Double Fusion, the leading in-game advertiser, today announced that 2K Sports has granted Double Fusion the exclusive dynamic in-game advertising rights for two of its franchises for the PS3.
New year... and I'm back on the Jace Hall Show website with my weekly snarky looks at recent gaming headlines.
Yes, I'm comparing the people wanting to burn violent video games with someone...
LOS ANGELES, California – Before the slam dunks and alley oops of the 60th NBA All-Star Game that brought Hollywood and basketball together, Chicago Bulls star Derrick Rose took to the practice court at the NBA Jam Session at the LA Convention Center. The avid gamer worked with 2K Sports last year and helped NBA 2K10 cover athlete Kobe Bryant award a $10,000 check to the best Xbox 360 gamer in Dallas before last year’s All-Star game at Cowboys Stadium. Rose talks about his gaming habits in this exclusive video interview.
LOS ANGELES, California -- Los Angeles Lakers guard Kobe Bryant, a three-time All-Star MVP, was this year’s leading vote-getter for the 2011 NBA All-Star Game. The reigning world champion and NBA Finals MVP earned 2,380,016 of the fan votes. He is joined in the Western Conference starting five by New Orleans Hornets’ Chris Paul (1,281,591), the Oklahoma City Thunder’s Kevin Durant (1,736,728), making his first All-Star Game start, and the Denver Nuggets’ Carmelo Anthony (1,299,849). Bryant ventured to Sony’s PlayStation Players Lounge next to Staples Center to check out the newest PlayStation 3 video games. In addition to starring in the Black Ops commercial for Activision, he also plays the game. He talks about his love of Call of Duty in this exclusive video interview.
How is Kobe Bryant "Hooked" on call of duty? no offensive.. but Kobe isn't a gamer, dude is to busy with basketball and life.
I'm so sick and tired of people mentioning "COD" like if you play COD your considered "cool". I can not wait till the series gets milked so hard.. it's going downhill.
i think hes "hooked" in the sense that its the only game he will play (when he plays videogames)...but i agree, kobe, along with a lot of other athletes are much more focused on their sport and perfecting their craft rather than be a gamer
He claims to sleep 4 hours a day. He seems like the type of person that would go 100% or not do it at all. So he's gonna play games but since he's not trying to be the best he's only gonna play a little bit. Lebron is better than Kobe though!
How could a legend like Fred G. Sandord only have 2 bubbles... Proof that this bubble thing just does not work here on n4g!!! ;)
Kobe Bryant 1st or 2nd greatest player ever, it's either him or lebron can't go wrong with either picks.
At least hes not as egotistical as Lebron. I can't stand the self proclaimed king or chosen one or whatever the hell he has tattooed on his back.
Michael Jordan. Case closed.
@Wenis - He's just as if not more egotistical than LeBron. And that's a fact.
I don't think he is a core gamer, but he seems to dig COD... Didn't he buy that Call of Duty Black Ops Jeep some time ago?
Must be nice to have millions...
he should maybe stop playing COD and maybe start playing some Basketball... doesn't look like the Lakers year this year...
It's always crazy to hear how in-game ads are becoming more complex. With DVR and streaming TV online becoming more and more popular, you gotta think advertisers will be looking more towards incorporating ads into other media, like video games.
- They obviously chose Sony Exclusives due to their superior quality compared to, let's say, 360 exclusives. -
I don't mind too much as long as the ads don't get in the way of the gameplay. If its used in game like in real life, on billboards in open world games or around the perimeter like football/soccer then its ok. But if it is blatantly put in my face then its wrong and shouldn't be allowed.
The money is used to help 2k with there dooooooodooooooooooo severs and there bad ps3 ports.