As a publisher, you have to take responsibility for your actions. And not only that, you have to earn the respect of the people you are catering to. Activision refuses to do any of this time and time again
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."
All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help
The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.
Your'e not the only one.
I am so tired of Activision and the way they treat their games. They've made insane profits on COD but fail to properly support the games after release and fail to put up dedicated servers. Let's not talk about how they over-exploited Guitar Hero and now they've just abandoned it.
I'm just glad for all the alternatives coming out, especially Battlefield 3. I hope all the other publishers/developers are learning from Activision's mistakes.
i really wish they did pull online support it wouldve been funny at the backlash and lawsuits. I dont think you can stop CoD atm though its just too damn huge. hopefully by next year people will realise how bad it is. and hopefully activision will start some new ip's I mean cmon I cannot think of another game activision makes apart from CoD now.
Clearly most hardcore gamers dislike Activision but seeing how Call of duty is the best selling game every year casual gamers don't care what Activision does as long as they get their Call of duty fix. People are voting with their wallets and Activision is getting the message that people are willing to pay 60 dollars for unfinished games full of glitches and pay 15 dollars for few maps.
My respect for Activision is at a negative 3, so to have zero respect for them would be an improvement they don't don't deserve.