210°

The History of PlayStation Ads: PS3

The release of the PS3 will forever be remembered as Sony’s fall from grace. Having previously developed the greatest selling console in history, Sony was set to continue to take the world by storm. Yet, within a few years time, Sony would let the top position slip through its hands and generate some of the most memorably bad commercials ever released. - PSLS

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playstationlifestyle.net
knifefight4426d ago

I'm assuming we've now caught up to the one with the no-look flaming crossbow shot? That was good stuff. Haven't heard much about Long Live Play in a while though.

Relientk774425d ago

Kevin Butler

and

To Michael!

-Mika-4425d ago

The problem with Sony ads before and now is that they don't show alot of gameplay. The kevin ads we have now most of the time just shows him and the a quick clip of the game he talking about. It just not good. The ad below was my favorite and i think Sony should go back to that method. It had good music and it showed a good amount of gameplay footage for their exclusives.

http://www.youtube.com/watc...

doctorstrange4425d ago

Yeah, it's odd. PS3 exclusives look top notch, yet Sony never shows em.

kneon4425d ago

We all say they should show more game footage but when they do that the ads never get any attention. KZ2 and UC3 ads showed plenty of game footage but no one talks about those commercials.

Foolsjoker4425d ago

The sad truth, is that unless a commercial is striking in some manner it will not generate any buzz. The really awful ones seem to continue to be remembered. The problem is, Sony rarely has any that are considered on the other side of the spectrum.

Personally i think Michael was one of the greatest ads out of Sony in the last 10 years. Although KB is great marketing.

doctorstrange4425d ago

Nobody talks about Kinect ads, but they work

Foolsjoker4425d ago

Yeah, but their ad budget does have a few more 0's...Which is apart of Sony's problems.

Ravenor4425d ago

@Foolsjoker

Sony's problem is they never know what they are doing when they advertise ANYTHING. The Vita commercials are mind raping garbage.

Foolsjoker4425d ago

@Ravenor

It isn't that they dont know what they are doing...its that they are completely mad. They use abstract methods of advertising to generate buzz instead of selling a product for its worth.

Like doctorstrange said, their exclusives are amazing, but no one ever sees them.

Their ad campaigns are are rarely about a title, its just brand recognition.

+ Show (3) more repliesLast reply 4425d ago
Ilovetheps54425d ago

The baby commercial will always be a memorable one to me.

Virtual_Reality4425d ago

I always considered that Japanese commercials are better and more interesting in some way.

280°

Sony Taps Bungie's Head of Revenue to Lead Live-Service Games

Sony has recruited Bungie's head of revenue Jaremy Rich to head up its live-service gaming division, Rich has announced on social media.

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techraptor.net
ChasterMies12d ago

Please do not put Destiny’s monetization into Sony’s first party games. The monetization is what’s driving players away from Destiny.

just_looken11d ago

The new temp boss is the sony cfo bean counter so i can see this being a thing get every penny.

Cacabunga11d ago

PlayStation officially losing it.. fans will never support gaas games

just_looken11d ago

@car

The new boss did a interview in japan he wants to tap into the mobile market like nintendio so he give 0 fucks about gamers/fans

https://www.pushsquare.com/...

Redemption-6411d ago

@Cacabunga
You only speak for you and those who think like you, but most fans will support what they want. Playstation and PC fans are literally supporting Helldivers 2 and that is a gaas. Maybe you wouldn't, but many more would if they like it.

Huey_My_D_Long11d ago

@Redemption-64
Look, Im not making any judgement calls about this guy, but I will say that Helldivers 2 GaaS model is unique to Helldivers, and legit the only other game I can think of thats similiar was the Avengers game except HD2 pass is still better.
The fact that you can earn in game currency in a way that doesnt make you feel like you have to grind forever, as well you being able work on that pass that you bought...on your own time without a time limit...that right there is fucking huge to me, and I can't name any game other than avengers that avoided trapping players with FOMO logic...I think GaaS on HD2 shouldn't be compared to the rest of the industry...it should be copied.

Einhander197211d ago

Cacabunga

Helldivers 2...

Redemption-64

In Europe it's a 60 40 split favoring PC.
In the US its a 60 40 split favoring PS5.

So PlayStation owners supported the game just fine, it's not getting carried by PC or anything like that.

FinalFantasyFanatic11d ago

@just_looken,
I'm perfectly fine with the way Nintendo entered the mobile market, I never touched their mobile games, meanwhile, the console/handheld stayed the way it is. As for being a bean counter, he's probably going to reel in these massive budgets that Sony's studios have had lately, I haven't played Spiderman 2, but I cannot see how they almost tripled the budget for that game.

@Redemption-64,
That's an exception to the rule, I'm expecting a lot of these GAAS games from Sony to fail, to be fair, they only need a few to succeed, but I would have preferred that they put more of their resources into other types of games.

+ Show (3) more repliesLast reply 11d ago
DivineHand12511d ago

True their monetization is driving players away and at the same time, their decision to chop out content and convoluted systems is keeping new players away from the game.

Joe91311d ago

I don't think that will happen based on how things worked out at Naughty Dog now that we know what we do, seems they had the option to fully commit to live service games or stay making single player experences so they gave up on their live service game. We are not sure how things came about with Bend making a live service game but I hope that was not a forced situation. Sony doesnt seem like they are forcing studios to switch up but we will see, Sony's bread and butter is single player games it is how they dominated the console market.

Obscure_Observer11d ago

Yeah, I though Sony learned something from all their failures in the LS segment under Bungie´s disastrous leadership and supervision which led to games been cancelled, studios closed and all the people laid off.

Looks like Bungie still plays a major role in Sony´s LS initiative and Sony is not backtracking on their GaaS plans.

S2Killinit11d ago (Edited 11d ago )

Are we forgetting that Destiny is also a highly successful franchise? I feel like that definitely deserves mention here.

Besides, there is no reason why a person cant learn from past experiences.

Joe91311d ago

I agree, people act as if Destiny flopped when it came out lol it took 9 to 10 years for the numbers to fall yet people are still playing it add the success of Helldivers 2 no wonder Sony is going forward down this path.

S2Killinit11d ago

Personally, I see no problem with Sony also having service games as long as they make good ones, and more importantly they deliver the AAA story driven games that they are known for. So yeah, I agree 100% with you.

+ Show (2) more repliesLast reply 11d ago
Christopher12d ago

I mean, this person made some pretty bad decisions at Bungie. I hope they've learned from them because I definitely don't see those type of ideas as good for PlaySation in general.

CrimsonWing6911d ago (Edited 11d ago )

Honestly, what’s to learn from? How to make people happily continuously dump money into a single game over its life-time? Buy season passes continuously for several years with a smile on our faces?

GaaS is a design decision that is everything wrong with this industry. The fact that Helldivers 2 did so well and people defend the monetization because it was $40 and is a fun game, scares the sh*t out of me to see that the door is open and all shift will probably be to replicate that in future games. We already know the ROI for traditional game dev cost isn’t doing it for them.

I thought with Jimbo leaving we’d see a change for the better… I’m not so sure now.

S2Killinit11d ago

Service games are being offered by everyone. Sony cannot afford to only create single player AAA games. No one can. They already said they will be doing both.

Abnor_Mal11d ago (Edited 11d ago )

Ps5 gamers in 2023 seemed to play more live service types of games, so regardless to how people feel about them, numbers don’t lie and Sony is going where the money is. I mean look at the excitement around Helldivers2, people are showing that they want live service games.

Christopher11d ago

They play long-time existing live service games like CoD, Fortnite, Apex Legends, Destiny 2, and the like. Mass majority of new live service games are considered failures and aren't moving gamers away from older games.

just_looken11d ago

Yep the huge issue with live service is they need paid players along with a reason to play them.

You forgot mobile market that also taps into that player base as well as the eve online style games there is only a certain amount of krakens/whales blind supporters compared to the amount of live service games we have its not sustainable math wise.

700 restaurants making food for every seat for 1000-3000 eaters just does not work out

Einhander197211d ago (Edited 11d ago )

Christopher

I am not a big live service fan and literally own zero of the games you listed, but that is not true, unless you call games that aren't the top games to be failures.

There are tons of live service games that are profitable.

Games don't have to be the biggest game ever they just need to make more than they cost.

I challenge you to show professionally prepared data that shows that more live service games fail than make enough to keep going.

Because all the data that I have seen shows that live service is less of a gamble than making a big AAA budget game which needs to survive off retail sales.

FinalFantasyFanatic11d ago

I sometimes wonder if we're at saturation point, where it's hard for a new game to join those ranks unless it's particularly exceptional, people only have so much time and money to devote to these types of games.

romulus2311d ago

Correction, they have no issue playing good live service games

shinoff218311d ago

Lol it's not even a quarter of the ps5s sold. Helldivers may have been a hit but let's not say most are enjoying it because truth is most(the real most ) don't care about it.

S2Killinit11d ago (Edited 11d ago )

I play what is fun. If a live service game is good I’ll play it as long as its not a money scheme which Helldivers is not.

And Im a single player gamer.

mastershredder11d ago

How do you kill a franchise that already been killed?
Destiny’s grind, cash-in-on-playbass-cha-Ching, and pop-culture-insertion mainstream-me-too bs totally killed any rep Bungie had. Sony/Bungie, if you are doing this to ward-off players, it’s already working.

crazyCoconuts11d ago

Headline truncated:
"... off a cliff"

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80°

Sony May Soon Let You Decide How Much NPCs Talk In Games

Sony has patented to add multiple dialogue modes to let players switch between how many conversations with NPCs they want in the game.

blackblades18d ago

Sony is like the only ones outta the 3 that has atuff like like this pop up changing thing in ways.

just_looken17d ago

Sony in the past has always been first at bat with new ideas/tech but in the end never fully use it or just toss it away.

blackblades17d ago

I think they did use some but yeah most usually never happened but at least they thought about it. Sony seeks things like this and other, Nintendo seek different ways of playing going by there different controler designs and console designs.

just_looken17d ago (Edited 17d ago )

some of the other stuff sony want's/owns never used
https://gamerant.com/sony-p...
https://gamerant.com/sony-p...
https://www.eurogamer.net/s...
https://metro.co.uk/2023/03...
https://decrypt.co/114754/s...

monitor/adjust game difficultly as you play
https://www.techradar.com/g...

Sony nfts
https://www.theblock.co/pos...

Pay ai to play the game for you
https://thebusinessofesport...

Oh all the above last 12 months

I just imagine a evil scientist with test subjects when it comes down to sony recent patent reports.

Kaii17d ago

Will we get dialogue options that won't spoil puzzles in a matter of seconds? :p

280°

Judge rules in PlayStation's favour in $500m patent infringement lawsuit

Genuine Enabling Technology was seeking damages, claiming the tech allowing PlayStation consoles and controllers to communicate infringes its rights.

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gamesindustry.biz
S2Killinit19d ago

Big victory for Sony. And a long time coming.

DarXyde19d ago (Edited 19d ago )

Crazy to think the savings from this lawsuit allows them to develop one AAA game.

Make it Bloodborne 2, please and thank you.

19d ago
Profchaos19d ago

Sounds like patent trolling they tried the same thing against Nintendo with the same pattern.

Motion and control input traversing over higher and lower frequencies seperate from each other allowing the controller to do both

Pyrofire9519d ago

Patents suck. Most of them are complete garbage.

Knightofelemia19d ago

So to recoup the money Genuine is going to take on Nintendo or Microsoft next. I hate patent lawyers they are some of the worst bottom feeders out there.

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