120°

Ubisoft exclusive: 'Watch Dogs', 'The Division' and making brand decisions

Ubisoft is about to head into their 38th year as a company and over the years, they have brought some of the most memorable, entertaining gaming experiences of any company. Even now, when the organization inches closer to its 40th anniversary, they remain one of the most successful, influential publishers in gaming today.

So what are the steps and processes that Ubisoft takes when it comes to creating new brands and deciding on where to take existing franchises? Examiner.com had the opportunity to speak exclusively with Ubisoft North America President Laurent Detoc about these things and much more.

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examiner.com
Evilsnuggle3783d ago

I can't wait for the division. Hopefully for a deep crafting system

Ac7iVe3783d ago

I want a Ubisoft horror game franchise

WeAreLegion3783d ago (Edited 3783d ago )

U want zombies?

In all seriousness, ZombiU is pretty fun. :)

CrossingEden3783d ago

ZombieU is a pretty piss poor zombie game that's clearly padded out.

Ac7iVe3782d ago

Zombi u is for real gamers that appreciate not hving to gun down everything with endless amounts of ammo. Zombi u is one of the best survival horror games I've played in years.

stragomccloud3782d ago

Anyone who didn't like that game forgot what a survival horror game is supposed to be.

frozen-assets3783d ago

It's a curious thing. I never purchase Ubisoft games, they just don't suit my tastes, I checked their Wiki entry and the last Ubisoft game I bought was Heroes of Might and Magic V back in 2006.

Yet, I just picked up AC Black Flag (love it yarrrrrrrrrr) and my 2 most anticipated games next year are The Division and Watchdogs and will also closely be watching Child of Light.

In my little world Ubisoft are firing on all cylinders.

Thehyph3783d ago

They're trying new things, at least.

EA and Activision don't know how to do that anymore.

60°

Ubisoft's Recent Antics Have Me Fearful For The Sands of Time Remake

Hanzala from eXputer: "With Ubisoft's practices becoming increasingly anti-consumer lately, the destruction of The Sands of Time Remake looks almost inevitable."

thorstein1d 23h ago (Edited 1d 23h ago )

Hey Ubi, here's a gun, don't shoot yourself in the foot.

*Ubi takes gun, aims at foot, empties clip*

Chocoburger1d 12h ago

At this point, only dummies have any hope left for Ubi-junk games.

50°

Disney adds Blizzard and Ubisoft veterans to its games leadership team

Top executives including games boss Sean Shoptaw have also been promoted…

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videogameschronicle.com
100°

Behind XDefiant's Toxic Work Culture, Crunch, and Years of Delays

Behind XDefiant's toxic work culture, crunch, delays, and a group of directors and managers internally referred to as 'The Boys Club'.

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insider-gaming.com
just_looken21d ago

Man the industry just keeps on going with all this bs and to think this is ubisoft again remember what happened with that skull bones team same crap.
https://www.theverge.com/20...

This game will be tossed out broken unplolished with a bloated budget trying to be cod but will fail sense ubi can get there shit in order. If i was me i would have gotten rid of this boys club asap there is alot looking for work out there.

jznrpg21d ago (Edited 21d ago )

Every industry has these issues

Some companies I’ve worked for were great and some were toxic as hell (UPS when I was a teenager was extremely toxic and I have heard it still is) It all starts at the top. They either hold people accountable , set standards and treat people with respect or the crap rolls downhill.