Speaking at the SXSW Gaming Expo 2014 in Austin, Texas, Microsoft's Phil Spencer has conceded that Microsoft's Xbox One messaging across the May 2013 reveal event and E3 2013 could have been handled better. Spencer is adamant, however, that all of it came from a good place - Totalxbox
Phil Spencer is ushering in a new age for the Xbox platform, one that could be appropriately titled ‘The Multi-Platform Age Of Xbox.’ It’s begun with four games coming to PlayStation and Nintendo consoles, and if recent reports are true, there’s many more to come.
Spencer dug a bit into why he’s leading Xbox in this new direction, and how part of this change comes from Gen Z buying habits, and the lack of growth in the console market.
Lmao
“It’s not our fault Xbox fans, we have no choice, blame yourselves or the young”
I thought he said a while back it was because of AAA budgets being so bloated or something
Apparently sea of theives was a huge successful on PS so I guessed the board has seen dollar signs and that small batch of games will probably Expand
Polygon spoke with Spencer during the annual Game Developers Conference, and though the conversation ranged from the possibility of a handheld console to the trouble with closed platforms, one theme was inescapable: What the hell is going on with the games industry? And how will video game makers and publishers — Xbox included — get out of it?
“You can’t succeed unless you draw in customers from other publishers and other platforms. And because you’re not finding new customers with the games that you’re building, everybody’s kind of fighting over the same-size pie.”
People are going to twist this into him saying that Sony is bad for exclusives but what he is really saying... what he is trying to shout from the hills to the Xbox faithful, is that Xbox can not remain exclusive if you want them to ever take risks or make big games again. The back and forth game the PR team plays with the fanatics has to stop. Spencer doesn't know what Sony or Nintendo is going to do , but he is taking the Xbox games and putting them everywhere and thats how its gonna be. Going multiplat is the only way to GROW. Full stop that is what he is saying.
I don't think Phil Spencer is the one you want to ask this question. Are you sure he wasn't the one who asked it?
I won't bash Phil as much as I think he and his leadership team deserve, however, the data is showing the XBOX WW sales are nearly life support levels. Redfall failed - Star Field decent. What about those issues?!
Nothing is really wrong with the industry. More like: what the hell are video game makers doing? I’ve very rarely have I seen the disconnect between what gamers want to play, and what makers are trying to sell this wide.
What's the point on invest $500 on a ecosystem, that you will have on another console plus the other console exclusives. Why this made sense for Phil, get new customer but losing the old ones.
Microsoft has announced the Microsoft Rewards app on Xbox will be discontinued in April and has confirmed that weekly streaks will also be coming to an end.
Woof tickets being sold! An apology after the fact is not my idea of owning up to a mistake! The fact that a truth comes out before an acknowledgement is in all case in point leaving the person or entity withholding the truth, no other course of action!
To put it simply; Microsoft has been forced to tell the truth.
Yeah, they probably shouldnt have sugar coated anything, the mixed messaging and bad pr didnt help either, but i believe the path Phils taking now will help get them back on the right track.sony may be their competition but theres no doubt ms could learn a few things from their approach to games and their audience.Im actually happy with the fact that they seem to have realised this sooner rather than later..signs of good things to come...
Great job Phil.
Sugar coating would of have made the difference in the first place after all these ideas that they put on last year it's was dude for controversy.
I think it's a step in the right direction. I still don't fully understand it though. If you're going all-digital, why do you need to check up on us every 24 hours, even for single-player games? Steam doesn't do this. It makes no sense.
They didn't even sugar coat it, they bluntly and arrogantly stated things about the Xbox One when it was revealed, right up to E3.....even after in some parts.
"we have a product for people who can't get online, it's called Xbox 360"
"We can't just flip a switch" - NEXT DAY <FLIPS SWITCH>
"I mean we’re really not going to change anything we’ve done with Xbox One.” – Major Nelson"
"We’re over-delivering value against other choices I think consumers can get."
Then you have Adam Orth's "deal with it". I mean thats as blunt as you can get.