530°

Xbox One Ad Campaign Beginning To Look A Lot Like Sony’s

IDT writes: "Pretty neat ad all around. It captures the spirit of why so many of us love video games: the escape. Boring jobs, boring school and boring chores are just obstacles in the way of gaming bliss. But, Xbox fanboy that I am, I couldn't shake the feeling that ad seemed strangely familiar."

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idigitaltimes.com
JoGam3832d ago (Edited 3832d ago )

OMG...I thought it was just me. LOL. I didn't want to say anything and come off as a fanboy. But yes I agree. Its similar to Sony's.

-Foxtrot3832d ago

Just because you had an opinion like that doesn't mean you would come off as a fanboy. I really feel like people on here are scared to put forward their opinions because they are scared of being called for it. I mean people abusing the bubble system over this doesn't help aswell

Trust me it takes a lot more to be called a fanboy, if you said something like "XBOX ONE SUCKS....SONY 4 EVER" then fair enough.

Muffins12233832d ago

Honestly i don't think their similar,i feel like sony's has more of a personal touch to the gamer while Microsoft seems to be having a family type of vibe from it,"all in one entertainment box",etc.

JoGam3832d ago (Edited 3832d ago )

Dude I've been on this site for years now and I've learn a lot from these fanboys on the site. Its not that I'm afraid to voice my opinion its that I know when to speak and when not to speak. Sometimes saying something at the wrong time can come off as Fanboyish when its not my intent. Going into a Xbox related article showing the new ad and just saying they are copying Sony would have came off as fanboyish and I didn't feel like going through that ish at the time.

Respectfully!

Angels37853831d ago (Edited 3831d ago )

Its a marketing tactic (and a very good one) Not to come off as biased but the tactic is generally used for similar association. Which is not surprising considering Microsofts marketing team has generally been doing tis when advertising their Surface tablet in a similar fashion to the old Apple commercials (Which quite honestly is ingenious because Apple already had brilliant marketing for sub par technology).

They make you feel like you are part of something grand. This is very similar in many respects to sony's type of "Gamer centric in reality" advertising, but they also seem to want to mix that with the feeling of "Apple exclusivity" (it really is quite brilliant advertising) by "inviting you" like its only for certain people.

One thing is clear though...Microsoft clearly have the bigger budget because It seems they took sonys ad and amped it up xD

-Alpha3831d ago

@Muffins

There's nothing wrong with that. They did a good job showing off footage from games, while explaining and showing everything else that they are trying to be. The gamers see Ryse, Forza, and Titanfall, the person who likes entertainment sees movies.

hakeem09963831d ago (Edited 3831d ago )

So the company that advertises the hell out of everything they have is stealing Ideas from the company who barely advertises anything.The advertisement had nothing to do with Sony ,i think it's more reminiscent of the WII commercial "we would like to play"
MS always has better advertisement than Sony's and this was one of them.

deafdani3831d ago

Really? On this site, you only need to say something positive about Microsoft to get disagreed to hell. However, if you say something positive about Sony, you usually will get tons of agrees.

I agree with you in that nobody should be afraid to express their opinion freely (as long as it's put forward in a civilized manner), but come on, you know pretty well that this site is filled for the most part by awful fanboys and haters. No wonder some people would thread carefully here. The bubble system sucks.

stuna13831d ago

@foxtrot

Well said, as far as people not commenting because they're are under duress of being called or labeled a fanboy.

Some people comment because they see something that others are unable to see or just refuse to see.

OT: Microsoft is seeing the benefit of Sonys stance on things! Maybe?

L-DOT-_REAPER_3831d ago

its just here its all the sites but i like this site the most everybody is mature and relaxed mostly

-Foxtrot3831d ago

@stuna1

"Some people comment because they see something that others are unable to see or just refuse to see."

Exactly, either that or they refuse to see it. Doesn't mean your automatically wrong for having that kind of opinion unless it was something like "I thought Aliens CM was an good game" then it's going to be like "REALLY? COME ON" lol

@deafdani

"Really? On this site, you only need to say something positive about Microsoft to get disagreed to hell. However, if you say something positive about Sony, you usually will get tons of agrees."

It's just whatever is happening at the minute. Back in 2006/2007 the roles were reversed and if you said anything about Sony you were disagreed to death.

The reason why it's like this now is because Sony have turned it around while Microsoft has turned into a bunch of arseholes who don't care about us (a totally different story altogether).

Fact is the reason why this site SEEMS like a pro Sony site is because the people who ARE NOT Sony fanboys can see that Sony are doing something right, more then Microsoft and I don't know about you but you have to praise someone when they do things right. If we never complained back in 2006 when the PS3 first came out then Sony wouldn't of worked on improving the PS3 and their next gen console but the company it's self aswell.

To be honest I don't even know why we have a disagree button on this site, if you agree with someone you should click the agree button if you don't then you don't. The worst part is when people disagree with you and don't comment on why they disagree, like below I've disagreed with ape007 but I wrote a comment on why.

Although saying that some people on here when replying to a comment they see differently, you know when you see something other people don't tend to give off a personal attack vibe and end up being a dick about it.

Ripsta7th3831d ago

On this site is the other way around, they are scared of talking good about the X1 in fears of being bubbled down by the Sony clan

Hellsvacancy3831d ago

I'm not afraid, I say pretty much what I think, minus the profanity

4Sh0w3831d ago

No if anything it reminds me of micros Halo live action trailers minus the humor and more so they look like the old COD trailers with Kobe and actors all playing charachters in a real game setting.

Sono4213831d ago

Isn't imitation the greatest form of flattery? ;)

But seriously I think this is actually a great commercial.. way better then that idiotic NFL one that probably confused consumers more than anything else.

Withdreday3831d ago

Jeez...Can't MS do ANYTHING original?

ZBlacktt3831d ago

LOL, yeah I know all about this and I'll continue to speak my mind. :D

VENOMACR12273831d ago

How are the two similar? Because there is a car racing? I dont see the similarities at all. I dont think PS4 commercial featured soccer, movies, or a giant robot. Think they are both different. Both are good although the Xbox commercial I like better.

+ Show (13) more repliesLast reply 3831d ago
BX813831d ago

I thought it was better than sony's. I give sony more props for doing way better adds than last gen.

assdan3831d ago

I mean, they're definitely similar. But it's not like live action isn't ever used. That being said, it's usually sony that employs live action for advertising. And also, let's NOT look at the launch ads for the ps360 because both were weird as hell lol.

Automatic793831d ago

Both show off games. So many would assume they are similar but the pitches are perfect for each systems strengths. Xbox One day one.

n4rc3831d ago (Edited 3831d ago )

I've yet to see a Xbox ad.. But I have to admit.. I love Sony ads

From Kevin butler to that newest gow one.. And this perfect day ad for the ps4.. Really enjoy them

Xbox had that awesome gears ad with the mad world song.. That was really popular but I honestly can't think of another Xbox commercial. Lol

OK.. Just watched the x1 ad and it was pretty good.. Touched on kinect etc..

Good start for both.. Keep em coming..

TheGrimReaper00113831d ago

While it may be alot like sony's, I really dont mind ads like this
They look cool and are 1000000 times better than the same old ad where an oddly aranged family plays in a plain house and they all start to play. No wait, one person plays and the others laugh and pretend to enjoy it.
So yeah, more ads like this

Shake_Zula3831d ago

As I was watching, I realized that the youtube video was higher resolution that all of the game's star titles. Because you know... X1... is all... about the...
...
...GAMES (next gen of course).

Turkishflavor3831d ago

Wtf Are You talking about? Ugly sony fanboy.

HALO, FORZA, COD, NBA 2K14 etc all will be 1080p at Launch.

so STFU, stupid fanboy

Shake_Zula3830d ago

Turk, I don't think you have all your facts straight. Maybe you need to do some research. I find it quite funny how little Ryse makes it into these retaliations anymore. I will likely be the best looking game at launch. Oh, and while we are talking about launches, when does HALO come out. BTW, I love playing Halo.

+ Show (5) more repliesLast reply 3830d ago
ape0073832d ago (Edited 3832d ago )

waaaaaaay better than sony's ad imo

-Foxtrot3832d ago

Not really, least Sony didn't need Steven racist Gerard and Zachary Quinto in their trailers.

Seemed like they were trying a bit too hard

ape0073832d ago (Edited 3832d ago )

X1's ad felt intense, in your face, had Steven Gerrard, Robot was cool, ryse spot was awesome

sony's ad was very awkward imo, two guys fighting throwing each other and singing??? cheesy as hell

Wizziokid3832d ago

I think they do that so people spot them and go "omg they support the xbox I want it more now".

It's tactics at the end of the day. I prefer them not to do that though.

-Foxtrot3831d ago

"sony's ad was very awkward imo, two guys fighting throwing each other and singing??? cheesy as hell"

It represents a bro-mance between two friends who love to game with each other. The trailer shows you what you probably have with your friend or friends and it tried to recapture that to show you that gaming will always be there. The singing kind of reminded me of a JD and Turk bro-mance from Scrubs

http://www.youtube.com/watc...

3831d ago
mxrider21993831d ago

@anialator i thinks that was the point that even though they are not perfect hence the bad singing and the flipping of the car, it is still a perfect day for them to play those kick ass games together

Hellsvacancy3831d ago (Edited 3831d ago )

"had Steven Gerrard" lol, like that matters to anyone other than a Liverpool supporter, do you think a Man United or an Arsenal fan would want to see that? I BIG chunk of the budget for that advert would of gone to Stevie Gerrad and Zachary Quinto

I agree with the silly singing on Sonys advert, I didn't like it, but the two adverts are VERY similar

WeAreLegion3831d ago

Their singing in the ad was better than Lou Reed, the original artist. That man can write a song, but he cannot sing to save his life. And I was JUST about to mention JD and Turk!

+ Show (4) more repliesLast reply 3831d ago
Kayant3832d ago

The one in the article (Not the greatness awaits) I agree some what but not this ---> http://www.youtube.com/watc...

I would say they're pretty even & great.

majiebeast3832d ago (Edited 3831d ago )

It could use a lot less come on terrible music choice for the ad. Also nobody outside the UK cares about Steven Gerard and i dont think anyone ever cared for Zachary Quinto. They couldnt get Messi like Samsung now that ad is amazing not because of Messi.

moegooner883831d ago (Edited 3831d ago )

Am I the only one who thinks Quinto is actually a good actor :/, very weird choice for such ad thu.

Wizziokid3832d ago

Well it's not a bad thing to make them like Sony's, they are amazing after all.

Especially the one which goes through the generations of playstation. masterpiece

Thatguy-3103832d ago (Edited 3831d ago )

The thing I like about Sony's strategy is that ever since the reveal they been promoting the ps4 by bringing back the good memories of the ps1&2. They dominated that era and a lot of us grew up with them. In my opinion, Sony has been using that as an advantage and the recent playstation memories ad kicked it out of the park. The crazy part is that it wasn't because of the games/services but because of the meaning behind it. Sony's marketing team have been amazing so far and better than the early ps3 ads.

Turkishflavor3831d ago

Where Are The games then?

PS4 has NO GAMES :(

NO DEAD RISING, NO FORZA, NO RYSE, NO NOTHING :(

Thatguy-3103832d ago (Edited 3831d ago )

Ahhh water balloon fights!! Damn how fun was it being a kid back then. On topic, I agree on how Microsoft is taking Sony's approach in marketing the Xbox one as a game console first. I'm not getting one any time soon but the trailer was good to watch and the titanfall piece was pretty cool.

JoGam3831d ago

Agreed. If they copied Sony's or not Both ad's look great and did the job they intended to do. Both PS4 and Xbone should be excited.

ThatCanadianGuy5143831d ago

Xbox has adverts? Haven't seen a single one.

3831d ago
Show all comments (102)
50°

How to recruit Lam in Eiyuden Chronicle: Hundred Heroes

Lam is among the 120 characters available for recruitment in Eiyuden Chronicle: Hundred Heroes. While she is one of the many straightforward recruits, a known bug may prevent players from recruiting her if certain conditions are met. Despite developers’ assurances of fixing the bug, some early access players still encounter issues with recruiting Lam despite attempting the standard method.

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infinitestart.com
270°

Tomb Raider Remastered just quietly censored one in-game detail

Tomb Raider 1-3 Remastered players are ticked off by the game’s most recent patch, which censors in-game pin-up posters of Lara Croft.

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gamingbible.com
rlow18h ago

This is why gaming is screwed. When people change things to fit someone’s agenda, it’s a slippery slope downhill.

Christopher8h ago(Edited 8h ago)

Even if that agenda is of the developer? Way to remove developer rights.

***One player called it a “huge problem with modern games,” saying they can now be “ruined AFTER people buy them”.***

The level of drama. Yes, I recall sitting there for more hours than I did anything else in the game. These two pinups are the core of the game, after all!

coolbeans6h ago(Edited 6h ago)

rlow1's cringe catastrophizing aside, I do think developers *ought* to strive to maintain an original work to the best of their ability. The language of a "remaster" tacitly implies that - for good or ill - what's being resold is what fans remember but better.

Profchaos6h ago

Games can be ruined after purchasing them yeah we know this not from this but from GTA IV which had half it's radio content patched out due to licensing expirations and to me that was a huge deal.

This pin up poster is a bit of nonsense but the whole argument of modern games can be ruined post launch is Absol true.

DedicatedDark5h ago(Edited 5h ago)

It's not their work to censor. They are incharge of restoration & remastering the work, not overwriting it.

Barlos4h ago

It's not the agenda of the developer though, they're pandering and trying to increase their ESG score.

Way to support censorship...

victorMaje4h ago

It’s not the end of the world for sure, but I understand the hate towards this kind of change. I believe it’s also a matter of principle.

Imagine a Picasso painting being restored & the restorer deciding there aren’t enough strokes, or some lines aren’t straight enough or curved enough…not sure it would/should sit well with people.

Have all original devs signed off on this change? Even if it’s the case, are we saying older gamers are better mentally equipped to process what was there than current gamers, hence the change?

Enough time ago the case was made that games are an art form. We’re supposed to have won that case.
So which is it? Are games art or not?

+ Show (2) more repliesLast reply 4h ago
Eidolon4h ago

Hasn't this been happened for over a decade since remasters? I can't see that it's any worse now. Maybe if Sweet Baby starts getting their hands on remasters we will definitely have a problem.

Rebel_Scum7h ago

tbh I dont see something like this as censorship. Does anyone else not find it strange for someone to stick pin ups of themsleves in a locker room?

Now of it was a pin up of some half naked firefighters it might make sense as Lara might like that, and if they removed that I would cry censorship. But removing pin ups of the main character, yeah I get it.

Barlos4h ago(Edited 4h ago)

It's a game, and they were placed there for the audience. It's not real life. If it was, she wouldn't have fought a T-Rex now would she?

Yes, it's censorship but it's a bit less in your face. If they were in the original game, then they should have been in the remasters. It's bad enough that they have that ridiculous unnecessary warning at the start, but then they start removing things post launch. I don't care how small the change, they shouldn't be doing it. It's nothing but ESG pandering but in a subtle way.

Rebel_Scum3h ago

Look bro, if you have pictures of yourself naked on a bear skin rug up in your house let me tell you, its not normal.

jambola2h ago

I wasn't aware censorship was based on what made sense to you

Rebel_Scum1h ago

Likewise, what a stupid comment.

jambola1h ago

I agree
Your comment was pretty stupid

Rebel_Scum1h ago

I never said censorship is based on what I say dumbass. Just because I dont see this as censorship doesnt mean I’m saying others cant.

How about you come at me with your opinion rather than snarky comments with no thought on the matter.

SimpleDad4h ago

By the year 2030, this remaster collection will totally be changed and censored. Probably will remove Lara as a playable character. It's ridiculous. Glad that my family didn't buy this.
I still have Tomb Raider 2 PS1 as a memory.

jambola2h ago

Those shorts are a little revealing
Should probably make them snow pants

Barlos2h ago

They'll probably make her trans

CobraKai3h ago

It’s mentioned in the article, and it’s a point i 100% agree with, it’s the fact that they can censor a game after you buy it. That’s total bullshit.

Killer2020UK3h ago

Whilst it's an overreaction to say this has "ruined" the game, it's still problematic that this has happened post launch and for many, post-purchase.

I don't want someone to change a product for the worse after I've bought it. The same goes for implementing micro transactions after reviews.

I wonder why they did this? Nobody was kicking up a fuss as far as I'm aware.

maykhausonninh3h ago

Nobody was kicking up a fuss as far as I'm aware.

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100°

Final Fantasy III Pixel Remaster Review – You Are Your Job, Apparently

Gary Green said: In a time where an enhanced, 3D remake of Final Fantasy III already exists, it’s hard to argue that Final Fantasy III Pixel Remaster is the definitive version we were expecting. With Final Fantasy III already being the last in the series to be translated and make its way west, this is something of a slap in the face for the fans. Still, let’s not be disheartened. There may be many shortfalls in this edition of Final Fantasy III, however there’s no denying that this classic JRPG still holds some nostalgic value, even if it struggles to break away from its original hardware limitations.

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pslegends.com
FACTUAL evidence8h ago(Edited 8h ago)

It’s funny I’m seeing these articles about pixel remaster, and I just platinumed 1-4 within 8 days lol. I’ve been on FF5 for about a week now. Let’s just say 5 was the start of FF having content like crazy. I should have the plat within 2-3 days.