GameZone writes, "The big story right now is that Microsoft and Machinima has been paying YouTubers for positive Xbox One coverage, and that EA paid YouTube video producers to promote its next-gen games. Surprise surprise. That's probably the worst-kept secret in the world. To me, it seems like a horrible waste of money. Video producers will want to cover your game or console if it's trending, hot, new, good -- you name it. These paid promotions that are supposed to come off as sincere are deceptive. Gamers just want honesty. Despite a joint response from Machinima and Microsoft, here's some honesty for you publishers out there; take the money you were paying off YouTubers with and spend it on these things instead."
Hey gang, It’s been a whirlwind few months here at the Larian castle, attending some of the biggest awards ceremonies in our industry, and we are absolutely humbled by the recognition we’ve received from our players and our peers.
Golf With Your Friends gets better again, with the introduction of a Critical Hit DLC pack and the launch of Speed Golf.
Between its innovative puzzles, impressive presentation, and undefeated vibes, Cocoon needs to be experienced on Xbox Game Pass and beyond.
Spot on. Spend money to create a good game/product and you won't have to pay people to say good stuff about it. They will do so because it's true!
How about free dlc like killzone:sf so the community doesnt get split in two instead of heavly marketing a game all you need is word of mouth if it is a good game people will praise it without having to pay them to do so!
It definitely has its place in marketing a product. I would imagine a lot of companies use this option. It could be the difference between a decent sales and mega sales. But ultimately its up to a product to be good or great before a product will catch on.
7. Fix their sh*t before releasing it.
The Kenny Powers pic by itself makes this a great article but the suggestions were pretty good too.