Michael Denny on PS4 Pricing: “I think I can ask you to draw your own conclusions”

"When the PlayStation 4 was first revealed by Sony, two main contentions came up that have yet to be clarified: What does it look like and how much will it cost? Back in February we had written an in-depth article on how much the PlayStation 4 should cost. And majority of your said it will be around the region of $400 to $500."

[Pope_Kaz_Hirai_II]

My guess: one at 400 and another at 450

[NastyLeftHook0]

$400.00 standard

$450.00 ps+ and a free game (first party)

my guess

[gaffyh]

Yeah sounds about right, $399, and higher SKU at $449 with a game seems reasonable imo.

Off topic - Out of all the Sony execs though, I absolutely hate this Michael Denny guy, he just radiates doucheness like Don Mattrick.

[irepbtown]

Maybe a bundle with a Vita?

Endless possibilities :D
(As long as price is right, which I'm sure it will be)

[FOXDIE]

gaffyh, lol its totally the opposite dude!

[BattleAxe]

I would totally buy a PS4/PSVita bundle. I think something like this would be around $600 - $650.

[ShoryukenII]

@gaffyh

I hate him too. The first time that I saw him at the Playstation Meeting, I was so irritated by his confused hands. Everything about the way he moved and looked irritated me. Then he leaked Assassin's Creed IV and GT6... Who does that? I mean, it's not a bad thing for us but this guy is supposed to be a professional. He just talks too much.

[thechosenone]

“We want a system that can reach as broad a gaming audience as possible"

"I think I can ask you to draw your own conclusions"

starting to think we might actually see it priced at $300 for the more basic model and the $400 for top of the line model.

[gaffyh]

Also I know the guy in the image is not Michael Denny.

[_-EDMIX-_]

based on what Sony has done in the past there will be no "top of the line model" there will likely be 2 SKU's with the only difference is the hard drive sizes.

my guess is 300 and 400 or 400 and 500. I don't see it going any higher than 500 because most of the parts are standard PC parts the architecture is less confusing and Blu ray is already established the main thing that made PlayStation 3 so expensive to begin with.

(plus no BC)

[gameseveryday]

I think Sony will be going for 3 SKU's at launch depending on HDD size:

$400
$450
$500

I really can't see them repeating the mistake they did with the PS3 launch with a $499-$599 price range.

[kane_1371]

i wouldn't call it a mistake

If the economy hadn't backfired and they were sooner out of the doors they would have sold even more than this!
can you think about it?
In a generation so busy with smart phones and tablets, HD LED TVs and with Nintendo's return to life by help of motion controll and "HD" Graphics of Xbox 360 PS3 came out as being the underdog to be what it is!
let alone the fact that it went toe to toe with 360 world wide and actually most of the time ahead.

Stop calling it a mistake, it was a costy console and it payed back.
Now, they have fixed their mobile department again and soon they will be taking care of Tv and Audio.
That will bring them back to exact same spot they were 10 years ago (UNCHALLENGABLE).

SONY has proven to be the wise guy here they have made the come back but the price wasn't their mistake, they were smart to sell at that price point because they couldn't go any lower, Blu-ray was the next gen and they had to have it and it would cost them.

[_-EDMIX-_]

I agree I can't really see that as a mistake because realistically they proved that people still purchase the system. another thing that must be noted which I cannot stress enough is that somebody needed to invest in a larger format Microsoft choose not to and I feel they put the entire game generation behind because of it. no matter who you are using the same format as last generation does nothing but hinder in limit this generation period.

Microsoft intendo have a larger format thinks to the huge investment Sony made earlier on with Blu ray. to my understanding Microsoft nore Nintendo took a loss to support or invest in such a piece of technology are they truly the people you want making your new technology for systems?

Microsoft came out with the cheapest system they also came out with the most broken system in probably gaming history they also came out with a system with a dated formate they also came out with a system that had a fragmented market because of the hard drives that were not in most units.

no matter who you support I don't think anyone can agree that cutting corners is going to somehow help gaming so using DVD9 helped gaming? someone needs to bite the bullet in order for this technology to become cheaper, you see Nintendo with a Blu ray alternative and Microsoft using Blu ray for 720 because Sony paved the way to make it cheaper.

without Sony making PlayStation 3 with a Blu ray drive this next generation what had to have burdened the cost meaning yet again Microsoft or Sony whould had to took the lost on Blu ray anyway.
what PlayStation 3 means in reality is 80 million Blu ray drive driving the price down. someone needs to invest we can't have it where everybody wants to cut corners someone needs to bite the bullet make a expensive system that pushes the hardware so that way we won't be burdened with this for years to come.

adding Blu ray was not a mistake it was a necessity and when you look at it now was it really a mistake considering they sold 80 million units without having to remove hard drive or players or wifi etc?

Sony chose a very very smart business route because at the end of the day there isn't a PlayStation 3 sku without the main necessities to actually play games. they also paved the way to have their Blu ray drive inside the next system for cheaper at the end of the day Sony was always going to have to look for a larger format I don't know if anyone realize this or not but games get larger every generation not smaller it was going to have to happen sometime.

[Sitdown]

Okay we get it, you all love Sony, but let's be honest... it was mistake. Did the ps3 really need all the USB ports or memory card slots? No... How do we know this? Because they redesigned the system and took things out. They acknowledged the mistake and corrected it. Just like they corrected the mistake concerning rumble in the six axis controller. It's okay to recognize that Sony is not perfect.... the great thing is that they are a company that learn and correct their errors. Now can I please reserve my ps4 already! Geeeeez

[kane_1371]

It is not about loving, i have always been critical when it was needed ams my comment history proves that.
It is about one simple fact.
They couldn't go any lower with the price.
Yes they needed all those extra stuff.
Just like PlayStation needed that extra good CD rom while PSone got the cheaper one.
Just like PS2 needed all those slots on its back and front while slim didn't.
It is called variation of SKUs.
You honestly think two less USB port and card reader would make much difference?

[Rush]

$350-400 I think, the processor used within the PS4 just ain't as expensive as the one used in the PS3. Not to mention they had massive Cell fabrication problems back in the day.

RAM is fairly cheap also, I don't know much about the GPU but I would assume its on the same die as the CPU.

That should keep the costs down, not to mention I could most likely build a PC with the CPU inside the PS4 for around that price myself. Am sure Sony could get the costs down a little.

[Reverent]

"RAM is fairly cheap", I'm going to stop you right there. I know what you're trying to do, but RAM is not "fairly cheap" in the slightest. In fact, The PS4's RAM is going to be one of the more costly parts of the PS4 for Sony to manufacture.

I think a $400-$450 price range is both more realistic, and reasonable. a $350 price could be possible for perhaps a bare bones version (just the console and the controller) while the standard $400 model could include perhaps a month of Plus and a game, and a $450 model could come bundled with a few extras.

(Btw, nice stealth troll attempt. I wouldn't have realized you were hardcore trolling the PS4's specs if I hadn't read other comments from you)

[Menech]

http://www.newegg.com/Produ...

While it's DDR3 RAM, GDDR5 RAM is not sold commercially.

However it's based on the same design just developed with different goals in mind.

http://en.wikipedia.org/wik...

GDDR5 has higher latency than DDR3, but much higher bandwidth which is good for graphical performance.

[shutUpAndTakeMyMoney]

$350 cuz it's unexpected.

[delboy]

@menech

Ps3 has xdr RAM,much higher bandwidth RAM then on xbox360,and yet all multplat games looking and performing better on xbox360.

Smart people learned their lesson, but fanboys will continue to praise the RAM amount and bandwidth,it's the new CELL.

[zebramocha]

@rush I don't know why you go so many disagrees,I believe pricing is right base of the way they keep talking about the ps4.

@Reverent I think people are blowing the ps4 ram out of purportion,is it expensive compared to ddr3?yes,but to what degree, as gddr5 isn't sold like ddr3

[kane_1371]

no you can't, i will tell you why.
I have a system with an intel Pentium g2120 proccessor, a moderboard msi v-75 and a zotac gtx 660 2gb plus 8 GB ram.
Altogether my system came out to be €700 and i used cheap parts.
So lets see, you want a system that will be able to produce enough power to handle that racing game's GFX (racing club was the name if i am right) with good 60 Fps with €400 impossible!

Now with a console the case is different, parts are costum made and all that also another factor that helps them is the AMD (AMD is cheap) that will press the costs down, but still even with a system built with amd it would cost more than that for a PC.

[Menech]

@kane_1371

Yes you can, http://s11.postimg.org/59g2...

Sub 400 dollar machine with 8GB of DDR3 RAM, cannot commercial buy GDDR5 like I said earlier but it's similar stuff.

500GB HD, on die GPU like the PS4, the only thing missing in a BR drive which I should of added but don't want to do the process again.

Edit: here one with a blu ray still sub 400, http://s21.postimg.org/5s8m...

[MRMagoo123]

@menech

Where is the OS you cant run it without one ? and what about a monitor you need that unless your tv has vga or dvi? what about a keyboard and mouse ?

[kane_1371]

@Menech
You have just proven me right.
Your so called system is nothing but a shell of a gaming pc at the same range of ps4.
I believe that you need to listen to system specs part of event one more time.

[avengers1978]

400 for console 500 gigs and controller
500 for console 1tb controller and camera
550 for console 1tb controller, camera, and KZSF
I am not trying to predict the future I just see this as possible
And if its turns out to be the case I'd pay the 550$ easily

[evilbart]

With the controllers built in move feature the camera will come with every console there is no way they will have a sku without it

[HammadTheBeast]

1 tb hard drive? Why?

[avengers1978]

Games are getting bigger and bigger, and playstation already supports day one digital. A tb is not that much when you think about it. A few games a few hd movies and what Sony already puts on the harddrive(operating system) and your already filling up your hard drive. That's why a terabyte would be good

[dasbeer88]

Once the PS4 releases in stores, the PS3 price is guaranteed to drop by like $50 to $100.

[fr0sty]

They really need to hire on an editor for their articles.

[miyamoto]

$300- $350 Basic Model

[AhmadCentral]

In the UK the PS4 cost £425 ($650) here.

I'm hoping that it costs around £329 ($510) brand new here on launch. That would be a reasonable price in my opinion.

[Monkeysmarts]

They haven't announced a price. What some stores might be putting up as a preorder is not official.

[chaos-lockheart]

It's going to be $299 ~ $399

[fermcr]

299€... if more then that, then I'll wait.

[nerdkiller]

are we on price is right

[_QQ_]

450-500 sounds more realistic.

[nukeitall]

I'm thinking the original price point was $400, but after the 8GB GDDR5 upgrade, I'm thinking they are now at $450 for the low end model.

8GB of GDDR5 isn't cheap, especially at the type of chip and configuration they have to use for it or expect major losses, which I don't think Sony can stomach right now. Sony has to contain their losses until they can turn a profit years from now.

[Blaze929]

I'd totally buy a PS4/Vita bundle. Hopefully the Vita being a new model though, I needs that video output. Unless they find a way to somehow stream audivisual content from the Vita to the PS3 wirelessly.

Can you already do that on PS3?

[matrixman92]

tree fiddy

[takohma]

bubbles bro...lol made me chuckle. you earned it.

[Red_Devilz]

i would be 1st in line if its $300. If its $400 or more, I'd wait for a while

[Knight_Crawler]

You really believe the PS4 or 720 will cost $300 when the Wii U cost $350 and has inferior hardware -_-

I predict the prices are to be $449.99 to $499.99.

@Joe - Nice try but you cannot use Nintendos greediness for more money to justify the cost of hardware inside the PS4 and Wii U.

Nintendo got greedy with the 3DS and thought the people were suckers enough to pay the asking launch price for the 3DS but gamers proved them wrong - the 3DS was never worth $249 at launch and that the reason why the could afford to cut the price.

The VITA on the other hand is worth more than $250 but Sony had no other option but to take a loss on every VITA sold those the reason they cannot afford to cut the price right now.

For Sony to see some sort of profit witht he PS4 they cannot take a loss and sell it at $300 because they need to get out of the red mess that they are financially.

[joeorc]

"You really believe the PS4 or 720 will cost $300 when the Wii U cost $350 and has inferior hardware"

the PSVita against the 3DS's hardware is proof of that.

3DS was @ $249.00 when it released and was a dual core Arm 11's with 128 MB of total system ram a single core PICA 200 GPU with 6 MB of dedicated GPU Ram

while the PSVita

A QUAD CORE ARM 9, with 512 MB of total system Ram AND A QUAD CORE SGX543MP4+ GPU WITH 128 MB of dedicated GPU Ram.

and yet the PSVita was @ $249.00

so you tell me

[_QQ_]

i'm sure the fact that the 3ds has 2 screens and one of them 3D has somthing to do with the price, Sure wiiu has the gamepad but ps4 has integrated move and the touchpad, two useless features that will surely affect the price.

[Red_Devilz]

All you dislikers, before jumping your fingers, just read clearly what I have said. I have not commented what the price tag "should be".

1)All I am saying is if the price is around $300, I'd be happy. If not, I'd have to wait - for my own reasons.

2)Looking at current price of PS3, I wont be surprised if prices of PS4 / X720 come down a bit after initial hype. Its logic (and often requires brains)

Jee's all you S0ny fanboys take a break. I love (and own) PS (3) too, but this is stupid!

[KwietStorm_BLM]

I'll let you know how it is then. All this talk from people thinking it will cost LESS than a Wii U is beyond comprehension. And $400 is a very fair price for what you're getting. That's actually less than a PS3. You're allowed your own reasons for waiting, but calling people stupid and fanboys just because they disagree, is quite the stupid stance itself. You think the price will drop after 'initial hype?' As if they can just do that and not worry about the money they have to make? Requires brains.. lol

[Ggame]

Is it a confirmation that its price point will not be high as PS3 at launch with what he commented "we can draw our conclusion"?

My expectation: 349$ would be a good point for PS4.

[Jaqen_Hghar]

A man doesn't know about that. Remember that a 500gb PS3 is still $300 and WiiU Deluxe which is fairly old and has less expensive everything other than controller is still $350 and being sold at a slight loss (or was at launch). So how will PS4 swing $350 with relatively new hardware (compared to those systems) and most likely having to include the camera because of how it has been connected to the controller? A man thinks we'll have a $200 PS3 (250gb) and $400 PS4 (500gb) this holiday. These will be the low end models while the 500gb PS3 will probably be $250 with PS4 maybe having a 1tb model with a download code for a game like Knack and 3 months of plus for $450 or $500.

Just a man's guess but point is a man doesn't see how $350 could happen.

[JonnyBigBoss]

You guys who think it'll be anything less than $400 are seriously living in another dimension. I'd actually be surprised if it weren't $499.

[wishingW3L]

especially with the Ram which will be the most expensive component in the system. And then the second one would be the blu-ray drive.

[_QQ_]

And the built in Move.

[GiantFriendlyCrab]

the famous 299 speech http://www.youtube.com/watc...

[mrmancs]

£350 standard , £450 with game, extra pad and camera.

[USEYOURFIST]

id be happy with that in the uk, personally im thinking we will get a £399 price for the basic model though

[-Falaut-]

I'm still aiming high, its best this way in my opinion. $499.

[Prodigy-X]

Basic Model: $399
Premium Model (Includes Killzone Shadow Fall): $449

[Conzul]

$400 for standard model.
$500 for deluxe model.

[GribbleGrunger]

"When the PlayStation 4 was first revealed by Sony, two main contentions came up that have yet to be clarified: What does it look like and how much will it cost? Back in February we had written an in-depth article on how much the PlayStation 4 should cost. And majority of you said it will be around the region of $400 to $500."

Oh the games ... I'm calling it: $350. $199 subscription model

[WeAreLegion]

I'm going a bit higher on my prediction.

I'll say $399.99 for the 1 tb model and $249.99 for the subscription model. ^_^

I'd love to get a group together and make predictions.

[MasterCornholio]

Theres no way its going to be priced the same as the premium Wii U package. I refuse to believe that the majority of the cost of the system is the tablet controller. The PS4 will be 800€ no doubt about it.

-sarcasm-

Im just kidding im actually expecting a 400€ price point for the basic SKU. The premium one will probably cost 500€ and will contain the largest hard drive (1 TB is my guess).

But if Sony prices the PS4 at 350€ then Nintendo will panic and drop the price of the Wii U because they cant afford such intense competition from a console thats a lot more powerful than it and will probably have a great launch line up with heavy 3rd and 1st party support.

[Jek_Porkins]

I think the cheapest version will be $450 and the most expensive version will be $550, both avoiding the dreaded $599 price point of the PS3.

All you have to do is look at the tech inside, and then look at the Wii U, which is taking a loss at $350 per console, so I'd think Sony takes a loss even at $450 or $550, at least for a while.

$400-$450 is a good price point for a new console in my opinion though.

[KrisButtar]

I disagreed with you because of this

"All you have to do is look at the tech inside, and then look at the Wii U, which is taking a loss at $350 per console, so I'd think Sony takes a loss even at $450 or $550, at least for a while."

All the tech inside of the gamepad is why the Wii U is selling at a loss, not what is in the console, so without the gamepad the Wii U would be a lot less

[Jek_Porkins]

The Gamepad has no processors or anything, even if it cost Nintendo $50 to make, how much do you figure the PS4 controller with touch pad will cost? Also, will every PS4 have a camera? Pretty sure every one will come with a headset.

[BitbyDeath]

Wii Tablet costs $140

http://wiiudaily.com/2013/0...

[KrisButtar]

@jek

I'm not going to say how much it costs Nintendo, cause I don't know but to get a replaced gamepad its $140. So obviously there is something to make it cost that much. I don't know any other controller to ever cost that much(if there is one, I would like to know)

Now what I figure about the price of the DS4, first its a PS Move in the shape of a controller with a touch pad, and the PS Move also come with camera and game. So $20 more than a PS Move costs sounds about what I would figure. That's still over $40 cheaper than the Gamepad Replacement and I'm sure Sony are making money of that.

I think you are wrong about "every one will come with a headset," because the gamepad has a headphone jack and not every Wii U came with a headset?

link to Gamepad price
http://wiiudaily.com/2013/0...

link to PS move prices
http://ca.playstation.com/p...

Edit: spelling

[SnakeCQC]

is this going to support the new blu ray xl discs?

[joeorc]

im calling it @ $349.00

reason being A: Sony is using a mobile soc chipset that AMD will also be selling on the open market. Thus with scale production to mass market consumer electronic's price parity pricing Sony would be able to gather more chips at a cheaper price. B: Less passive/active heat dissipation required for the ps4 than it was for the ps3 was at over 90nm scale chips requirement to offset heat reduction requirements when it first launched back in 2006.

no large investment low yield return on not just chips but also the optical drives diodes was back in 2006 to 2009,

the cost of components in budget stack was set when Sony designed the PSVita, the price was much lower than many expected, and the ps4 will be the same much lower than many will expect, but yet many will still claim its still too expensive. LMAO

[GribbleGrunger]

I love the fact you always back up your posts with technical knowledge. Great post as usual :)

Bubble: intelligent

[DigitalRaptor]

Ladies & gentlemen... we have a winner! It's nice when someone presents the details that are formed from logic and fact.

[ZoyosJD]

While the system is SOC, it's far from a mobile chipset. We are talking an 8-core processor and a 1.84 TFLOP GPU both manufactured on a single die on the 28nm process.

It is going to be a massive chip, but it should be seeing as it's SOC.

GDDR5 is more expensive than DDR3, but DDR3's current prices are over inflated by low production numbers, and prices have been going up in the last 6 months when they should have been going down. The prices will be more comparable than some might expect.

The memory controller on the PS4's APU must have been altered for GDDR5, I can't say how much that will impact the chips size.

The higher yields will definitely help.

Consumers are going to need larger HDDs, particularly with PS+ and day one digital being as prominent as it is.

Retailers will still have the ~25% mark up as usual.

The biggest pricing factor will ultimately be the competitions price.

[KrisButtar]

$350 base model,

also would the camera come with every system cause the DS4 uses move abilities?

[PirateThom]

Yeah, it has to, since the controller uses it.

Going on UK prices, stores here have set a £400 price on the device but, I believe, it will probably be around £350.

I also do not think they'll do any sort of premium/standard model just 1 model, same HDD size, everything the same, just to ensure they have enough SKUs people actually want.

[DJ]

PS4. $399 and only one SKU with 500 GB hard drive. $60 controllers, $60 games. All the components are proven off the shelf parts. Xbox will be $399 with a 2 year Xbox Live subscription and early termination fee. $499 for the standard model.

[WeAreLegion]

I want a 1 Tb HDD. The 500 Gb super slim I have is not enough. I have to delete things, constantly. PS Plus and all the deals KILL my hard drive!

[Mithan]

$399 will be the list price IMO.

[grassyknoll]

$400/£300 = Sony have obviously thought about the price before anything else, price definitely damaged the PlayStation 3 early on. They want this machine to be the new PlayStation 2.

[StrawHatPatriot]

$249

come at me N4G

[TruthbeTold]

They've been selling the Vita at a loss at $250. But somehow the PS4, with 8 gigs of GDDR5 RAM, 8 cores of CPU, 500gig to 1tb HDD, superior disc drive, built in cloud streaming technology, 3D camera kinect like system, etc. is going to be priced only $150 more?

We'd all love to see it since it will hurt our wallets less, but let's be realistic here people. You're just setting yourselves up for disappointment and crap talk...

[grassyknoll]

Scale makes the Vita expensive, not how powerful it is. You can't compare phone parts to PC ones.

[joeorc]

"They've been selling the Vita at a loss at $250."

umm that's not completely true in all regions example:

in some regions they are selling the PSVita at a loss in other part's its selling at break even cost's or at a slight profit or will soon be at profit, for the base unit.

PlayStation Vita Will be Profitable on Day One

June 9, 2011

Scott Rhode, VP of SCEA, recently held an interview with GameTrailers to talk about the Vita. In the interview, Rhode was very excited about the product, revealing that they would be profitable – or t least break even – from day one:

I think that we’re going to do very well with this, and this price point – it’s also not going to lose money for us on day one. We’re going to do well with this thing.

http://www.playstationlifes...

now in other regions Kaz did say it would take about 3 years for profitability for the PSVita by itself without software sales, but that once again is not in every region.

[TruthbeTold]

Well considering that since when you consider all 3 major regions, Americas, Europe, Japan, the Vita has sold roughly 1.5 million, and only 1 region is supposedly profitable, then 2/3 or 3 million of 4.5 million of sales are at a loss.

In any case though, my point was that if it's that expensive to offer the Vita, and the PS3 itself still has Sku's that are $300, it makes little sense to believe that the PS4 price will be even remotely near.

[joeorc]

"Well considering that since when you consider all 3 major regions, Americas, Europe, Japan, the Vita has sold roughly 1.5 million, and only 1 region is supposedly profitable, then 2/3 or 3 million of 4.5 million of sales are at a loss."

no..no..no and once again No.

it's not just in those countries, Sony ships the PSVita to many countries world wide.

and we do not know how many is shipped or how much the exchange rate was when they shipped them. you cannot just make a blanket statement like that and expect to be accurate.

"In any case though, my point was that if it's that expensive to offer the Vita, and the PS3 itself still has Sku's that are $300, it makes little sense to believe that the PS4 price will be even remotely near."

look at the cost in component's of the PS3 and look at the cost in component's of the PSVita. the design stratagy's were no where near the same. but PRETTY MUCH MANY GAMER'S EXPECTED THE PSVita TO BE MUCH MORE EXPENSIVE THAN WHAT IT WAS STATED TO BE BEFORE THE PRICE WAS REVEALED.

the PS4 is using off the shelf tweaked Mobile chipset's. that will be quite scaled for mass market consumer electronic's the PS3 was leveraged to do the same , but the cell processor accelerator Graphic's chip like the Spur's engine as an example did not take off, so it did not work out. This time AMD is releasing a SOC that will go into laptop's, netbooks and Tablets hell even smartphones. this very same chipset is what is inside the PS4 minus the tweaks Sony has for their chip.

the Blu-Ray drive diode yields are no longer a problem like they were 7 year's ago. its an 8x Blu-Ray drive being a CAV not a more expensive CLV 2x like what is in the PS3. No expensive touch 6 to 8 " touch screen controller to be included inside the box.

this is a more practical price stack for design of any playstation before it other than the PSVita.

it should be quite cheaper to release to consumer than the PS3 is even today. the PS3 does not use a Mobile chipset, the PS4 is using a mobile chipset.

[SoapShoes]

Yeah... Laptops shouldn't be more expensive and weaker than desktops, why o why do they do that... (google it)

[WeAreLegion]

Why did they use a picture of Mark Cerny?

[dcbronco]

I was looking to see if someone else noticed that. Good eye.

[PS4isKing_82]

I just noticed that too. The author should fix that.

[Tei777]

$399 and only one SKU

[Jakens]

$529.

[jagstar44]

£399 i think

[takohma]

well I'll be opening another savings account for when it comes out. I think I'll get one for my brother also.

[dcbronco]

$400 will be the price. Especially after hearing that so many believe it will be so much more. This is a PR groups dream. If your customer base already believes you love them to death, you give them a $400 price point and you make a profit day one and they believe they are getting the deal of the century.

JoeOrc mentioned that these are mobile chips with mobile GPUs. They are far cheaper chips. Add that they are SoCs. The GPU and CPU are one chip. They are also a lot smaller than the chips in the original 360 and PS3 or even the current models. The smaller the chip the cheaper it is to make.

Look at this article with a breakdown of 360 launch prices.

http://www.xbitlabs.com/new...

The CPU and GPU add up to $247. That was at 90nm. When the consoles do price drops, the biggest reason is they have saved money(well they want to sell consoles) on manufacture. The most money is saved by shrinking the CPU and GPU. The 360 switched to a SoC with the 360 S. Going from a 40nm chip and a 45nm chip to a single 45nm chip. This saved a ton of money.

The PS4 and 720 will start at 28nm and with SoCs. That means the two most expensive parts will be very cheap on day one. Well under $100. Just like the PS2 was eventually $99 after shrinks, these chips will shrink too. To 22nm, then 18, 14, 12, 10nm. And each shrink will mean major manufacturing reductions. These console will sell for $400 and will do it at a profit. Even if they add a second SoC.

Also look at a teardown of the Vita.

http://www.eurogamer.net/ar...

That super duper chip that so many think makes it expensive to make is $16. There are other cost involved. But these machines aren't that expensive to make anymore.

[stuntman_mike]

I reckon it will cost (in cockney rhyming slang) 4 and a fisherman's daughter. and a cheaper version at 3 and i'll make you laugh.

[Evil_Ryu]

Sony we will probably be priced higher then the competitor because of there bad financial situation.

[josephayal]

$450 basic and $600 bundle

[TronEOL]

I'm going with:
$400 for 250GB or 320GB
$450 for 500GB and PS+
$500 for 500GB, PS+ and PSEye/Move

All will include an HDMI cord, USB charger, etc.

Then in about a year or two (most likely two) it'll probably change to:

$400 for 320GB, PS+
$450 for 320GB, PS+, PSEye/Move
$500 for 500GB, PS+, PSEye, PSEye/Move game(s)
$500 for 500GB, PS+, PS Vita Slim, PS4 x Vita game or PSVita x PS4 demos (cross screen play)

And PS3 will most likely start being bundled with the Vita at this time too. Since they already have a number of cross-play titles on PS3 and Vita. I'd imagine there to be much more in the future.

Of course other variables could be larger HDD size in a few years, new PS subscription services being rumoured and other stuff that I can't guess Sony will do.

:EDIT:
I'd also guess that around the 3 or 4 year mark they'll drop every bundle by around $50. And continue to do it every second year, or as they see fit.

[MultiConsoleGamer]

They won't make the same mistake they did with the PS3.

[Drasill]

I'm guessing $350 and $450. They may even have a subsidized model similar to what Microsoft has with the Xbox 360. For example, you buy a PS4 at $200, pay X amount each month for two years, and also get a PS Plus subscription included for that duration. Naturally it will always be cheaper in the long run to pay the entire cost up front, but not everyone can do that or wants to do that (phones, mortgages, car payments, etc).

[Shacojin]

2SKUs

#1. Base : $449.99 PS4 500GB/ HDMI cable/Power cord/ Dualshock 4/ PlayStation 4 EYE/ probably some gimmicky demos built in to try out the PS eye functionality

#2. Bundle : $599.99 all the same as the base with the inclusion of the Vita and maybe a 3 month trial of PS+

[landog]

$499 base model

$569 premium with game and 1 year ps plus

[madjedi]

So maybe a absolute high minimum $450 for each next gen system, though both systems selling at $400 will get alot of sales.

For every $50 above 400 you get a more resistance from people looking to upgrade, a $500 tag is close to last gen, so only the real hardcore fans will bite.

[Realplaya]

Due to there current financial status I fear that Sony will not be passing on the savings.

[Obamanationn]

350 if smart

[SonyPS4]

400 for a 500GB system
500 for a 1TB system and additional features

My guess though.

[Legion]

Misleading title... his comment on "I can ask you to draw your own conclusions" was not in relation to pricing. It was in relation to the thought that they created a system that was focused on gamers in the broadest sense.

"“Part of that vision is we have created a console absolutely focused on gamers – and we want that to be gamers in the broadest sense as well. I think to some extent I can ask you to draw your own conclusions, ”"

[CaulkSlap]

$399/$499 seems the obvious points.

[Sharius]

release 1TB version and 1 or two year of PS+ and i'll pay for $600

[InMyOpinion]

$598!