New PS Vita Commercial

A brand new PS Vita commercial has aired for the North America Launch.

[Misterhbk]

that's actually a really good ad. They chose a specific feature and informed consumers on what they'll be able to do with that feature. The "Never Stop Playing" slogan is pretty good too!

A HUGE step up from the crying baby ads we got for the PS3.

[Nitrowolf2]

Ha but I gotta admit, those PS3 ads were pretty awesome. But still, commercials like these will most likely prove way more effective in the end.

[Army_of_Darkness]

so in order to keep "playing" does that mean I have to buy the vita version as well as the ps3 version?! cause if that's the case, there's No way I'm doing that!
Hopefully Sony gives like a 50% discount on the vita version or something better if you buy the ps3 version...

[fluffydelusions]

Not bad but still havent seen ads anywhere on TV

[just_looken]

is borderline ok they never mentioned price/compatibility or the tech inside it. They should have broaden the add instead of focusing on one thing.You couldn't even see the 2 joy sticks or touch screen capability's.

[xyxzor]

Not bad, but not great either.

[smashcrashbash]

50 million dollars Sony is paying for VITA advertising. That should turn quite a few heads.

[blumatt]

50 million is a little more reasonable than 500 million. It'll be enough to get the Vita out there so little kids, teens, and adults alike can know what this beast can do.

Good ad, Sony. Just make sure to air it on several different channels at prime times.

[Game4life]

Just wait to see the others that are supposed to come tomorrow. i can't wait to see them

[-Mika-]

I don't know if this ad was great. It make the guy seem like he has an addiction. Maybe they should of went with something more simple.

[iWishTifaWasReal]

Sony shouldve showed a Vita commercial during SuperBowl.

[tarbis]

Agreed

[RememberThe357]

I think they got burned on the Xperia Play commercial. I'm damn sure the Vita is a MUCH better product and it did get people talking, but the Xperia Play didn't exactly set the world on fire.

I would have liked to see one too but I can understand why they didn't.

[smashcrashbash]

As if it's that easy.

[GraveLord]

I agree they should have but......
A 30-second commerical with so much competition cost way too much. It's not worth it. People would just forget about it anyway.

That money is much better spent in a long-term advertising campaign.

[iWishTifaWasReal]

ey C'mon SOny is rich.

for 30 sec they just have to $3.5M

[b-real]

Ive yet to see a game released (or even announced?) that supports cross platform play. This add made it look like he was playing a game on PS3, the switched over to the Vita in exactly the same game.

Interesting to centre a campaign on a feature that doesn't appear to be properly supported yet.

[Nitrowolf2]

WipeOut

[dragon82]

MLB 12 The Show

[RememberThe357]

Actually a pretty good commercial. It really doesn't matter if people like the commercial itself, what matters is if they like what the ad is saying. If you are the type that wants to take your game on the road this commercial will speak to you and you'll be intrigued by the Vita. Concise, clear commercails are what Sony needs right now, Apple has show that is the way to advertise ATM. Convoluted, and bloated commercails will just make people tune out.

[slutface]

they just need to bombard every channel

[gamer7804]

Not the best ad, unfortunately, it almost advertises that its only a companion device for a ps3. They might be missing part of the market with this commercial if they want to target those without a ps3.

[Mookie]

Please please dooo that on madden 13 omg omg

[Ethereal]

At least there is a commercial...

[Half-Mafia]

Has any1 seen the UK Ad, It is Epic.