Bobby Kotick CEO of Activision once said that “We’ve heard that 60 per cent of [Microsoft’s] subscribers are principally on Live because of Call Of Duty, we don’t really participate financially in that income stream." but to the recent XBL $10 price hike that was announced in August and implemented on November 1st, Kotick has totally changed mood now he is saying "Activision does enjoy a very modest amount of the subscription fees".
After laying off almost 2,000 people, Xbox finds itself in a position at odds with the community-first image it has cultivated for itself.
lol I’m not a big MS gamer but Sony and a number of others have laid off ton of people as well. Where are the ridiculous articles about them not being your friend? Gaming news is such a joke and these sites wonder why they have to beg for money/patreons or flood with 5x more ads.
I think the sentiment is corporations are there to make money they are not out friends that are harsh and cutthroat when lt comes to the bottom line so why do we proclaim our love for any gaming company from the rooftops when they wouldn't care about us unless we are buying the next thing.
We need to beore objective with how we view these "teams"
This is the absolute truth. The only part of you these companies, ALL companies, want to be friends with is your bank account. They don't care what they have to say, who's job they have to cut, or what shady underhandedness they must engage in. Bottom line is all that matters.
Because people unfortunately make these companies and products part of their own persona, so when they are scrutinized, they see it as an attack on themselves. There is some neuropsychological research around this phenomenon, but it basically has the same effect as religion. It helps foster a sense of community that humans need to feel comfortable. So that is not happening unless we have a sudden surge of people actually understanding how they work and taking control of themselves.
While it's true Sony isn't a friend either, let's not pretend that they're even in the same ballpark as MS's anti consumer practices. Sony is not a friend but atleast they're not an enemy like MS.
@twopickles, were you not paying attention? Sony was heavily criticized when they laid off people weeks ago, more than Microsoft did with their massive abk layoffs.
That’s Whataboutism. Sony and other game companies didn’t pay more than $80B to buy up publishers. Microsoft said in court that it wasn’t going to have redundancies and fire people. Microsoft told Xbox owners that they would have a AAA on GamePass each quarter. But here we are with Microsoft Game Studios shrinking. Consolidation doesn’t benefit the consumer, and no company has consolidated more than Microsoft.
Exactly. They love their SonyToo instead of looking at everything in its totality. You spend $80B to buy up so many pubs/devs, you damn well should have something to show for it.
That said, this article is old and someone is clearly looking for clicks!
ok here is a reality check. Tech companies have been firing thousands of employees the last couple of years.
I find it odd that the percentage of employees sacked from MS
QUOTE
"Microsoft announced approximately 1,900 job cuts across its gaming division, including Activision Blizzard, ZeniMax, and Xbox. 8.6% of its colossal 22,000-strong global workforce. "
is worth writing an article condemning the company, when Sony Interactive fired 8% of its workforce (900 people approximately).
https://news.crunchbase.com...
Is the writer concerned about the percentage of the workforce fired or the number of employees?
Lets not forget that Unity laid off 25 percent of its workforce (1800 people) and Discord laid off 17 percent of its employees.
You also have to take into account the AI issue reported in the article. MS is heavily invested in A.I. They have invested in Open A.I (chatgpt 4+Dalle 3), in Abu Dhabi’s G42 and in French AI company Mistral.
These LLMs have already replaced thousands of jobs as A.I usage becomes more common
https://www.cbsnews.com/new...
https://www.theverge.com/20...
https://tech.co/news/compan...
This is the new reality. Even nvidia CEO said that games will fully A.I generated.
https://www.pcgamer.com/sof...
Nevertheless, no company should be ever viewed as "your friend". MS had numerous anti consumer practices in place and the same is true for Sony (not only in video game space) and Nintendo (60$ dollar games without permanent discounts, remasters of 10 year old game with full price, no console price cuts, expensive joy cons which are prone to drift, to name but a few).
As part of its plans to cut 1,900 jobs, Microsoft has reportedly shut down operations at Bethesda France, letting go roughly 15 people
They can form a company if they want, they are just as jobless as if "Microsoft had left them as 3rd party".
"MIcrosoft leaves Bethesda do what they know how to do best" ... close! Oh the irony ....
(Citation from a week old article)
I think Microsoft and other game publishers are letting people go because they think ai will replace them. Doesn’t matter how much profit they make. They were always going to be let go.
Bethesda France was made up of roughly 15 people... they couldn't of being doing much
Bethesda France mainly did publishing and marketing within the region
that's a shame for you to say that, i'm sure Elite loves hearing what you just said.
Bethesda France focused on publishing and marketing in the region. And 15 people lost their jobs as part of the closure.
I wonder if this is part of Microsoft's strategy to abandoned physical media or possibly gamepass advertising makes their roles redundant you don't need to market a game as hard when the majority of players get the game as part of a sub which already promoted upcoming games
It's France too, there's a high likelihood only 1-2 people on the team even had an Xbox.
Tbh Microsoft I think Bethesda being 3rd party same with Activision would probably more competitive than thus scenario imo
I think it would have been better for all parties really especially gamers
The recently purchased Activision French offices might take over all the licensing and marketing for Microsoft in France from now on.
Do you remember what gaming was like before Fortnite entered the gaming space? One of the biggest arguments was about loot boxes. Now we have conversations about crossovers, battle passes, and community outreach.
Idk. Loot boxes did disappear and battle passes and in game purchases are all cosmetic. We get free weapons and maps post launch, any gameplay affecting content. I could care less about all the cosmetics.
I absolutely hated the days where weapons were locked behind a less than 1% chance lootbox pull where it'd take 5+ hours to have enough tokens to do a single pull and lazy remastered/remake maps cost you $15 each wave or $50 for the season pass that you didn't know what you'd get and these maps were only available to those that bought it so you get a smaller pool of players match with.
The "good ole days" are actually what drove me away from COD and Halo 3/Reach. Halo 4 becoming a COD-like drove me away from that only a week or so after it launched and I beat its campaign.
It sucked way back then, going a month or two without playing online-shooter-of-the-moment, and then needing to buy a $15 map pack to play with the majority of the population or your favorite playlist. The "community" rejecting Spartan Points in MCC killed that game's support, too. No revenue = no support, plain and simple.
That headline could easily be something Spencer could have said 😅 I had to check if it was really an opinion piece
As times gone on, the COD battle pass has got ALOT worse so they can push people to buy the more premium battle pass which itself is a huge rip off and nearly half the price of the base game.
The cosmetics can be fine but they've taken it to far to the point of no return. Why make a military themed game then have rabbits, dinosaurs, cats, rats & z list rappers as skins? You wouldn't add a Lamborghini to a fantasy RPG to replace a horse and you would never see Mario have limb dismemberment because they know what they are. COD is having identity crisis but kids and streamer but then all
Call of duty can simply not copy the bad aspects of Fortnite? Or is that too out of this world? Like COD, a realistic shooter-just HAD to have Nicki Minaj running around? Or super heroes?
Exactly! Trends don't all need to be followed. Plus where Fortnite got somewhat better with it's monetization, Acti got worse. Or at least Fortnite has lended itself more to the wacky stuff, and has put more effort and quality into that stuff.
I prefer the battle passes with free maps than the $50 season pass that divided the community. I definitely feel that Fortnite had some influence on CoD having loot boxes with Blackout being introduced in 2018 with Black Ops 4.
Actually Fortnite bullshit ruined Unreal Tournament. Epic are sellouts and I will never have that shitty store on my PC, fuck them and that shit bag Tim Sweeney. At least the community keeps the games alive, I still play UT2004.
I mean cant really blame them for supporting the game that made them the most money and the most people player...ever?
100% correct! The makers of Call of Duty ran out of ideas long, long ago so they take ideas from other games like Ghost Recon, Fortnite and any other FPS game hat had success hell CoD remasters maps that they've remastered several times already then charge you again for it. Call of Duty is simply a cut, copy and paste and then put the $70 price on it every year. Activision and now Microsoft has been essentially remastering Call of Duty 4: Modern Warfare every year since it was released in 2007 its to the point it's worse than the sports game like the Madden, NBA and others yearly sports franchises.
@Psychonaut85 is spot on "Call of Duty ruined Call of Duty. They needed no outside assistance"!
wouldnt doubt it.
This man is an utter prick
Wow dat sux big time for you 360 players.
I think his momma deserves this.
That's why he doesn't care about PS3
Ouch...