480°

Sony’s PlayStation 4 Marketing Slogan Is "Greatness Awaits"

Sony is going to give PlayStation 4 a big marketing push and the keywords behind it are "Greatness Awaits." Siliconera obtained a leak from a company working on the campaign. The commercial starts off by showing an empty road in a small town. A lone guy walks down the road towards the camera and says, "Who are you not to be great? You, with the imagination of a brilliant child and the powers of an ancient god."

Read Full Story >>
siliconera.com
irepbtown3997d ago

It only does everything - PS3
This is Living - PS3
Greatness Awaits - PS4

Awesome it is :D

Abash3997d ago

Man does Sony know how to get people hyped, thats a fantastic slogan.

Blacktric3997d ago

You can't handle it - PS5

I'm calling it now.

Peppino73997d ago

Excellence begins NOW - ps4

ApolloTheBoss3997d ago

I don't know why but "Greatness Confirmed" sounds even better. Or is it just me? :p

JoySticksFTW3997d ago

Jeez, Sony! Damn near made me pre-order right now

That right there got me hyped

On some Rocky Balboa sh!t, or old-school Hawk and Animal coming down to Iron Man

BlindGuardian3997d ago

love it

my body is ready, so is my wallet

L6RD7BLU33997d ago

You forgot, live in your world play in ours-PS2

thechosenone3997d ago

The planets are aligning and everything seems to be falling into the right place. I have really good feeling about this year's E3 will be the greatest console launch ever for Sony. :D

BISHOP-BRASIL3997d ago

I can't believe people don't remember "Play Beyond"... Or wasn't it an official one? I've seen it around a lot for sure...

Oh_Yeah3997d ago (Edited 3997d ago )

Playstation- The only place where you'll find new exclusive games in every genre for every gamer, gen after gen.

showtimefolks3997d ago

I am glad a little bit of swag is back with playstation brand, IMO PS brand is at its strongest at the moment

Ps3 was a tough pill to swallow early on but Sony made it worth the wait but from now on Sony lets start with day one

Killzone for online MP
Infamous for great single player
drive club for car crazies like me lol
Indie developers for all of us who like a little something different

Ps4's launch is already looking much better than ps3. E3 can't get here soon enough

Only sad thing is now I need to plug in 2 systems which isn't gonna be a lot of fun, but is it what it is. I don't want to sell my ps3 anytime soon since I have a lot of games in my collection

Off topic:

What are the chances we get ultra HD collections next gen hahahhahah

MasterCornholio3997d ago (Edited 3997d ago )

Another logan

"Its better than yours deal with it"

ROFL just kidding on a realistic note i think they would use something like this.

" Built to the core for the core"

@xhi4

"No weird crying baby here"

The horror the horror ahhhhhhhhh

gaffyh3997d ago

The best slogan is still the PS1 one in Europe, Never Underestimate The Power of the PlayStation.

MYSTERIO3603996d ago

PS4 - Greatness Awaits
Xbox 720 - Deal with it

Sorry couldn't help myself Lol

Army_of_Darkness3996d ago

PS4- "greatness awaits"
with a sub-slogan " For no other console"

+ Show (13) more repliesLast reply 3996d ago
xhi43997d ago

They've got a great marketing team this time around! No weird crying baby here.

TheFallenAngel3997d ago

I think those early PS3 commercials were awesome.

aCasualGamer3997d ago

It's fair to say that they were ahead of their time. Seriously if you look at some PS2 and PS1 commercials, even they were ahead of their time.

Brilliant in each of their way.

Commercials award worthy.

Conzul3997d ago

To be fair, the crying baby doll was epic.

No one may have known what was going on, but they sure as hell weren't gonna forget that commercial any time soon. And isn't that the point?

Bathyj3996d ago

Oh I've heard plenty of crying babies since PS4 was announced.

hkgamer3996d ago

I think the adverts in the UK are pretty decent. I did like the old PSone adverts because they were different.
But I guess gaming and gaming perceptions have changed since those days all thanks to sony and maybe MS. COD MW3 advert was cool, WoW advert had different celebs talking about their (fake) experiences. DS had lots of different celebs playing games like brain training, mario etc...
Sony needs celebs to be in their adverts, it just makes it so much more memorable and its just the power of celebs these days.

+ Show (2) more repliesLast reply 3996d ago
Axonometri3997d ago (Edited 3997d ago )

Wait wait... This won't even work post Holiday 2013.

Maybe, it just seems like they are saying we will always be awaiting greatness if this is for post launch.

GamersRulz3997d ago (Edited 3997d ago )

don't overthink it :)

brave27heart3996d ago

"Greatness awaits"

Its aimed at people without a PS4. For those people greatness awaits once they buy one. It works for everyone up to launch and everyone who doesnt have one post launch. It works just fine.

Retroman3997d ago

play "BEYOND" GREATNESS AWAIT!!..... PS4-it only do everything.

Kingdom Come3997d ago

Being an Advertising Student at University, I have to say, the slogan is quite generic...

G20WLY3996d ago

Yeah man, Sony really dropped the ball, I mean why on Earth didn't they hire students to sort their advertising?! lol ;P

Personally, I like it.

iceman063996d ago

Well being a student, you must understand that MOST slogans are generic in essence. Most slogans are just words, until they are placed in the proper context. Sure, some slogans are more catchy than others. If that is what you are saying, then I guess to each his own. However, I would say that it's really the imaging, the content, the music, i.e. the whole package that sells the campaign.

Syanara173996d ago

Dont forget PSP- I have a family to feed

Holla if you recognize that lol

+ Show (7) more repliesLast reply 3996d ago
Relientk773997d ago

Greatness Awaits, indeed it does

can't wait to get a PS4

Prodigy-X3997d ago

Sony PlayStation New Marketing team is definitely going to make some noise this holiday for PS4, PS3, & PS Vita

hennessey863997d ago

Sounds good, I will wait impatiently for my greatness to arrive.

Show all comments (114)
280°

Sony Taps Bungie's Head of Revenue to Lead Live-Service Games

Sony has recruited Bungie's head of revenue Jaremy Rich to head up its live-service gaming division, Rich has announced on social media.

Read Full Story >>
techraptor.net
ChasterMies14d ago

Please do not put Destiny’s monetization into Sony’s first party games. The monetization is what’s driving players away from Destiny.

just_looken14d ago

The new temp boss is the sony cfo bean counter so i can see this being a thing get every penny.

Cacabunga14d ago

PlayStation officially losing it.. fans will never support gaas games

just_looken14d ago

@car

The new boss did a interview in japan he wants to tap into the mobile market like nintendio so he give 0 fucks about gamers/fans

https://www.pushsquare.com/...

Redemption-6414d ago

@Cacabunga
You only speak for you and those who think like you, but most fans will support what they want. Playstation and PC fans are literally supporting Helldivers 2 and that is a gaas. Maybe you wouldn't, but many more would if they like it.

Huey_My_D_Long14d ago

@Redemption-64
Look, Im not making any judgement calls about this guy, but I will say that Helldivers 2 GaaS model is unique to Helldivers, and legit the only other game I can think of thats similiar was the Avengers game except HD2 pass is still better.
The fact that you can earn in game currency in a way that doesnt make you feel like you have to grind forever, as well you being able work on that pass that you bought...on your own time without a time limit...that right there is fucking huge to me, and I can't name any game other than avengers that avoided trapping players with FOMO logic...I think GaaS on HD2 shouldn't be compared to the rest of the industry...it should be copied.

Einhander197214d ago

Cacabunga

Helldivers 2...

Redemption-64

In Europe it's a 60 40 split favoring PC.
In the US its a 60 40 split favoring PS5.

So PlayStation owners supported the game just fine, it's not getting carried by PC or anything like that.

FinalFantasyFanatic13d ago

@just_looken,
I'm perfectly fine with the way Nintendo entered the mobile market, I never touched their mobile games, meanwhile, the console/handheld stayed the way it is. As for being a bean counter, he's probably going to reel in these massive budgets that Sony's studios have had lately, I haven't played Spiderman 2, but I cannot see how they almost tripled the budget for that game.

@Redemption-64,
That's an exception to the rule, I'm expecting a lot of these GAAS games from Sony to fail, to be fair, they only need a few to succeed, but I would have preferred that they put more of their resources into other types of games.

+ Show (3) more repliesLast reply 13d ago
DivineHand12514d ago

True their monetization is driving players away and at the same time, their decision to chop out content and convoluted systems is keeping new players away from the game.

Joe91314d ago

I don't think that will happen based on how things worked out at Naughty Dog now that we know what we do, seems they had the option to fully commit to live service games or stay making single player experences so they gave up on their live service game. We are not sure how things came about with Bend making a live service game but I hope that was not a forced situation. Sony doesnt seem like they are forcing studios to switch up but we will see, Sony's bread and butter is single player games it is how they dominated the console market.

Obscure_Observer14d ago

Yeah, I though Sony learned something from all their failures in the LS segment under Bungie´s disastrous leadership and supervision which led to games been cancelled, studios closed and all the people laid off.

Looks like Bungie still plays a major role in Sony´s LS initiative and Sony is not backtracking on their GaaS plans.

S2Killinit14d ago (Edited 14d ago )

Are we forgetting that Destiny is also a highly successful franchise? I feel like that definitely deserves mention here.

Besides, there is no reason why a person cant learn from past experiences.

Joe91313d ago

I agree, people act as if Destiny flopped when it came out lol it took 9 to 10 years for the numbers to fall yet people are still playing it add the success of Helldivers 2 no wonder Sony is going forward down this path.

S2Killinit13d ago

Personally, I see no problem with Sony also having service games as long as they make good ones, and more importantly they deliver the AAA story driven games that they are known for. So yeah, I agree 100% with you.

+ Show (2) more repliesLast reply 13d ago
Christopher14d ago

I mean, this person made some pretty bad decisions at Bungie. I hope they've learned from them because I definitely don't see those type of ideas as good for PlaySation in general.

CrimsonWing6913d ago (Edited 13d ago )

Honestly, what’s to learn from? How to make people happily continuously dump money into a single game over its life-time? Buy season passes continuously for several years with a smile on our faces?

GaaS is a design decision that is everything wrong with this industry. The fact that Helldivers 2 did so well and people defend the monetization because it was $40 and is a fun game, scares the sh*t out of me to see that the door is open and all shift will probably be to replicate that in future games. We already know the ROI for traditional game dev cost isn’t doing it for them.

I thought with Jimbo leaving we’d see a change for the better… I’m not so sure now.

S2Killinit13d ago

Service games are being offered by everyone. Sony cannot afford to only create single player AAA games. No one can. They already said they will be doing both.

Abnor_Mal14d ago (Edited 14d ago )

Ps5 gamers in 2023 seemed to play more live service types of games, so regardless to how people feel about them, numbers don’t lie and Sony is going where the money is. I mean look at the excitement around Helldivers2, people are showing that they want live service games.

Christopher14d ago

They play long-time existing live service games like CoD, Fortnite, Apex Legends, Destiny 2, and the like. Mass majority of new live service games are considered failures and aren't moving gamers away from older games.

just_looken14d ago

Yep the huge issue with live service is they need paid players along with a reason to play them.

You forgot mobile market that also taps into that player base as well as the eve online style games there is only a certain amount of krakens/whales blind supporters compared to the amount of live service games we have its not sustainable math wise.

700 restaurants making food for every seat for 1000-3000 eaters just does not work out

Einhander197214d ago (Edited 14d ago )

Christopher

I am not a big live service fan and literally own zero of the games you listed, but that is not true, unless you call games that aren't the top games to be failures.

There are tons of live service games that are profitable.

Games don't have to be the biggest game ever they just need to make more than they cost.

I challenge you to show professionally prepared data that shows that more live service games fail than make enough to keep going.

Because all the data that I have seen shows that live service is less of a gamble than making a big AAA budget game which needs to survive off retail sales.

FinalFantasyFanatic13d ago

I sometimes wonder if we're at saturation point, where it's hard for a new game to join those ranks unless it's particularly exceptional, people only have so much time and money to devote to these types of games.

romulus2314d ago

Correction, they have no issue playing good live service games

shinoff218314d ago

Lol it's not even a quarter of the ps5s sold. Helldivers may have been a hit but let's not say most are enjoying it because truth is most(the real most ) don't care about it.

S2Killinit13d ago (Edited 13d ago )

I play what is fun. If a live service game is good I’ll play it as long as its not a money scheme which Helldivers is not.

And Im a single player gamer.

mastershredder14d ago

How do you kill a franchise that already been killed?
Destiny’s grind, cash-in-on-playbass-cha-Ching, and pop-culture-insertion mainstream-me-too bs totally killed any rep Bungie had. Sony/Bungie, if you are doing this to ward-off players, it’s already working.

crazyCoconuts14d ago

Headline truncated:
"... off a cliff"

Show all comments (43)
80°

Sony May Soon Let You Decide How Much NPCs Talk In Games

Sony has patented to add multiple dialogue modes to let players switch between how many conversations with NPCs they want in the game.

blackblades20d ago

Sony is like the only ones outta the 3 that has atuff like like this pop up changing thing in ways.

just_looken20d ago

Sony in the past has always been first at bat with new ideas/tech but in the end never fully use it or just toss it away.

blackblades20d ago

I think they did use some but yeah most usually never happened but at least they thought about it. Sony seeks things like this and other, Nintendo seek different ways of playing going by there different controler designs and console designs.

just_looken20d ago (Edited 20d ago )

some of the other stuff sony want's/owns never used
https://gamerant.com/sony-p...
https://gamerant.com/sony-p...
https://www.eurogamer.net/s...
https://metro.co.uk/2023/03...
https://decrypt.co/114754/s...

monitor/adjust game difficultly as you play
https://www.techradar.com/g...

Sony nfts
https://www.theblock.co/pos...

Pay ai to play the game for you
https://thebusinessofesport...

Oh all the above last 12 months

I just imagine a evil scientist with test subjects when it comes down to sony recent patent reports.

Kaii20d ago

Will we get dialogue options that won't spoil puzzles in a matter of seconds? :p

280°

Judge rules in PlayStation's favour in $500m patent infringement lawsuit

Genuine Enabling Technology was seeking damages, claiming the tech allowing PlayStation consoles and controllers to communicate infringes its rights.

Read Full Story >>
gamesindustry.biz
S2Killinit22d ago

Big victory for Sony. And a long time coming.

DarXyde21d ago (Edited 21d ago )

Crazy to think the savings from this lawsuit allows them to develop one AAA game.

Make it Bloodborne 2, please and thank you.

21d ago
Profchaos22d ago

Sounds like patent trolling they tried the same thing against Nintendo with the same pattern.

Motion and control input traversing over higher and lower frequencies seperate from each other allowing the controller to do both

Pyrofire9521d ago

Patents suck. Most of them are complete garbage.

Knightofelemia21d ago

So to recoup the money Genuine is going to take on Nintendo or Microsoft next. I hate patent lawyers they are some of the worst bottom feeders out there.

Show all comments (13)