620°

EA's Moore: "Microsoft has been very aggressive with us, as had Sony"

The COO explains the tricks and troubles of preparing for the new consoles

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gamesindustry.biz
GarrusVakarian3885d ago

Hahaha oh i bet they have you dirty old fox you!

allformats3885d ago

Yeah, EA's Microsoft's whore these days. For shame.

Gazondaily3885d ago (Edited 3885d ago )

"Microsoft has been very aggressive with us, as had Sony, we're a very powerful publisher obviously, that has the ability to deliver great content and makes a difference on their platforms, and they want to make sure they get that."

The full quote before people start jumping the gun.

Gster3885d ago

This is all I see when I read this headline... AGGR£$$IV£ ...

No_Limit3885d ago

Nice catch Septic. I just read through the articles and saw that. Still, this thread will turn into a bloody mess soon as always. LOL

NeloAnjelo3885d ago (Edited 3885d ago )

Agressively feeding them MONEY...

malokevi3885d ago

Lol... that title. This place never ceases to amaze me. BS central.

superbhoy3885d ago

@Gster. You could have replaced the g's with euro signs.....but whatever...I don't care

JhawkFootball063884d ago (Edited 3884d ago )

Title change is needed.. obviously fishing for hits or trying to unfairly bash Microsoft.

Either way it should be

EA's Moore: "Microsoft has been very aggressive with us, as had Sony"

JokesOnYou3884d ago

@NeloAngelo So?

-I'm buying a X1, I hope they keep feeding as many devs as possible money.

ALLWRONG3884d ago

lol at N4G

Lets just remove the part where he says "Sony" and just make it another anti MS article. It is N4G after all.

Ritsujun3884d ago (Edited 3884d ago )

Shame on the prideful Nintendawg.

AW's obviously new to N4G, LOOOOOL.

Deividas3884d ago

Honestly, who really cares all that much? Microsoft teaming up with the worst company in America? And you guys thought ms can screw themselves up that bad by themselves..i dont think so. Little bit of EAs help goes a long way :)

+ Show (8) more repliesLast reply 3884d ago
johndoe112113885d ago

@Septic & No_Limit

The reason why, even though he did also mention sony, people will only see microsoft is that there is a blatant favored collaboration between microsoft and EA and anyone who says that that isn't true is either blind or mentally challenged.

And just to put things in perspective for the people who don't know, Peter Moore used to be the Corporate Vice-President of Microsoft's Interactive Entertainment Business division and Don Mattrick served as the President of Worldwide Studios for Electronic Arts and in july 2007 they practically switched jobs. Just a little food for thought.

malokevi3885d ago

OK, but that doesn't change the fact that whoever posted this article chopped the quote right before the words "as has Sony"...

Whoever posted this article is trying to frame the news, and impact our perspective.

Spin spin spin... no matter how you justify it.

johndoe112113885d ago

@malokevi

Agreed, and in no way was I trying to justify it, all I was stating is why people, even after reading the article, would still only focus on the microsoft part.

Even though the writer had his own agenda, after reading the article most people would still see EA as being 80% pro xbox one, because it's true.

Make no mistake, EA also supporting the PS4 has nothing to to with relationship or because they aren't bias, it's because they will sell millions of copies of their games to it's fan base while still giving microsoft better deals and better support 90% of the time.

Death3884d ago

"Make no mistake, EA also supporting the PS4 has nothing to to with relationship or because they aren't bias, it's because they will sell millions of copies of their games to it's fan base while still giving microsoft better deals and better support 90% of the time."

Back that up with anything. Please. Sony killed their internal sports development studios to secure a deal with EA that kept all EA games off the Dreamcast. You are really going to spin Sony off as a victim here?

johndoe112113883d ago

@ Death

At no point did I say that sony was a saint. Where in my post did I say sony was a victim? Stating the obvious was simply that, stating the obvious. Whether or not it makes sony look like a victim it does not make it any less true.

What does a situation that happened 15 years ago have to do with the topic at hand? Is it that what sony did 15 years ago makes what EA is doing now not true? I fail to see your argument.

Is sony a saint? Hell no. Sony even tried to screw their customers with the PS2 DVD drive fiasco. All those companies see one thing, the bottom dollar and they all have blood on their hands. Does that mean we should turn a blind eye? Hell no. Should we ignore what EA is doing now because of what sony did 15 years ago? I s that what you're saying?

When sony tried to screw everyone with the ps2 situation we were vocal and we spoke out, they were taken to court and they lost. we won. When microsoft screwed us with the RROD we were vocal, they were taken to court. We won. At the end of the day whenever a company is doing shit we have the right to speak up.

If you want to sit there and say that EA is not showing favoritism to microsoft especially knowing the history of their relationship and how it was formed then you are just as much of a hypocrite as EA is and you'll probably fit in very well when they and microsoft are having their board meetings discussing how they can rape and pillage the pockets of every other gamer out there.

+ Show (1) more replyLast reply 3883d ago
joe903884d ago

Why does the title only show the Anti-MS side,

I'd ask how this got approved but i think we all know how.

clonerz3884d ago

Moore was with MS wasn't he hmmm.. I smell covert ops in us for MS guess EA games will look the same on both consoles no matter what and EA will take that check to the bank for MS getting preferential treatment from them. I could be wrong but we will see in the next year

Death3884d ago

Phil Harrison was with Sony for a long time before joining Microsoft? Another conspiracy? Hmmm...

shutUpAndTakeMyMoney3884d ago

MS writing check and trying to kill competetitiom...
http://www.youtube.com/watc...

makes sense buy I am getting ps4.

Kingthrash3603884d ago

lol.....knee slappin funny......good 1

its not everyday you see a death note gif lol

+ Show (2) more repliesLast reply 3883d ago
CustardTrout3885d ago

EA: "So this is what it feels like when people buy from us?"

Groo3885d ago

lol perfect. Karma. Now EA is learning how it feels to be someone elses B!tch.. For years EA would bully and throw their weight around, we all know that. I'm glad to see it being returned in kind.

eezo3885d ago

and that's why titanfall is coming exclusively first on xbox one?

NateCole3885d ago

It's a given. A very big deal it was. Must have cost MS a fortune. However i think it will backfire big time on EA.

Titan is EA's answer to Activision COD or Destiny. Destiny and COD will be available on PS4 from the get go. By the time Titan fall releases it will not be able to compete with Destiny on PS4 at least. With how things are going the PS4 will lead sales.

Very bad move by EA. Thinking short term and not long term. I hope the money from MS is enough.

cleft53885d ago

Have you seen the VGChartz preorder numbers, so far Knack has more preorders than Titanfall. Sure Titanfall isn't a launch title, but even so it is insane that there US pre-orders aren't over 50,000 yet. So yeah, I think this definitely backfired on them.

ThatCanadianGuy5143884d ago

VGchartz are fictionary, made up numbers.Guesstimates.I'm not trying to downplay knack's potential success, but don't quote vgchartz as a source.

tuglu_pati3884d ago

@cleft5

You know Knack is a launch tittle while Titanfall is not. A fair comparison would be Titanfall and Infamous:SS and I don't see the later nowhere in that list.

keyz15793884d ago

you have to think about it bro Microsoft has given ea more than enough money to make up for sales even if the PlayStation 4 leads the X 1 EA has got their money back out of titan fall that's the only way they would make it exclusive to the Xbox 1

TPSou3883d ago

Just to clarify, Destiny won't be out until 2014 either

+ Show (2) more repliesLast reply 3883d ago
Kydawg3885d ago Show
Prcko3885d ago

aggressive approach,so bad

Show all comments (101)
220°

EA Hopes to Use Generative AI to Drive Monetization and Make Development 30% More Efficient

Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.

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techraptor.net
thorstein42d ago

I wonder what the next buzz word they'll slap in front of AI to make it sound exciting next? "Generative" as if it's creating its own content. Lol.

Cacabunga41d ago

EA is already dying a painful death..

peppeaccardo41d ago

i have a better idea .. why the whole exec team doesn't get replaced by chat bots ?

just_looken42d ago

Though i agree the ai thing is already in other forms of media there have been ai translations/scripts/voice over and even full ai commercials aired on tv. Ubisoft has created a ai game creator story/vo/music except the building of the game

The new unreal engine has auto terrain creation tools

In the world of greed in which it is winning without any major blow back ai is our future.

everyone want's biden dead on the mic or a criminal instead of a woman and now we are getting ai everything because no one will stop watching/playing ai created media.

GamerRN41d ago

Maybe they should just focus on making good games?

Just a thought...

Kiryu199241d ago

Exactly EA are just pure evil. When they are beating Bank of America to be voted the worst company to work for that’s saying a lot

Good thing I don’t buy their games day one and wait for deep deep sale years after launch (the select few games I am actually interested in)

Gaming is making so much money yet the greed of these companies is never ending

CEO’s and people on board making millions yet cutting jobs to those who are actually making the products

+ Show (1) more replyLast reply 41d ago
Knightofelemia42d ago (Edited 42d ago )

EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.

Stuart575642d ago

EA layoffs followed by 'Generative AI to Drive Monetization'

I knew it. Wonder what AI salary looks like? Nothing.

ChasterMies41d ago

I having a feeling that most of the layoffs in the industry are based on the idea that AI will do the same job for less.

DarXyde41d ago

Very likely, yes.

Made worse by the fact that the execs aren't changing their compensations.

My deepest fear at this point is that we are now in the capitalism endgame.

At this point, we really should just burn AI to the ground. Executives cannot be trusted to do the right thing.
How are those people expected to support families if everything gets automated?

Barlos42d ago (Edited 42d ago )

And take away creativity, and people's jobs as we've been seeing. Got it.

No thanks. I want my games created by people, not AI.

CobraKai42d ago

Exactly. If or when games start becoming more AI than people, im done with gaming. AI and companies like EA can suck donkey d***k.

just_looken42d ago

Though i agree remember this is no ps3/360 era were we got up to 3 games in one generation from on developer like gears/halo/bioware/sony/ms

The people today are pro esg/sweet baby for the most part AAA gaming is imploding right now.

We should be stepping back re evaluate everything as a whole this year xmen 97 written/directed by a woman that is nuts and its also being made by a group reshaping bodies to be less sexual like wtf. A dam famous cartoon from the 90's is being rebuilt with millions spent to be worse in everyway.

Gaming/movies/tv shows made today are worse than what we had 7years ago ai won't change this but that ai is also being made by these groups so either way we are screwed.
https://www.youtube.com/wat...

Eonjay41d ago

Don't be of afraid of women. Sexy characters in games and movies still exist. Got my Stellar Blade on preorder!!! Everything all the time doesn't need to be sexual...that's stupid, childish and dull.

Chocoburger42d ago (Edited 42d ago )

EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.

SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5

Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"

Show all comments (37)
80°

EA And Sony Layoffs, Entertainment News And More Skewedcast

Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.

220°

EA - Continuing to evolve our business and teams

EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."

LG_Fox_Brazil49d ago

All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help

Jin_Sakai49d ago (Edited 49d ago )

2024 so far.

Feb ’28 Electronic Arts (EA) 670 (5%)
Feb ’24 PlayStation 900 (8%)
Feb ’24 Vice Media Group Several hundred
Feb ’24 Buzzfeed 16%
Feb ’24 NowThis 26 (50%)
Feb ’24 Paramount Global 800 (3%)
Feb ’24 SiriusXM 160 (3%)
Feb ’24 Snapchat 10%
Jan ’24 TechCrunch 8 + subscription product
Jan ’24 U.K.’s Channel 4 200
Jan ’24 Business Insider 8%
Jan ’24 Microsoft Gaming 1,900
Jan ’24 Riot Games 530
Jan ’24 Sports Illustrated Possibly all
Jan ’24 YouTube 100
Jan ’24 Pitchfork (Conde Nast) Undisclosed
Jan ’24 Universal Music Group Hundreds
Jan ’24 Discord 17%
Jan ’24 NBC News 50-100
Jan ’24 Audible 5%
Jan ’24 Google Hundreds
Jan ’24 Amazon Hundreds
Jan ’24 Duolingo 10%
Jan ’24 VideoAmp 20%

DATA AS OF FEB. 28, 2024

outsider162449d ago

Is it possible maybe this whole ai thing is in play?

just_looken49d ago

Another long list that skips over UPS cutting 12,000 jobs those workers as we know work without ac low pay and old box trucks but that company had to cut 12k jobs do too loosing billions of dollars year 2 year.

https://edition.cnn.com/202...

The greed and lack of transparency/oversight is disgusting.

Ups are still making bang but not enough for a golden boat fleet.

Remember we all use ups at some time even stuff in our stores this is going to be a huge issue gong forward i know in my area they removed half the state ups stores northern half least population got some 3rd party running packages now from minivans.

Sonic188148d ago

When I explan this I get called a troll 🤔 like wtf

thorstein48d ago

@just_looken

UPS is a different story altogether.

They are paying the people doing the actual work/ earning the money more and eliminating management.

+ Show (1) more replyLast reply 48d ago
CrimsonWing6949d ago (Edited 49d ago )

You do realize around this time this happens all throughout many industries (not just the game industry), right? It has to do with taxes for these major companies, like tax subsidies for downsizing. You want to know a little secret? Around May or so you’ll see a spike in hiring…

It blows my mind that people are oblivious to corporate workings.

Andrew33649d ago

So over 25 huge companies cut jobs every year like this and it only got noticed this time?

CrimsonWing6949d ago (Edited 49d ago )

@Andrew336

Yes, that’s exactly what I’m saying. Google it up if you’re uninformed of how corporations work. Only gamers seem to live in a bubble and when they see things like crunch, acquisitions, and lay-offs they act like this is the only industry it happens to and how shocked they are about it.

Welcome to the real world, kid.

thorstein48d ago (Edited 48d ago )

EA CEO Wilson's total compensation was 20 million. Let's take away 19 million (I'm sure he can survive on 1 million.... somehow).

1 million is the salary of an in the chair developer @100,000 for 10 years.

He could earn 1 million a year.

And save the jobs of 15 in the chair devs for A DECADE (plus benefits) with ONE YEAR'S compensation.

RhinoGamer8849d ago

No Executive accountability or firings I see...

just_looken49d ago

Do not worry they will take over 40mill say sorry then get hired by playstation or xbox

blackblades48d ago

I heard Japan does it better, they do layoffs like what's happening with companies in the west. The higher ups also being agreeing to to lower there own salary. These MFs like jim and Phil isnt gonna do that they want that $

Sonic188149d ago

Like I said earlier, this is happening all around the gaming industry.

Petebloodyonion49d ago

The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.

TheColbertinator49d ago

EA is certainly among the worst,if not the worst

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