an amazing transformation"
Sounds more like the PS3 to me.
From a business point of view, on the console side both MS and Nintendo won by gaining and regaining a lot of market share while Sony lost a lot of it. On the other hand Nintendo is no longer the only notable competitor in the mobile handheld market, with PSP selling a handsome amount of +70 million it isn't all market share loss for Sony after all.
But for me personally Sony is the winner with PS3's game library, free online, PS+ & Blu-Ray.
i would go with sony on this one ?
Nintendo won.
Nintendo not only made the most money, but they also forced Sony and Microsoft to adopt motion control interfaces. Like it or not, the underpowered Wii was a massive hit this gen.
The gamers won