New PS3 TV Commercial Released By Sony

New PS3 TV Commercial: Evolving Entertainment Released

[crazy25000]

ummmm....hmm........

[masterg]

I saw this one six months ago.

[Spinner]

Got me excited over nothing, it's just another crappy EU ad :/

[sonarus]

i think sony try to hard with these commercials. Just show the best games on the system and play a cool sound track in the back ground period. Trying to pretend like europeans are more classy than the rest of us so they have to have classical music playing lol GTFO with that garbage lol:)

[IntelligentAj]

This was stupid. The best commercials that they had were the last set with music by Saliva and showcasing what the system can do. That's the best ad and they need to find ways to update that ad as I think it's been the most successful.

[yesah]

they need to cover things like the up coming exclusives, low faliure rate, bluray. Not this crap. It looked cool at first but then....No.

[CrazedFiend]

Why would I say that? Avoidance of actually showing anything PS3 related.

I'm sorry, this is a re-post, but nobody saw it the last time I posted it (being I Japan, I always seem to see these articles AFTER everybody's already had their say), and I HAVE TO say this!

I've had my Playstation since launch and I have yet to blow up any suitcases full of money, or quote bad poetry on the toilet, or even throw a dog in the washing machine. And I doubt seriously that anything on PSN will ever make pictures sprout up all over my walls.

Sorry, but here in Japan they put games in their commercials (except 4 maybe Xbox...hmmm...). And in America, well, have you seen the "Ladies and Gentlemen" commecials? While yes, they are DEFINITELY American, they DO make me want to buy a Playstation.

"This is Living"??? Hell, if I didn't already know what the Playstation was, I STILL wouldn't know what it does.

I'm not taking a stab at Europeans or anything, I just HONESTLY believe that Sony Europe chose the wrong ad agency to do their campaign. I know the PS3 is selling over there, but I just wonder exactly how many Europeans out there actually bought their PS3's because of a "This is Living" ad.

Sure these kooky ads can be entertaining and all, but I'm just curious. If any of you out there would honestly lay down the cash for a PS3 because of an ad like this, please reply. Please help me understand where the hook is.

[Coffin87]

yeah i'm with you.

i live in germany. there are a few nice EU spots, but this one is really ugly...

the thing is, europe, just like japan, is 99% SONY LAND (forgetting nintendo here). sony OWNS this countries.
everyone i know just likes to see the spots, we don't need to see the great games in the spots, everyone over here KNOWS for a FACT that ps3 has MUCH more potential than the 360. there is no war to win, they already won by announcing the ps3. everyone was bought by that.

so, the thing is, we just like to see what kind of aura they bild behind their hype. if we just see anything that inspires us in a way, and then we see the ps3 logo at the end, it just tells us: hey, this is sony, they don't need to show the games, they just need to create a spirit behind it. and that's exactly what they do. everyone buys a ps3 because it's what everyone got to LOVE over here. there simply is no need to show off graphics. everyone knows ps3 is the best out there.

but yet i have to agree - i would have LOOOVED to see the "ladies and gentlemen" spots over here. they're the best ps3 spots EVER.
(besides the playstation 9 spot at the release of the ps2, this is just cult. youtube it if you don't know it yet.)

well i hope that answers your question :)

[Sarick]

After they made that "do you want it" advertisements Sony let that agency go. >.<

Last year before that commercial I made a fourm topic "if you was sony and advertising PS3 how would you do your add"

That do you want it commercial was basically exactly how I wrote it on gamefaqs without the music or image specifics. In essence my commercial was a transforming PS3 showing features and ending with starting at $499.

Yea, I agree though. WTF!

WTF is Sony thinking x10!

[CrazedFiend]

Thanks for the input. That actually makes sense (^o^)

Still hate the commercials tho...

[decapitator]

'wtf Indeed. Sony come always come up with the weirdest things.

[crazy25000]

these commercials creep me out....they need to fire these guys...again :/

[gixxxer]

At least if you use a women make it a good looking one..

[cellypower]

O boy here we go again

[hunter21]

sony loves wierd commercials...lol

[WeaseL]

http://www.youtube.com/watc...
Was released last November in UK

[MJY2K]

Hopefully they give us the US ads, these are a mess

[Danja]

well atleast it's not as wierd as the white room...commercials..

ohh well Sony needs to fire whoever did this one also..

[Shadow Man]

Just keep this commercial please...

[Superiorrior]

Wow that commercial.. was just wow, completely awesome.

[Surfman]

i agree, that commercial is totally awesome

[bluegoblin]

good thing i have both saved on my ps3 hehe...

[meepmoopmeep]

yeah, the north american trailers are way better. i love the saliva song that's played with it and how they show games. perfect match.

[Milky]

That commercial would sell so many ps3s, it shows exactly what the ps3 is about whereas the new advert tells you that ps3 is creepy.

[vloeistof]

its old.\
and kinda strange.

[Surfman]

it's an old commercial in Europe, i dont think they use it in america.

[Bender]

Damn, Sony do some weird-ass commercials.....

[ShAkKa]

what is important is the meaning and that is that the ps3 with an update can be up to date with any new technology.

[Mikelarry]

im just throwing this out there. who the hell comes up with this adverts. no the real question is whos the crazy guy who approves this adverts for sony. they have got some really i mean really crazy adverts

[heyheyhey]

still going with weird crap eh Sony?

i think the one's about the Cell and Blu-Ray are the best

[Bloodshedder]

wow wtf whas that???? even the lady is old:S

[Surfman]

the one on your avatar is not

[heyheyhey]

could be an old lady looking after her ass nicely

[LinuxGuru]

lol with an ass like that....I don't think you'd care if she was 40 or even 45.

Nice avatar.

[Bloodshedder]

nah the girl in my avatar aint old! ;)

[pp]

even microsoft could have pulled a better commercial than that.sony loves Embarrassing them selves

[Bender]

If you're going to be a troll, at least try to be funny, because right now you're just boring.
Pretending to be Microsoft/Sony employees seems to be all the rage nowadays, maybe you could try that....

[doodle]

you abnormal XTARD you dont have the power to understand that AD

just like your CONSOLE BREAK BOX 3 FIX ME which doesnt have the power to run ultrarealistic games like GT5P/UNCHARTED etc

[IzKyD1331]

how do these stories get approved?
this commercial was released like LAST YEAR!

[bluegoblin]

are really not efficient.Just imagine the face of a normal mom watching that, they just go pick up a Wii or something hehe.
Just go back to the other ones " Do you Want it" ;D

[Sir Ken Kutaragi 3]

Technology that doesn't work!!! ;-D

[doodle]

x360 is like 1/5 as powerful as the PS3

so that doesnt work

Plus x360 cant even run games at 1080P NATIVE at 60 FPS

[Expy]

Everyone's whining over how they don't like these, but the EU and Other sales would speak otherwise. Their ad campaign is working well in those regions of the world. I think they know a bit more about their target market and segment than you guys do.

[princejb134]

corny commercial
keep the last one it was awesome

[Premonition]

I think sony should team up with apple, for some reason apple commercials just get me into the product, and the music they use to promote it :)

[Yo Mama]

http://kotaku.com/gaming/cl...

Full Version

And yes, this is old.

THIS IS A MUST SEE PS2 ONE, LOL

http://www.fazed.org/video/...

[meepmoopmeep]

lmao... haha.. the PS2 one was awesome... i kinda figured it out though before the end of the ad. funny though...

[Milky]

Now the full version was pretty awesome in my opinion. Wierd and wonderful.

[heyheyhey]

WHAT THE F**k?!?!?!?!??!?!

that PS2 ad was disturbing, but very funny

[Snarko]

..I like it.

And +1 on the "its old" thing.

[Bazookajoe_83]

Worst ads ever...

[LSDARBY]

This was the european christmas commercial. who approves this crap

[cow moolester]

Sony Europe cannot grasp how to make a good ad. Seriously and even Sony fanboys can agree with that. First a guy putting a poodle in a washing machine and now this?

The Wii ads are best as they actually advertise the product. It shows the product and it shows people having fun with the Product. The Xbox 360 ads do this but to a lesser extent.

And doodle seriously...what does the power of a console have to do with this article? You just seem really immature now ...you've already bought your Ps3 so please stop trying to justify your purchase to everyone else.

[heyheyhey]

yeah, i like their arthouse stuff because they're a good break from the generic commercials, BUT they suck at selling the product

[Expy]

PS3 is outselling XBOX360 in almost every major European country. Their ads work over there, they could give a rats *** about what Americans think.

[heyheyhey]

huh?

America is the biggest market- of course they care

[ar]

Why would SCEE care about what "hits" on the American market when making a commercial for Europe?

[cysna]

I like these PS3 European adds and I am an European my self. So I think these kind of adds work better here than in the US. Just look at the sales figures. These adds remind me of Apple's adds. There's something classical and beautiful in these PS3 adds. It's something so much more than just a console with games.

And btw. America is not the biggest market for the PS3. EU is. And with the starting depression in the US, you have to sell everything so cheap, so the margins go down. I mean come on, the PS3 is about twice expensive here in EU than in the US...and people still can afford it.

[Agente47]

This is soooo old.

[dewmandew7]

I'm going to take a wild guess and assume this is a European ad.

[Lucreto]

Europe ads are very good because they are different. They stand out of the crowd and sonys one is excellent. I have on my PS3 and watch it very now and then.

This is another ad which is good.
http://ie.youtube.com/watch...

This is my favourite
http://ie.youtube.com/watch...

[Diabloz]

Old.

[ar]

But it stands out from the crowd. And that's what a commercial have to do today to reach to the audience. We are force feed with commercials every day and all commercials are becoming just a gray mas. Everything looking the same. No one takes notice of an ordinary commercial today. You need to be radical and different to be noticed.

[TapiocaMilkTea]

Why are people saying this is weird? It's nicely done and makes a good point. I agree some of other PS3 ads were weird, but not this one. So people nowadays don't appreciate even a little bit of artistic approaches in their commercials? They just want all the eye candy and awesomeness thrown at them instead?

[CrazedFiend]

Let me ask you a couple of YES/NO questions about the European ad campaign. These questions are not about whether the commercial are well done (Sony has money, of course it's gonna be well done) or whether or not you enjoy them. These questions are about the effectiveness of these ads to do what advertisements are meant to do, attract customers to buy their product.

These are YES/NO questions, not "MAYBE" questions and not "NO, BUT..." questions. Please answer them honestly to yourself.

1. If you were new to the Playstation name, would you know that the Playstation was a videogame console through this TV campaign? (Yes or No)

2. If you were new to the Playstation name, would you know that the Playstation was a Blu-ray video player through this TV campaign? (Yes or No)

3. If you did not already know of the Playstation, then through this TV campaign, would you know what the Playstation was at all? (ex. a new lifestyle? TV drama? Electronic hardware?) (Yes or No)

4. Without speculation or assumptions, do you know which Playstation product the "This is Living" campaign is referring to? PS3? PS2? PSP? PSOne? (Yes or No)

5. Though this TV campaign, can we tell if there has been any graphical improvement made over the PS2? (Yes or No)

6. If you had a Playstation 2, but were not already decided on whether or not to buy a Playstation 3, does this TV campaign give you enough information of what the PS3 can do over the PS2 to justify putting down the money for a PS3? (Yes or No)

7. As a gamer, without any outside knowledge, do these TV ads give true incentive to buy a PS3 over an X360 or a Wii? (Yes or No)

8. Do we know what the games look like from these TV ads? (Yes or No)

9. Do we know what the system looks like through these TV ads? (Yes or No)

10. If all that you knew about the PS3 was through this TV ad campaign, what could you guess that you could do with whatever the Playstation is?

- blow up suitcases of money
- be philosophical on the toilet
- magically transform your dog by throwing it in the washing machine
- do tricks on your BMX bikes
- remember your beauty queen days
- have Vietnam flashbacks
- magically draw pictures on your wall
- shuffle some cups
- watch your old robot update itself into someone real
- beat off to football in your favorite sock
- go to the gym to hit a punching bag
- get high off of nothing
- browse the internet
- install a computer operating system
- instantly update the hard drive to any available size
- shop for games, movies and themes on the internet
- play games on the internet
- connect to the PSP to stream media to almost anywhere on the planet
- do video chat with your friends
- watch Blu-ray movies
- play games

The European campaign doesn't have to be as loud as the American TV campaign. But for what it's worth, I think the current American campaign is as close as Sony's gotten so far as to being an effective campaign that actually CREATES business and awareness for the PS3 product. It answers questions and makes an effort to get the American people EXCITED about the PS3.

So far, the most effective TV ad I've seen from Europe (no, I'm sure I haven't seen them all, but nor do I really want to at this point) is the "Drawing Room" ad. At least that ad briefly (for about 2 seconds) shows an actual PS3 and part of a TV screen. At least then we know the Playstation may have something to do with the living room, and we may even be able to deduce that the black box standing by the TV may actually be the Playstation.

Now, I know that we get enough from sources other than these campaigns to know what the PS3 is. I'm sure there isn't a gamer out there that doesn't know what the PS3 is, what it looks like and at least some of what it can do. But I doubt that much, if any business at all, is being moved by the TV campaign in Europe. As for being a TV campaign to attract new business to the PS3 brand, I think the current European campaign is, as entertaining to some of you as they may be, a HUGE waste of money on Sony's part.

They needed long ago to rethink things. European TV ads can be as classy and artsy as they want. But they NEED to start showing the actual PS3 more. They NEED to show part of a game every now and then. They NEED to start giving some those "on the fence" people some answers rather than raising confusion.

[feejo]

Oh wow, I will sell all my empty bear can to get a update by himselve PS3, that is SOOOOOOOOOOOOOOOOOOOOOOOO amazing. Hey I din't know the ps3 was so powerfull, wow.

[PSWe60]

I understand the commercial and I get the message, but WTF is up with Europe?

[ps3 is my champion]

olol

[Lanontscuz]

http://youtube.com/watch?v=...

[CrazedFiend]

I learned just as much about the PS3 from that video as I have from all the other ads

[ar]

Oh! The eighties. \o/

[wind_dragon]

Europeans think on a deeper level than us Americans? Cause all we care about over here is explosions, violence and a badass rock soundtrack in the background. Hell that makes everything more awesome if you think about it.=]

[cysna]

US: exblosions, hardrock soundtrack, guns, violence etc.
EU: artistic looking adds with a message.

Come on people. These work in Europe so why do you care? Everybody in EU knows what a Playstation is and what it does. You don't have to draw it to a paper

[KS1985]

Man I don't want to seem mean but,
That Advert is making me thing about wanting to emigrate to america

Because I dont want to live in a play where THIS is living, I want to play B3yond

[poopface1]

a new PS3 commercial. holy crap ive bee looking foward to this exclusive for 3 years now.

[Baba1906]

this is 6 months old.

[Judge Mental]

She has a smoking body!

She is a fine looking women if you ask me, she just got stuck in a stupid commercial.

God, I'd like to see the girlfriends of some of these clowns that call hot women ugly. sheesh.

Yup, I just watched it again and she is hot.

[SillyBastid]

it is obviously an advertisement in regards to the fact that PS3 is a blu ray player that will always be up to date

[tommyhj]

This news is very old indeed. The whole series of commercials (this one being one of the more boring), was released on EU PSN half a year ago.

Lots of people seem to think the adds suck... Those people must be mostly Americans, unable to grasp the subtleties of something we like to call "BRANDING" in the the marketing business.

These adds are superb. Every aspect of them is targeted at a specific audience, and that's why most people commenting here (sub-20 gamers I would guess) can't understand the adds. But believe me: They work and they are really good!

[biggamerhk]

this is a pretty poor commercial compared to the last ones Sony released.