280°

NVidia Unveils the Titan-Z Card, A $3,000 Graphics Juggernaut

In case you weren’t satisfied with how much your current graphics card can make a fool out of modern games, the NVidia Titan-Z has your back with an insane new product.

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Irishguy953675d ago (Edited 3675d ago )

4K

@ Air1. If you're ever going to buy a monster like this, 600 quid more for the rest of the PC will get you everything high end. i7, 16-32Gbs ram etc. You don't need an i7 for this of course but if you're gonna cash out on a 3 grand card then why cheap out on the rest of the system?

I will never understand people who pay that much for a card but then again I am not rich. I bought a PC for 570 euro just yesterday, one that is quite a bit more powerful than the Ps4. This Titan Z is for rich people or someone who simply wants the strongest thing.

LexHazard793675d ago

Im guessing your disagrees was because you said your pc better than ps4. Because everthing else you said was spot on! When I build my rig im doing it right! Not gimping on anything.

RBdrift3675d ago

im too lazy to check but i thought i read somewhere that it could pump out 5k.

Why o why3675d ago (Edited 3675d ago )

Maybe people are disagreeing because you mentioned the ps4, implying its the most powerful gaming console in the world and the wii u and x1 weren't worth mentioning......my take;)

pennywhyz3675d ago

My PC is more powerful then 3 PS4' s without that card.

+ Show (1) more replyLast reply 3675d ago
thereapersson3675d ago

I know you are being sarcastic, but considering this card is aimed mainly at professional graphic artists and computational brute force, I don't think most consumers will be utilizing this.

jazmac3675d ago

Why would graphic artists use this? They would use the nvidia quadro or the amd firepro line...this card is designed for gaming.

Sashamaz3675d ago

@jazmac regular gpus are cheaper and they offer most of what an artist needs to do their work, if you ask around to see what hardware 3D artists have I think you find most of them will have a normal geforce gpu, quadros are good but you'll mostly find them in a studio situation however for freelancers and some indie studios regular gpus are sufficient.

jazmac3675d ago (Edited 3675d ago )

So what you're saying is that the kind of person this is targeted towards is a graphics designer and has the cash to spend on this for his freelancing work but doesn't want the superior card for the job because maybe he wants to game aswell? This is costing the same amount as you would spend on one of those quadros/firepros. Niche market much even by these top end cards standards...

Either way this card seems pointless to me as you'd get more bang for your buck with multiple titan blacks/ possibly 780ti's.....it's just like the 690 a complete waste of money unless you go sli on it, and who's really going to be using 24/36/48 GBs of vram really?

Sashamaz3675d ago

Actually I believe this GPU is aimed at hardware enthusiasts and it is also nvidia's way of saying we are the best but as far as gamers and 3d artists go it's very hard to justify for either oh and I have a 690 and it's the best thing I have ever had. Do I want this car? YES, but no way will I ever pay that price maybe when it is within the 1k price range I'll consider it.

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air13675d ago

Damn 3grand... Wouldn't you need a whole bunch of other shit to properly run that card too? Like power supply motherboard etc

xSHADOWx3675d ago

Of course you would.
Maybe add another £700 on top of that for CPU, RAM etc.
You're gonna wanna finish the build up with some serious Intel brute-force i.e i7 Black Edition or something. So yes, there would be more expense. :)

LexHazard793675d ago (Edited 3675d ago )

If you building a Rig with this graphic card it'll probably run you $6k-$7k or more!

Someone disagrees! Its ok! I should say my budget includes monitor, mouse and keyboard, etc everything needed!

LexHazard793675d ago

Oh I see you building a cheap ass rig with a $3k card! Lol...

ivan5103675d ago

@bakpain you'll probably just spend 13k to build it properly.

thereapersson3675d ago

This card is for professionals in the industry and for research purposes

Eyesoftheraven3675d ago (Edited 3675d ago )

No it's not. This is only an entry level workstation GPU. Only a few professional programs make use of dual GPUs for acceleration, anyway. This card is primarily for high end, high resolution multi-monitor gaming situations or single monitor 4k gaming.

A proper exclusively workstation GPU like, for example, the RED Rocket costs $5,000 or more just for one.

frostypants3674d ago

Professional GPUs != gaming GPUs. Different set of priorities.

mushroomwig3675d ago

You only need to make sure you have the right kind of PSU, something along the lines of 650+ wattage would do. Motherboard doesn't matter because they're all compatible, along with CPU and RAM.

LexHazard793675d ago (Edited 3675d ago )

I dont agree! If your getting this card. You should be getting top of the line everything to go with!

Im sorry if I build a rig with a gtx 780ti im not gonna pair it with a $70 mobo, 8gb of 1333mhz ram and amd fx 6300 and put it in a $45 case...LOL, no!

I would definitely go 750+ wattage and either 80Plus gold or platinum certified!

mushroomwig3675d ago

@BakPAin

Sure, if you can afford this card then you will probably buy top of the range products to go with it. All I'm saying is you don't HAVE to, since that was what air1 was asking.

incredibleMULK3675d ago

yep. pc is whack.

3,000 people playing cod ghost is pathetic. ps4 cod ghosts has 50,000 playing at daytime on a week day.

I'll stick with consoles, more selection, everyone has same configuration and controls. 1080p is good for now i suppose. I'll use my pc for old campaigns that are cheap on steam. When they're less than ten bucks and i want to experience them on pc. Example mafia 2, crysis 1-3, enslaved. But multiplayer console all the way! Until they get the online more polished on pc no way, cant talk to nobody, too many cheaters, mouse/keyboard dorks and their 10" screen, but but its 4,000p. who cares nerds.

MadLad3674d ago (Edited 3674d ago )

I find it ironic when a person posting on a videogame news site calls
others nerds.
I find it hilarious when they don't even know what they are talking about.

+ Show (1) more replyLast reply 3674d ago
Fantangoooo3675d ago

too much, but hey, its the Lamborghini, of cards now and it wouldnt make sense not to slap on a stupid price. ... But 3k thoughhhh... jesus.. you gotta have a 7k to 10k rig to make it not stand out so much.

pennywhyz3675d ago

Sure is but at least some have the luxury of having it to upgrade.Consoles are stuck with there outdated hardware for 6 years.

Eonjay3675d ago

Sure, but just being able to spend $400 to update to a newer console is a luxury to others.

kingduqc3675d ago

Because Nvidia released a workstation GPU..?

Stop being stupid please.

dodgefate3675d ago

The item it self is NICE!! but they need to fire who ever told them to say it is for gaming lol

hennessey863675d ago

that card is for super rich people, to get the most out of it you would need a 4k screen which cost a bomb. I have just bought a GTX 780 and that card is perfectly fine for gaming at 1080p 60fps

FlyingFoxy3675d ago (Edited 3675d ago )

I'd rather buy the new upcoming Asus 1440p, 120hz with G-sync screen and buy 2 cheaper 780's and have them in Sli. Much nicer than a 4k screen with 60hz.

4k is just not playable, runs like ass and 1440p is more than good enough anyways. Like 1080p is still good today.

LexHazard793675d ago (Edited 3675d ago )

@Fly Fox,

One gtx 780ti can do it for you. Check out benchmarks on YT! Runs tons of newer games at 2650x1600p Ultra with incredible framerates. It would power your Gsync 1440p monitor and games no problems!

KonsoruMasuta3675d ago (Edited 3675d ago )

You know you don't need to go out and throw down $3,000 for this, right? You don't need a $3,000 card to game on PC.

Although this does discourage me a bit when I see something that I can never have. I feel like a poor orphan watching the rich kids through the window as they play with their new and expensive toys.

thezeldadoth3675d ago

that's like saying you're not a driver because there are Ferrari's.

ExCest3675d ago

This is why I'm not a driver.

pennywhyz3675d ago

Why because you ha ve the options to upgrade in stead of having consoles that are outdated at launch.I feel like I'm talkin g to 15 yr old kids on this site.they spend a lousy $400 and think what they have.I did 1080p almost 10 yrs ago @150 fps on most games maxed.

+ Show (2) more repliesLast reply 3675d ago
Belasco3675d ago (Edited 3675d ago )

Wish I had the $$ to have these things in my rig, regardless if they are workstation gpu's or not.

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330°

Nvidia DLSS 3.7 drives a further nail in the coffin of native performance

Nvidia DLSS 3.7 is the latest update to the long-running AI upscaling technology, and it further shows native performance doesn't matter.

DustMan5d ago

I think hardware development is at a point where they need to figure out how to draw less power, These beefy high end cards eat wattage, and I'm curious if using DLSS & AI in general will lower the power draw. It would seem like the days of just adding more VRAM & horsepower is over. Law of diminishing returns. Pretty soon DLSS/FSR will be incorporated into everything, and eventually the tech will be good enough to hardly notice a difference if at all. AI is the future and it would be foolish to turn around and not incorporate it at all. Reliance on AI is only going to pick up more & more.

Tapani5d ago (Edited 5d ago )

DLSS certainly lowers power consumption. Also, the numbers such as the 4090 at 450W does not tell you everything, most of the time the GPU stays between 200-350W in gameplay, which is not too different from the highest end GPU of 10 years ago. Plus, today you can undervolt + OC GPUs by a good margin to keep stock performance while utilizing 80% of the power limit.

You can make the 4090 extremely power efficient and keep 90% of its performance at 320W.

However, in today's world the chip manufacturing is limited by physics and we will have power increases in the next 5-10 years at the very least to keep the technology moving forward at a pace that satisfies both businesses and consumers.

Maybe in 10 years we have new tech coming to the markets which we are yet to invent or perhaps we can solve existing technologies problems with manufacturing or cost of production.

On the other hand, if we were to solve the energy problem on earth by utilizing fusion and solar etc. it would not matter how much these chips require. That being said, in the next 30-40 years that is a pipedream.

MrBaskerville4d ago

I don't think fusion is the way forward. It will mosy likely be too late when it's finally ready, meaning it will probably never be ready. Something else might arrive before though and then it becomes viable.

Firebird3604d ago

We need to stop the smear campaign on nuclear energy.
We could power everything forever if we wanted too.

Tacoboto5d ago

PS4 Pro had dedicated hardware in it for supporting checkerboard rendering that was used significantly in PS4 first party titles, so you don't need to look to PC or even modern PC gaming. The first RTX cards released nearly 6 years ago, so how many nails does this coffin need?

InUrFoxHole5d ago

Well... its a coffin man. So atleast 4?

Tacoboto5d ago

PSSR in the fall can assume that role.

anast5d ago

and those nails need to be replaced annually

Einhander19725d ago

I'm not sure what the point you're trying to make is, but PS4 Pro was before DLSS and FSR, and it still provides one of the highest performance uplifts while maintaining good image quality.

DLSS is it's own thing but checkerboarding om PS5 still is a rival to the likes of FSR2.

Tacoboto5d ago

Um. That is my point. That there have been so many nails in this "native performance" coffin and they've been getting hammered in for years, even on PS4 Pro before DLSS was even a thing.

RaidenBlack4d ago

Don't know what's OP's point is either but ... checkerboard rendering was good enough for its time but in terms of image quality its wayy behind what's DLSS 3 or FSR 3 is currently offering.
The main point of the article and what OP missed here is that DLSS 3.7 is soo good that its nearly undisguisable from native rendering and basically throws the "its still blurry and inferior to native rendering" debacle, (that's been going around in PC community since 2019), right out of the window.

Einhander19724d ago

RaidenBlack

DLSS is as i said a different thing from FSR and checkerboard.

But you're talking about FSR 3 which probably is better than checkerboard, but FSR 3 has only started to get games this year, so checkerboard which was the first hardware upscaling solution was and is still one of the best upscaling solutions.

Give credit where credit is due, PlayStation was first and they got it right from the get go, and PSSR will almost certainly be better than it will be given credit for, heck digital foundry is already spreading misinformation about the Pro.

Rhythmattic5d ago

Tacoboto
Yes... Its amazing how many talekd about KZ2 deferred rendering, pointing out the explosions were lower res than the frame itself..
And of course, Then the idea of checkerboard rendering, not being native....
For sure, maybe this tech makes it minimal while pixel counting, but alas, seems performance and close enough , and not native now matters.....
I want to see it run native without DLSS.. why not?

RonsonPL5d ago

Almost deaf person:
- lightweight portable 5$, speakers of 0,5cm diameter are the final nail in coffin of Hi-Fi audio!

Some people in 2010:
- smartphones are the final nain in the console gaming's coffin!

This is just the same.
AI upscalling is complete dogshit in terms of motion quality. The fact that someone is not aware of it (look at the deaf guy example) doesn't mean the flaws are not there. They are. And all it takes to see them, is to use a display that handles motion well, so either gets true 500fps at 500Hz LCD TN or OLED (or faster tech) or uses low persistence mode (check blurbusters.com if you don't know what it means) also known as Black Frame Insertion or backlight strobing.

Also, image ruined by any type of TAA is just as "native image" as chineese 0,5$ screwdriver is "high quality, heavy duty, for professional use". It's nowhere near it. But if you're an ignorant "journalist", you will publish crap like this article, just to flow with the current.

There's no coffin to native res quality and there never will be. Eventually, we'll have enough performance in rasterization to drive 500fps, which will be a game changer for motion quality while also adding other benefit - lower latency.
And at 500fps, the amount of time required for upscalling makes it completely useless.
This crap is only usable for cinematic stuff, like cutscenes and such. Not for gaming. Beware of ignorants on the internet. The TAA is not "native" and the shitty look of the modern games when you disable any TAA, is not "native" either as it's ruined by the developer's design choice - you can cheat by rendering every 4th pixel when you plan to put a smeary TAA pass on it later on. When you disable it, you will see a ruined image, horrible pixellation and other visual "glitches" but it is NOT what native would've looked like if you'd like to honestly compare the two.

Stay informed.

RaidenBlack4d ago

Main point of the article is how far DLSS has come with v3.7 since 2018. If this is what we're getting already, then imagine what we'll get within next ~3 years. Yes parity will obviously be there compared to the then native rendering tech but it'll slowly narrow down to the point it'll be indistinguishable.
Something similar is like the genAI Sora ... AI generative videos were turd back when they were introduced (the infamous Will Smith eating video) ... but now look at Sora, generating videos that just looks like real life.

4d ago
Yui_Suzumiya4d ago

How much VRAM is standard today? My laptop has a 1080p QLED display but only an Intel Iris Xe with 128MB of VRAM. I currently do all my gaming on it but certain titles do suffer because of it. I plan on getting a Steam Deck OLED soon to play the newer and more demanding titles.

purple1014d ago

Maybe better to get a budget gaming laptop and link a dualsense to it

= Portable console with far better graphics than a steam deck! + bigger screen and able to use it for work / etc

170°

Why I'm worried about the Nvidia RTX 50 series

Aleksha writes: "Nvidia has established itself as a dominant force in the world of AI, but I can't shake the worry of what this means for the RTX 50 series."

Tal1698d ago

Echo sentiment here - I think the way GPUs are going, gaming could be secondary to deep learning. Wonder if the 40 series was the last true generation of GPUs?

Number1TailzFan8d ago

No.. Jensen believes GPUs should stay expensive. Those wanting a top end GPU will have to splash out for it, or play at just 1080p and 60fps or something if you can only afford a low end option.

On the other hand if you don't care about RT or AI performance then there's always AMD that are doing ok at the mid range.

Christopher8d ago

***or play at just 1080p and 60fps or something***

My over 2-year-old laptop GPU still runs fine. I think this is more a reason why GPUs are going to other things in priority, because the market reach for new users is shrinking as more PC gamers focus less on replacing older and still working parts that run RT/AI fine enough as it is. Not to say there aren't people who still do it, but I think the market is shrinking for having the latest and greatest like it has been the past two decades. Problem is we aren't growing things at a rate as we were, we're reaching the the flattening of that exponential curve in regards to advancement. We need another major technological advancement to restart that curve.

D0nkeyBoi8d ago

The irremoval ad makes it impossible to read article

Tzuno8d ago (Edited 7d ago )

I hope Intel takes some lead and do a big dent to nvidia sales

Jingsing7d ago

You also need to consider that NVIDIA are heavily invested in cloud gaming. So they are likely going to make moves to push you into yet another life subscription service.

Kayser817d ago

NVIDIA will never change their price point until AMD or intel makes a GPU that is comparable and cheaper than them .
it happend before in the days of gtx280 which they changed the price from 650$ to 450$ in a matter of 2 weeks because of rx4870 which is being sold at 380$.

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230°

Nvidia AI Demo Unwittingly Proves that Human Voice Actors, Artists, and Writers are Irreplaceable

Nvidia presented Covert Protocol, a tech demo aiming to showcase the "power" of the Nvidia Ace technology applied to video game characters.

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Eonjay28d ago (Edited 28d ago )

They look like they are in pain. Almost begging to be put down. It was uncomfortable to watch.

PRIMORDUS29d ago

The tech. is too early. Come back in 10+yrs and see what it can do then.

N3mzor29d ago

That presentation sounds like it was written by an AI using corporate buzzwords.

CS729d ago

I don’t know why people keep thinking of it as AI vs no AI.

A much more likely scenario is the use of AI alongside human work.

Eg. AI voices used during side quests or banter to boost the lines of dialog.

AI generating additional pre determined branches in dialog tree options for more freedom in conversations with NPCs

Smellsforfree28d ago

"AI generating additional pre determined branches in dialog tree options for more freedom in conversations with NPCs"

I'm wondering about that last one. Will that make a game more fun or more immersive? In the end, how can it possibly be more than filler content and then if it is filler content how much do I really want to engage with conversing with it if I know it will lead no where?

MrBaskerville28d ago

It's one of those things that sounds cool on paper. But will probably get old fast.

DivineHand12528d ago

The tech is now available, and it is up to creators to create something unique with it.

Profchaos29d ago (Edited 29d ago )

The biggest thing to talk about here is that every interaction requires communication to inworld servers so there's three big impacts here
1) games are always online no question about it
2) delays in processing on inworld servers, outages or unexpected load as a result of some astronomically popular game will cause real time game delays ever wait for a chat got response this will be similar as the context must be pulled via the llm.

Now as for the other impact the artistic one no I don't think writers can be replaced I've mentioned before often AI generated writing is word soup I still standby that it's also evident in the video to.
AI can not convery accurately human emotions and I don't think ever will.

I know publishers are looking to cut down on development costs but what happens when inworld decide to charge per interaction or update their pricing a year after your game goes live you have no choice but pay it or shutter it.

Ive felt for a while that we are heading towards this place of games being disposable entertainment and now it's feeling more and more accurate

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