900°

Microsoft And Machinima Have Officially Commented On XB1M13

iGR: "As of now, you're likely aware that we broke news over the weekend of a new promotion to promote Xbox One on Youtube's Machinima channel. At first, we thought it was business as usual, but later details proved that the dealings were somewhat covert in nature.

When we reached out to Microsoft for further clarification on the matter, we were given a joint statement from Microsoft and Machinima,"

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xHeavYx3737d ago (Edited 3737d ago )

It's not a "typical marketing partnership" when you hide the fact that you pay to people to say neutral or good things about your console. They are acting like they didn't know what Machinima was doing? Yeah right, Machinima probably got a good chunk of $$$ to take the blame.

"confidentiality relates to the agreements themselves, not the existence of the promotion"
Sure, whatever sounds better

NewMonday3737d ago (Edited 3737d ago )

they mean typical for them..

MS: yes we've been doing this a while, so what?

dedicatedtogamers3737d ago

Yep.

This is a normal response for Microsoft.

"We got caught. Watch my left hand as I make...this...disappear! Poof! Controversy gone, please?"

Maybe this is what Major Nelson meant when he wanted the internet hate to go away (because we'll pay you a few shekels to make the hate go away...)

guitarded773737d ago (Edited 3737d ago )

It's out in the open now, but did any of us really think this stuff wasn't going on in the background?

I'm also sure they have plants online that go to the defense of their respective product in comment sections on forums just like this. I see comments from some that there is no other explanation for.

The funny thing is those who said this crap was going on were labeled conspiracy theorists or paranoid.

Go look at some major sites, and see how they are not critical of some, but very critical of others. They are paid, paid, paid.

dedicatedtogamers3737d ago (Edited 3737d ago )

The unfortunate thing for genuine Xbox One fans is that this is going to turn people against you (not that Xbox One fans get a lot of love on the internet anyway...)

This bribing, combined with Microsoft's confirmed forum-astroturfing during and after the X1 reveal, just makes everyone else suspect of people who are pro-X1. Whether it's right or not, whenever someone seems to be a bit TOO pro-Microsoft, it is naturally going to bring up the thought "are they paid"?

Instead of saying "Sony Too™" or "What's the big deal?", Xbox fans should be even MORE outraged since this is going to turn the gaming community against any Let's Play-ers or commenter or...anyone who says positive things about X1.

Death3737d ago

How is it no one took issue when Sony passed out PS4 consoles and other swag to journalists at their New York event prior to the PS4's launch? Some of you think the possibility at getting $3 is worth more than a $400 console not to mention the other stuff journalists walked away with.

Charybdis3737d ago (Edited 3737d ago )

Typical as they see it as standard practice.
"The Xbox team does not review any specific content or provide feedback on content."
-So guess this is done by Machinima

"Any confidentiality provisions, terms or other guidelines are standard documents provided by Machinima." -Machinima should make these standard documents public

"For clarity, confidentiality relates to the agreements themselves, not the existence of the promotion"
-make it clear its advertised promotion, especially for people who might not recognise its advertisement purposes

xHeavYx3737d ago

@Death
You forgot to add Sony Too™
There is a difference between giving away consoles and forcing a contract that says "you can't talk negatively about our console/games"
You'll understand once you take your blinds off

bryam19823737d ago

poor Microsoft :-( things are really that bad that you have to pay for people to say they like xbone thats sad

Kayant3737d ago (Edited 3737d ago )

@Death

"How is it no one took issue when Sony passed out PS4 consoles and other swag to journalists at their New York event prior to the PS4's launch?" ---> Am pretty sure that was public knowledge -> http://www.lazygamer.net/24...

And also * Pre-release product issued to IGN by Sony for review* - ScottLowe.

Not to add that IGN said negative stuff about it in their review ---> http://uk.ign.com/articles/...

Difference here is this is supposed to be completely hidden from the public so no it's no way near the same thing.

"Honestly, how many people are out there selling their integrity for a shot at $3?" ---> You would be surprised ---> http://neogaf.com/forum/sho...

Death3737d ago

@xHeavy,
Safe to say you were never a journalist or reviewer. You obviously have no idea how the system works. If you are objective about a product it's extremely difficult ot lose support from a publisher or manufacturer. Contrary to what many believe, they aren't trying to buy positive reviews. If you do decide to go off the deep end, that support gets yanked very quickly. With that said, if you are one of the new gen of "journalists" walking away with a substatial amount of product, how likely are you to lean towards a positive review?

Compare that to the $3 per thousand view Machinima offer that capped at $3750 total. The restriction according to the email is the review had to be positive or neutral. Why would Microsoft pay someone to bash their product? How many negative reports are out there? You really are making an issue of a non-issue.

Honestly, how many people are out there selling their integrity for a shot at $3?

TheGreatAndPowerful3737d ago

"Watch my left hand as I make...this...disappear! Poof!"

lolol

DragonKnight3737d ago (Edited 3737d ago )

@Death: Did you seriously ask how it's different?

I'll explain how it's different. One: That event was by invite only, not every journalist was invited. Two: Sony didn't hand out consoles for review to these journalists before this event, and plenty of them were b*tching about that very fact. Three: Once given the console for review, the journalists were free to review it as they wished, wherever they wished, and were NOT made to sign a contract.

What's happening with the MS stealth marketing is that MS were paying youtubers to say positive or neutral things about the Xbox One for money. And not only were they doing that, which shows fear in that their product must not be able to sell on its own merits, but they included an NDA in the contract agreement which is ILLEGAL per FTC regulations.

That's how it's different.

Death 2: They aren't trying to buy positive reviews? That's exactly what they did do. They paid people to say neutral or positive things about the Xbox One. How is that not actually paying for people to say good things about the Xbox One?

Here's my question to you. Why did Microsoft have to launch this stealth marketing campaign at all?

@Jokes: No way, you're sticking up for Microsoft? Wow, that's totally not at all expected and normal for you regardless of how illegal the move Microsoft makes is.

JokesOnYou3737d ago (Edited 3737d ago )

lol its youtube paid or not it's advertising, at the end of the day nobody is harmed here. This is not a independent journalist being paid to make inaccurate statements or give a professional positive paid review. If you see a pro xbox vid on youtube and it influences your purchase it's no different then a ad on tv that influences your purchase....smart consumers always research multiple sources for any costly electronics purchase, stupid consumers make kneejerk buying decisions because some guy on youtube, on a forum, on a blogg or some commercial said it was the best thing since sliced bread.

I do think micro should make it public that the youtube marketing is paid in this case for full diclosure/ to be completely transparent but again its not a nefarious illegal trick. I work in a company where I know our sales dept pay actual customers who gave positive feedback to write a favorable review. Its not like the company is paying them to say something they dont believe or tell them what to say...they simply are paying them to actually write their opinion so the company can use it to generate more interest/sales ads for its products. This is a business so I say Micro should continue paying anybody who WANTS to advertise for them for money, its always been perfectly legal to do so. If you happen to buy anything ONLY because a guy on youtube channel said it's great then its on you.

Phoenix763737d ago

@NewMonday

MS: yes we've been doing this a while, so what?

You forgot to add, #DealWithIt!

TheGreatAndPowerful3737d ago

bwahahhahaha I faking love this isht. Awesome start to a new gen. Sony outselling MS 2:1 just about every market and now this. :D Best gen ever.

GameNameFame3737d ago (Edited 3737d ago )

And I bet xbox fanboys comes in and say "everyone else does it i bet"

Lol. Xbox apologists.

EDIT @Jokesonyou

OMG you took the apologist level to another level.

Jokesonyou Apologist Lvl999999999

LOL. Are you that desperate? No. What your company doing is not "ok" either. They are not happening to just somehow give money to people who gave positive review. They are creating incentive cash payout for positive review. People would be reviewing would now purposely be reviewing positive for money. it is called bribe. Your company would be just cleverly blurring the line.

There was an idiot who said that he was going to pick that contractor anyways. He just happen to receive bribe as bonus. LOLOL.

Fez3737d ago (Edited 3737d ago )

@Death and @JokesOnYou

You guys are usually a breath of fresh air on this site; providing opposing views to the majority. But you're losing a lot of credibility by sticking up for MS with this.

If you guys are master trolls, I can respect that. But honestly defending MS on this I can't understand..

guitarded773737d ago

Just found these screenshots on Reddit. Screens show internal Machinima emails to partners about making money promoting various things.

http://i.imgur.com/5JAN558....

http://i.imgur.com/N1w7sX1....

http://i.imgur.com/jUNKIHJ....

Here is the full write-up from the source.

http://www.reddit.com/r/Gam...

Kryptix3737d ago (Edited 3737d ago )

@JokesOnYou

"its youtube paid or not it's advertising" lol Always taking the Microsoft apologist stand, do they pay you, too?

Here's what the agreement states:

http://pastebin.com/vec6vjv...

"You may not say anything negative or disparaging about Machinima, Xbox One or any of its Games in your Campaign Video"

"You agree to keep confidential at all times all matters relating to this Agreement, including, without limitation, the Promotional Requirements, and the CPM Compensation, listed above."

It's not going to clearly be advertising because of that confidentiality part. Anybody including Machinima could of signed this contract, make a 30 second review of a game with zero negatives and you wouldn't know it was because of this contract.

...Since they can't say nothing negative, reviews will be extremely biased that you could end up buying an Xbox One game with many flaws and you can't blame Microsoft because you wouldn't know it was them that made the reviewers hide them.

It's business but it's shady business which further proves that Polygon might have been paid to be biased against Sony a long time ago with that $750,000 advertisement deal. Dishonesty isn't going to get people to buy their product once the bullshit gets exposed.

UltraNova3737d ago (Edited 3737d ago )

I hate this.

I've just unsubscribed from Machinima. If want a single-sided view of things I ll go buy the official Xbox or PlayStation magazine (even them would state some negatives for a game!!) not this under the table manipulating bullshit.

Blachek3737d ago (Edited 3737d ago )

How is it that none of these Sony fanboys understand how a product endorsement works?

JokesOnYou seems to be the only person with intelligent insight.

In traditional media endorsement are used every day,

Mike Rowe puts his name next to Ford...
Betty White puts her name next to Snickers...
RG3 puts his name next to Subway...
Ron Jeremy & Jimmy Johnson endorse ExtenZe...
Lance Armstron endorsed Michelob Ultra...

Do you think that Subway is how RG3 made himself into a great athlete, or ExtenZe is what gave Ron Jeremy the distance in his glamorous career? They were paid to say something positive about a product, and put their name to it.

I work for a company where I get my on-air radio personalities extra money to endorse local businesses. This happens everyday, and is accepted.

People listen to those they can associate with, and when somebody puts their name to a product or service they are compensated.

Microsoft did this with popular uploaders on YouTube, this isn't out of the realm of normal.

Quit reaching, advertising is everywhere, get outside once in a while.

DonMingos3737d ago

Sometimes I wonder if some N4G members (like jokesonyou, Death, nukeitall, etc) aren't paid also by M$ as part of this strategy.

And even some sites like Polygon, Kotaku, Gametrailers...

It really makes me question that...

zaanan3737d ago

Disclaimer: I have not read TFA. That said, I have no trouble believing Microsoft was indeed unethical in this situation. Why? Because they have a storied history of bullying folks- competitors, vendors, manufacturers, and even customers in some cases. So even if they did no wrong here, their track record makes it easy to believe they did. If they are interested in erasing that negative image, they need to be completely open and transparent in everything they do. Obviously they are not, so their shady reputation continues.

Note: I am not absolving machinima, just saying Microsoft did themselves no favors by acting in a way that can easily be construed as shady.

dedicatedtogamers3736d ago

@ Blachek

Surely, for someone who works in the industry, you're aware that it is illegal to accept material compensation for your tacit endorsement and not announce that you're being endorsed, right?

Blachek3736d ago

@ Dedicatedtogamers

"Celebrity endorsers also are addressed in the revised Guides. While the 1980 Guides did not explicitly state that endorsers as well as advertisers could be liable under the FTC Act for statements they make in an endorsement, the revised Guides reflect Commission case law and clearly state that both advertisers and endorsers may be liable for false or unsubstantiated claims made in an endorsement – or for failure to disclose material connections between the advertiser and endorsers. The revised Guides also make it clear that celebrities have a duty to disclose their relationships with advertisers when making endorsements outside the context of traditional ads, such as on talk shows or in social media.

The Guides are administrative interpretations of the law intended to help advertisers comply with the Federal Trade Commission Act; they are not binding law themselves. In any law enforcement action challenging the allegedly deceptive use of testimonials or endorsements, the Commission would have the burden of proving that the challenged conduct violates the FTC Act."

^ ftc dot gov

I'm not saying that Microsoft did is praise worthy, but having not watched the videos in question and reading only the article itself with the comments, I can see that there is a strong bias against the act itself.

+ Show (21) more repliesLast reply 3736d ago
HardcoreGamer3737d ago

i really hate Microsoft, its dishonesty that pees me off.

who would want to be constantly lied to and slander and deception. eff that

wynams3737d ago

agree and voting with my wallet.

Shiny new PS4 to go along with my PS plus thru 2017, PS Vita and PS3 systems.

I show sony them monies

jackanderson19853737d ago

you realise Sony has a history of astroturfing (it's what this MS/Machinima is all about) from everything from their playstation devision (PSP on youtube with that awful "all i want for xmas is a psp) their movie divisions, their tv divisions, their phones divisions... practically every divison they have they've done some of sort of astroturfing.

hell just google astroturfing and you'll find a long list of companies who've engaged in similar practices to MS/Machinima

as House always said Everybody Lies

DragonKnight3737d ago

Don't forget you have to add SonyToo™

scott1823737d ago (Edited 3737d ago )

^^
Making a viral advertisement with someone singing about a psp for christmas is not the same thing as paying reviewers to play their games and post "positive or neutral comments"

The viral ad for the PSP was not a review of a product! Microsoft paid people to have certain opinions of a product.

Not the same thing at all.

Kryptix3737d ago

@jackanderson

Right, since everyone does it, let Microsoft have a pass.

Sounds the same as, "since the NSA already spies through your smartphone and webcam, let Microsoft have a pass with the Kinect."

lol You Xbots never change.

Of course corporations and companies have been astroturfing since forever but this Machinima thing opens the doors for everyone to participate and then only have positive opinions to say for the love of money. Microsoft exactly knows that greed and money controls the masses so how about throwing some money to feed the sheep. It's an intelligent move but one that I'm against since this could be the beginning of corporations buying out pretty much everybody to falsely review their hardware and software.

Stop being blind for once and know how this can effect the future. Now we have to careful to who's being honest and who's not.

H0RSE3737d ago

I put more blame on those who participated, not MS. Going with what is stated above about the agreement:

"You may not say anything negative or disparaging about Machinima, Xbox One or any of its Games in your Campaign Video."

"You agree to keep confidential at all times all matters relating to this Agreement, including, without limitation, the Promotional Requirements, and the CPM Compensation, listed above."

- Seeing the obvious shady nature of these terms, if a person where to read them and still agree to them, who is really at fault here? It's like rigging a boxing match. People approach the fighter with a plan, and tell him he will make a lot of money if he throws the fight. He agrees, but gets caught, the difference being that in this case, the boxer is the one in the spotlight taking all the blame, not the people who set the whole thing up.

+ Show (3) more repliesLast reply 3737d ago
jgrigs093737d ago

Why can't y'all accept the fact ALL companies get their hands dirty. Not just Microsoft. Do I agree with it? No. Just stating that all companies do this

xHeavYx3737d ago

Yeah, let's forget about a company paying people to express what may not be their real opinion /s

jgrigs093737d ago

Hey look I'm getting disagrees for absolutely nothing. I didn't defend them I simply said all companies are dirty. Typical n4g it you don't bash Microsoft you get disagrees

sAVAge_bEaST3737d ago

Right, some company's sway us with free games, support, and the most powerful hardware at the cheapest price,. While others would like to use that time and money, promoting deceptive practices.

TheoreticalParticle3737d ago

You're getting disagrees because, no, not all companies do this.

All companies DO "get their hands dirty" with questionable advertisement.

However, I've yet to see Nintendo, Sony, or even freaking EA pay a content delivery network to pay their users to stealth advertise a product for them. It's the shadiness of the particular act that's got everyone pissed off, and you're trying to sweep it under the rug, hence the disagrees.

MysticStrummer3737d ago

"I simply said all companies are dirty. Typical n4g it you don't bash Microsoft you get disagrees"

Anyone can disagree that all companies are dirty, because they aren't. Bashing MS doesn't necessarily have anything to do with it.

BG115793737d ago

Because they didn't respect the FTC rules?

Death3737d ago

Please get a clue as to how marketing works. I can't remember the last time any company paid someone to slam their product. If you hate Microsoft, $3 will not change your mind. If you hate Microsoft, $3 won't sway your opinion. Why would Microsoft pay someone like xHeavyx to bash their product? If the clause was "just mention the Xbox One for 30 seconds", anyone with an agenda could spend the time bitching about anything and Microsoft would pay them.

Lets keep avoiding the fact that both companies give out hundreds if not thousands of dollars in "free" stuff to reviewers. Those PS4's handed out in New York were hell of a lot more incentive to say nice things than $3 per 1000 hits. As a journalist, say something negative about a product and you risk losing "support" from the manufacturer or publisher. This happens daily and you guys are upset over $3?

TheGreatAndPowerful3737d ago

Yes we know that many companies do this kind of thing but it still doesn't make it right and just because some/most do it doesn't change anything. it's wrong and when you get caught you deserve all the sh*t that comes with it.

DragonKnight3737d ago (Edited 3737d ago )

SonyToo™

@Death: It wasn't just $3. It was $3 per 1000 views. Some of the channels that were participating in this receive millions of views.

So $3 per 1000 views and 100K views is $300. 1 million views is $3000. How many gaming journalists who do that professionally make $3000 in a month, let alone one review, hmmm?

Good-Smurf3737d ago

At least others tried to wash their hands. While Microsoft' hands stays dirty and they happy with it...until their shit hits the fan.

Baka-akaB3737d ago (Edited 3737d ago )

You get disagrees because posts like that arent usually about making it known "others do it too" . Not only is it a silly logic that can be applied to any crime ... it's a mind trick to lessen the fault and distract some of the blame and attention elsewhere .

Someone else is doing it too ? Well let us care and deal with the one actually found guilty , THEN we'll move elsewhere at the right time when needed ... not when it's convenient for the guilty party and its cheerleaders

+ Show (9) more repliesLast reply 3737d ago
PSjesus3737d ago

M$:yo Machinima thugs do us a favor,use your sheeps to market our plastic box and bash other companies products and we well rain you with cash,also we don't care about the shitty methods you are gonna use

T23737d ago

I'm not sure if this deserves outrage or its just another pathetic attempt from Microsoft and deserves pity... Astroturfing too, so sad and somewhat hilarious I pray dudes like jokesonyou and greenpowerz were paid because they do it sooooo poorly that it's almost laughable... It's actually worse than no advertising at all to read and watch the blatant moneyhats and lying...
#xb1m13 - sellouts

FGHFGHFGH3737d ago

Didn't they make some kind of "mistake" when they did a comparison of ps4 vs xbox1 version of call of duty or battlefield that made the xbox version look better? They said they lower res lower framerate version was the better looking one.

Mr Pumblechook3737d ago

What a grubby, dirty business tactic.

Evilsnuggle3737d ago Show
mediate-this3737d ago

Isnt that what marketing is? You pay people to advertise your product. Isnt that what sony does??

showtimefolks3737d ago

this is MS after all and the way they announced and handled xbox one early on is the reason i am not surprised one bit. There is a reason american gaming media more forgiven of xbox brand than PS. No wonder why year after year MS showed nothing at E3 for last 3-4 years yet somehow american gaming media made us believe MS had the best showing/conference

keep selling PS4's sony keep it up nothing can stop the revolution. PS4 is a console made by developer feedback for gamers by gamers

any respect i had for MS is lost

kopicha3737d ago

M$ : How can you leak those details?
Mac : We didnt do that, guess one of the partner did.
M$ : Well fix it then!
Mac : Erm... how?
M$ : I don't care how, here take these money. Settle it
Mac : "release official comment and take blame"
M$ : Ok now everything have been redirected to Mac, let's release an official comment and stay innocent!

Azzanation3737d ago

Like you know what happened. Innocent until proven guilty. MS are a big company, any one of there employees could have gone out of there way to pay Mach to praise the system under there own companies nose. Don't blame the company blame the individuals that are guilty.

Blaze9293737d ago (Edited 3737d ago )

I don't really see, once again, why Microsoft is taking heat for this. Lol at people calling this "illegal" - all these expert lawyers.

What's funny is that Machinima has literally been doing promotions like this for years. EA (Need for Speed Most Wanted 2012), Pax, E3, tpostmag, birchbox.

http://i.imgur.com/5JAN558....

Why is it when Microsoft steps in it's all a sudden a problem? I'm sure Microsoft paid Machinima to get their affiliates to participate in a promotion. Whatever the promotion may be.

These are Machinima's partners, their contracts, their network. Microsoft can't regulate.

If I pay you to advertise my mixtape on your network, it's up to you to decide how. All I can do is make sure the promotion actually ran and pay what I owe in the end/beginning. I can't TELL YOU how to promote it on YOUR network for members I have no control over. I mean ffs it's a MACHINIMA contract. Not Microsoft contract.

So is it not Machinima's fault for not clarifying what their partners need to do?

Or we just assume Microsoft is behind everything as always? The assumption is Microsoft paid/made Machinima take the blame? lmao - conspiracy theorist and hollywood screenwriters couldn't even come up with the tales you all spread as facts.

Like I said, there are not Microsoft's partners. They do not directly talk nor do they get paid from Microsoft. As far as Machinima partners go, they have no idea Microsoft was even involved. Machinima's partners, Machinima's promotion, Machinima's guidelines.

the logic here is as if Microsoft is the government telling you 9/11 wasn't an inside job but you all still go, NOPE! NUH UH!

I want to participate in "SONY TOO" - seems fun

http://www.foxnews.com/stor...

"LOS ANGELES - A judge approved an agreement calling for Sony Pictures Entertainment to pay $1.5 million to settle a class-action lawsuit accusing the studio of citing a fake movie critic in ads for several films, an attorney said Tuesday."

yet, the real "illegal" ones, Microsoft, will not see a day in court over this :)

ITPython3737d ago

MS better hope that their plans to sabotage PS4 sales by paying people to plant negative hardware failure "verified" reviews on Amazon doesn't come to light. Otherwise they will be up s**t creek.

Although I'm sure they gave a 'little bit' extra to those folks recently to keep them quite during this current Tubegate scandal.

But I hope one of them has the ethic backbone to stand up and speak out. MS's dirty dealings need to be exposed, and this YouTube thing is only the tip of the iceberg.

AndrewLB3737d ago (Edited 3737d ago )

The exchange of money for favorable product exposure is called Advertising. Sony does the exact same thing. The problem in this case is that Machinima had a conflict of interest because they got greedy. Microsoft has very good lawyers and if they had any idea what Machinima was up to, they would not have allowed it to go forward.

Anyone recall how Sony restricted access to only a select few friendly journalists for launch reviews, where Sony gave each of them a custom engraved PS4, some games, and probably a check to soothe any unforeseen headaches the reviewer may get if there were any problems.

5eriously3737d ago (Edited 3737d ago )

My concern is not only this issue as we all know (including the bots) how M$ are criminally inclined to mislead their consumers. I can create a long list but here is just a few coming to mind:

The machinima debacle (latest)
DRM (reveal)
Kinect onways online (reveal)
Resolution saga (Since reveal)
The cloud multiplying Xbone power (was it 8 times)
Games playing high res and framerates on PC fronted as XBone performance then games degraded on release (Forza5)
The lack of long term support for consoles starving consumers of games for their investment (360) and tranfering 360 games to XBone.
Then last but not least the RROD saga

Who can trust these giant corporate and criminal scammers any more??

On opening I said my concern is not only the Machinima saga! IS this only the TIP OF THE ICEBERG?

What else are M$ lying about?

I do not think for two picoseconds that M$ was not the main culprit was behind all this and it was Machinima's doing!

M$. thanks for making up my mind. NO M$ console, hardware or gaming will ever be bought by me and my close family in future! Thus NO eXBone for me, ever!

AnotherGamer1173737d ago

@Blachek

You have a very one sided view. All of your examples are obvious advertisements - they are on TV. Everyone knows they are being compensated. You also said a very important word - endorse. They are obvious endorsements.

In a lot of the endorsement videos (where they might be a question) have disclaimers on the TV - i.e. paid actors or spokesperson.

There are no such disclaimers on these videos. If they were on the videos then nobody could complaign. The simple fact that is seems somebody (i.e. MS and/or Machinima) tried to hide it - makes it a problem.

+ Show (13) more repliesLast reply 3736d ago
3737d ago Replies(5)
Volkama3737d ago ShowReplies(1)
jonboi243737d ago

Actually its a big story and a bigger one if FTC and ASA get involved.....

jackanderson19853737d ago

except now they've the perfect defence as MS will say we didn't include that and never wanted it included and Machinima will say it related to confidentiality of the agreement as a whole not the promotion itself and then both the FTC and ASA will continue to do nothing because these things are never followed up on unless it's a major scandal for major money... 3750 is not major money

MysticStrummer3737d ago

A story about illegal business practices is never a non-story. From the joint statement it looks like Machinima will take the bullet unless further info comes to light.

Gh05t3737d ago

Where exactly is the "illegal" business practice?

MS paid Machinima
Machinima paid affiliates
Affiliates stated they were getting paid by machinima.

Affiliates were told not to discuss the agreement and not to state they were being paid by MS (which they were not directly).

Sounds pretty standard to me.

DragonKnight3737d ago

"Affiliates were told not to discuss the agreement and not to state they were being paid by MS (which they were not directly)."

That's where the illegal business practice is. It is a requirement that paid endorsements have full disclosure that they are paid endorsements.

MysticStrummer3737d ago

If you read the agreement, they were forbidden to disclose payment at all. That is not standard. That is illegal.

Volkama3737d ago

It is illegal according to the n4g comment lawyers, but in reality I imagine MS have dotted their i and crossed their t.

Not saying I'm on board with the paid coverage we have to decipher in an attempt to establish facts, but the gaming media is totally rife with it from all parties. Not like all these reviews are letting us know they're playing their free games on their free engraved consoles with their free merchandise before they give us those glowing review scores is it?

MysticStrummer3737d ago (Edited 3737d ago )

@Volkama - I agree with you about reviews, but it's not N4G law experts that are making this a story or, if it is how it appears to be, making it illegal. I'm sure we'll find out more about it in the coming days. MS appears to be in the clear already, since the joint statement makes it sound like Machinima was in the wrong if anyone was.

+ Show (2) more repliesLast reply 3737d ago
JasonKCK3737d ago

"This is such a non-story"

This is only news on N4G. It's meant to rile the anti MS fanboys so can have a reason to keep complaining about something they say they don't care for.

jonboi243737d ago

when you have main stream media reporting this like the gaurdian, huffington post, and wired uk reporting on this then its not a "non-story". when you cross the line and start breaking rules then people will notice.

MysticStrummer3737d ago

You either didn't read or didn't comprehend the story.

JasonKCK3737d ago

Maybe you should take your own advice and read it again.

Seriously, actually read it.

MysticStrummer3737d ago (Edited 3737d ago )

I did, along with clicking on the links to all the past information. What was going on there is illegal, either on Machinima's part, Microsoft's part, or both. From the joint statement they gave, Machinima will take the heat, but the fact remains it was illegal to forbid disclosure of a paid endorsement.

Saying it's only news on N4G is enough to disagree with you by the way.

Hicken3737d ago

"This is only news on N4G."

That's why a dozen other sites are reporting it, right?

It's simply amazing how you guys can literally reject reality for Microsoft's sake. It's both disturbing and fascinating.

GribbleGrunger3737d ago

"This is only news on N4G."

I'm going to square this one for you because I'm getting a little sick of the MasterX mentality sneaking onto this site. Are you ready?

N4G is an aggregate site and any news posted here is from OTHER SITES! In other words, it's everywhere BUT on this site until someone reads it on ANOTHER site and posts it here.

+ Show (3) more repliesLast reply 3737d ago
kickerz3737d ago

It is a good story...if you have never ever read any story ever. Otherwise this is just boring as hell crap to make the Sony ponies a little bit excited... You know I'm right.

+ Show (2) more repliesLast reply 3737d ago
mrpsychoticstalker3737d ago

Excellent communications skills, typical marketing partnership and strategy. Used by thousands of companies.

True_Samurai3737d ago

No? that's all you have to say. No detail explanation on why you disagree? you must don't know how some companies handle marketing. Take a business class and you'll understand that this is not the first time a company has done this

DragonKnight3737d ago

"Take a business class..."

Says someone who probably doesn't take a business class.

starchild3737d ago (Edited 3737d ago )

Don't try to talk sense to insanely irrational Sony fanboys. All they know how to do is hate, twist facts, ignore bits of inconvenient evidence, and just generally bash anything not-Sony. They are delusional if they think that Sony doesn't do the same kinds of things.

Here is just one example:
http://www.joystiq.com/2006...

mayberry3737d ago

@starchild your link article states "presumably hired by sony"...hence, no concrete evidence. Just saying.

liquidhalos3737d ago

Plus there is no money involved, nobody was being paid to give potentially false reviews under the banner of an NDA

DoctorJones3737d ago (Edited 3737d ago )

Is 'SonyToo™' the new slogan that all the sheep are going to keep repeating now? Great.

+ Show (1) more replyLast reply 3737d ago
mos61423737d ago

if you guys didnt read, it. what microsft said was that the clause was done by machinima, they were not aware of it.

dedicatedtogamers3737d ago

They also said they weren't a part of PRISM...

Suppose it just depends on who you want to believe, huh?

xHeavYx3737d ago (Edited 3737d ago )

@mos
And you believe that? SMH...

DigitalRaptor3737d ago

All we need to know is Microsoft's lawyers have been working overtime, and managed to get them off the hook, yet again.

https://twitter.com/Simpson...

Show all comments (196)
280°

Xbox's Preservation Step Sets A Much-Needed Example, Especially For Nintendo

Hanzla from eXputer inquires: "If Xbox can care about preserving its games and legacy, what exactly is wrong with Nintendo, trying to kill game preservation single-handedly?"

purple1012d ago

Ahh yes the good old game preservation of saving all your games to a removable hhd on the Xbox 360, taking it round your mates house, setting up multiple tvs to
Be met with “save data corrupted, please re download”

Or how about removing 360 games
From the store
, download them now or else, and, better hope to god that save data doesn’t corrupt, or it’s lost for ever

Nice one ☝️

Zeref1d 23h ago

It's better than what Nintendo and Playstation is doing. It might not be perfect but at least they are TRYING. Unlike the others.

DarXyde1d 22h ago

Trying? Take off the blinders for a moment, mate.

1. A failure to preserve games is just that: a failure to preserve games. Don't try to sugarcoat it: NO ONE is doing it properly. Better than awful is nothing to write home about.

2. At the time of this comment, isn't it the case that you need an internet connection to play Xbox games even if you buy physical discs that are hardly in circulation anymore? I don't have a Series X and I can't verify, but I think that is correct. I'm fairly certain you can at least play PS5 games at version 1.0 (not much of a win really when many games require day one patches). I think Microsoft's all digital, licensing approach is by far more aggressive than anyone else's. They really try to push you to game pass where you lose your entire library by umm.... Skipping a month of payments.

I don't think anyone is doing it right whatsoever. Don't get me started on Nintendo, who goes after anyone looking to preserve their games better than they ever would with extreme litigation.

Don't be a simp for any of these companies. Get it together.

PhillyDonJawn1d 22h ago (Edited 1d 22h ago )

@DarX never speak on Xbox again. You lost all credibility with your internet connection comment. Smh you have 0 clue and misinformed yet speaking on something you don't no squat about.

Einhander19721d 21h ago

What has Sony done exactly? You guys keep deflecting to Sony but I am not actually seeing any results, and ai am certain nothing that you can come up with even comes close to what Microsoft has done and what they have tried and failed to do, like tie all your disks to your account on xbone.

Microsoft removed their whole indie section when they moved to the xbone because they were going to only allow games on the service that came from a publisher, id@xbox started after xbone launched and it only exists because Sony embraced indie and Microsoft was forced to cancel their plans and reverse course.

And every single game that was part of games for windows live including disk games (I have gta 4 on disk that won't work) so hundreds of games that use that DRM no longer work unless the company themselves patched it out which of course very few did.

MrBaskerville1d 20h ago

Not trying. Tried. they killed of the backcomp program years ago. They set something up again, but sounds like it's more of an attempt to save the current library on whatever they are planning next. With luck they save everything and more, but let's see. I could see them killing off parts of the OG xbox and 360 libraries. Can't imagine that they would allow us to play Forza 5-7 in the future.

With that said, I do like what they've done and really wish they could have done more.

shinoff21831d 12h ago

Zeref

So killing off physical media is trying what exactly. Ms don't really give a fk if you think they do your kidding yourself.

Profchaos1d 11h ago

They are not trying this team is established for forward compatability the team is. It interested in preserving Xbox or 360 games.

+ Show (3) more repliesLast reply 1d 11h ago
isarai2d ago

Is that why Hellblade 2 is digital only?

Zeref1d 23h ago

Just because it's digital only doesn't mean you can't preserve it. Just put it on an external and you have the exact same functionality of what a disc does.

MrNinosan1d 23h ago

Guess you're trolling, but if you actually think that's how it works, I'd recommend buying some braincells.

mkis0071d 3h ago (Edited 1d 3h ago )

Volitile vs nonvolitile data. A disc will not corrupt either. A drive can be corrupted.

Einhander19722d ago

This is just a scammy PR move to distract from the fact they are going digital only and trying to push streaming and subscriptions only.

No gaming company has pushed harder to remove ownership than Microsoft.

Without discs there is no preservation, preservation can't be done by the rights holders it can only be done by the consumers, anything else is a lie.

2d ago Replies(3)
Einhander19722d ago

Anyone remember xblig which Microsoft removed their whole 360 indie section removing hundreds of games from people?

2d ago
2d ago
Zeref1d 23h ago

Do you know you can put your games on an external and preserve them that way? There are no benefits to discs. ZERO. Idk why some of you are still obsessed with them.

DarXyde1d 22h ago

Because games like Persona 5 exist. It's STILL V1.00. On Playstation, that's a win because 1.00 is installed on the disc—no need to download anything.

If a game does not require any updates, it's all on the disc.

Extremely low bar in the modern era, of course. It's not much of a win by any stretch.

But for now, physical media does have a purpose, at least on Playstation.

Einhander19721d 21h ago

That is factually not how game licensing works, try plugging your hard drive into someone else xbox, It's not going to work, and it won't work if the licensing servers ever go down.

Einhander19721d 21h ago

Anyone remember games for windows live.

I have around a dozen games, some on Steam itself that will not work because Microsoft shut off the licensing servers.

BehindTheRows1d 21h ago (Edited 1d 21h ago )

I do. I STILL have games (Gears of War being the big one) I cannot access because Games for Windows LIVE is total garbage and no one has held Microsoft accountable.

Zeref1d 19h ago (Edited 1d 19h ago )

You don't have an Xbox apparently. Because you can 100 percent plug in your external and play games from it on any Xbox console lol. You just have to be logged in to prove ownership.

Chevalier1d 18h ago

"You don't have an Xbox apparently. Because you can 100 percent plug in your external and play games from it on any Xbox console lol. You just have to be logged in to prove ownership."

Damn how many times do people got to explain your idiocy to you? You can take a copy of Persona 5 like someone used as an example and play that game on ANY console WITHOUT logging in which means I can lend the game to a friend without internet and they can play my game. Can you lend your hard drive to anyone without logging in for them to play? NOPE. That is a huge difference and if you think otherwise then sorry you're an idiot.

Tacoboto1d 20h ago

"No gaming company has pushed harder to remove ownership than Microsoft."

Ubisoft is literally erasing games people bought from their libraries... My PS1-3 discs are useless on modern hardware. Nintendo's re-published and resold almost their entire Wii U library, and the eShop is completely dead with no BC mechanism in the Switch software. Microsoft publishes everything they make today day one on Steam and Xbox/Windows. Sony only brings to PC the titles they think you might want some years later and Nintendo won't even design a functional long-lasting joystick.

You're absolutely trolling and not serious if you think Microsoft today is the worst offender.

shinoff21831d 12h ago

Yay steam

Not everyone fks with computers though. The disc is still the best way as a console player. Period.

Tacoboto1d 9h ago

How do Sony and Nintendo feel about these discs from 2001-2013?

Don't be stupid, you know Xbox is the best at this today.

+ Show (3) more repliesLast reply 1d 9h ago
Hofstaderman2d ago

Nobody wants this. Sales or the lack of it in the case of XBOX is very telling. I wonder how the adorably all digital series X will fare. Adorably dismal perhaps?

crazyCoconuts1d 20h ago

Only time will tell, but for from someone like me suspecting that Xbox is trying to gracefully exit the console market, that "forward compatibility" team is trying to get Xbox games playing on Windows PCs. I mean, it's nice that they're not planning on exiting with a "enjoy your games while the hardware still works" message, so that's nice. They still have a brand to protect via Microsoft so probably feel obligated to have a better exit strategy.

Xeofate1d 17h ago (Edited 1d 16h ago )

That is not their plan, their plan is to transfer users accounts to the cloud.

Phil Spencer himself said as much a few months back, plans could have changed but I think people are reading way too much into one statement where Phil said he would allow Epic on xbox because he wants to be able to sell xbox games directly on other platforms. Aka, instead of selling Sea of Thives through PSN he wants to have an xbox store to sell his games on PlayStation without giving PlayStation any money.

Again, it's extremely unlikely that Phil plans to put PC on xbox and licensing would prevent them from just giving out other publishers games purchased on xbox copies of thier games on PC, Microsoft does not own their games.

crazyCoconuts22h ago

The thing that doesn't align with the cloud strategy is the giving up on exclusives. You'd still need strong exclusives for cloud streaming - it's still a "platform" , just with a lower upfront hardware investment. I feel like they've learned what PS learned with PSNow long ago. We're not ready to stream games and it's only gonna lose them money to try at this point

FinalFantasyFanatic1d 6h ago

I would love that, I'd buy up some of the Xbox games if they could run on PC, like the Rare Replay, Lost Odyssey and Dead or Alive Ultimate, probably a pipe dream though.

Show all comments (43)
370°

Could Xbox Soon Become The Next Dreamcast?

Microsoft's future in the video game space is murky right now, so let's break it all down.

Read Full Story >>
thegamer.com
ApocalypseShadow14d ago (Edited 14d ago )

Not anytime soon. But they're on that path.

One thing not mentioned in the article is Microsoft's money bags. If Sega had Microsoft's money, they would have still been around as a hardware manufacturer. Xbox as a platform only survives because of the money bags. They can continue making consoles for the core and port to PC.

The multiplatform strategy is only the result of arrogance and misguided leadership that blew up in their face. They thought gamers would jump on Xbox in droves if they knew that many of their favorite games would be only on Xbox. But that's not happening at all. Sales didn't increase. They decreased. Why? Because the dumb asses thought giving away these expensively made games in a cheap service would also turn the tide.

Gamers on other platforms are willing to buy quality. They don't need to be handed nearly free games in a service that aren't even finished and sometimes average in their development. Gamers buy Nintendo games. They buy Sony games. Microsoft groomed their base to not buy games. Even the quality ones. It has always been their plan to go digital. But most gamers still like single player gaming. Still like physical releases.

Microsoft's problem has always been that they don't produce high quality games at the same output as Nintendo and Sony. Actually, they should be producing quite a lot more because they're worth over 2 TRILLION. How they don't have more is ridiculous and no excuse. Buying publishers to take away from competition only backfired. Because it still takes millions of dollars to continue to make those games from the publishers they snatched. Their only choice was to crawl back to their competitors to help sustain those developers because Nintendo and Sony platforms were the ones buying games.

Am I sorry for Microsoft? Hell no! They deserved last place for putting in the least effort. They deserved the fallout for buying up the industry and didn't make a single blip on the radar against their competitors where they now need those same gamers they took away games from to support them. Part of it may have been to cash in on their competition. But the result is the slow death of their platform. They may go 3rd party. They may keep making hardware. I don't give a shit about them to worry about it. I only give a shit about the destructive nature of their industry moves that only negatively affect gamers. They could sell and drop out of the industry and I wouldn't blink. Probably laugh. But not blink. They deserve whatever comes to them. At least Sega put in the effort when it came to games. They just had poor leadership. Microsoft has poor leadership and barely makes memorable games. That's a killer combination. And not in a good way.

Cacabunga14d ago

That would be an insult to Dreamcast.. it had a crazy line up of legendary critically acclaimed games.

Crows9014d ago

I was thinking the same. Dreamcast had incredible games in such a short amount of time. It was truly exceptional.

darthv7213d ago

...and yet all those great games were not enough to sway people from the looming release of the PS2 at the time. Sony just has that kind of brand loyalty.

Cacabunga13d ago

Darth

I do not agree.. Sony had even better games thanks to an unprecedented 3rd party support..
DC had amazing lineup but 90% were arcade games..

88313d ago

@darth:
And Sony showed off "The Emotion Engine" and their real time demos that made everyone think they would miss out on REAL next gen 128bit magic if they jumped in before PS2s polygon pushing monster (and early lack of anti-aliasing with a healthy heap of shimmer + DVD playback) stepped up. PS2 was a fantastic system though with amazing games.

+ Show (1) more replyLast reply 13d ago
blacktiger14d ago

That's not true. Just because Microsoft has the money doesn't mean Microsoft can allow xbox to bleed entire Microsoft money. It doesn't work like they. Also SEC will be watching and investor won't allow it. Lot of reasons why Microsoft can not continue even if they wanted to. SEC regulations is expensive.

fr0sty14d ago (Edited 14d ago )

Exactly this... Microsoft is a publicly traded company, mostly owned by their shareholders (Approximately 59.24% of the company's stock is owned by Institutional Investors, 7.73% is owned by Insiders and 33.03% is owned by Public Companies and Individual Investors.). Their shareholders call the shots on the business decisions, and their shareholders want one thing and one thing only, for their stock price to go up. Losses do not make stock prices go up... so if the division continually posts losses on hardware, but shows profits on software and services (which has been the case with Xbox its entire lifespan, for over 20 years now), the shareholders are going to grow impatient and demand they stop making hardware and focus on the only thing that has ever made them money, software and services.

When Microsoft bought Blizzard and Activision for almost 100 billion, I knew that was the nail in the coffin for Xbox as a console... as the shareholders were going to expect a quick return on that investment, and when it didn't materialize, they were going to be out for blood... out to force Xbox to sell those games on as many consoles as possible, "and while you're at it, sell those first party exclusives that aren't selling well on other consoles as well... hell, just stop making consoles and sell games."

If there is another Xbox console generation, it will definitely be the last, but I doubt there even will be one at this point. I think the Xbox division planning on it just in case, but I don't think the project has been greenlit from Microsoft itself. The rumors that they have not yet even secured the chips needed from the chip fabrication facilities ties into this.

shinoff218314d ago

While I usually agree with you . Alot of what was said can just also be asked before any of that.

How long will the shareholders wait? It doesn't appear long at all

Babadook713d ago

I think I get your point. Like just because MS has money does not mean they are content to throw it away on a dying ecosystem. Xbox has to be profitable or “what’s the point?”

ifinitygamer14d ago

Money bags, yes, but are we ignoring that Xbox actually makes a profit on games and GamePass? Hardware is often a loss leader, and they're probably making profit 4 years into the life cycle, but games and services revenue have been very profitable while other parts of Microsoft's business is struggling. Say what you will about the quality of those games, of course, but this is kind of a reverse Dreamcast situation, where the console was dragging down the company and put it at risk of shuttering entirely. Killing that console saved the business and allowed it to continue to make games on multiple platforms. In this case, the service is very profitable, as are the games, and they're also double-dipping into Multiplatform to extend this further, while their hardware is just sort of what they believe to be the best for gamers and their own titles (whether that is the case or not...)

fr0sty13d ago (Edited 13d ago )

The issue is, they aren't selling enough hardware to make their exclusives profitable, and now that they've bought half the gaming publisher/dev industry, they have no choice but to go third party to make a profit... and that is making their shareholders take a real close look at their hardware division under the microscope... why keep making the hardware if the software is all that is making them money, and they continually, generation after generation come in dead last with hardware sales?

Look at a game like Spiderman 2... if it had been an Xbox exclusive, with the amount it cost to develop, it would have been a huge failure... simply not enough consoles out there to sell it on. They would have been lucky to break even.

ifinitygamer13d ago

@fr0sty agreed completely, which is why they're hedging by releasing other games to multiplatform, plus they have PC to make up for the difference in a lot of ways, which is why their games are not complete money pits. It brings up the question of whether or not those exclusives would drive sales of consoles, though. Let's say Spiderman 2 was an Xbox exclusive, it would certainly have pushed console sales, though who's to say how much is anyone's guess.

fr0sty13d ago

That's why you can't rely on just one exclusive, Sony has always delivered on a wide range of solid exclusives, even this generation (even if they haven't been strong on the first party exclusives, they've made up for it with third party). They don't rely on just one "system seller", they have a portfolio of them.

13d ago
JBlaze22613d ago

ApocalypseShadow To be honest Sony has more of a chance to go 3rd party because like you said Microsoft has money, Sony does not. Sony does not have games, Only games they have come from 3rd party. Sony has been losing money for years and you. Saying Microsoft has been putting the least effort just proves you have no idea what's been going on. All Sony has done is repeat and recycle, never innovating or doing something new. All Sony has is brand loyalty nothing else and it shows.

+ Show (3) more repliesLast reply 13d ago
LG_Fox_Brazil14d ago

Not sure about that. It's been two decades and I still think about Power Stone, Shenmue, Crazy Taxi, Jet Set Radio, Seaman and others, but I'm not sure I'll remember Xbox Series X/S games in a few years from now... Maybe I'll remember about the franchises that the Xbox brand spawned, but I don't believe that the Xbox Series lives up to the late Dreamcast or even to the Xbox name itself. I do have great memories about the 360 with Blue Dragon, Gears 2 and Lost Odyssey though

isarai14d ago

Nah, sega actually makes good games

Becuzisaid14d ago

No, Dreamcast was ahead of it's time and most still have very fond memories of it that had one. It also had some good games on it even in it's short lifespan. Xbox has none of these qualities.

Profchaos14d ago

I remember it coming out at the time in a really bad place they hit the market before the PS2 but it was during this transitional time when Sony was promoting the power of the PS2 and so many of the Dreamcast games were awesome but often third parties simply ported the PS1 version increased resolution and performance but rarely fully utilise the capabilities of the console.

I think in the end bad marketing done it in and like the GameCube so many people are fond of it now but at the time it was looked at in the lense of the day and it didn't stack up.

Personally I miss Sega in hardware they took risks that many companies won't

Becuzisaid14d ago

I never owned it, and got the PS2 right when it launched. But there were certain games it had that I was always jealous of that I didn't have access to - Sonic adventure, crazy taxi, power Stone, code Veronica, shenmue, skies of Arcadia. I always thought it was a really cool machine though. I've never heard a bad thing about it though from those that had it.

FinalFantasyFanatic13d ago

I only ever saw one Dreamcast, and that was one my friend owned, pity I never got to play it, I wonder what games he had for it?

It would be nice if some of those games got ported to modern systems.

Profchaos14d ago

Oh man sonic adventure on the Dreamcast made me so jealous as a huge sonic fan on the mega drive who also moved to PlayStation 2 I never got the chance to play it back in the day either. The Dreamcast in Australia where I am was always relegated to the smallest corner of EB Games it was kind of a strong first indicator that things were not going well at the time.

Show all comments (72)
80°

Microsoft Rewards app on Xbox and weekly streaks to be killed off soon

Microsoft has announced the Microsoft Rewards app on Xbox will be discontinued in April and has confirmed that weekly streaks will also be coming to an end.

Read Full Story >>
trueachievements.com