370°

Battlefield 3 Now Has Paid Unlocks on PS3

The PS3 version of Battlefield 3 received a 1GB update today adding Paid Unlocks for the Multiplayer.

EA is calling these purchases “Shortcuts”. Here are all the currently available shortcuts you can pick up today.
Kit Shortcut Bundle ($24.99) Unlocks all items unique to the four playable classes
Vehicle Shortcut Bundle ($17.99) Unlocks all vehicle upgrades
Assault Kit Shortcut ($6.99) Unlocks all items unique to the Assault class
Engineer Kit Shortcut ($6.99) Unlocks all items unique to the Engineer class
Support Kit Shortcut ($6.99) Unlocks all items unique to the Support class
Recon Kit Shortcut ($6.99) Unlocks all items unique to the Recon class
Air Vehicle Shortcut ($9.99) Unlocks all items for all air vehicles
Ground Vehicle Shortcut ($9.99) Unlocks all items for all ground vehicles
Co-op Weapons Shortcut ($4.99) Unlocks all weapons otherwise unlocked via co-op play
The Ultimate Bundle ($39.99) Unlocks all items from all other shortcut packs

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gamersheep.com
GraveLord4402d ago (Edited 4402d ago )

Not surprised EA is doing this. They are the ones who introduces online passes after all.

Anyway good thing it is optional. I feel sorry for anyone who buys this stuff just because they're lazy.

Laxman4402d ago

There is nothing wrong with EA offering this to people. True, its lazy and anyone who actually want to get thier moneys worth out of the game wouldnt be doing it, but dont act like EA is some kind of monster for offering people who might not have the time to sit there and play for hundreds of hours to unlock everything, yet still want to use all the best goodies the game has to offer. They're not forcing you to do it.

dark-hollow4402d ago (Edited 4402d ago )

They are not forcing me but is it fair that I spent days upon days to unlock weapons only to get some noob douchebag unlocking it in one second?
Why bother then? I will not ever buy those things but a "leet gaymers" gonna buy it and earn advantage just because they spent more?

Think about it, there will be more usas users, more overpowered tanks, little birds and jets and it will be a huge fricking mess!!!

LackTrue4K4402d ago (Edited 4402d ago )

i would get this for sniper class, i have yet to use him. and a skin or 2 would be nice! like the ones in BFBC.
EDIT: Wait....7 bucks....na. "too much, and no skins" (-_-")

NewMonday4402d ago (Edited 4402d ago )

i have 21 service stars, but every time i try to level up my assault class i find the team gets un-balanced, so i have to be the "bigger man" and pick a needed role. so the Assault Kit Shortcut is welcome, i just need the smoke grenades that nobody use but every team needs.

and another thing is that the game is full with maxed out players, so new ones can use a little help.

but it seams that weapons still need kills before getting upgrades so their is still work to do.

Solid_Snake374401d ago

And you know what's funny? People will buy this.

SilentNegotiator4401d ago

So now the people with the advantage are those who have been playing longer AND those that pay more?

+ Show (2) more repliesLast reply 4401d ago
Perjoss4402d ago

It's not just about being lazy. Someone who has just bought the game and has a friend with all unlocks can sort of catch up a bit. There are also many people that have jobs with long hours but still like to play games in the little free time they have, for them it might be a good option to just buy unlocks.

SilentNegotiator4401d ago

But you shouldn't have to solve poor unlock balancing by throwing more money at EA.

Fylus4402d ago

I've already unlocked everything, excluding stupid crap for the mobile AA so this is kinda meh to me personally. I suppose lazy new players can be excited though.

dark-hollow4402d ago (Edited 4402d ago )

So now not only people who wasted centuries to unlock overpowered guns have the advantage over new players, but those who pay extra too?

Man, if you just bought bf3 then Get ready for the onslaught of famas's, exploding fiery usas frag fury, tanks with two foots of steel armor and jets with air radars who can spot you and hit you right in the a**!

NewMonday4402d ago

the full pack costs 40$, so i don't think everyone will have everything

Solid_Snake374401d ago

People actually stopped using the frag rounds, and famas had its mags reduced to 25 shots.

Persistantthug4402d ago

Just more 'Call of Duty'ing' the game up.

Whatever

caperjim4402d ago (Edited 4402d ago )

Is it lazy or the fact that some people dont have time to play the game long enough to unlock all weapons?

Its nice to have the option to purchase them. More games should do the same.

badz1494402d ago

seriously, what do you want? lazy and maybe stupid people deserve to be milked! this is not even new. it has been done in MoH and BFBC2 but why complaint now?

true they might have all the cool stuff buying their way to it but doesn't mean that they will dominate either. experience matters!

Tapioca Cold4401d ago

Do you play on XboxLive? Then that is an online pass!

No different.

"Anyway good thing it is optional." What kind of moronic statment is that? Of course it's optional! Do you actually think they're gonna force you to buy this stuff?

Fail!

CoolBeansRus4401d ago

"I feel sorry for anyone who buys this stuff just because they're lazy."-Gravelord

Naw, they probably have the money and dont have the time so they just pay for it. It's good as a option for those players who just joined and dont want to get trampled by a lvl 50 colonel because they have no stinger or w/e. It's just and option. Good option imo. Better to have options than not to.

+ Show (6) more repliesLast reply 4401d ago
Hufandpuf4402d ago

why the hate over something that's optional? Just because noobs will pay to get all the guns and weapons (Which is utterly stupid), they will still suck and not have enough playtime to compete. They did this for BFBC2 and no one complained.

Laxman4402d ago

But these cool kids only jumped on the BF bandwagon with the latest and greatest instalment!

But in all seriousness, its just because these people love to hate something, and when they'r enot hating on something or someone, they have a void on the inside.

People go out of thier way to hate on EA simply because its the 'cool' thing to do to hate on big companies. It also gives them some kind of self-righteousness and lets them think they can do things like download the companies games to fight the man.

Fylus4402d ago (Edited 4402d ago )

That could be more appropriately said towards Call of Duty especially. Now, I'm not defending the game, nor even like it, but still. The game received a lot of hate because of that very reason you described.

AcceptedWalnut4402d ago

The only surprise is that they didn't offer them on launch day like they do with Tiger Woods etc

EA cashing in on lazy players.

Darnokg4402d ago

Wow EA is ripping us off at every corner.And i thought Activi$ion is greedy. The unlocks are just like cheating and the server customization should be free like in every PC game. What's next- pay per play?

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220°

EA Hopes to Use Generative AI to Drive Monetization and Make Development 30% More Efficient

Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.

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techraptor.net
thorstein40d ago

I wonder what the next buzz word they'll slap in front of AI to make it sound exciting next? "Generative" as if it's creating its own content. Lol.

Cacabunga39d ago

EA is already dying a painful death..

peppeaccardo39d ago

i have a better idea .. why the whole exec team doesn't get replaced by chat bots ?

just_looken39d ago

Though i agree the ai thing is already in other forms of media there have been ai translations/scripts/voice over and even full ai commercials aired on tv. Ubisoft has created a ai game creator story/vo/music except the building of the game

The new unreal engine has auto terrain creation tools

In the world of greed in which it is winning without any major blow back ai is our future.

everyone want's biden dead on the mic or a criminal instead of a woman and now we are getting ai everything because no one will stop watching/playing ai created media.

GamerRN39d ago

Maybe they should just focus on making good games?

Just a thought...

Kiryu199238d ago

Exactly EA are just pure evil. When they are beating Bank of America to be voted the worst company to work for that’s saying a lot

Good thing I don’t buy their games day one and wait for deep deep sale years after launch (the select few games I am actually interested in)

Gaming is making so much money yet the greed of these companies is never ending

CEO’s and people on board making millions yet cutting jobs to those who are actually making the products

+ Show (1) more replyLast reply 38d ago
Knightofelemia39d ago (Edited 39d ago )

EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.

Stuart575639d ago

EA layoffs followed by 'Generative AI to Drive Monetization'

I knew it. Wonder what AI salary looks like? Nothing.

ChasterMies39d ago

I having a feeling that most of the layoffs in the industry are based on the idea that AI will do the same job for less.

DarXyde38d ago

Very likely, yes.

Made worse by the fact that the execs aren't changing their compensations.

My deepest fear at this point is that we are now in the capitalism endgame.

At this point, we really should just burn AI to the ground. Executives cannot be trusted to do the right thing.
How are those people expected to support families if everything gets automated?

Barlos39d ago (Edited 39d ago )

And take away creativity, and people's jobs as we've been seeing. Got it.

No thanks. I want my games created by people, not AI.

CobraKai39d ago

Exactly. If or when games start becoming more AI than people, im done with gaming. AI and companies like EA can suck donkey d***k.

just_looken39d ago

Though i agree remember this is no ps3/360 era were we got up to 3 games in one generation from on developer like gears/halo/bioware/sony/ms

The people today are pro esg/sweet baby for the most part AAA gaming is imploding right now.

We should be stepping back re evaluate everything as a whole this year xmen 97 written/directed by a woman that is nuts and its also being made by a group reshaping bodies to be less sexual like wtf. A dam famous cartoon from the 90's is being rebuilt with millions spent to be worse in everyway.

Gaming/movies/tv shows made today are worse than what we had 7years ago ai won't change this but that ai is also being made by these groups so either way we are screwed.
https://www.youtube.com/wat...

Eonjay38d ago

Don't be of afraid of women. Sexy characters in games and movies still exist. Got my Stellar Blade on preorder!!! Everything all the time doesn't need to be sexual...that's stupid, childish and dull.

Chocoburger39d ago (Edited 39d ago )

EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.

SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5

Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"

Show all comments (37)
80°

EA And Sony Layoffs, Entertainment News And More Skewedcast

Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.

220°

EA - Continuing to evolve our business and teams

EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."

LG_Fox_Brazil47d ago

All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help

Jin_Sakai47d ago (Edited 47d ago )

2024 so far.

Feb ’28 Electronic Arts (EA) 670 (5%)
Feb ’24 PlayStation 900 (8%)
Feb ’24 Vice Media Group Several hundred
Feb ’24 Buzzfeed 16%
Feb ’24 NowThis 26 (50%)
Feb ’24 Paramount Global 800 (3%)
Feb ’24 SiriusXM 160 (3%)
Feb ’24 Snapchat 10%
Jan ’24 TechCrunch 8 + subscription product
Jan ’24 U.K.’s Channel 4 200
Jan ’24 Business Insider 8%
Jan ’24 Microsoft Gaming 1,900
Jan ’24 Riot Games 530
Jan ’24 Sports Illustrated Possibly all
Jan ’24 YouTube 100
Jan ’24 Pitchfork (Conde Nast) Undisclosed
Jan ’24 Universal Music Group Hundreds
Jan ’24 Discord 17%
Jan ’24 NBC News 50-100
Jan ’24 Audible 5%
Jan ’24 Google Hundreds
Jan ’24 Amazon Hundreds
Jan ’24 Duolingo 10%
Jan ’24 VideoAmp 20%

DATA AS OF FEB. 28, 2024

outsider162447d ago

Is it possible maybe this whole ai thing is in play?

just_looken46d ago

Another long list that skips over UPS cutting 12,000 jobs those workers as we know work without ac low pay and old box trucks but that company had to cut 12k jobs do too loosing billions of dollars year 2 year.

https://edition.cnn.com/202...

The greed and lack of transparency/oversight is disgusting.

Ups are still making bang but not enough for a golden boat fleet.

Remember we all use ups at some time even stuff in our stores this is going to be a huge issue gong forward i know in my area they removed half the state ups stores northern half least population got some 3rd party running packages now from minivans.

Sonic188146d ago

When I explan this I get called a troll 🤔 like wtf

thorstein46d ago

@just_looken

UPS is a different story altogether.

They are paying the people doing the actual work/ earning the money more and eliminating management.

+ Show (1) more replyLast reply 46d ago
CrimsonWing6947d ago (Edited 47d ago )

You do realize around this time this happens all throughout many industries (not just the game industry), right? It has to do with taxes for these major companies, like tax subsidies for downsizing. You want to know a little secret? Around May or so you’ll see a spike in hiring…

It blows my mind that people are oblivious to corporate workings.

Andrew33647d ago

So over 25 huge companies cut jobs every year like this and it only got noticed this time?

CrimsonWing6947d ago (Edited 47d ago )

@Andrew336

Yes, that’s exactly what I’m saying. Google it up if you’re uninformed of how corporations work. Only gamers seem to live in a bubble and when they see things like crunch, acquisitions, and lay-offs they act like this is the only industry it happens to and how shocked they are about it.

Welcome to the real world, kid.

thorstein46d ago (Edited 46d ago )

EA CEO Wilson's total compensation was 20 million. Let's take away 19 million (I'm sure he can survive on 1 million.... somehow).

1 million is the salary of an in the chair developer @100,000 for 10 years.

He could earn 1 million a year.

And save the jobs of 15 in the chair devs for A DECADE (plus benefits) with ONE YEAR'S compensation.

RhinoGamer8847d ago

No Executive accountability or firings I see...

just_looken46d ago

Do not worry they will take over 40mill say sorry then get hired by playstation or xbox

blackblades46d ago

I heard Japan does it better, they do layoffs like what's happening with companies in the west. The higher ups also being agreeing to to lower there own salary. These MFs like jim and Phil isnt gonna do that they want that $

Sonic188147d ago

Like I said earlier, this is happening all around the gaming industry.

Petebloodyonion47d ago

The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.

TheColbertinator47d ago

EA is certainly among the worst,if not the worst

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