You may remember EA's executives during the year repeatedly talking about the publisher taking back the shooter category crown from Activision. The Medal of Honor reboot was certainly a part of the shooter genre attack, and while EA Europe VP Patrick Soderlund said at one point that the game didn't meet EA's own quality expectations, EA CEO John Riccitiello has told IndustryGamers that the title absolutely did exceed EA's expectations. Riccitiello also cast some doubt on the state of developers within Activision, when we asked him how he felt about taking back the shooter category in the wake of Black Ops' blockbuster success.
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."
All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help
The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.
treyarch has yet to bring something with good quality
This EA CEO is blowing smoke.
EA are making great games as of now. They really wiped that horrible reputation they had back then. They have the WRPG genre(courtesy of BioWare), lets see if they can take the FPS genre from Activision.
The main Call of Duty customers will buy said series only because it has "Call of Duty" in the name- they don't care about the developer.
Hell, if it was a turd in a shiny box with "Call of Duty", people would buy these games- oh wait, they already do.
EA is on the road to redemption, they shouldn't stoop to company bashing....leave that to the gamers.
They just need to focus on making good games and keeping their mouths from getting themselves into hot water...speaking of which...
Burn Activision...burn...