6 things publishers should spend their money on instead of positive YouTube videos

GameZone writes, "The big story right now is that Microsoft and Machinima has been paying YouTubers for positive Xbox One coverage, and that EA paid YouTube video producers to promote its next-gen games. Surprise surprise. That's probably the worst-kept secret in the world. To me, it seems like a horrible waste of money. Video producers will want to cover your game or console if it's trending, hot, new, good -- you name it. These paid promotions that are supposed to come off as sincere are deceptive. Gamers just want honesty. Despite a joint response from Machinima and Microsoft, here's some honesty for you publishers out there; take the money you were paying off YouTubers with and spend it on these things instead."

[brbobcat]

Spot on. Spend money to create a good game/product and you won't have to pay people to say good stuff about it. They will do so because it's true!

[iamnsuperman]

Though that is a more expensive way to go about things. I am not agreeing with this practice but it is cheap and effective to pay people on the internet to say good things about your product. They don't have to pay a lot and the general image people get would be positive (if they search for it online)

[lifesanrpg]

I'd like to think the majority of the population is smart enough to see through this blatant advertising, but sadly I don't think that is the case.

[Utalkin2me]

@lifesanrpg

And sadly people will buy a product that keeps breaking on them and still have faith in that company.

So to say the population is smart is very subjective.

[showtimefolks]

listen to your fanbase
polished product
no greedy DLC schemes
don't think you are smarter and know what everyone wants

[Sly-Lupin]

Publishers =/= Developers.

Marketing is their job.
The only thing they need to avoid doing is, you know, breaking the law--which is exactly what they did with this Youtube mess.

[djplonker]

How about free dlc like killzone:sf so the community doesnt get split in two instead of heavly marketing a game all you need is word of mouth if it is a good game people will praise it without having to pay them to do so!

[Gozer]

It definitely has its place in marketing a product. I would imagine a lot of companies use this option. It could be the difference between a decent sales and mega sales. But ultimately its up to a product to be good or great before a product will catch on.

[cyguration]

7. Fix their sh*t before releasing it.

[Sketchy_Galore]

The Kenny Powers pic by itself makes this a great article but the suggestions were pretty good too.

[Grimhammer00]

I just think its telling. MS does a 180 on DRM. States they are emphatic to gamers. And are using these shady stealth marketing bs.

How anyone trusts MS is beyond not just me - but universal comprehension.

[djplonker]

I agree although if you hate microsoft you are automatically branded a sony fanboy!

p.s wtf is that in ur pic?

[secretcode]

1. Good games.
2. Fun games.
3. Games that actually work.
4. Vi
5. Deo
6. Gaaaaaaaaaaames.

[Ripsta7th]

Lol is that Red from Pineapple express? O.o

[lifesanrpg]

It's sad that in 2014 we need to ask for games that actually work upon release...

[Bloodshedder]

Kenny F'n Powers!