VideoGamer.com's Dave Scammell writes: "When EA announced plans to drop its Online Pass scheme, the decision was met with a certain sense of scepticism. Why, after pioneering a strategy that would soon become an industry standard, would the company suddenly drop one of its seemingly major revenue streams? On the face of it, the decision didn't appear to make all that much sense. After all, though the success of Online Pass was never truly discussed by EA, the fact that it was around for so many years (and that it was adopted by so many of EA's competitors) suggested that it was, at the very least, making some sort of positive impact on the publisher's revenues."
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."
All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help
The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.
To get the people thinking they do something good, while they are adding more DLCs than ever.
Just got Most Wanted with Ps+ und there are like 13 DLCs for a crappy game that is not even 1 year old.
My question is, now that XBoxOne has done a 180 on it's policies, and PS4 has made lack of restrictions part of it's marketing strategy, is EA going to try and find a way to slyly bring it back.
They dropped it so they could raise prices on next gen games :p
Because they are the good guys now
Insert sarcasm
It got drop because a shitstorm was about too hit EA.
Because they were tired of the negative PR they was getting and they were tired of being the villain of the software industry.
Coupled with the fact that next gen consoles, specifically PS4 has stated there will be no more online passes to play multiplayer games. That fee is covered in your PLUS subscription.