Vita Ad: "I May Never Touch A Game On My iPhone Again"

Sony's new marketing campaign is taking the iPhone head-on.

[mushroomwig]

Interesting advertising, I wonder how Apple will respond.

[MoFo1111]

Why would they need to.
Vita isnt a threat to them

[LOGICWINS]

Bubbles+

EXACTLY! Yet people on this site will STILL deny that the iphone is competition for Vita. I LOVE when reality hits N4G.

[mushroomwig]

Using another companies product in your advertising is a pretty bold move, perhaps they should respond with something.

[LOGICWINS]

http://n4g.com/news/914180/...

http://n4g.com/news/946521/...

^^I've said it time and time again on this site. The Vita and the iphone ARE competing with each other as portable media/gaming devices. The fact that I've gotten so many disagrees on this site for saying this, and now this pops up, is just evidence to support how out of touch N4G is with the real world.

"Competition to Vita but not the 3DS or handheld's in general. How quick stances change."

LOL, try harder. When did I say that I DIDN'T believe that the iphone was competition to handhelds in general? I'm specifying Vita because guess what..this is a Vita article, not a 3DS article.

Classic backed into a wall N4G response. You've realized that you can't counter my argument...so you go completely off-topic. Stay classy :)

[Dante112]

@ Logic

Competition to Vita but not the 3DS or handheld's in general. How quick stances change.

[Wintersun616]

I'm just waiting for the day when reality hits you, and you realize that iPhone sucks for gaming unless 5 minute time waster games with no substance are all you need. End of discussion.

[LOGICWINS]

"I'm just waiting for the day when reality hits you, and you realize that iPhone sucks for gaming unless 5 minute time waster games with no substance are all you need."

Yet Sony felt that need to point out how much better Vita games are than iphone games. Why would Sony spend advert money to do this when its soooo obvious that iPhone games suck??

Your the perfect example of why I enjoy reality hitting N4G. People get to the point where they ignore every piece of evidence in front of them in order to defend their cause. Hilarious.

[360ICE]

Finally another sincere ice person around here.

@Some of the people above
Just because you people think iPhone sucks at gaming, doesn't mean most people share your opinion. Logic(wins) is right, the iPhone does compete with Vita mainly because it grabs a lot of casual gamers.

[ABizzel1]

Singling out another product can be funny if it's something that most people are having problems with.

Example:

Apple commercials about Windows crashing / viruses / and Vista.

or

Verizon commercials about AT&T iPhone dropped calls.

Yes the Vita is better than an iPhone for core gaming, but most of the people who game on iPhone are casual gamers who play "iPhone" games, and have no need for a hardcore gaming platform.

If this is what the $1.5 million dollar marketing budget was spent on I can tell you now it's not going to do anything for Vita's sales. They're focusing on the wrong crowd. As of now Vita is a hardcore gaming handheld and should be focusing on previous PSP owners and PS3 owners first, while adding games and features that will transition iPhone users or DS / 3DS gamers over to the Vita.

The iPhone and Vita are two very different and I use this term loosely for the iPhone "gaming" platforms, but at the end of the day the iPhone is a "PHONE" something considered a necessity whereas the Vita isn't, and the iPhone will always have that advantage.

[Perjoss]

The bottom line is people are much more likely to pull out an iphone on the bus or train then a Vita.

edit: personally I really don't like 'touch' gaming, the screen is there for a reason and that reason is not for covering it up with fingers and hands, fingers and hands belong on some form of controls away from the screen so you can clearly see your game.

[Spenok]

Your completely right. Its a retarded arguement. However Apple insists on saying the Iphone or Ipad are direct competition for handheld gaming and are in fact the future. I think this is really just Sony saying... "Umm, No?" Lol

[Outside_ofthe_Box]

"Yet Sony felt that need to point out how much better Vita games are than iphone games. Why would Sony spend advert money to do this when its soooo obvious that iPhone games suck??"

You act like it's not obvious.

It is obvious, but you need to advertize no matter how obvious it may be because marketing plays a role in sales.

The iphone and the Vita are definitely not in direct competition. Many people buy an iphone for different purposes and gaming sure isn't high on people's list of reasons for buying an iphone. The Vita and the 3DS both launched on par with PSP and the DS respectively which shows that the iphone has had NO effect on the dedicated gaming handheld market. Which means they aren't in direct competition. Why you CHOOSE and continue to ignore this is beyond my understanding.

"Your the perfect example of why I enjoy reality hitting N4G. People get to the point where they ignore every piece of evidence in front of them in order to defend their cause. Hilarious."

What's funny is that you do this all the time. Whenever I or anyone else shows you the reality you either don't respond or lol... wait for it... or you continue to ignore every piece of evidence to defend your cause. Freaking hilarious.

[Outside_ofthe_Box]

***"Yes the Vita is better than an iPhone for core gaming, but most of the people who game on iPhone are casual gamers who play "iPhone" games, and have no need for a hardcore gaming platform.

If this is what the $1.5 million dollar marketing budget was spent on I can tell you now it's not going to do anything for Vita's sales. They're focusing on the wrong crowd. As of now Vita is a hardcore gaming handheld and should be focusing on previous PSP owners and PS3 owners first, while adding games and features that will transition iPhone users or DS / 3DS gamers over to the Vita.

The iPhone and Vita are two very different and I use this term loosely for the iPhone "gaming" platforms, but at the end of the day the iPhone is a "PHONE" something considered a necessity whereas the Vita isn't, and the iPhone will always have that advantage."***

Fools continue to ignore this for some reason. They insist that people that play iphone games to waste time when waiting at the doctor have any desire to buy a Vita.

[Wintersun616]

@LOGICWINS

I have never said that iPhone won't take a bite out of the casual side of Sony's gaming pie. I'm saying exactly what I wrote earlier, which you clearly misunderstood. Have a quote:

"iPhone sucks for gaming unless 5 minute time waster games with no substance are all you need."

I don't know how you twisted that to me saying that Sony doesn't care about iPhone etc., when I'm clearly talking about the gamer's experience?

[dark-hollow]

I would fire whoever made this tasteless ad!!!
What a low move from them!

How dare they say "I may never touch an iPhone game"?

...they should make it "I WILL never touch an iPhone game again" :D

[Jihaad_cpt]

I meant to agree but then sneezed and hit disagree. Sorry.

[PimpDaddy]

That is the problem. The PS Vita only appeals to the hardcore crowd that already owns a PS3 and PSP.

Sony has to expand the appeal of the Vita or it will continue to have poor sales.

They need to drop the price, advertise better, and make games that appeal to people who want to play games on the go.

[GribbleGrunger]

you can't just put in a request for a game and expect it delivered the following day. i'm sure that the games are in the works, it's just about making sure they come up to the Vita standard. we have to be patient at this point. advertising would be nice though

[farhad2k8]

VITA > iPhone

[gypsygib]

Apple won't respond and isn't at all threatened by Vita. Officially, iPhones are gaming handhelds

[dark-hollow]

My calculator have games, does it mean its a threat to dedicated systems?

I can draw easily with an etch a skitch, does it mean its a threat to all professional software for artists?

I can be productive from my phone, does it mean it will replace PC's and laptops?

I can hum a song, does it mean all music instruments gonna lose market share for my superior humming skills?

[Tommykrem]

No, your calculator is not a threat to dedicated gaming systems, because there are no demand for using calculators as gaming systems. Either because people don't know of the feature, or because people don't think the feature is good enough to justify purchasing the product. Now, take the iPhone on the other hand, which has really many games a lot of people really like - some of which are also found on Vita/PSP. Demand for games on iPhone is really high, and that affects the Vita, because a lot of people feel they get enough gaming from iPhone to not pay for an additional device that improves upon the experience.

[GraveLord]

Offically, iPhones are PHONES. They are NOT gaming devices.

[Tommykrem]

And welcome to the 21st century :P
Things do several things here.

[gtxgamer2]

for 99 cent games.

[Unexpecta]

I use a phone to call and contact people. I use a Vita to game my heart out.

Two totally different devices that shouldn't be compared or even be put in the same sentence.

[360ICE]

Just because you consider them two different devices doesn't mean people in general do. Sony considers iPhone a threat. Nintendo and Apple consider each others threats to, as they've taken jabs at each other several times.

Most "gamers" out there don't need much more than angry birds, and iPhone steals those people away from Vita. Now, people like us, who are willing to pay for a gaming dedicated device to up the experience may do so, and therefore iPhone isn't eating away all of the Vita's market (it does sell after all), but it undoubtedly eats away some of it. Interactions between Sony, like this one, and several others confirm that. (or at least support the notion)

[bunfighterii]

Bold move and I hope it pays off. I really love my vita and I think the more people have one the better it is for gaming. I also get a lot out of my iPhone 4 and iPhone is hands down best smartphone on the market, but I just dont game on it at all, more web browse and read blogs and stuff.

[krontaar]

Wow, sony's really grasping at straws now. I mean i love the vita and all, but this is just pathetic.

[Dante112]

@ kron

Guess you've never seen Mac vs PC commercials...or any commercials at all. This is the norm.

[InklingGirl]

Sony has some balls I give them that...

[MoFo1111]

Its more due to arrogance

[Hawkhunter12]

I thought Sony and Apple had an alliance ever since...Metal Gear Solid 4??

[josephayal]

Dear SONY: iPhone 4 is one of the most sophisticated smartphones across the world

[Hawkhunter12]

If they're so sophisticated, why don't I have one? Oh wait, I don't need one that's why. Plus, I think it's a useless piece of garbage anyway.

[Jihaad_cpt]

@josephayal, Samsung Galaxy says hahahahahaha

[shammgod]

Actually iPhone 4 is far behind several other smartphones. Change iPhone 4 to iPhone 5 and you can make an argument, but that is yet to be seen

[MaximusPrime]

I seen that advert few days PSV released here in UK. I spotted the iPhone bit and I didn't laughed or smiled. First thing comes to my mind is that this person probably saying that he will be playing PSV a lot and that he may have no time to chitchat or doing his business on his iPhone.

Nothing occurs to me that PSV games will be better than iPhone's games. It's no difference imo.

Btw it wasn't Sony quoting that it was the UK technology magazine called Stuff. They have some history regarding Sony product, most of them pretty positive.

[negroguy]

Cant really compete with Iphone but seeing this advert will definitely turn some heads.

[Sharingan_no_Kakashi]

Bad move Sony.

It was okay when they were trying to separate themselves from the mobile phone market, but with this advert they're basically putting themselves in direct competition. Sadly, if someone had to choose, a phone would be the most logical. It's more expensive but it does more and the games are a heck of a lot cheaper... and still fun more or less. Sony should've stuck with portraying gaming on the vita as something in a much higher league than on a phone rather than pitting the vita against the phone.

[Unexpecta]

It's quite a ballsy advertisement, but read what it says, "I may never touch a GAME on my iPhone again."

We are talking about GAMING, and we already know the clear winner on the poster right in front of people's faces. I think why Sony chose to go with this ad is because it's eye catching. The ad is simple, has bold colours, and most importantly has the word iPhone in it.

The PSVita is a completely new device and pairing it up with competition from the iPhone will certainly turn heads and bring out the curiosity.

And atleast the ad doesn't say, "I may never touch a game on my 3DS again." Because that comparison isn't valid. The PSV likes the taste of the 3DS.

[Titanz]

Only time will how it all turns out, though.

[Fel08]

Cute, but unrealistic.

[LAWSON72]

Wow the writer of that article is full of crap you to have fun with your poopy iphone

[Yangus]

Dear Sony...........LOL.

[gtxgamer2]

haha i love sony.

[TheDivine]

Idk games are games, the platform doesnt matter. When did gamers start denying themselves games? We used to enjoy anything that allowed us to game and dream of the day when we could have games with us 24-7. Now people claim this isnt gaming because its motion, it uses a touchscreen or stylus, or its not my brand of choice. Vita has all touch games which are great, 3ds has touchscreen games which rock, iphone has great games yet nobody will credit them because why?

Yes there may not be an Uncharted or Gears on the ipad but that doesnt diminish what ther is. I love indy pc games, xbla games, psn titles, and eshop games also. Those arent on par with big budget console games but they have soul and are just as fun. Stop putting games into categories and realise games are games despite what they run on.

[shammgod]

Mobile games suck anyway. They are fun for a short time and get boring quick

[Game3s]

Some are not all of them for example pokemon XD

[M83_]

I have an iphone 4 yet I rarely touch the games. Mostly I feel the majority of them aren't worth 79 cent.

[nevin1]

I got a chance to play GTA 3 on my cousin's Ipod Touch and the controls are horrible. She said she only paid $0.99 though.

[turgore]

good. the iphone is a joke for gaming.

[catfrog]

i played through chrono trigger on my android, some of the simplest things were crazy difficult. touch screen only is just not an acceptable input medium. way too awkward and limiting

[GhostofHorizon]

You can say what you will but if you put an iPhone and Vita in front if someone, a gamer will pick Vita rest will go with iPhone.

[hazelamy]

"But personally I have no idea why anyone would want to buy any portable gaming device other than an iPhone or an iPod Touch. "

i can think of one.

buttons.
even a psp is better for playing most of the games i play.

i haven't played many games on my touch that wouldn't be at least as good, if not far better with proper controls.
i even prefer playing angry birds with the analog nub thing on the psp than i do with the touch screen.