GameStop Cuts Xbox One Price Even Further, Should Sony React?

PlayStationing writes: "GameStop has cut the price of the Xbox One TitanFall bundle even further in the UK today, giving a significant discount over the already cut-price offers. They have got the Xbox One TitanFall bundle on offer for just £369.97, which is just £30 more than a solus PlayStation 4, meaning Sony may have a major issue on their hands."

[GarrusVakarian]

Sony should react by doing absolutely nothing.....X1 is receiving price drops as a direct response to disappointing sales numbers (when compared directly with PS4). Why on earth would Sony give a price drop the PS4 when it sells out the moment it's in stock? That makes no sense and is completely unnecessary.

Sony - http://ak.picdn.net/shutter...

[Kingthrash360]

lol even if they matched sonys price sony wouldnt need to react...people act like its only the price making the x1 less appealing or something.
this got me thinking though...why are they calling tf a system seller? i mean the price drop shouldn't be needed if tf is a system seller...no?
just my opinion at least.

[LuaMaster]

"lol even if they matched sonys price sony wouldnt need to react"

Yes.

The PS4 is outselling the Xbox One 2-1 in the US.
The PS4 is outselling the Xbox One 5-1 in Europe.
Microsoft has given up even trying to compete with Sony in Japan.

Sony is now selling around 1 million consoles a month.

The Xbox One is more powerful than the Xbox 360 and about as powerful as the PS3. It is overpriced even at 300 dollars with or without the Kinect garbage.

This is Sony's reaction to Microsoft's desperation price cut:

http://i.imgur.com/8WwsOyS....

[GarrusVakarian]

Some people like to act like MS aren't in panic mode right now, they say things like "X1 is selling fine"...."MS is more than happy with the X1's sales"..."they have nothing to worry about"....but riddle me this...if MS WERE happy with X1 sales, would they drop the price of the X1 3 months after launch...AND give a way a free copy of Titanfall (a game has been called a system seller)?

Just think about that....you don't drop your consoles price and give away it's biggest exclusive of the year for free in a bundle if everything is hunky dory...you just don't. You don't have to have a degree in Business studies to figure that one out.

[Hocking]

> Some people like to act like MS aren't in panic mode right now, they say "X1 is selling fine"

The same people who said "My 360 has never gotten a RRoD"

The Xbox One just bombed in its one viable market, the US, with only 140k sales. No sales coming from Japan. And Microsoft looks like they are already dead in Europe. Even in the UK Microsoft is bombing in sales.

At the current rate of sales for the Xbox One it is going to have a hard to even reaching 5 million sold by the end of 2014.

Panic mode is the perfect description for what Microsoft is in right now.

[amiga-man]

Sony can't keep up with demand as it is, What is there to react to?

http://www.google.co.uk/img...

[Irishguy95]

"About as powerful as the Ps3"

Wow, the stupidity of fanboys grows each day. That's right folks, the Ps4 is only 50% more powerful than Ps3.

Edit - Thats right Hocking, Ryse doesn't exist at all, arguably the best looking game out at the moment...but yeah it doesn't exist.... The X1 version of multiplatformers DON'T actually look MILES better than the last gen counterparts either. Oh and **** no, BF4 Xbox One is identical to the Ps3 version. It has the same player count, the same graphics and effects etc. In fact, ****.

I'm not surprised. I was shocked at Titanfall's specs myself. 'Minimum' truly is 'minimum'. As in it looks liek total **** on minimum.

Your argument is the worst i've seen on this site in a long time.

[USA007]

@LuaMaster XB1 is way more powerful than PS3. You clearly know nothing about computers...

[Hocking]

The Xbox One is running an outdated Source engine at only 792p and a very shaky 30fps.

The PS3 is easily able to run GT5/GT6 at 1080p 60fps. While the Xbox One had to have massive downgrades just to get Forza to run at 1080p 60fps.

It's about as powerful as the PS3.

[darthv72]

All this really shows is that Gamestop in the UK is trying to corner the market on TF bundle sales. MS already officially dropped the price to all UK retailers and what GS is doing is creating even more incentive for consumers to bring their money to them instead of other retailers.

Smart move on GS part as while the consumer is there to get a TF bundle, they are hoping they will take the savings and throw it towards either another game or controller...its retail marketing 101. come in to get one thing and leave with something in addition to.

@lua..."Microsoft has given up even trying to compete with Sony in Japan." The XB1 hasnt even launched in JP yet. Not that it could make a difference but to say they gave up when they havent even launched is a tad premature.

If sony had to react then the only reaction they need to do is increase output capacity of units manufactured. Flooding the retailers with units will appease those who are complaining about the lack of availability and/or having to pay the overpriced markup on the 2nd hand market.

[Bernlock]

@LuaMaster and @Hocking

"The PS4 is outselling the Xbox One 2-1 in the US.
The PS4 is outselling the Xbox One 5-1 in Europe."

"The Xbox One just bombed in its one viable market, the US, with only 140k sales. No sales coming from Japan. And Microsoft looks like they are already dead in Europe. Even in the UK Microsoft is bombing in sales."

You are referring to the month of January and not total sales. Ps4 is not outseeling the xbox one 2-1 in the US. That statement is completely false. Last month it outsold it 2-1. Please if you are going to use numbers to prove points make sure they are accurate.

To say they bombed in their sales is a bit much. Its 4 months in and your talking like the company should quit now. What you seem to be forgetting that it is their fastest selling console to date. Stop twisting numbers

[fonger08]

@hocking are serious right now? Simple mathematics show the Xbox1 is stronger than the PS3... And using GTA5/6, games that were specially built for the PS3, to say because they run better on system they originally built for vs entirely different machine is just ridiculous. That's like saying Ryse would look fantastic and run 1080p/60fps on the PS3. Logic man, logic.

[tuglu_pati]

@LuaMaster

"The Xbox One is more powerful than the Xbox 360 and about as powerful as the PS3."

huh? How the heck you are getting agrees on that statement. oh boy!!

There is no doubt the PS4 is more powerful than the XBO, but saying the XBO is as powerful as the PS3... man stop smoking what you are smoking.

we should have be an option for delusional in the down bubble button.

[MysticStrummer]

"if MS WERE happy with X1 sales, would they drop the price of the X1 3 months after launch...AND give a way a free copy of Titanfall (a game has been called a system seller)?"

Not likely, but the fact is PS4 hit 3 million and passed 4 million sales during the month of December, and is now around 6 million sold, while XB1 hit 3 million around the 1st of January and on it's current pace still won't break 4 million by the end of March. The price cut and free "system seller" is clear desperation.

[GUTZnPAPERCUTZ]

@LuaMaster: "The Xbox One is more powerful than the Xbox 360 and about as powerful as the PS3."

The Fuq are you smoking? O_o

[kopicha]

@irish

best looking game is completely subjective. from MS standpoint of course they will say their game looks the best. you may think Ryse is the best looking game, however imo i feel that KZSF looks almost as good if not slightly better than Ryse.

[kopicha]

even if MS try so hard to match the price, they cant make up/match the hardware. End of the day it only show sign of desperation and nothing more

[DC777]

Being almost down to Wii U weekly sales figures barely 3 months in is definitely time to start getting creative.

[morganfell]

"even if MS try so hard to match the price, they cant make up/match the hardware."

Exactly. It isn't price alone that is driving PS4 sales.

[Dee_91]

I don't even understand why MSFT is dropping the price so soon.I could see if it wasn't selling.Just because its not selling as much as PS4 shouldn't be enough of a reason to drop the price.Because the PS4 is selling at record breaking speeds.Just be happy you are still moving relatively large amount of units...But I can't argue a price drop, its better for the consumers... But I cant help but feel it comes with a price down the line.

[loulou]

lol i have a bone, but i dont yet have a ps4.

microsoft only have themselves to blame. they let mattrick loose, and the bone is most definately the result of his vision.

now they have left themselves in a sticky situation. with an overpriced (in comparison to the ps4) console because of the kinect pack-in, which is also getting dry humped by the ps4 in specs department because of said pack-in!

now they either have to drop kinect and the price or eat the cost of kinect and drop the price anyway. they should have known that they could not go toe-to-toe with sony 100 sheets dearer!!!!!

they now need to stop talking specs, concentrate on the games, ride this gen until 2017 at the latest and most importantly... bring back J Allard lol

[ABizzel1]

Journalist: Sony you do realize Microsoft has cut the price of the XBO in EU, and now GameStop have cut the price of the TitanFall bundle even lower putting it within reach of the PlayStation 4, what do you have to say and are you afraid?

Sony: http://s198.photobucket.com...
http://img.pandawhale.com/2...

[Evilsnuggle]

So much that Titanfall is a system seller . Microsoft is giving it away to get games to buy a x1. Microsoft payed EA to keep Titanfall of PS4 now they are giving away a they are paying for the game twice . Once to keep it off PS4 secondly they are paying EA to give it away so much for a system seller. Microsoft is in panic panic mode.

[abzdine]

Sony should react? to what?
imagine the price cut doesn't sell more consoles, which i still think that's what will happen cause it's still more expensive.

[mewhy32]

Wow, the reality is starting to sit in. The xbone is sinking fast LOL. Sinking in a 720p ocean. LOL

[Gamingcapacity]

Just a wild theory.

EA have probably a clause with MS that Titanfall will have to sell a certain amount to stay exclusive (to protect EAs investment incase it bombs on the X1). MS might have projected that Titanfall might not meet its target to stay exclusive so they found a way to boost sales of Titanfall by giving it away with a pricecut X1.

[jebabcock]

I would guess the drop and bundle is occurring because the X1 is currently following a similar sales trajectory as the wii u. Strong initial launch and then taking significantly in January. They are proactively ensuring that course does not continue to happen. Additionally by bundling titanfall at no extra cost or at lower than launch cost they are ensuring that regardless of how well the game is desired they will maximize the number of copies distributed. It maximizes adoption of both the console and the game.

[VforVideogames]

Wow sony got srcrewed.

[koolaid251]

Xbox 1 has sold 3.5 million consoles.

[scott182]

Well, Sony is selling so well and they have such great studios and games, I don't see them needing to do anything. The PS4 is a great gaming machine for the price and a great entertainment center as well. I think they should just keep on trying to get more stock to large markets so they can sell even more.

[Rowco147]

Tf.wont make me buy an xbox one. Ill just save 450$ and get it on 360 some day if its decent

[CryofSilence]

Hocking and Lua,

The Xbox One is significantly more powerful than the PS3 strictly on a hardware basis. However, I do understand the confusion as the Xbox One regularly misses "next gen" benchmark standards that the PS4 hits with few exceptions. Give it time and we will see where the two next gen consoles stand, though it is nearly impossible that the gap between X1 and PS4 will be bridged.

[DoubleM70]

It is the price include all the bells and Whistle of the PS4 and it will be at same price point. Your talking from fanboy eyes. I hope you got a chance to play Titanfall. The game is freaking Awesome and I don't care what you played it on. PC XB1 the game is worth playing.

[ZombieKiller]

King that was VERY well said. I agree. They claim that TitanFall will sell systems, then you would think a price cut would be considered AFTER the release date for TF.

Then again MicroSoft says alot. I stopped believing them when they were grimy enough to hide my auto renew on me after having LIVE for almost 6 years. Way to treat a longtime friend....

@Lukas_Japonicus: "Just think about that....you don't drop your consoles price and give away it's biggest exclusive of the year for free in a bundle if everything is hunky dory...you just don't."

Dude well said. I agree with you... ESPECIALLY talking about Microsoft. They wouldn't give up a dollar unless absolutely necessary.

[PudgeySan]

This whole price drop thing just isn't panning out for Microsoft on any forums at all period. Everyone has learned the Microsoft way and it kinda feels like they have lost trust in most consumers period... period..

P.S: My girlfriends on her period. Izzsn't that weEEIiiird.. Na I don't have a girlfriend. I can't back that up.

[deafdani]

@Luamaster:

"The Xbox One is more powerful than the Xbox 360 and about as powerful as the PS3. It is overpriced even at 300 dollars with or without the Kinect garbage."

Now THAT is a completely ignorant and fanboyish statement. Come on, dude, even the Wii U is more powerful than the X360 and PS3, and Xbox One is more powerful than the Wii U.

In terms of raw power, basically it's:

PC > PS4 > Xbox One > Wii U > X360 / PS3 (which of these consoles is the most powerful is still debated to this day).

[Giul_Xainx]

6 million units..... if they truly are making just about 40 dollars per unit sold..... that is a lot of profit. If they do drop their price..... hmmm.... drop it by just 50 bux. But do it in about 2 more months when demand begins to drop.

Xbox needs to gain some ground in order for Sony to drop the price of the ps4. Depending on game sales they might be able to drop it down to 300.

But again this is only if demand falls off a cliff.

[ArchangelMike]

Exactly. Sony don't have to do anything. They still have the better consoles and consumers know it. They've just released in Japan, and by anecdotal estimates they should have sold another 1 million consoles at the end of the Japanese launch week.

Yes, Titanfall and the price drop will see a spike in XbOne sales, but once Sony's games line-up start rolling in, any advantage Titanfall will give M$ will quickly fade. Especially since the gaming press will continue the 'resolution-gate' articles, which will only further inform consumers that the XbOne is in fact the inferior 'next-gen' console.

Price for price, the informed consumer would logically be more inclined towards the most powerful console.

[tuglu_pati]

agree. Although i think a $350 / $400 would put the XBO in a better position it terms of what you get for the money.

Still the PS4 will sell more because is the better machine, but a price drop will help MS move more consoles and stay in the race which is what at least me having both consoles want.

[DC777]

Not only the better machine at a lower price but simple as well. With casual buyers the simplest thing always wins. Mostly because a majority of people aren't that tech savy. It plays games, that's it. Costs less, heard it's the best one...sold.

Xbox and Wii U are innovative and that's great but sometimes it can backfire with the general public.

[Anon1974]

They can't keep the damned things on the shelf as is and Microsoft's price cut and Titanfall bundle is limited by time and region. I don't see how cutting the price of the PS4 is going to move more units when it's already selling as fast as they can make em. It seems Gamestop is simply trying to get some unsold units out the door.

[darthv72]

Selling unsold units IS the idea. you can't fault them for that.

Plus they are really expecting people to buy more than just the bundle. Having other games and accessories available to sell along with the system is what GS does best.

that and ripping you off when you do trade ins but that is a discussion for another day.

[Omegasyde]

Selling consoles is great.

Selling software is even better.

Selling Digital software is even Uber for Sony/Microsoft.

Selling PS+/XBL subscriptions is even Katy Perry-ier.

[Mr Pumblechook]

At the moment Sony is selling every unit they can make. Demand is outstripping supply so for the moment it would be silly for Sony to reduce the price.

[classic19]

they will be fine after all it is the uk, sony won't kut there price no time soon, 2 years from now ppl can expect a 350 buck ps4 on the market, but by then it will be like 20 to 30 million ps4 in the wilderness lol.. ms has to do this i dnt see a price kut for the usa until late this year the price on the dollar is way different from uk to us..

[Hocking]

"2 years from now ppl can expect a 350 buck ps4 on the market, but by then it will be like 20 to 30 million ps4 in the wilderness"

Agree with everything you said except the 20 to 30 million in 2 years.

The PS4 is on track to hit 10 million in May. With the Japan launch the PS4 should be just over 6 million worldwide and is selling at about 1 million a month.

Sony could be closing in on 20 million by the end of 2014 to early 2015.

[Bernlock]

you are both insane if you think its going to keep up that 1 million a month pace

[brave27heart]

Two years from now Im expecting a £299 PS4. The market is incredibly aggressive now, I doubt they can hold that value for two years. Once supply isnt an issue we'll start to see £349 with a game bundles, then by next year it'll be £299 solus kits. Heck you can get £329 solus kits now.

Sony dont need to react right now, there will be a surge of Xbox One sales then they'll go back to normal levels as they are now. We'll see this with every exclusive released on both sides.

[GribbleGrunger]

MS are cutting the price before they've been able to reduce the price of manufacturing, which is very telling. Sony will only cut the price of the PS4 when they have also cut the price of manufacturing.

[JP1369]

Yep, a $350 PS4 next year would make sense, with the inevitable Slim model bringing with it the first truly significant price drop. It'll be interesting to see how quickly these two companies can reduce cost of goods manufactured relative one another, considering the similarity in SoCs.

[darthv72]

"Sony will only cut the price of the PS4 when they have also cut the price of manufacturing." While i would agree, this isnt an automatic thing we should assume.

sony will drop the price when they feel the demand is slowing. Yes generally reductions in production cost is a first sign but it isnt one that is guaranteed to happen. What that simply means is the production cost goes down and the profit margin goes up if they continued to sell the unit at the initial price.

Sony would basically make more $$ off each unit sold. Ms did that for years even with mfg cost being reduced as we have seen in the number of times where the 360 retail price was officially reduced.

you dont simply cut your price to consumer because its now cheaper to mfg. you generally cut your price to consumers to try and increase sales because the demand has slowed. Remember, the bulk of profits are derived from the sale of software not so much the hardware.

But i do also agree that MS being able to cut the cost at retail is interesting. that implies the unit was starting off selling for a profit where as in most cases the hardware sells for a loss. just how much profit/loss is anyones guess.

[GribbleGrunger]

It's not as simple as that, darthv72. They won't just drop the price simply because the sales are slowing down because that isn't taking into consideration other opportunities to spur sales. PS+, advertising, announcements, well timed exclusives, bundles and promotions of franchises more associated with the PS brand than the Xbox brand, are their first port of call before they even THINK of cutting price because of slowing sales.

One thing I will say though is Sony have missed their window of opportunity to bundle the Vita in the the PS4. If the price of the two together was only £50 people would have seen that as a bargain but it's not going to look like a bargain now.

[come_bom]

Sony doesn't have to react, the PS4 is selling like crazy.

[SilentNegotiator]

The article writer should check out a little new economic theory that just came out...it's called "Supply and Demand" lol

[GarrusVakarian]

Lol, exactly. This part especially made me chuckle-

" meaning Sony may have a major issue on their hands"

The only major issue Sony have on their hands is trying to keep up with the gargantuan demand. They won't be losing any sleep over this.

Silly article is silly.

[BX81]

Sony could have a major issue on their hands if it works in favor of MS. It's not going to magically catch up to the ps4 but it could have an effect on future sales. Now if Sony lowered the ps4 and it kept the rate of flow it's currently on ms would be in deep trouble. I don't see a need for panic just yet. It's gonna be a long console cycle and Sony is off to a hot start thanks to its core beliefs and ms screwing the pooch. If the Xbox one declines drastically and starts to not hit bench marks set by the 360 as far as sales then well see studios avoiding them like the wii u. Still MS has some pretty good games coming up to keep the current owners happy and entice possible buyers. Just my opinion though.

[irepbtown]

BX81, if the demand is there why cut the price?
If Sony are struggling to even keep PS4's on the shelf, why cut the price? Sony is a business, a corporation, a PLC, do you think the shareholders will be pleased?

Let's say it works in MS' favour, sales begin to pick up, how long will that last? When Sony can restock more effectively, what will happen to X1 sales? I think it's MS that needs to look at the long term... a price cut is not enough.

[JP1369]

Yeah, no business would feel the need to counter an obvious desperation move. I can see Sony bringing out some bundles for the 2014 holiday season, but a price drop won't come anytime soon as long as sales are enough to keep up with (and surpass) supply. A slight second year price drop is both feasible and expected, with a revised unit in the third or fourth year bringing significant cost savings.

[its_JEFF]

Sony should absolutely react! A cornered animal is a very dangerous animal.

The worst thing for Sony, for any company, is to get cocky! That's the exact reason why we got "$599", "People will get a 2nd job", "We have a console for that, it's the 360", "TV, TV, TV, Sports, Sports, TV."

Have we already forgotten? These companies should be fighting everyday to keep our attention on their brand/console. That will benefit us as gamers. This generation just started, we're already on board, but what about 200 million still in the previous generation?

[JP1369]

Good thing you're not running a company. Reducing price before manufacturing costs have seen the appropriate reduction results in further loss on goods sold. They will reduce price when doing so won't lose them an extra "X" number of dollars per unit.

[its_JEFF]

@JP1369

I don't know if you just stopped reading after "Sony should absolutely react!" But I never made a mention of what they should do. I just said they should do something. You're "assuming" that I meant a price drop, but you're assumption is wrong. My point is that Sony cannot sit on the fact that their #1 right now.

This isn't directed at you, but damn it's hard to reason with people on this site. I'm PRO Sony all they way, day 1 on PS1/PS2/PS3, so take it easy. No one wants to see the Sony that was going into PS2/PS3 era comeback.

[JP1369]

How else are they meant to react? More games are on the way, those can't just be made to appear out of thin air. The marketing strategy will see constant adjustment, as is normal.
This is a desperation move on the part of everyone involved in the selling of X1's, there's no need to react to it, especially when you can't keep stock on the shelves.
This has nothing to do with being pro Sony or anti MS, it's simple business strategy. You can argue about reason when your assertions utilize any of it.

[its_JEFF]

@JP1369

I don't know. Like you said "it's a good thing you're not running a Company" You're right, I wouldn't know how to run Sony. TBH I don't think anybody here would know how to either. The only thing I'm saying is they should be cautious, they're dealing with Microsoft.

[Hatsune-Miku]

Sonys only reaction should be laughter

Ps4 is the future and the future is ps4

[Bernlock]

Theres his famous tag line!!! Thank god you are back

[KwietStorm_BLM]

Makes sense for a headline. So there's that.

[Frodosmugins]

No! Why!?

cos I have already committed myself to buying a Ps4 when a game I like comes out!

Ps4 will sell more when gamers like me are ready to buy!

[vivid83]

im in the same boat as you im just waiting on more of the type of game I like come along

[mhunterjr]

Yeah, from a business perspective, cutting price when your production can't meet demand is suicide.

You'd gain absolutely nothing. Sony's unit sales = shipment sizes. Cutting the price wouldn't net Sony any sales. They'd just be losing money...

[VENOMACR1227]

No

Why would you cut the price of something that is selling like hot cakes? Even if the X1 was at $400, the PS4 is going to out sell it. Sony doesn't have to do a thing. MS has shot themselves in the foot countless times. I have an X1, no problems with it, but even a blind person can see MS's mistakes.

[T2]

Even moreso why would you ever cut price on something you can't make fast enough because it sells too fast. Sony probably wishes they released at 449 lol

[3-4-5]

Michael Jordan scores 25 straight points, The Kicks sub out Patrick Ewing....

Should Jordan react ?

NO HE IS DOMINATING!

[Magicite]

Sony might drop price few years down the road when they make PS4 Slim, and Ultra Slim later :D

[Clogmaster]

Basic economics.

If demand exceeds supply, then they have a surplus of supply. In order to sell that surplus immediately, they have to drop the price.

http://upload.wikimedia.org...

[GarrusVakarian]

You mean if supply exceeds demand....

[Clogmaster]

haha yes. I failed.

[diehardmetallicafan]

All sony have to do is bundle infamous ss with a ps4, without the camera, for a discounted price towards the game and they'll smash it. Say $520 for the bundle? (keep in mind in australia the cost of the regular camera-less bundle is $550)

@ Lukas_Japonicus Yeah i know but if they were to respond without doing a regular console price drop, discounting the game included with it would be the way to go. i agree totally though, the ps4 is unstopable

[GarrusVakarian]

They are already smashing it they don't to bundle Infamous. The PS4 is selling itself.

[mediate-this]

I agree

[Gamer1982]

Indeed people keep counting in the price of Kinect making out the xbox is better value but if you dont want kinect its not better value for you and 360 owners proved kinect wasnt for them. A third of 360 owners bought a kinect but how many actually liked it?? Hardly any..

[Akuma07]

I completely agree.

I HIGHLY doubt at this point that people are choosing Xbox over PS solely because of price. People buying a console this early in the game are buying it because they want it. Price WILL be a determining factor, but I think people have REALLY overestimated it's significance this early.

[Syntax-Error]

**BREAKING NEWS FOR SONY FANBOYS** The PS3 dropped it's price 2 times the year it was released. THIS IS NOTHING NEW. Please don't act like Sony has never done the EXACT same thing when behind the 8-Ball. Trust this is true, if MS announced on MARCH 11th that all remaining XBOX ONES in inventory will be sold for $399.99, They will be SOLD OUT in 72 hours. Especially since that is the release day for TitanFall

[T2]

Sony had a high tech device in ps3 with a lot of extra features. The price was fair but they learned that people don't want extras they want a straightforward gaming machine with optional peripherals. MS did not pay attention. Now they will lose money on their Kinect

[vivid83]

what you say is true but they didn't give away one of their most anticipated games with it though..... that speaks for itself. I also doubt such an announcement will clear shelves there isn't a game out there good enough to make a console sell out

[Anon1974]

That's just simply not true. The PS3 launched in November, 2006 with two units priced at $499 and $599. In April the 20GB units were discontinued. In July, the 60gb model was discounted after being discontinued and there was a price drop on that particular unit as old stock was moved out. The 60gb unit was then replaced by the 80GB unit at $599, the old price of the 60gb unit. Price stayed the same for the new hardware available.

In October, the price of the 80GB model went down to $499, the original price of the 20GB unit. That was the first price cut. In November, one year after the PS3 launched a new, $399 40GB hardware configuration was introduced. As new hardware was released and manufacturing costs came down, Sony lowered the price.

You can't honestly believe that's the same thing as launching a console and then dropping the price barely 3 months after launch for the exact same hardware configuration that just launched. Who do you think you're kidding?

[ThanatosDMC]

Sony had bluray built in the PS3. You know, new tech?

[Ra3030]

@ Lukas_Japonicus
To add to you post. X1 getting the price cut a game gimmicks still gives no one reason to purchase the X1 which is a item only the hardcore X1 fan wanted. Even after the price cut and game the X1 is still a big yellow albeit nice VW bug while the PS4 is still a nice red shinny Ferrari.

[Mithan]

I agree, but this is a crap game article by a journalist that is an idiot and trolling for hits (which is why I won't click through to the article and tarnish my brain).

As long as the PS4 is selling out, they don't need to lower the price.

[ramiuk1]

exactly.
i had to do a bit of shoppin last night(
sainsburys,tesco,asda run)i live in UK.

Its the first time since ps4 launch that sainsburys,asda near me has had enough ps4 consoels in stock to have them on shelf(although only had 4 and 5 each)
Sony is defo starting to get stock into stores.

But i can get xbone for £379 with titanfall which i think is decent value

[Bathyj]

No.

Sony are only ACTING. REACTING is what Microsoft is doing.

So riddle me this, what then, if a price cut makes no difference? Do they GIVE the console away just to get the higher install base?

Sony are already selling them as fast as they can make them and are selling all they can make, being cheaper will not make them sell quicker.

And as I've said before I believe a price drop in one tiny region is only going to slow sales for the rest of the world while they wait for their own price drop. MS need to do it properly or not at all.

[headblackman]

yeah. you're right. sony should do nothing. go back to sleep and pay none of the price cuts for the system and games, advertising, software updates (drivers and middleware), studio buying, fresh new game ip's making, company learning and correcting, attention getting company no mind what so ever. just go back to sleep :-) everything's aaaaaaalright.

[GarrusVakarian]

Lol.....when i said Sony should "do nothing", i was obviously talking specifically about PS4 price cuts, seeing as that's what this entire article is about. Everyone else understood that here, why was that so hard for you?

You actually thought i meant do nothing entirely, in all aspects of their PlayStation division? Lmao! Some people....

[headblackman]

i knew exactly what you meant. but just as you overlooked my point, i want you, sony and all all of you other sony fanbots to overlook everything that i listed and other microsoft/xbox dealings. pay it no mind and just back to sleep and dream of all of the games that you're not playing on your so called powerful ps4

[GarrusVakarian]

"i knew exactly what you meant"

Clearly not. If you say you knew that my original comment was specifically talking about price drops, then why did you list all of those things in your original comment? Contradiction much?

"but just as you overlooked my point, "

Of course im going to overlook a point that has nothing to do with the article or my original comment. Why are you talking about anything other than price drops in this article? This is nothing to do with " advertising, software updates (drivers and middleware), studio buying, fresh new game ip's making, company learning and correcting,", it's about if Sony should react to MS dropping the price of the X1 by dropping the price of their PS4.

To be frank, you sound a little salty -

" pay it no mind and just back to sleep and dream of all of the games that you're not playing on your so called powerful ps4"

Lmao. I think we have ourselves a disgruntled Xbox fanboy here. You make an off topic, irrelevant point, then bash me, other PS4 fans and the PS4 because i won't pay your point any mind. Sad.

"all of the games that you're not playing on your so called powerful ps4"

Brb, im just going to play the superior console versions of every multiplat on my PS4. Then afterwards i will play the best looking next gen game, Killzone SF, in 1080p @ 30-60fps.

Seems like you're the one who needs some sleep.

[otherZinc]

The big story is SONY Santa Monica laying off employees at its #1 studio.

[headblackman]

wow and damn! that first msg completly went right over your head. i guess you really are sleep. stay that way! so let me have a little fun with this :) (tortoise and the hare)if you'll overlook/sleep on this price and what it could do, then you along with sony and it's fanbots will do the same thing right up until the x1 takes it's rightful spot at the top winning this console generation. so you can sit on this site and act stupid like you don't know what im saying if you want, but we both know that you do. i know microsoft can hold up. what about sony? a 300+ billion dollar company will always outlast a 70 billion dollar company that's not doing well in anything but one area :-\ the ps4 is the only thing doing well in the sony camp and it can't carry the company by it's self. and even the ps4 is taking losses on every sale. for every system sold, they loose around 60 bucks. a loss is a loss. but even that's too much considering the company can't afford it. plus it's so called fans are want everything free. help your company out and buy games. not just the console! but i forgot. the ps4 doesn't have any games. that's why the ps4 fans are always in xbox one topics commenting and crying about resolution and the games that microsoft has and are getting and the studios that they are setting up and the people that they are hiring. go play you ps4 and or go to sleep and just let the x1 train roll right over you and your so called powerful ps4. good day sir.

[GarrusVakarian]

Yawn.

Learn to split your comment into comprehensible paragraphs and actually make an effort to make it readable before expecting people to read them.

But this part caught my attention before i stopped reading-

"until the x1 takes it's rightful spot at the top winning this console generation"

http://cdn01.cdnwp.celebuzz...

[k2d]

Pricedrops 3 months after launch..

What'll MS' response be 6 months after launch?

[xtremeimport]

No price cut for NA?
Might pick one up if a price drop happens sooner than later.

[GraveLord]

Sony doesn't need to react. They are the market leaders and they still have the advantage.

[Godmars290]

The only thing Sony has which is similar - which really isn't - is Infamous:SS. So no.

Nevermind that unless MS keeps repeating such deals with their major releases in hopes to increase sales, they will likely have to keep offering such sales. Undermine themselves as well as Sony. If such a tactic actually works.

[majiebeast]

Keep laughing and let Microsoft use all their tricks. Then when PS4 demand has stabilized, start showing what they are working on for PS4. Right now they are just sitting on it, because they still cant keep up with PS4 demand. No need to play your best cards when you are so far ahead.

[LuaMaster]

Exactly.

Sony is now selling about a million consoles a month while stores are completely sold out. And what new stock comes in sells immediately.

Too much advertising of the huge number PS4 games on the way could actually be detrimental with how hard it is to actually find a PS4 for consumers.

[ArchangelMike]

Too true. M$ on the other hand have played their trump card way too early. A price cut does not leave them with much room to maneuver down the line. I think it's clear that MS have become desperate, and know that they are loosing this generation really badly.

If they had some big strategic advantage up their sleeves, which they believed would turn the tide, they would not have cut the price so soon.

[ramiuk1]

The thing is with MS they have done a price drop and included there reason to buy a xbone.
seems so desperate.

xbone and no game in UK £429
now its £399 with there supposed system seller
in palces u can get that bundle for £379

[TM333]

So true. Sony are pretty good at sitting on the good stuff, keeping it quiet, especially when they don't NEED to show it. Thew wait for the most opportune time. Granted, there've been times where they have said too much in the past, but right now, I'm loving the way things are rolling.

[majiebeast]

It actually annoys me a bit. They have been cockteasing for awhile now, and Sony insiders on gaf are just dangling the carrot in front of my face.

[Why o why]

Take solace in the belief you know sony will bring a variety of goods and not just for half a gen either...all the way until the 5 releases. Their track record is there for all to see and many people who have switched back from the xbox to the ps have witnessed the tactics of each of the players.

[Gamer1982]

MS being silly though as they are now officially selling the console at a loss and if they still don't overtake Sony the shareholders are gonna get very angry that they dropped it when in reality it was selling okay..

[tigertron]

The Xbox One is still more expensive than the PS4 so Sony don't have to react at all.

[doomtrain]

the poor xbox 1 sales have NOTHING to do with the price .

i feel an xbox1-elite incoming ........

[CharlesSwann]

They can't even keep stock. And honestly the best strategy against the xbone is to let Microsoft do all the talking.

[Kingthrash360]

lol, yes... yes.

[Hicken]

Microsoft has definitely done more harm to themselves than Sony ever could have.

There's no need for Sony to react to anything. As has been said a million times by others, Sony's having a difficult enough time keeping product on shelves due to high demand; cutting the price won't make them sell any faster, as they're pretty much selling as quickly as physically possible.

[Bathyj]

Good point. History has proven when MS's mouths are open theres always a good chance a foot will end up in there.

[WeAreLegion]

Haha.

Sony has options. They know this. If they need to lower the price, they will. If they need to unveil a new game, they will. If they need to announce a VR headset, they will.

These are all cards...and Sony has a royal flush. They'll show their hand if and when Microsoft goes all-in.

[AutoCad]

sony panicking right now.

[Kingthrash360]

yup panicking...tripping over all the ps4 money around them..claustrophobic.
only thing about ps4 in panic mode is the manufacturing warehouses...i feel their pain

[MasterCornholio]

Yeah they are way behind in sales i cant believe that Sony managed to sell over 5.6 million PS4s while Microsoft managed to sell more than them.

-sarcasm-

[CharlesSwann]

Heard they got them on suicide watch.

[amnalehu]

if they cut it to $399 + a free game I will get one. Why not have both!

[Edvin1984]

I agree with you whole heartily, and is a reason I own both why not. While I am biased towards PlayStation, as I grew up with those systems I gotta say I've been using my X1 more so than ever due to Killer Instianct and Titanfall beta. Its just a good time to be a gamer regardless of what platform you play on.

[Deividas]

haha I was about to comment the same thing and looked to see if someone said it first. Exactly what im thinking. They do that and I will buy one as soon as i go out.

[Omegasyde]

WHAT IS THE POINT of buying both right now when neither system has a BUNCH of exclusives?????

[amnalehu]

We said "if and WHEN" the drop the price to $399... not right now.

[Edvin1984]

Thats great value for any gamer that wants to get the new XboxOne with Titanfall. I own both and if you can I recommend you get both as well if you can afford it, but I know that isn't possible for all. However, if I had to pick one my self would be XboxOne as I really enjoy KI a lot and Titanfall beta made me want to play online FPS again (I am terrible at online shooters).

However, I am sure once we see the next Uncharted this will be a harder choice.....a good time to be a gamer that is all I can say.

[No_Limit]

I have both myself as well. Got the PS4 first but only got Assassin's Creed and NBA 2k14 for it and haven't touch the system in a month. Got my XB1 a month ago and I am loving the games from Dead Rising 3, KI, and Forza 5. With Titanfall releasing soon and if inFamous is not up to stuff on reviews, I might just sell my PS4 and wait for the better exclusives to come before buying it again.

[Edvin1984]

HAHAHA how funny I got the same games on my PS4 and KZ. Yeah, I am really enjoying my library on X1. I dunno about selling it as I am not sure it will be worth the money lost. However, I agree I have nothing on the PS4 that I feel like I must play daily. I got Ryse, Forza, DR3, KI, BF4, COD, Raymen, Strider all on X1 lol..... I dunno I am just more at home with the X1 interface and what not.

I like Sony products my TV is a 70" Sony KDL Bravia and I have nothing but love for my PS systems, but as of now nothing really grabs me on the PS4 that is exclusive. Also, KZ is terrible even at $30 I am not a fan of it at all looks pretty though.

[Kayant]

This is not a price drop it's the same as in the PS4 report before. It's a conversion rate saving as they operate from Dublin. http://www.neogaf.com/forum...

OT - No they don't need to response yet. As they are selling well at the moment. And if they have exciting announcements on the way soon then the will be fine.

[GarrusVakarian]

Your're right, this particular price drop is Gamestop's own, but the initial price drop was official from MS - £399 for TF bundle. Pretty telling, if you ask me.

[Kayant]

Yh that surprised me also. Honestly I thought they would just offer like a half price bundle for about £460. What they doing is very aggressive with TF which isn't surprising after the went all the way to buy the first title for MS platforms.

- Big Party Chat update
- Twitch Streaming
- Upscaler fixes
- Controller tweaking requested by Respawn
- Per launch TF events at their stores
All before TF launch

- Delayed X360 version by two weeks (I don't think it's development issues IMO)

They really are betting all their eggs on TF. Luckily for them causals already view it as an XB1 exclusive thanks to the media, they will further made distort that with marketing. X360 literally doesn't exist and the delay could help push some people to XB1.

Hopefully it works out for them.

[Spontogical]

Even if the PS4 was priced HIGHER than the Xbox One, it would still outsell it. Microsoft are really, really desperate to reclaim/maintain their strongholds in the UK and US. Without those markets, they practically have nothing.

Guess they need to go gung-ho in the US and UK though. But lol, they are NOT happy with the X1's sales right now lol.

Sony doesn't need to do jack shit, all they can feasibly do is keep trying to get more systems into warehouses and retailers! They can't even keep up with the demand lul.

~ 6 Million sold to date... in ~ 3 months.. dayum Sony...dayum!

[cyber_daemonx]

Yep, 6 million in 3 months = 2 million per month. Absolutely phenomenal and well deserved.

M$ must be sh!tt!ng bricks about now.

[lemoncake]

Good time to get the prices down before the launch of titanfall, good news for the consumer.

[volcane]

They haven't cut the price even further. It's just because Gamestop UK is based in Ireland, so they are are selling it at the Euro price, which converts to UK pounds at this cheaper price.

[JackVagina]

This article is flamebait, gamestop in the UK is a very small retailer chain, and probably accounts for less then 5% of the UKs X1 sales.

[captain_slow82]

sony dont need to do anything rite now there watching ms give everything they have and once demand slows down for the ps4 they will reveal there cards little by little

sony have ms by the short and curlys and tbh its rather funny to watch :D

[SonyROXitoohya]

Sony doesn't need to do anything right now as firstly the price cut is only in the UK and secondly and more importantly it is already selling great. Now if Microsoft cut the xbox one to $400 worldwide then Sony would have to react.

[jay2]

No, Sony are more than fine.

[SonyROXitoohya]

Another thing idiot fanboys don't understand is that it's a bundle and sony makes bundles as well with their most popular games. No way is Microsoft worried about titanfall selling well, the only ones worried about that are ps4 fanboys. It's amazing how insecure sony fanboys are, relax and stop being so worried all the time, and yes u are worried although u will try to deny it, all one has to do is read any ps4 fanboys posts to see just how worried and threatened u are. Us normal ps4 owners laugh at u childish kids.

[RexLex]

Why the hell would PS4 fans be afraid if Titanfall sells well? It is not like you cannot play it on every laptop (and probably looking better)
I think xbox fans should be worried more,.. that it does not move a lot of systems (and it probably won't)

[NeloAnjelo]

Haha. Your logic is that of an Xbot.

No reaction needed from Sony. The BONE isn't selling. Simple. Weaker hardware at a higher price. No amount of MS money will change people's perception of their so called renounced policies. Only blind fanboys like you follow them with your tails between your legs.

Why would Sony fans care if TitanFall sells well? Even if everyone buys it on the XBONE, it will still sell less than 5 million. How many consoles will one game sell... You're deluded to think TitanFall is worth $500. The BONE certainly isn't.

The only people worried are MS and retailers about the ugly BONE gathering dust on shelves. Hence the "price drop". TitanFall won't save it, nor will fanboys like you.

[DeadAccount69]

lol my local WalMart has no PS4s in stock, but has 18 XboxONEs

[ltachiUchiha]

This has been MS is stradegy all along. Sell as many xb1 for $499 to all the die hard MS fans who dont care how bad MS treated them in the passed & then when sales slow down, its time for a price cut. Honestly I was expecting this but with TF also bundled with that price cut was imo caused by, "DESPERATION". I could careless honestly because this is a win/win for gamers but its obvious MS had to do something urgent or sony would've just blown this gap wide open by the end of this year. As I said before, the only way MS has a chance is for a huge price drop where they will be selling at a loss & I hope this helps boost sales for them to have a healthy industry, otherwise if this doesn't help turn things around for them, I have a feeling the xbox division will be sold to another corporation. Only time will tell but however it turns out, lets all hope it's for the better.

[cyber_daemonx]

Sony would only need to do something if M$ price cut has the desired effect and sales start to actually rise significantly.

Yup M$ must be in full-on panic mode to have resort to such a significant price cut so quickly after launch, throwing in Titanfall their big 'system seller' for free, what a joke.

Mind you, even chucking in FIFA for free at launch didn't seem to make a difference either surprise surprise.

If this latest underhanded tactic doesn't work what they gonna do next, give em away ?

Still wouldn't have one.

[x_RadicalAura_x]

No, for one simple reason: The PS4 is in demand, the Xbox One isn't.

Now is where Sony needs to keep the price point steady and focus on guerilla-style marketing tactics. Continue to win the hearts of gamers, as they have been doing phenomenally well for the last year.

[_FantasmA_]

Titanfail is such a system seller that they have no confidence in their product and they will give it away for free! Imagine how good Call of Duty would "sell" it was given away for every platform it releases on every year. If Sony wants to counter this, just bundle a game. The PS4 alone is already a steal and a much better, powerful console than the the One80, so to add a game would just be insanely good value.

[PrinceOfAllSaiyans]

No Sony doesn't have to react to this. This is just pure desperation from M$. Dropping the price after 3 months and giving away their biggest title that is supposed to be a system savior for them.

[AD705]

Sony doesn't do need to do anything to sell the PS4

They just leave that up to Microsoft lol.

[theoneb]

Well look at that. Seems like the secret to success for the gaming market is to focus on games first and for most. Everything else is just icing on the cake

[TriangleOffense]

If X1 hits $400 in the US I'm buying one

[ocelot07]

Why on earth why they need to react. The PS4 is still selling as fast as they can make the damn things. But if they where to do something which I doubt they will. Then they should lower the price of the Infamous bundle to £360. But they just don't need to at all.

Here in the UK there is a chain called Cash Generator. They simply sell second hand things. Went into my local one yesterday and saw a good few second hand XB1 consoles for £360 one was £350 due to not having a box. The only thing they had related to the PS4 was one copy of killzone for £30. Once they become £250/£200 second hand that is when I might bite and get one solely for exclusives. But then again the only exclusives I want to play so far is Dead Rising 3 and Plants vs Zombies.

[iistuii]

Nice move Microsoft. Now get rid of Kinect get gears of war out then count me in...

[jgrigs09]

Sony can NOT afford to drop the price even more. Maybe by 50 bucks. But since it's only been out for a few months. A drastic drop in price is to much of a loss.

[Ruggadagod]

OMG X1 is so dead. Just put it out of it's misery. If GAMESTOP has to push it so hard, you know it's dead.

[DVAcme]

Price drops in a console's regular lifecycle happen because of two reasons: the initial rush for the system's sales has subsided and the price is dropped to reignite sales; and there's a new, cheaper SKU of the system that can be sold for less price at similar profit. Pretty much every modern gaming console has followed this pattern, and the first price drop tends to happen about a year into the console's lifecycle.

This is NOT the case with the XB1. MS is in desperation mode and they're trying to get units sold so that software sales (the real bread and butter of a system's profit) finally pick up. Which causes me to be baffled: why not just drop the price but still sell Titanfall separately? Like KingThrash360 very astutely pointed out, why bundle the system with a game that's supposed to be the killer app for it? They're losing profit on both the discount to the system and on the lost sales of the game for being free with the console. I think this betrays both a lack of faith in the console AND a lack of faith in the game to sell it. Not to mention, as has been pointed out, that MS is punishing the early adopters for their loyalty.

I'm overall disgusted with the situation. It's just a massive clusterfuck.

[DoesUs]

At 6m sold, it's fair to say Sony are currently in a very enviable position and so they will be doing absolutely nothing.

[TristanPR77]

The price of the xbone is not the only problem. It is the weark hardware and inferior performance too.

Say the Xbone match PS4 proce at 399. The PS4 is still a better deal being the most powerful of the 2 consoles and proven to run must games at 1080p.

[RandomDude655]

Why should they catch Microsoft's falling dagger?

[MetaReapre]

I hate this article... Sony needs not to do anything. MS should have had it that price before the xb1 even released.

All this article is trying to do is stir up fans...

I don't know what I was thinking clicking on this...

[ironmonkey]

Someones gonna lose their jobs at ms.

[just-joe]

No, this is Microsoft's issue, not Sony.

[NyleR]

Microsoft is so desperate

[Mister_Dawg]

The question isn't whether Sony should, be more to the point could they?

I don't believe Sony could afford the loss of revenue. Luckily for them the PS4 is selling well enough not to need a price drop.

[HmongAmerican]

I bet this move was to make Titan Fall sale as many copy on XB1 as possible for limited of time because we all know it also come to PC and 360. A nice move to boost those XB1 sales in UK.

[Audiggity]

Ding ding ding.

You sir, are correct.

Despite the volumes written by the PS4 business analysts above - that's why this is happening. Carve out market share and move systems. Is it n response to PS4's sales trend? Probably. Is it an act of "desperation"? No...

[HmongAmerican]

Indeed.

[Audiggity]

I think this article was written purely to elicit a response from the rabid Sony fans... looks like it worked!

These comments are hilarious. Keep them coming!

[Max-Zorin]

The PS4 is nowhere to be found seeing how it sells out in five minutes after a shipment. A price drop would be stupid. And I don't know if MS can, but they should might as well make a XB1 slim that's actually powerful with no Kinect.

[redtideone11]

serious guys if you want to play titan fall that bad then buy it on the pc.

[Flames76]

Haha yea right i bet people are gonna take a step back with the game thats changing FPS and play it on a PC wow

[level 360]

Mighty tempting indeed.

[S2Killinit]

Sony doesnt NEED to react, but they could

[Flames76]

Keep it up micosoft you guys are already the 2nd fastest selling console of all time with 3.6 million sold in only 13 countrys in under 3 months.Plus sony has their hands full with loss.PS3 5.8 billion loss,vita 2.3 billion loss nethier will ever make money sony already confirmed.PS4 loses $60 every console sold.With last holiday quarter sony posted $197 million loss which makes the playstation brand 8 years in a row at a loss.Now with sony losing another 1.1 billion by the end of march 2014 and laying off 5,000 people which i hate to see anyone lose their jobs the bankruptcy is right around the corner.

[silvacrest]

this price cut is good if you were holding out for titanfall on the one, but it stinks of desperation

i'll be getting the infamous bundle soon enough

also, microsoft have got to be selling this for a loss if they weren't already

[rothbart]

Who thinks Sony should cut their price? They're already selling all they can make at the price they're at... dropping the price would allow them to sell ZERO more units at less money. A price drop only makes sense when there is stock going unsold on store shelves and even once there is, it's not an automatically smart idea.

Sony is enjoying a lower price AND better performance. Even if they lost the price advantage, the multiplatform games are all generally performing better on their platform (I know of none that perform better on XBOne). I think Sony needs to just focus on making as many PS4s as they can, getting them onto store shelves, and building that install base as fast as they can so the multiplatform developers look to them as their lead platform in the future.

[ChristianTheAtheist]

GameStop is just doing their part by cutting the price further: freeing up their valuable shelve space. Should Sony react? Of couse, they should react by filling up the space.

[purp13m0nk3y]

lols @ "SONY may have a major issue on their hands"

The only "issue" SONY has at the moment, is not being able to produce enough PS4s to meet demand.

The PS4 is still cheaper, and still has far superior hardware. SONY should do nothing in response. The PS4 will still be sold out everywhere.

Hell, even if MS dropped the price to parity with the PS4, it'll still out sell the Xbox1.

MS gotta realise by now. The word is out. The PS4 is a far superior machine. For the Xbox1 to be "Value for Money", it needs to be cheaper than the PS4.

[AstroCyborg]

sony should do nothing they are dominating everywhere unlike ms

[BossGamerKnowsBest]

I don't think that sony should react by doing a price drop but get those consoles out faster

[Sheikh Yerbouti]

What does it matter? You can't find a PS4 anywhere. I've been searching all month. They're going for $100 more than the XBox1 on the internet anyway. That's the only place I can find one.

Infamous is less than a month away too, damn't.

[H0RSE]

If they did a price cut like this in the states, then things might get interesting.

[JohnS1313]

Why should Sony react? If Gamestop can afford to do this in the UK for the Xbox One they should drop the PS4 by the same amount. They better not be ready to lose more money to sell the Xbox One than they are for the PS4.

[Petebloodyonion]

GameStop has cut the price of the Xbox One TitanFall bundle even further.

Lets read it again PLZ.

GAMESTOP has cut the price of the Xbox One TitanFall bundle even further.

Where does it say Microsoft has cut the price...

For your info Gamestop is a store trying to capitalize on a event so they can earn your business for collateral purchase like a Xbox live card, second hand titles, etc.

as for the lovers of the desperation theory
Was Microsoft desperate when Gamestop release a Gears of War Bundle with a 50$ the day of the ps3 launch
Was Activision desperate when Bestbuy had exchange any ps3 or 360 game for Call of Duty Ghost day?
Should we scream desperation for every Steam Sales
And surely Rockstar was desperate when nearly all stores sold GTA5 at 40% rebate before Christmas because they had to recoup their losses...

Point being It's just a promo from Gamestop
Oh By the way Some Gamespot Managers are gossiping of a Infamous ps4 Bundle... Sony must be desperate...

[mochachino]

As a ps4 owner neither system has a next-gen must have yet.

I haven't seen anything that can't be done on last gen consoles ... except 64 player battlefield.

[DJ]

I surprised by the $50 Gift Card offer at Target for buying an Xbox One. Maybe its sales aren't as good as Microsoft has been claiming.

[Cyanide85]

I think MS problem is that they didn't realize the fact that this time around the average consumers are more informed when it comes to resolution than when they released the 360.

People are more educated when it comes to the difference between 720p and 1080p, 6-7 years ago the average consumer would not know the difference between 720p and 1080p so the resolution of games didn't matter as much.

Now though because of the tv market more clearly advertise their product as full HD 1080p the average joe is much more aware of the difference, and I'm not talking about hardcore gamers I'm talking about the people that buys maybe 2-3 games a year and maybe plays games a couple of times a month.

MS was trying to get those people to buy their console that's why they gave it all those extra features and it would seem it has kind of backfired on them, at least that's my opinion.

Just to take away the fanboy comments, I do NOT own a X1 I own a PS4 because I like gaming more on a console than a PC and I want the best possible graphics I can get on console, and the fact that 3 of my 360's RROD in 3 years didn't make the decision of getting the PS4 any harder.

[Lucreto]

No

Looking at Amazon in the UK the Titanfall bundle is at number 9 and falling down the list. The price cut and free Titanfall can't get the console in the top 5.

[wheresmymonkey]

The infamous bundle is still £15 cheaper everywhere else. Sony don't need to react because aside from Gamestop everywhere else the titanfall bundle is £399.99.

Now the bundle itself is a great idea especially considering how much good press Titanfall is getting and being able to buy console with the musthave game is always preferable to most than having to get the console + the game. The fact that it's a digital copy also means its costing EA ans MS nothing to do so.

My biggess hope is that Nintendo take note of what this is doing for XB1 sales and create a similar bundle for £199.99 when MArio Kart 8 comes out in May.

[Melankolis]

It's not a PRICE CUT. It's CLEARANCE SALE. Stephen Elop is appointed just to sell Xbox Division.

[Mister_G]

Sony so only respond to RRP drops introduced by MS, this isn't as far as I know. It's GameStop doing a special discount.

[Brad13186]

This is Microsoft reacting to Sony kicking their ass. Why would Sony respond with anything other than assurance that more consoles are coming to consumers?

[sgtGanGreen]

People who want to buy x1 will buy it no matter the price, same goes for ps4

[okmrman]

not true
stop talking out of your a$$

i wanted an xbox one but didnt want to pay 100 dollars more for nearly the same experience

[sgtGanGreen]

So you are not true gamer. I payed 700$ for xbox one in my country and 15 days later I payed 550$ for ps4.
And you tell me 100$ matters so much and in US?
Give me a break.
My paycheck is 500$ in my country and I bought both and you have at least 2500-3000$ in US
Go hide under a rock

[swlovinist]

It all comes down to sales. Sony is selling more systems. MS is trying to counter this by offering a bundle with a reduced price. I think that the first real marker for sales numbers will be more viable in the summer. With that being said, it appears that MS really has not fully recovered from the worst E3 PR nightmare last year. I am actually surprised they have done this well considering how bad they were having to climb out of the hole they dug.

[CrowbaitBob]

I really wish Sony would react by immediately releasing several AAA titles so that I can play them right now.

[ALARM-clock]

Gamestop is giving a price drop due to an unexpected lack of demand. The Infamous bundle is Gamestops best selling item right now, the Titanfall bundle is at 23rd.

http://www.dualshockers.com...

[mj_msv]

Here in Norway it's still sold out atleast, been waiting for my ps4 for months, and the few ones that hit the retailers nowadays usually get sold 50% over regular price!, I got atleast mine for regular price, but still waiting for delivery.... So I do not see any price drop coming anytime soon.

[Ruggadagod]

The moment that MS spewed all of that BS at consumers at E3 was the moment that PS4 won.

[jspillen]

The PS4 is still a more powerful machine at a lower price point. Why would Sony need to react? Microsoft has been stuck in a cycle of mis-steps and then damage control.

Sony made the beast next-gen gaming console.

[El_Padrino]

PS4 does not need a price cut. However, a Vita bundle is Sony's trump card. They won't play it until holiday 2014... Mark my words... A SKU for a $499 PS4/Vita bundle (with PS Now in full swing) next to a $499 Xbox One. If it does happen, then MS will be in even more trouble.

[MasterofMagnetism]

No.

[ikk47]

Nothing will make me buy an xbox. Am not a playstation fan boy either. That's just it, it doesn't just appeal to me. I'll rather have a gaming pc or a ps4
But the price cut is a good thing overall

[sephiroth420]

I would like sony should react by cutting the price of the ps4 so I dont have to pay 350 for a ps4 lol.

[TimeSkipLuffy]

I love the PS4 and the Playstation brand. I would never consider being an XBOX gamer in first place. Only as a secondary console.

BUT I think Sony is very arrogant when it comes to price cut. It really must hurt them until they admit a price cut.
I paid the full price for my PS4 at launch (although their was a free game of choice included) but I wish Sony would do a small price cut, too. For those who cannot or won't afford it at the current price.
Maybe they can still fetch some gamers who are still unsure which console to take.
The more they sell, the better for them at the end! They should always see the end of the story. Though I agree that they shouldn't make to much minus on the PS4.

[Jojo0903]

Hocking is an idiot. Xb1 and ps4 are closer in specs and power than xb1 and ps3 . And I don't know where you get your information from but it's wrong. Titanfall runs at 60 fps not 30. And it ran at 60 fps quite for just being the beta. I read somwhere that it might even be getting patched to 1080 p after launch.

[Bluebird8]

I believe an infamous+ps4 bundle at a reduced price (say 399) would be an appropriate response. That being in key markets like north America. Getting the hardware out there to as many as possible is far more important than profit, and i can imagen sony losing some sales to consumers considering the xbox aswell as ps4.

Is it nessasary? No
Is it a sound strategy for aquireing a larger market share in key markets? I think so.

[rpvenom]

i've been a sony fanboy since the ps1. i was extremely happy when the ps4 came through and made up where the ps3 made mistakes. i started to love seeing xbox fanboys die of pain.. but now it's getting pretty bad.. i'm actually starting to feel bad for xbox. only reason is because competition is good for gamers.. if xbox fails and gets knocked out of the console war.. no competition will make possibly make sony not work as hard and give us the best of the best for a good price since there is no one to compete. i believe that sony being the amazing company it is, would never think that way however it is possible. anyways i'm a hypocrite cause i do enjoy these watching fanboys bash each other in comments with clever and witty things they say.. let's just hope this next gen will bring us the best games we've ever played..

and wtf is going on with ffxv. seriously i bought a ps3 cause of that.. and it's been like 7 years and moved to ps4.

[Goro]

365Games.co.uk had this deal before Gamestop

[Qwagy UK]

I can only see these prices being reduced even further. Microsoft try talking to gamers on your next attempt and not the yes men!

[star129]

What the orginal Xbox could do is still to this day STAGGERING. It had a powerfull base system that if released from its shackles could perform even more. Let people mod games on X1 it like the could with the OXBOX if modified. If the power is there why keept it muted and tamed. Free the power.

And for crying out loud. Make the X1 backwards compatible. The BS about the system not be able to do it is again BS. If Microsoft can not make it themself. Then hire a good emulator creator. Those guys often singlehanded made the OXBOX play games and run software on it that it was not supposed to be able to. Hire the creators of XBMC4XBOX to create the basis of the operating software and let others make the emulators to run both X360 and OXBOX games. After that make XBMC an downloadable software. . The final thing is to let people change hdd with the warrenty intact.

If Microsoft did this then PS4 is perhaps(if they do not counter with doing the same with PS4) is again the weaker less powerfull system that the Ps2 was too OXBOX.

[kalbo14]

how can you provide a price cut on the ps4 where in you cant even find one??

[2 cents]

Sony needs more games, which are coming, but at the moment there is nothing that really makes me wanna buy a PS4. I`m more into driving and action/adventure games. Had GT6 come out on the PS4 it would have been a day one buy for me.

[orangechicken67]

call me when its kinect less and 300 bucks.