For the past few years, Electronic Arts has desperately been attempting to gain a leading share of the first-person shooter market. Games like Medal of Honor and Crysis 2 have been selected as champions to take down Activision and its Call of Duty franchise, but they've never been considered serious threats.
Battlefield 3 represents EA's first real chance at carving out a competing niche. With its huge marketing budget, gorgeous visuals, and an army of fans ready to argue in its honor, this is a game with some serious muscle behind it.
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."
All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help
The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.
Jim sterling, hahahahahah.
I still think he is just trolling us.
"and an army of fans ready to argue in its honor"
Hahahahaha..that was a good one.
reviewer doesnt know how to play the game
"run for a very long time across a huge open space, then bump into a tank and die."
"Tanks are sluggish and alienate one from the atmosphere of the match, while airborne transport is a nightmare to use"
People bash on this guy because he actually isn't afraid to use the entire review scale. 7.5, when using the ENTIRE scale, is still a very good score. Sure, the game may not be for everyone or do anything new, but it has many redeeming qualities that one can't deny. I wish people could see that the review scale is more than just 7-10.
Biggest PR doesn't changing quality of simple military shooter.