Cyril Kowaliski: It's no secret that the PC industry is in dire straits these days. Quarter after quarter, shipments of PCs either stay flat or go down. Even Apple, which has traditionally outgrown the rest of the industry, is seeing Mac shipments decline. Some analysts now believe that PC shipments may have reached their all-time peak two years ago.
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."
All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help
The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.
"EA's numbers include a breakdown of revenue per gaming platform, and they show that the company's net revenue from PC gaming actually rose by 8% compared to the same quarter last year. Not only that, but at $298 million, EA's PC revenue was higher than its Xbox 360 revenue ($256 million) or its PlayStation 3 revenue ($238 million)."
The more you know.
I made the switch, don't know if I'll be going back to consoles.
Nintendo, lol.
when these articles say things like "It's no secret that the PC industry is in dire straits these days. Quarter after quarter, shipments of PCs either stay flat or go down." It makes me cringe every time
sure, total pc sales all over the world may be down, grannies and soccer moms have no need for a dedicated pc, their phones tablets are fine for facebook and email
but steam subscribers keep going up
NVidia and amd and intel profits keep going up
green man gaming
gamers gate
gamestop online
gog
beamdog
and many many more pc delivery services are more successful than ever before
there are more hardcore pc gamers now than there ever were
its consoles that are losing market share, and next gen is gonna be really rough for ps4 and xbox1, there is absolutely ZERO chance they will sell anywhere close to what they did last gen
PC gaming is the future, and the future looks awesome!!
Interesting to see console revenue shows big up and downs, as console games make their money on the first few weeks of release, while pc is more consistent and linear, and some quarters like the last one PC has the most revenue!