Resistance 3 Sales Prove Kevin Butler Still A Bad Salesman

GamingUnion.net: "When Kevin Butler disappeared into obscurity a few months ago I breathed a sigh of relief. Maybe Sony had learned their lesson that hilarious advertisements are only worth perusing if they actually have a positive impact on sales. Perhaps this time they were going to focus on showcasing the raw power of what their games can provide, the same way that they've done such a superb job in showing how the PlayStation 3 really is worth any real gamer's time and money. We all knew it wouldn't be the end of KB for sure, he was bound to return in some form or another in the future, but perhaps they would come up with something that would make us want the man to return. Long Live Play was the best they had in mind apparently, and I'm sure Insomniac Games are absolutely thrilled about it. Resistance 3 was the first title to run shortly after Kevin's impressive LLP launch video, so with a few million eyes looking at gaming's most influential fake CEO, sales must be booming, right?"

[ShawnCollier]

Honestly it seems to me that Sony basically left the title out to die.

I barely heard anything about it this year. And that E3 demo on-stage was awful.

[Nitrowolf2]

well I don't Think sales figure have been released yet, but still not a good indication considering Dead Island has just released theirs and it's been about 2 weeks now.

I think what damaged Resistance 3 was the fact that Insomniac released Resistance 2, which was just a huge turn off. Resistance 3 is an amazing game and a huge leap forward from 2, but ultimately I think that's what really holding it back. The success of R2 is going to reflect on R3, which in this case is not a good position.

I thought the commercial was fine though. The failure of R3 sales has nothing to do so much with Kevin Butler ad itself, but the damage to the series.

Though I do agree, Sony could have definitely improved on marketing it better.

The game is great though and I have to say it's my favorite (for single player) out of the whole series.

[MintBerryCrunch]

problem is the commercial is more for the sharpshooter and the move than the game, the only gameplay you got to see was on the tv, yet all the focus was on KB

[Micro_Sony]

Mintberry hit the nail on the head - KB is funny and all but in the end people pay more attention to trailers that have a nice song with some cut scenes from the game.

Sony need to take notes from MS and do something like the Believe Halo commercials or Mad World trailer.

[NukaCola]

Yeah, I like MS's trailers. They are always some emotionally soft sad song over slow mo action setpieces. Even Battlefield 3 has one with the girl singing 'drowning' and then it gets real at the end. That commercial has a lot of emotion. I think Sony needs to market games that appeal like that. They would do better IMHO. Flower had a really good trailer with 'Catch the Wind' and I though it was brilliantly done. I agree more of those would be a good deal.

But don't get rid of KB, cause his commericals are still friggin hilarious.

[CloseSecond]

R3 could be a multiplatform game as nothing about it on a technical level suggests it is a PS3 exclusive. As for the story, its tired and generic. That whole sequence on the train seemed thrown in as they wanted some type of rail gun level but what the hell was with the exploding carriages?!?

Quite honestly people wont be talking about this game a month from now.

[Pixel_Enemy]

I am a pretty big PS3 fanboy, even tho I own all three consoles.. That being said, I also love nearly all PS3 exclusives but for some reason I never really cared for Resistance. Killzone on the other hand kicks ass.

[Bigpappy]

These are form VGchartz:

1)Tales of Xillia (PS3)
Namco Bandai, RPG 509,026 ..... 509,026

2)Dead Island (X360)
Deep Silver, Action 386,735 ..... 386,735

3)Resistance 3 (PS3)
Sony , FPS 274,051 ..... 274,051

4)Dead Island (PS3)
Deep Silver, Action 223,889 ..... 223,889

5)Madden NFL 12 (X360)
EA Sports, Sports 159,613 ..... 852,850

This is probably where the writer got his numbers. I am not commenting on either side. Just wanted to point out where the writer's source might be.

[NewMonday]

it did very well in the US where it sold the most, maybe its because the bad advertising of the game in Europe where the PS3 is strongest.

[mastiffchild]

UK here-haven't bought the game myself yet(soo skint with three kids back to school last week AND the youngest one's B'day this that I haven't had personal game money or anything since Deus Ex, maybe a lot of UK/EU epople are either back to school/college etc or paying for kids who are? All I know is that I've NEVER seen a R3 ad on TV here-ever-and unlike most games there wasn't ever any preorder boards up in our local Game stores to put the fate in minds as there is for EVERY other game practically.

Also, yet to see one ad for the game outside the games media in the UK and few gamers read about the subject-which is one of the biggest issues we have AND keeps the writing itself of poor quality.

[Mnemonic-DK]

@newmonday: Well in the Danish Discovery Channel, R3 and the PS3 is advertised nearly every ad break.

I can't remember the PS3 being advertised this much before, but it is possible that the ad campaigns are scheduled differently due to the more fragmented market in Europe.

Edit: And since I'm not very much into FPS, I'll wait until R3 is cheaper, like I did with R1 and R2.

[buddymagoo]

Sony spent nearly 3m on advertising in the UK alone. I saw the adverts quite a lot.
http://www.mcvuk.com/news/r...

[Ravens20]

They should've stayed exclusive. Thats why they only got a rental out of me. I'll wait til it hits $20 on gamefly used to buy it.

[coolfool]

@ buddymagoo

So if they spent that much money on advertising then where's the ads? Like mastiffchild I haven't seen any either.

[gumchewinasskikr]

lets calm down here it's only been 2 weeks.

[Clarence]

Ur right Resistance 1 was cool, but 2 was crap. I never been a big fan of the Resistance games. Know you have games like MW, BF, KZ, Halo, that are way better than what Resistance can offer.

Kevin Butler really helped put PS3 back in the spotlight.

[DaTruth]

That commercial is for the Sharpshooter, notice all the attention was on the Sharpshooter; and if you're planning on picking up R3, you can play it with the Sharpshooter!

The commercial for R3 is a completely different commercial where Capelli states his intention to strike the tower in New York! Then they advertise the 249.99 PS3!

Obviously this is just a troll KB article for the purposes of getting hits!

[snipes101]

I think that chalking it up to bad advertising is the wrong thing to do here. Maybe I'm missing something huge but I don't exactly see much advertising before the release of Uncharted titles and those still sell like hotcakes. I'm running to the store on day one to get my copy.

For this game, on the other hand, I did see some commercials an it's not doing well. Maybe people are just not that interested in this entry or maybe they're tired of the series.

[TheFirstClassic]

Another thing to consider is the amount of other big titles released around this time. cod, uncharted, battlefield, gears etc. It has a lot of other shooters to share the market with right now and it may have gotten a bit overshadowed. I believe the sales would have been much better if it was released earlier in the summer.

[ngecenk]

the problem is simple: wrong marketing! kb is good but not THAT good, and the target is effective only to internet users who actually GET the jokes. but on tv and all you got is a "meh".

all sony's need to do a live action tv spot like halo series. resistance is similar to halo, it must built a signature on its franchise, unlike CoD or BF. but to make those signature noticeable, they have to work harder

[Corax]

That's stupid. PS3 gamers love supporting there own exclusives but I think alot of people are really wanting and waiting for Battlefield 3. Or there just not FPS fans and are waiting for MORE JRPG SONY! I wish I had enough to get R3 just to support it and will be getting it later down the line but this holiday is really filled with alot of blockbuster games. R3 is really brilliant. The beta was really mind blowing to me. I can't speak for others but I would like to see 40 or 60 players online like they did with the last 2. But I don't think the sales have anything to do with Kevin Butler this article seems to be written by a anti Sony fanboy. I honestly don't know how these articles get approved I mean really. Everyone is entitled to there own opinion but this is just stupid to think he had anything to do with bad sales.

[killcycle]

I went into central London and saw adverts everywhere and even a massive one on a large bridge overhead so I don't believe the sales have anything to do with how it's being marketed instead I just think it's because it's got "Resistance" in the title.

People just want modern standard shooters these days and ain't willing to try anything else, they just see the name "Resistance" and turn the page.

It's such ashame!

[pixelsword]

Sony also just makes bad TV commercials. The Resistance commercial ought to have been all about resistance and not move. Move has it's own commercial and KB should have an alternative R3 commercial, but not just KB on Resistance; as his commercials are for people going to get it, and a pure R3 should be for people who's mind is not made up or not planning on getting it.

I also think it's a little revenge because of IG going multiplatform. That and kicking the title off of the 3DTV kinda makes it obvious.

[OmegaSlayer]

Maybe it also must be taken into account that Insomniac went multiplat and lots of people is not happy about it.
Just like it happened with Ninja Theory and Enslaved.

Not even Sony felt the need to support a team that turned their back on them, and I bet Sony knew it from before R2 and R&C: ACIT announcements.
That's why Insomniac titles lately haven't been supported like Twisted Metal or Starhawk.

When "analyst" do their math they never estimate the crazy factor that is "people emotional reactions" to things.

[mastiffchild]

WTF? Seriously, the number of fanboys angry enough not to buy an exclusive just because a dev will also be making games for other platforms in future is TINY. Also, Sony just never advertises anything where I live-not to the mainstream like ninty or MS-and it shows.

[baodeus]

@OmegaSlayer
Well that explains it, PS3 exclusives only get bought by fanboys. Really?

[VileAndVicious]

Actually enslaved wasnt a bad game (Just rented it through gamefly) The reason it didnt do so well is two fold...

1) Enslaved came out at a really bad time, if I recall correctly it came out the same day as Lords of Shadow and another heavy hitter. I remember playing the demo and thought about buying it but I got Lords of Shadow instead (which sucked to me)

2)Namco published Enslaved and they didnt advertise it for shit. Think about it. How many enslave commercials do you remember seeing? It was a good game but its publisher didnt advertise it.(much like R3)

You have to remember we all come to this site and stay up on all the latest gaming news but the average consumer doesnt. They dont know or care about Ninja theories choice to go multiplat.

As for R3, maybe people are just getting tired of FPSs ( I know I am) and there was nothing particularly remarkable about it. (Played the demo wasnt bad just not impressive to me.)Not to mention the commercials that I do see are pretty bland and dont really do much to capture your attention.

[ainsz]

I was very surprised I saw resistance 3 being advertised late august until release here in the uk as anything playstation is usually very poorly marketed.

[Gamer1982]

The main differnce I think is early adopters of 360 bought the console for shooters like Gears and Halo so 360 has the bear share of shooter hardcore fans. PS3 fans however are a bit more varied and always have been they expected big RPG's like Final Fantasy which 13 was exclusive for a short while remember?. So I think most PS3 gamers like differnt genres compared to 360 gamers. Both hardcore and casual gamers (now thanks to Kinect). Sales of shooters constantly prove this.

COD still sells well on both as well kids manage to get there hands on that game thanks to terrible parents. But look at games like FF13 it sold better on PS3 than 360 worldwide. I personally get all my hardcore games on ps3 purely because most my friends have made the leap from 360 to PS3 over the years but my situation is unique and it doesn't mean my 360 doesn't get used. I love my Dance Central :p.

[YOUGOTOWNEDLOL]

Ps3 owners like myself, do like to play other other games, other then shooters! hell look at our exclusive we have all types of games. Reason why 360 exclusive sell well is because they don't have many exclusives or different types of games to choose from unless you like Kinect games.

[Megaton]

The commercials are really bad, the non-KB ones. It's like 5 seconds of Capelli talking about some tower. No context or anything. Does more harm than good.

[RememberThe357]

I thought the same thing. Sony really dropped the ball with the Resistance 3 ads. The KB ads are for the sharpshooter bundle, and the regular ads don't look cool and don't make you want to play the game. The Dead Island ads on the other hand show a bunch of zombies a beautiful island so you basically know what your getting. R3 needed that kind of ad, thats straight to the point and simple to understand. Instead it got a lame out of context voice over...

[Knushwood Butt]

The problem with Insomniac is Naughty Dog.

Despite Insomniac having the head start, Naughty Dog keep stealing the spotlight.

Then there's Resistance 2, which a lot of people weren't happy with.

To make matters worse, Insomniac then went and announced they were going multiplat.

All the advertising in the world won't change that, and nor will it make the increased competition go away.

Resitance 3's sales will be OK in the long run.

[Anon1974]

So, it's Kevin Butler's fault, and has nothing at all to do with Resistance 2 releasing in the middle of the holiday shopping season...because, you know...that wouldn't influence a game's sales at all. /s

Honestly, how brain dead do you have to be to compare one week's sales from a site known for it's inaccuracies, against sales from the preceding game which was launched in the middle of the holiday's, prior to the recession (or to compare sales from a hot, multiplatform title), and then try to draw any conclusions from that, in the complete absence of accurate data?

[Angrymorgan]

Dead island has been top of the charts since release. There's your reason!

[callahan09]

I've been watching TV non-stop for the past 2 weeks, all football games and ESPN and NFL Network, and some of the morning and nightly news programs and a couple sitcoms and Breaking Bad and some other stuff. To put it simply, again, a lot of TV! And I've seen the Resistance 3 commercial exactly once. So it doesn't matter how "good of a salesman" Kevin Butler is if nobody is seeing the ads!

[himdeel]

Kevin Butler is cool for video game folk but sucks in translation for the, "I only buy 'x' game." regardless of system crowd. Been saying it since I got my PS3 but Sony marketing or lack there of just plain old sucks.

As a person who actively will consider purchasing a PS3 exclusive over a multiplat game It makes no sense to me why the exclusives aren't flying off the shelf.

MS Marketing monster just plain old kicks ass. I do believe this marketing of Sony is a bit of the throwback of their typical arrogance some folks hate them for.

[Blaze929]

let's be real, who was really expecting much from Resistance 3? Especially if the first two did nothing spectacular in terms of sales.

That + the new introduction to the online pass and I don't see why anyone would have thought Resistance 3 would do impressive numbers.

But the game is good don't get me wrong - I bought a copy day 1. But, it's 'just' well - Resistance. Not exactly the flagship IP you hear people talking about.

[RememberThe357]

I tried to say the same thing and got jumped by fanboys. I had one spamming me with sales numbers and stupid articles about the 360 dieing. The truth is the truth and this game never really had a chance with the ads Sony put out.

[finbars75]

I'm not sure what they are talking about but I see the Resistance3 trailer all the time.Not the Kevin butler one but the one with Joseph cappeli talking on a mic which all my friends just saw and loved the commercial and went out to buy it right away.no regrets on buying it that's for sure.I have played the SP about 5 times now.I can see how people where turned off by the second installment of Resistance although I did enjoy it but a lot of others really didnt like the step backward they took with the game.I can guarantee those who are second guessing this game You won't be disappointed and the commercial just came on my tv again.lol.nice timing.

[AEtherbane]

Bad salesman, but funny as shit.

[frostypants]

Nah, the ads are fine. Take more than a TV spot to sell a game.

[Muffins1223]

Yea,its not kevin butler,its sony.They dont advertise enough

[nbsmatambo]

I like how he justifies this article by comparing it to Dead Island, "Even looking aside from the fact that Dead Island was a multi-platform launch, the game still almost broke R3's first week on the PlayStation 3 alone (223,899 units vs 274,051) based off of a viral video shown months before launch was even confirmed."

I had to come back and just comment about that lol

[multips3fan]

i seen a lot of r3 ads especially on espn.and the game is great.i been having a great timewith it.all they gotta fix is the lagg issues and it will be even better

[rezzah]

I never even knew Kevin did a ad for this game...

Sony needs to advertise if they want their games to be heard.

[BinaryMind]

I don't think the burden of sales should be left on Kevin Butler alone. The fact is Resistance 3 is another shooter in already an overcrowded genre this holiday.

[LOGICWINS]

Gotta admit, that RE3 commercial was horrible. KB's done much better commercials than that.

[SoapShoes]

Well you realize that there were TWO commercials and KB was not the only one that aired?

[LOGICWINS]

YUP. Whats your point?

[Sevir04]

Let him troll! Lol!

[Drekken]

There goes logic trolling again with his 6 bubbles and barley any agrees. I can't make any sense out of it.

[solidjun5]

"There goes logic trolling again with his 6 bubbles and barley any agrees. I can't make any sense out of it."

You're not the only one. I think he has multiple accounts to keep him afloat. I know he has his deadreckoning666 account.

[chidori666]

lmao

I'm not stunned in R3 poor sales, was a hypedbehemoth, seems to just have come along (as I think a lot of people perceive it) and the generally moderate reviews it has received adds up to this consequently, IMO.

[memots]

Moderate review? Lol . Ok bud whatever. Also can you show me how poor the sales are?? Yeah that's right, you can because no one knows the numbers aren't out yet ...

[smashcrashbash]

What a bunch of crap. Since when is 8s and 9s and 10s and a total of 86% all together moderate? God we go through this with every PS3 exclusive. It has only been out for a short while and no one here knows the total sales of R3 from either Sony or Insomniac. So stop the trolling and stop the speculation already.

[Holeran]

Moderate reviews? You didn't do well in school did you?

[cobblestone19]

http://n4g.com/channel/resi...

8.6

It's being reviewed very well.

[taijutsu363]

Very much true! I remember not seeing a single TV ad and barely any gameplay and trailers for it! And the KB R3 ad it was funny n had a nice speech, but didnt wanna make me want to grab my keys and drive out to the local Gamestop. Why do that to an amazing series?

[PaPa-Slam]

I really don't understand the writers Beef with Kevin Butler?

[scotchmouth]

Probably a strategic move to get people wound up resulting in hits and heat on n4g.

People can't help but comment on this kind of trash. It's like watching a train wreck. You can't help it.

[-Mezzo-]

Do you honestly think that Sony would keep making these ADS, if they were't paying off.

I completely agree that R3 sales are not that good. But i expect people to realize that if this wasn't working, it would have been gone by Now.

[Micro_Sony]

Mezzo you been on N4G for ages and you still have not changed.

[-Mezzo-]

@skeletonss -- wow, you have issues. I could act stupid (as you) & insult you back, but i will not drop down to your level.

@Micro_Sony --- What exactly should i have changed into? Why would being on N4G for ages change my opinion or ME?

@TheLastGuardian -- Thanks for the Back up. =]

[Cardenjs]

Exactly, after Kevin Butler made it on the scene, PS3 had HUGE sales jumps.

Plus, its good enough for Best Buy to blatantly copy

[Scotty056]

Sony did screw themselves over here. I didn't see one commercial other than the ones I searched on YouTube. I bought the game because I really enjoyed the first two, and 3 hasn't disappointed. The sales could've been way better.

[xAlmostPro]

I disagree, i had resistance 3 ads for awhile on youtube, i dont watch much tv but i've seen the tv ad, add to that in glasgow city centre there's a huge resistance 3 billboard type ad.. which is a strange city of all places to put such a big ad but hey.. it shows it was marketed atleast :)

[Cardenjs]

I didn't have too much faith in Resistance 3 because Resistance 2 felt like a Halo clone.

[Apotheosize]

Over saturation for games this year? I dont know, maybe Resistance just isnt all that popular compared to some other Sony franchises. Every title released has sold less than the previous one, Im guessing the majority of Ps3 owners arent interested in a shooter that isnt Call of Duty, which is kind of sad

[tmoss726]

Yeah and the PS3 doesn't have any major shooter exclusives aside from KZ.

[Anderson8]

a mixture of both i'd say.. i'd pick it up now myself but i have skyrim, dark souls arkham city and a few others to grab so its low on my priority list.. i;ll grab it in a few months

[DaTruth]

^^^This!

[darfreeze]

You seriously want to freaking axe KB? He's the greatest thing to ever happen to PS3. Hell I even download Kevin Butler Ads on PSN.

[Cardenjs]

He wants to ax KB BECAUSE its good for ps3.

[N4Gsukballs]

I Just have to say this. this message may contain slight battle spoilers but no plot points. here goes, R3 Is the best resistance by far, has great atmosphere, an awsome slew of weapons that level up and change as you use them, and sweet multiplayer that im an epic beast at but does take from Cod and halo. But its also The Biggest Half life 2 Rip off i have ever played. there are so many likeness's that it cannot be coincidence.
1. your fighting toward a tower in NYC Thats a wormhole.
2. The point pleasent level is just like Ravenholm.
3. You Fight a Dropship On a collapsing bridge
4. You end up in a "white Barred" Prison
5. You Fight a Huge monster in a cavern! (this ones the worst).
i could name more but its been 08 since i played HF Last. please tell me somone else realized this!?
the games amazing i love it but man.

[RandomDude655]

Yeah, the ravenholm one and the cavern like HL2E2 was the greatest "deja vu".

But...if there's one thing other games should be inspired by is HL2. More games should take "inspiration" from that game. I still think that it's not a straight up copy though, and stands on it's own legs as a really good game.

[Nitrowolf2]

TBH I liked Resistance 3 ending and could see why Insomniac went with it. It's just has to do with the **SPOILER MAYBE*** whole Idea of trying to be as normal as they can with their Son. I mean it's what they keep saying in the beginning and then throughout the story Joe is thinking about his family.****END***********

BTW I see how they are the same, but i feel like the games are still completely different the way they executed is how they are different.

[RandomDude655]

I think they could have presented it better. Maybe during his radio broadcast or other moments similar,they could have flashbacked to the little things with his family. Maybe throwing a baseball or another similar "little thing"

[refocusedman]

I honestly dont know why R3 hasnt sold well ( although im not sure abt that since i havent seen the numbers yet). Although its not the greatest game ever, the fact of the matter is that its a quality game. Last time I checked, homefront received pretty low scores (from user and reviewer) and still sold well on the ps3. Its a shame that ps3 continues to make quality games that dont sell as well as their counterparts that are more times than not inferior in quality.

[TUGA]

I didnt got it because of the multiplayer beta. Just another generic shooter CoD ripoff. Insomniac lost their indentity trying to get CoD gamers to buy their game. The singleplayer portion might be great but im not spending € 70 for a 8-10 hours campaign.

[FunAndGun]

^^

Same exact feeling here. EXACTLY!

[RedHotChiliPepaSpray]

it throws in 3 killstreaks (a shield, anothe gun andpower soldier) and some abilities to improve and variate the game and it becomes like cod?

the game is nothing like cod. the guns, the amount of bullets to kill, the balancing, etc

uncharted put in perks/abilities but thats nothing like cod.

[Theyellowflash30]

Yeah Kevin Butler latest R3 commercial was lame. But I don't think thats all this fault. There are other people who write the script, plan, and direct the commercial. I also kinda agree that Kevin Butler appeals to fanboys and super PS3 fans. Most casual fans of games I know dont know or give a crap about Butler and his commercials.

- I think he's really funny at times though.

[ISNeko]

I'm a big fan of the first Resistance, and I still think that it's the best. The campaign for R2 was better than R3 in my opinion. I do hope it sells well though. I want it to succeed.

[Tru_Blu]

I thought 2 was better then 3 also. And the co op missions in 2 were a hell of a lot better, don't know why they scraped that.

[mastiffchild]

Because, they said, it didn't fit(there being ENOUGH humans FOR squads in a World where we've been almost wiped out)the series any more. Was gutted myself as that co-op had so many more possibilities than any other I've ever played, seriously great potential.

[Ryo-Hazuki]

Actually I think people just lost interest in it or at least I did. I really like R1 but R2 killed it for me. I always use my ps3 and this game will be the only exclusive I dont care about. And its not KB's fault. Any issues should be directed at the script and director of the commercial. I heard its a good game I just dont have any interest in it.
Have to buy Uncharted 3, Dark Souls, Rage, Fifa, NBA2k12, Batman...so on

[Knightofelemia]

Resistance 3 is not a bad title the downfall is the online pass to play multiplayer online its not Killzone 3 but still a great title worth checking out.

[cyclonus007]

So people aren't buying the game because of an online pass that they have to activate which is included in the case when they buy the game?

I refuse to believe that.

[Casepbx]

Tons of people playing online. Could have fooled me.

[memots]

Yup.. This is again some attempt at getting some hits. Seriously this game has been out for what a week and a half?? There is no sales number released yet but it seem like this guy and some peoples here knows how many unit got sold in every single store in the world.

More fud directed once more at ps3 to get some hits.

[smashcrashbash]

Yeah haven't had any problem finding anyone online to play with. Sales can't be that bad.

[J86blum]

Resistance 3 is amazing, and its long for a FPS, the story is great the levels are all diffrent and awesome, and the team or NPC ai acts diffrent in every city, but.. like others said and I do agree with Resistance 2 probbly turned alot of people away from the series which is sad but not surprising.

[Reborn]

Well, have sales figures been released yet?

If not, then.....?

[Jonah_Reese]

This is just an article taking shots at the Kevin Butler gimmick, this is probably why you should stay in School and study writing heavy if you want claim to be a journalist. There are enough clowns in the comment section.

[clrlite]

It's not KB, the marketing for this game hasn't been strong. It will sell pretty well by word of mouth though for quite a while. KB didn't make the commercial, he merely stars in it.

Promo material for this game is lacking nearly everywhere, but I did manage to see one or two adds for it on the web.

It took the guy at walmart and I five minutes to find a copy or R3 today because it was up in the corner where nobody could see it with no promo material in sight.

[StarWolf]

r2 turned me off. I preordered Gears3 instead. I played the R3 beta and I enjoyed it but I think ill enjoy Gears more.

KB should stick to selling PS3s, hes good at that. Games.. no. He looks like a clown with that plastic Move toy attachment. Makes the product look geeky and it makes it look like its a requirement to play the game.

[xVeZx]

SONY MARKETING SUCKS....have you seen the commercial for resistance 3? its so bad....and kevin butler is great hes hilarious i dont care what anybody says

[dcortz2027]

True, I like Sony, but their advertising blows. The only ads/commercials I saw for Resistance 3 were on the internet. It sucks because Resistance 3 is such a good game that deserves to sell millions of copies. Oh well, sales still don't make a game good/bad, and I'm still enjoying Resistance 3. I hope it sells well.

[archemides518]

the problem here is that RESISTANCE IS JUST A BAD IDEA. nobody ever thought that a ww2 shooter with aliens was a cool concept, and it still isn't. it's impressive what they tried to do with R3 and focusing on the nuances of the world, but the bottom line is that they have to do that to cover up a DUMB FOUNDATION. even if they did the exact same concept (alien virus storyline) except set it in present day it would have been a million times better. the fact that it is in the past adds NOTHING.

[Jonah_Reese]

Nobody? I'm pretty sure a few people like the idea and concept. Unless you're counting yourself in that elusive group of nobody. Just a thought.

[Swiggins]

Played the Game, liked the SP, liked the Multi, plenty of people playing it, I fail to see how Resistance 3 has failed in any way -__-

Jesus, you don't have to pull in CoD numbers in order to be successful, when did people obtain such a slanted view.

[MysticStrummer]

When sales became equivalent to quality. They haven't of course, and never will, but that seems to be the attitude now.

[FunAndGun]

"you don't have to pull in CoD numbers in order to be successful, when did people obtain such a slanted view."

When the developers build their game around the nooby perk, killstreak, CoD formula to create better sales.

[iliimaster]

marketing could of been better like an intense commerical but just one ive seen so far which was funny the team death match was so addicting online in MP but since the BS major update killed that game type for me and my weekend i was torn knowing gears 3 is coming out and how much fun i was having in MP but with this new update pretty much killing the only game type i liked and the chapters in campaign are short but i like the game i bought it for the campaign but was surprised how fun i had playing online untill saturday

[emk2004]

sad resistance 2 week 1 sales were 409,270
r3 fws 274,051

probably part mw3/bf3 hype and part r2 sucked, to bad r3 was a much better game than its prequel.

http://gamrreview.vgchartz....
http://gamrreview.vgchartz....

[HappyWithOneBubble]

VGcharts isn't a reliable source though. They make up numbers.

Anyway I bought the game and I'm enjoying it. That's all that matters to me.

[Death]

You can probably delete the VGC bookmark in your browser. They don't have the resources to repost manufacturers numbers so I doubt they can track worldwide sales weekly. If you want to test the theory, grab a couple of your friends and start making some calls to retailers and see how much info they share.

-Death

[Why o why]

Vg chartz is the basis for this whole article. Theres a lot of judgement going on in here based on guesswork. Great game but ive traded mine in for gears as im not that into online fps's

Great single player on hard...slightly weak ending imo but te journey there was solid fun

[OC_MurphysLaw]

The biggest issue I saw with the Kevin Butler ad is that it doesn't sell Resistance 3 really. It sells the sharp shooter add-on and mentions the Chimera but it never actually says go buy Resistance 3. Sony again, guilty of poorly supporting an exclusive that really deserved more support.

One has to wonder if some of this "lack" of support is fall out from Insomniac going multiplat.

[qwertyz]

that's not the reason for poor sales.

the reason is that the ps3 fanboys make up only a very TINY percentage of the ps3s userbase because I believe that if ps3 fanboys brag about exclusives they must really be buying them or maybe they just do that because its a ps3 strong point because when ps3 was in its early years and there where 360 had more exclusives than ps3, ps3 fanboys said exclusives didn't matter.

The truth is that most gamers don't care much about exclusives(except a few) and mainly buy multiplatform games this is why MS is able to get away with only few exclusives and nintendo has been able to get away with milking the same OLD IPs for 25 years now.

I do believe MS has better marketing than sony its pretty obvious really.

Look at gears 3(which is an amazing game according to reviews and the visuals are also one of the best on consoles) over 2 million per-orders worldwide and R3 was only able to sell 280k a week after release LOL gears 3 could possibly sell over 3.5 million or even more units on its first day considering its the most per-ordered 360 exclusive in xbox history

[cyclonus007]

1. Isn't it possible that there are so many exclusives of so many different genres on PS3 that no one buys them all? I've bought 3 exclusives this year so far with my eye on getting 3 more when they come out. But not every Sony franchise makes interests me (R3 included). For example, I wouldn't buy Gears or Halo even if they were on PS3: I've never been a big fan of the "alien shoot-em up" games. And because of that I don't own a 360 seeing how those are the only games Microsoft seems to really care about.

2. Gamers DO care about exclusives. As you said, Nintendo has been using the same IPs for 25 years: IPs you can't play anywhere else than on a Nintendo system.

3. As for marketing, we all know Microsoft spends more than Sony but who knows how effective an ad really is? I have never seen a single ad for New Super Mario Bros and it didn't stop that game from selling more than Gears 1&2...combined.

Just look at Gears: the first one sold about 6 million copies total. The second one also sold about 6 million. I would say the third will do about the same, regardless of the millions Microsoft pours into its ad campaign. But it will be forgotten like everything else when Call of Duty comes out.

[TheLastGuardian]

Lol at people who decide what games to buy from commercials.

As much as I love the KB ads, Sony needs a more agressive marketing strategy if they want better sales. One that shows more gameplay and less sharpshooters.

Edit: @NoWayOut
I know, I saw them both on the PS blog. Haven't seen either of them on TV yet, although I've been too busy playing Resistance 3 to watch much TV.

[HappyWithOneBubble]

I don't know if anyone notice but there's 2 R3 commercials. I see this one all the time on TV.
http://youtu.be/bTJJBgMj-14

[andibandit]

Watched it, had trouble hearing what was being said over the music, so i cranked it up only to have my ears blown away at the end with some engrish pronounciation of "Playstation"

[BrianC6234]

Why does anyone care what this moron thinks? Just another dimwit who thinks anyone gives a crap what he thinks.

[BX81]

Let's be honest KB doesn't make you want to buy any games. Instead he makes you talk about if the commercial was funny or not. Sony's strong point never was marketing when it comes to the PS3. As for insomniac, I've yet to hear anything as far as numbers for resistance 3 sales so I can't say it did good or bad. I will say this though, if it does not so well then it might have to do with some not note worthy graphics. I was expecting something like GOW3 or Uncharted 2 even part 1. Instead I was hugely let down by the beta. Also let's not forget it could actually have done well due to it's following. If insomniac is happy with what ever the numbers are then it was succesfull. Keep in mind all the games coming out and some gamers are holding on to their money for certain games. Like BF3,Gears3, MW3 and Uncharted 3.

[Flare149]

One thing to keep in mind, besides the lack of concrete figures, is the sales that were lost due to people holding out on getting it because it comes free with the 3D Display Sony is releasing in November. A lot of the core games who would buy R3 are the same core gamers who are waiting for the 3D Display (myself included)

[Run_bare]

I just finish Resistance 3, and Im very impressed with the Main Campaign story line, it ended neatly but still left it open to interpretation. I don't think it's the end of Resistance franchise.

The online is buggy even after the update. I don't find it fun at all, but overrall, it's a very impressive Single Player game with some Co-Op for trophies junkie :)

[Silly gameAr]

Still no official numbers? Damn, it's killing the sales nuts so hard, they're making up numbers. Chill. You'll get your number fix. Can't Wait for the inevitable Gears 3 sales follow up by the way. Wait. No I'm not. That article would be almost as pointless as this article.

[Relientk77]

I will get Resistance 3, just not now. I don't have the money and I'm poor :(

[TheDivine]

I might have bought it if i couldve tried the multi when i rented it. I liked the singleplayer but its not worth 60 bucks for a singleplayer i beat in 2 days. I did see tv ads all over the place for r3 so ads arent the issue. I think that people are waiting for gears 3, bf3, and mw3. R3 doesnt stand a chance against those multiplayerwise and for me personally i wanted a survival mode at launch. Ps3 exclusives like kz3 and r3 are great but they lack all the content/modes and the community dies very fast. It need bots, survival mode, a way to try the online, and i would have to buy a second pass to play online with my girl splitscreen which is a BIG f*** no imo. As it is r3 is a great rental but i wouldnt buy it il wait for gears.

[P_Bomb]

Actually, any account on your PS3 can access the online (splitscreen or solo) with the same online pass user #1 input. They don't even have to input anything. How do you think I got my co-op revives trophy?

[GraySnake]

So do they still count a sale with the 3D Display Bundle?

[P_Bomb]

A lot of journalists simply don't grasp the concept that week 1 sales are not indicative of all a game will ever achieve.

LittleBigPlanet. 'nuff said. Countless GOTY awards and 4.5 odd million in sales, week 1 was only just over 100,000 in America and 300,000 worldwide. Many peeps had a field day with that (google some articles from 2008), yet none of them printed any retractions years later or ate the crow they should've when the title grew legs. Keep it in perspective. I think a lot of people would be surprised to know how "little" (relatively speaking) their favorite games sell next to the 1% day one millionaires.

[SAE]

it's a great game but i still prefer the single player and the multiplayer of resistance 1... changing hale was a bad idea for me , i liked his character alot on that game..

[PirateThom]

When all is said and done, it will still hit over a million sales.

Like the rest of Insomniac's games.

Sony never reveal sales figures after two weeks. Even when the title sells really well, like Gran Turismo.

[Spenok]

This is sad, i hope this game goes on to sell at least a couple million copies, as its easily the best entry in the series (imo).

I just beat it last night with a friend, and it was intense, and fun as hell. We will be making our second run through very soon. The graphics took a HUGE leap forward from 1 and 2, and the multiplayer is much more streamlined and pretty much more fun in general.

Unfortunately if these numbers are anything to go by it looks like this game may just sell over a million total lifetime, which is actually very sad.

[monkeymagik]

Kevin butler is an actor.

If they really wanted to sell RESISTANCE3, They should have done what Ms did with halo3, live action movie stuff.

[maxmill]

R3 sux, thats one of the main reasons why it didnt sell

[RAmar101]

Resistance is NOT as big ip as other games

It will end up doing 2 million lifetime but not much more than that

Since when does every exclusive have to sell 5million+ it doesn't work that way

OT I'm enjoying R3 both singler player and multi are superb, audio + visuals are also top notch

[n4gisatroll]

I don't know about you.guys, but I've seen more then one resistance commercial. There's also one running with Joe capelli talking about and invasion, it was gameplay only commercial.

[NeloAnjelo]

The issue with the KB ads is that it promotes Sony and the PS3 in relation to awareness of ther console rather than the actual game. For instance the R3 add showed and spoke about the sharp shooter rather than the weapons in R3. Why?

It would make more sense to show the Bullseye, the Auger, etc in use in the game, and maybe even KB using them. At least the GAME will be the topic and not the peripheral. Look at the 360 ads as an example. The entire commercial shows the game.

I like KB and he is good for Sony. However, I think he can be utilised better with some more diretion and focus from Sony.

[geddesmond]

Any other game that's not a PS3 exclusive that sells what R3 sold and you would get no articles saying it flopped.

Fact is a lot of PS3 owners boycotted R3 because of Insomniac going multiplat and because of the Online Pass. I know quite a few people who have held off getting R3 until the 3DTV bundle hits stores in November. Then there's people who heard online had problems so they are waiting to buy it.

I think people need to stop playing sales. Start playing the games and stop playing the sales. The only people who should worry about sales are the people who are pocketing the money.

[Jappy-k7]

Resistance 3 didn't sell well because of 2 reasons:

-Buttler is a joke "ps3 fanbo1s worship him why? "BECAUSE HE WORKS FOR SONY!"
-the game was disappointing...graphics and story plus it got really boring near the end

[John Kratos]

I like Resistance, but the some of the KB ads tend to promote Sony's general gaming agendas,(Move and Etc), and not focus on the game. An example of a great KB ad would be the God of War 3 one, where he's just ignoring the customer and playing the game. They pretty much focused on all of the awesome things of GOW3 and just let KB sublimely act. Which was great, it focused on the game and let some of his charm come through. They game mostly sold itself. And guess what GOW3 has went on to sell 4 million copies.

So I hope they go that route with Uncharted 3, let that game sell itself. I mean it's Uncharted the stuff in those games is amazing so it wouldn't be that hard. Just show the key bits of the airstrip sequence and I think the average consumer will be heavily interested.

[Treyb3yond]

This obsession with sales and oneupsmanship is a very American addition to the games industry.

When I was a boy, nobody gave two shits about how many games the supernintendo sold, we just played games.

What a sad state gamers are today, they actually care about sales numbers.

Play your games and shut up.

[kevnb]

most people dont care at all, you are on message boards where people talk about things nobody cares about in the real world.

[Fel08]

KB is funny and a good salesman. The problem is that people ends up paying more attention to him than what he is actually selling.

[_LarZen_]

Kevin Butler is a funny funny guy and I just love him in the PS3 commercials.

[PantherDST]

I have to agree, Sony does a poor job marketing its products.

[kevnb]

the game just isnt good enough to compete with the big releases just about to come out. Uncharted 3, call of duty, battlefield, etc... who honestly is going to buy something more or less above average right now?

[tigertron]

The only bit of R3 advertising I've seen in the UK is a cinema trailer when I went to see the Inbetweeners movie.

[Funky Town_TX]

Maybe no one wanted the game. If this game was slated to sale lots of copies then retailers would have done the ads for it. How many midnight launches were around for R3? R2 was crap so it's natural that some gamers would not give R3 a chance.

[Shojin1]

I said a few bad things about R3. However the commercial for this game with Kevin actually caught my eye (along with the games outstanding graphics). I find his parodies refreshing and lighthearted.

[Szarky]

"along with the games outstanding graphics"

Really? You mean in the commercial they looked good right. Because in the game... not the greatest.

[Omega Zues]

I hope every one does realize that there is more than one type of commercial for R3...

Its not just the KB commercial. Hell one of the Ads on a similar site was nothing but R3 footage.

[XboxInnovation]

It's not just Resistance 3, but EVERY single PS3 exclusive has dropped A LOT in sales this year. LBP2, Killzone 3, Socom 4, Infamous 2, MLB the show etc..Sony foresees this and that is why they are rushing to next-gen, instead of actually trying to market their games the correct way and to the right people...MINUS that stupid sharpshooter.

[Scribe81]

R1 = great, 3 playthroughs
R2 = not so great, only 1 playthrough, game collecting dust
R3 = not a place for it on my shelf

[Xenial]

Nah, don't do KB. Sony didn't really advertise R3 much to be honest, i don't recall seeing any television ads at all. Or much of anything else.

[eridc3301]

For being a ps 3 exclusive this game looked horrible. When compared to the last exclusive I bought KZ3 it was not even in the same league.

[C0MPUT3R]

PS3 exclusives are generally slow burners they don't sell a ton at launch but their sales are consistent over a 2 year period.
.
Uncharted 2 only sold 400K its first month out. It has now sold over 5 million in 2 years.
.
God of War III & Gran Turismo 5 are the only 1st party games that come to mind that sold gang busters out of the gate.

[unicron7]

Someone with common sense posting, shocking. Spot on. The tortoise usually beats the hare. Slow and steady wins the race.

[narutogameking]

I agree. People don't care about Kevin Butler. ADVERTISE THE GAMES not this imaginary white dude.

[OooHJohnny]

PS3 owners are patient and they hate to pay full price.

[unicron7]

Resistance 3 is hot off the press and people are already arguing and moaning over sales statistics that ultimately don't matter. lol Keep on trucking. As for ads, I have seen tons of them. Game magazines, gametrailers.com, television commercials etc. Where were you other guys that state "no advertising" looking? Stop trolling on an awesome game.

[peeps]

I bought both Resistance FOM and R2 at launch but just not fussed about R3 even though it looks by far the best game in the series. I guess although they got it out before the big releases, I know I only have to hold out a little while longer to my most anticipated games this year.

R3 for me is going to be a rental or purchase down the line. Annoying that if I rent it I wont be able to play mp though :(

[Ninjamonkey82]

They killed themselves of when they went multiplatform imo.

[Mike_Tha_Hero]

What does that have to do with this game though?

[GarandShooter]

He's implying that the fanboys feelings are hurt that Insomniac is making a multiplat title, so in a nerd rage revenge they are boycotting the game.

Seems immature, if true.

[Ninjamonkey82]

Personally ive not brought into the resistance franchise m8 i got the first game and wasn't all that impressed im more for uncharted. But thing is it happened with other games before when devs move platform people lose interest.

Im pretty sure you will see this with bungie as well. I own xbox ps3 and pc so im on the fence with all this. But these games do have fanboy support and when they get butthurt well its obv sales will fall.

[Mike_Tha_Hero]

I'm a major PS3 gamer, but even when I mainly played 360 I found KB annoying.

He's entertaining, I sympathize with that. But Sony is expecting consumers to just know about their exclusives prior to watching, which isn't always the case.

Commercials should promote the game, not Kevin Butler's antics. They need to rethink what commercials they insert him into and which they just use a traditional ad for.

[rmx687]

The problem isn't the marketing, Resistance just isn't a powerful name in a heavily packed marketplace. The generation is getting old, we have developers who have been making some really awesome games, especially in the shooter genre and this season may have some of the best shooters of this generation. Not to mention the PS3 already got the fantastic Killzone 3 earlier in the year. R3 was sent to die and no amount of marketing could change that.

Sony has some insane developers (Polyphony, Naughty Dog, Guerilla, Santa Monica) who are absolutely on the cutting edge of what consoles are capable of - Insomniac just isn't up there with them. There's no point in supporting them if they can differentiate why you bought the console, especially when you can get Battlefield and Modern Warfare on PS3 which, are virtually certain to be better, deeper multiplayer games.

[faysal]

the game been out for what 1 week? and here we go with teh infamous sell.... like if it doesnt sell millions on the first week its a bad game. seriously people what do we get out of how mutch the game sold? do you get a percentage of the money from game sells? it seems like we spend more time looking for teh numbers then we spend enjoying the game.

[Tzuno]

KB acts like a buffoon trying to make people to buy Sony.

[mendicant]

Kevin Butler isn't funny and Resistance 3 isn't that good. Those are your reasons.

[Kee]

If resistance 3 came out a month ago, I'd have bought it on release but september is a busy time for gaming and I don't want to buy games that I'm not gonna play so I haven't bought resistance 3 yet. I do plan to eventually.

[Belasco]

It's funny that so many people theorize that Insomniac going multiplat had a negative impact on sales, because I remember last gen not giving a crap when titles that were considered Xbox exclusives were released for the Ps2, like Splinter Cell. Are you really trying to tell me that their are that many shallow Sony fanboys?

[SITH]

I don't own a PS3. But I enjoyed kevin's sony commercials. None made me want to buy, but they were funny.

[CanadianTurtle]

Honestly, I think Sony did a fine job at advertising this game. Its on youtube ads, its ads are on almost every gaming site, and its not kevin butler's fault. I think the commercial was really good too. Even the game is really good!

Its just that gamers aren't buying this. But it's only been a few weeks since release, why discuss this now? Wait a few more months. I know many people who bought R1 and R2 when the price came down to 30 bucks or 40 bucks. Maybe people just want to wait for it a bit...

[GSpartan777]

The marketing was not the problem and Kevin Butler has honestly nothing to do with poor sales. This is simply Insomniac not releasing consistent info of the game and whenever they did it was either too late or underwhelming compared to all the major stuff that we've seen from DICE, Bethesda, id and other companies. Quite honestly, the hype for this game was not that big if you don't just count N4G and it started dying out the less we heard from it over a period of time and got more consistent info from other games. Look at Battlefield 3. DICE has been consistently keeping the fans and media updated on the games' progress and the content/features we can expect to see from the game. That's how you build up and maintain hype.

[NYC_Gamer]

This franchise does not really have that huge fanbase behind it.the first game sold well because the PS3 launched with not many good titles.

[mjsmufc99]

I've seen quite a few trailers for R3 on sky sports cos that's all I watch.. I agree with some people that after resistance 2 it kind if put me off but I'll get this at christmas

[tiffac008]

Its not KB's fault that Sony cannot spend as much as MS when it comes to advertising.

Besides R3 has 2 commercials one KB and the other is purely just for the game.

Its not about KB its about the air time of the commercials and Sony has already conceded they will not out spend MS when it comes to advertising their games which I think is a mistake on itself.

I mean outspend sure they can't do that but not spending enough? I dunno I think Sony is banking too much on word of mouth on an age that a catchy commercial can win the hearts and minds of consumers, especially in these trying economic times.

[spektical]

the problem wasnt KB,

the problem is SONY banking that people will spread the word... well honestly it doesnt work like an exponential function that SONY wants. Maybe SONY should take a page out of Microsofts book by spending a bit more on advertising.

[SuperStrokey1123]

Didnt it sell like 300k in like 1 week? It will likely sell close to what part 2 did and im sure that will turn a profit. That game looks great.

Lets wait and see what NPD sales are before goign bananas

[monkeymagik]

It's a very good game. And good fun. If they had kept R2 similar to R1, weapon wheel, vehicle sections and made the game somewhere other then america, the game would have sold. R3 is as good as 1 imo and the MP is better then them all, although i love the 8 player co-op of r2.

Off topic.

I actually found out today from a child why he likes GEARS OF WAR so much. He's 12. And he shouts all the time at the tv,lol.

He said because it makes him feel like a man.

I was in tears. Seriously my sides.

[death2smoochie]

People have to realize that Sony advertising is lack luster...and this dates back to the 1970's up until now.
This was never their forte...
Sony's advertising was and still remains simple and to the point...which is NOT enough in this day and age.

"Sony, the One and Only..." moto can carry them only so far now. They need to advertise their key mark games.
Threy don't do this.

[BenderDGreat82]

This guy has to be the worst salesman I've ever seen. Every commercial he makes is benign and uninteresting and this one isn't any different. I'm not a fan of the Resistance games (truthfully, I've never played them), but for a brief second, the commercial grabbed me, then let me go once I saw Sony trying to hawk their awful extra peripherals and completely burying the appeal of the game. Unfunny commercials + uninteresting extra peripherals= failure.

[Drab]

Its a laggy piece of shit! Hell we got MW3 coming out if we want a Lag sandwich^^

[Objective]

Is it impossible that people are not buying R3 because it is a bland and boring series, particularly compared to games that are just around the corner? It is not a new title, I believe people know enough about the game to decide for themselves.

[chiwoo]

I think it did ok I have not got it yet why cause there is other things i must take care of then buying every single game at launch. As for the KB AD it made want to get the sharpshooter bundle. Plus everyone who is giving it bad talk in the section maybe has no plans, never cared or dont even have the game so there just bashing a just for the fun of it while R3 players are enjoying the game and xboxs can waste time on here bashing it .

[Mr402]

The Resistance series is simply not that compelling. R3 while solid didn't change my mind about that one bit.

[horndog]

after 4 pages of excuses for the expected lousy sales of R3 NOT ONE ps3 fanboy has stated the truth. And what is the truth?? That nobody cares about them exclusives like they would like you to beleive and when MW3 comes out we will have a new top seller on the ps3. And that is the truth. Nobody cares about ps3 exclusives not even their own fanbase.

[MrDead]

Wow, the comments of this poor quality article just show how pathetic N4G has got.

[MidnytRain]

I thought the author made some good points. Like Alpha- said in a blog, the KB commercials are entertaining for the fans, but they don't focus enough on the games.

[LoveSpuds]

I think a BIG factor that shouldn't be under estimated is that Resistance shipped on the same day as another very desirable game called Dead Island.

The fact is there is often more choice on the PS3 and so sales tend to be spread accross the games released in a given period.

I was lucky enough to get both games and I am really enjoying both but when you look at the available figures there were 250,000+ copies of Dead Island sold and another 250,000+ sales of Resistance 3. I beleive Disgaea 4 was also released and this surely would have taken away some sales too.

The majority of gamers will only by one game a a time and while I am sure I will get accused of being a fanboy, I love the variety of games that are knocked out on the PS3.

[allyc4t]

When in doubt, blame KB!

Forget the fact that Sony didn't do a great job marketing the game at all.

[kamisama]

yah microsft does have some good commercials that really draw you into the game and they do marketing very well i went to walmart the other day and as soon as you go in theres huge cut outs of gears 3 and banners up by the gAME section with a count down going on sony needs to up there marketing for there games because alot of my friends dont pay attn to gamer sites so they barely know some of the games coming out unless they see a trailer for it

[EliteF50]

The KB Ad campaign saved Sony this gen, but it's been going on for long enough, I think. Time for a new campaign. One similar to 2007's "Universe of Entertainment". One that shows the PS3's power as well as its fantastic games and features.

[yog-sothot]

lol, KB has nothing to do with R3 sales...

[Kingx2]

lol another PlayStation exclusive that failed, because everyone ignored it.

[ablecain]

I think it has more to do with Insomniac not being as great as everyone seems to think. All of their games are good, but in an age where developers like Rockstar, Naughty Dog, and Epic are consistently making games that push the boundaries of the genre, the Resistance and Ratchet & Clank games seem very ordinary and dated. That's my opinion, at least.

[LoveSpuds]

I seriously doubt you have played the Ratchet & Clank games nor Resistance3, so you cannot possibly back this comment up!

[ablecain]

Except I can, because I've played both Ratchet and Clank games on PS3 as well as the first two Resistance games.

[madmad]

How is this 'proof' when you fail to show a direct correlation. Proof is an undeniable link between A and B.

From using VGChartz for data to failing to using a Sharp shooter ad as data this article isn't researched and a failure.

[NotSoSilentBob]

Just because Sony doesn't drop $500 Million a game to advertise doesn't mean the games don't sell.

[cedaridge]

R3 is a good game its not the best game. multiplayer is indeed LAGGY as HELL. psn: cedaridge / xbl: cedaridge

[Jeff257]

I bought my copy for the SP. I don't care about the MP aspect at all. I got my enjoyment from it and that is really all I care about. Plus it has been proven time and time again that despite PS3 exclusives not selling several million right out of the gate doesn't mean it won't sell well over the long term. I expect it may take a little longer but eventually R3 will be a big seller for Sony.

[warhawk1890]

The author makes no sense. He should try playing the game. I bet he doesnt even play video games. Kevin Butler is hilarious, plus he probably makes 10 times the amount as the author of the article, isnt that right Adam Ma? Go back to Mcdonalds Adam, you overcooked the fries.

[jneul]

well me personally i was put off by resistance 2, currently debating whether now to get dead island or this game, but i just don't want to be let down

[Number_3]

I wouldn't blame Kevin Butler, but instead Resistance for being so mediocre.

[ForROME]

Well...I like Butler so I don't agree with that part, but the sales are very disappointing, but I bought the game had to finish the series, but I would take RFOM1 over 2 and 3.

[king05]

Does everyone realize these aren't OFFICIAL numbers?

[memots]

LoL this article has turned into a troll frenzy. Seriously guys this was just a successful attempt at stirring some hits and they did it..

4 pages of comment on opinion piece??

[eridc3301]

Lobby full of excuses. Reason games don't sell is because they suck. This game sucks hairy balls.

[Bleach]

If Kevin says buy it, i buy it.

[IWentBrokeForGaming]

I rented R3 from redbox and played like a half hour. I still could've force myself to like it, I didn't like R2 at all but I loved R1.

I personally don't see what has so many people digging this franchise... especially when I find the graphics underwhelming for a PS3 exclusive as well!

[Orionsangel]

Resistance 3 is a bomb. poor sales. I knew it. That series has always been mediocre. It gets lost within all the dozens of fps games.

[sdplisken]

i dont care about sales
i bought the game and the single player is the best in the series IMO

[IaussieGamer]

Another pathetic and obviously Xbox 360 bias article. YAWN!

[TKCMuzzer]

There's to much of a good thing at the moment. You have Resistance 3, Deux Ex has just released, Fifa 12 next week, Rage, Battlefield 3 and Uncharted 3, oh and Call of whatever coming out. It's over saturated and this means gamers are now choosing their games carefully.
It won't help that people sitting on the fence might have been put of by some not great reviews and whether we like it or not many are influenced by these.
Resistance 3 is a great game and now I'm on the verge of completing superhuman on co-op. It was this or Dead Island, from the bugs my friends are talking about I made the right decision.

[byrnezy]

Resistance 3 came out at the worst possible time, it is not the strongest FPS an with Battlefield and COD only around the corner it was always going to starve for sales... An R2 was shocking which didn't help one bit

[P_Bomb]

There's no rule though that if you buy one FPS you have to buy them all. R3 isn't anything like BF3 or MW3. Certainly not the weapons or story. I never expected a lot of crossover appeal. Most COD players I know play COD exclusively. You don't prestige 15 times by playing a lot of games on the side, heh.

As for strength though, Resistance 1&2 were pretty strong critically (higher averages than many FPS' including select MOH, Crysis, Killzone, BF, Halo, COD, FarCry titles) and both sold well (R2 sold almost the same on PS3 as Battlefield Bad Company 2), so I'm sure once the dust clears and we look back a year from now, it'll just be business as usual.

[giovonni]

The commercial when you look at it at a marketing stand point isn't horrible, but it doesn't fully sell the game. Look at MS with Halo Reach's commercial, and Gears of War 3 it uses emotional elements to paint the picture and catch phrases that summarizes what to expect. I think Sony has to know when to use KB, and when to use movie like cinematography, get a few actors, get some actors to play Chimera in a small war torn destroyed town and simulate the scenes from the game to get an idea of what we are about to get into, than use that voice overly... "If I can get to New York, I can destroy it" With the Actor looking at the Alien structure, throw in a few catch font phrases at the end,

Sony just needs to limit KB to lesser roles use him for the kid like games mix it up. I'm enjoying the game right now, But I haven't made it far enough to judge it like these magazines

[Sarcasmology]

People are spending waaaaaaaaaaaaaaaaaaaaaaaaaaay too much time and effort on this.

[brew]

Resistance 3 is the game for me. The third in the series not counting the one on PSP.

Those guys at Insomniac sure make great guns. If you don't play it , then the aliens have won.

[miDnIghtEr]

brews comments are brought to you tonight by Sony. Sony PS3, we're at 249.99 and you're out of your mind if you don't buy one.

Sony.

[skyblue14213]

Regardless of whether kevin butler is a good salesman or not, I am getting resistance 3 when the price drops to $40 or less(as I usually do when I buy games that I want) because I simply can't afford to pay $60 each game that I want to get due to my budget.

I can't imagine anyone plunking down $60 m.s.r.p. per game when most companies turn around and purposely cut content in a game and in turn rip-off their customers by selling that cut content as dlc. There are certain exceptions like borderlands, grand theft auto 4, red dead redemption, etc... you know... dlc that is actually true dlc and not just unlock keys or something of that nature.

If most people just wait for a $20 or more price drop for every game that they want, release day m.s.r.p. would drop to at least $50-$40. Also companies would probably stop cutting content in games(and selling as dlc) and actually leave the dlc content in the games(like the GOTY editions of games).

[Vickistheman]

Kevin Butler has nothing to do with R3 sales.

It has more to do with Resistance 2, and the timing is pretty bad with BF3 & MW3 coming out soon.

I only have a ps3 and I've played R1 and R2, and honestly Resistance 2 turned me off to the series. I'd rather spend that $60 on BF3 or Uncharted 3.

[Lord_Sloth]

Every1 seems to keep forgetting that Kevin Butler is is supposed to be campy, like Bruce Campbell in the...Actually in everything he's ever been in.

I find his commercials to be rather funny.

[Blaine]

Hey look, I can put numbers in parenthesis too:

(3141354135 vs 25135112)

Source or GTFO.

Article rated: WTF. Gaming journalism is in a very poor state, some of it because of sites like N4G making it so easy for poorly-researched, biased articles to get a lot of hits. We have to do our part by voting the bad ones down. An article that pulls rants out of its ass based on numers with no source, should get voted down.

[badboy7428]

LOOK AT MY COMMENT I POSTED 14 DAYS AGO ABOUT KEVIN BUTLER ADS AND LOOK HOW I GOT BASHED.

http://n4g.com/news/840712/...

[gabe_360]

shame this, R3 is a great game..