350°

Sony to kick off PlayStation 4 advertising during the Champions League final

The very first PlayStation 4 TV ad will air during the UEFA Champions League final on may 25, 2013.

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ps4daily.com
KosmoCrisis4017d ago

This might actually get me to care about sports again.

xHeavYx4017d ago

Great to see that the new advertising company are actually doing their job

GamersRulz4017d ago

True. Champion League is like 100 times bigger than Super bowl. go Sony

HammadTheBeast4017d ago

Aww man, if they get Fifa on board as a launch game and advertise that, it will explode.

evilunklebud4017d ago (Edited 4017d ago )

GamersRulz: that would work out to almost $400 million for a 30 second spot... ouch. Not to mention a viewership of 11,000,000,000!

Joking aside, I know the CL is huge, and Sony does a good job advertising with them.....

miyamoto4016d ago

So this is why Playstation is more popular in many other countries aside from the US.

gaffyh4016d ago

I'm just surprised at how early this advertisement is, it suggests that the console may be coming even earlier than we thought.

+ Show (2) more repliesLast reply 4016d ago
sengoku4017d ago (Edited 4017d ago )

get ready to look at some strange launch adds.
all PlayStation generations had had some very odd ones
cant wait for ps4

Mr_cheese4017d ago

i''m hoping they will be completely gameplay orientated.

Skips4017d ago (Edited 4017d ago )

Hopefully we don't get TOO much of those weird Adverts though...

More like these would be MUCH better... http://www.youtube.com/watc...

Like 90% of it focused on straight up games. And the other 10% on the other stuff. :D

@GalacticEmpire... LMFAO! That'd be funny as hell.

Conzul4017d ago

@Galactic
40 minutes of Kaz gifs set to trololol
*I'd* buy it.

+ Show (2) more repliesLast reply 4016d ago
NastyLeftHook04017d ago

like i said, sony isn't bullsh1tting around, there bringing there a game.

andibandit4017d ago

Sony has been advertising champions league games for quite a number of years now......my take on it is that you think its something new, and threw in that "A game" sentence to sound convincing.

Biggest4017d ago

"like i said, sony isn't bullsh1tting around, there bringing there a game."

I read this as:

I'm saying something, something bringing. . . Look! There is a game walking past!

I get the point, but punctuation is a hell of a drug.

bryam19824017d ago (Edited 4017d ago )

Nice move sony the champions league final is watch for maybe 3 times more than a boring superbowl final good move sony adv guys

3-4-54017d ago

Next Gen Sports games COULD be amazing. We say that every gen but I hope there is more competition within the sports market.

4016d ago
+ Show (3) more repliesLast reply 4016d ago
ogwilson4017d ago

I'm guessing they'll have unveiled the final design by then. I can't see them kicking off a major ad campaign without it.

KosmoCrisis4017d ago

Highly suspect that they would ever show such a sheltered secret during an ad. I would think they want audience participation at E3 to see everyone's faces say either "Wooooooooow" or "WTF is that?". Then the media frenzy that follows...

UnholyLight4017d ago

It's hard to say, actually I think I agree because all things accounted for it sounds like Microsoft will unveil their console and the design of the console itself soon as well. I can guarantee that based on Major Nelson saying what he did about PS4 not being actually there. So I guess it would make sense for Sony to continue the hype train and show the console just before Microsoft's announcement to shut up the people that kept saying it has to be shown!

CC-Tron4017d ago

You think a corporation like Sony is concerned with petty things like shutting people up? That's fanboy talk.

UnholyLight4016d ago (Edited 4016d ago )

@CC-Tron

Wuuuut? I am not even a Sony fan, nice try at starting a flame war?? I was just saying that for the naysayers - and all gamers alike - that they will unveil the design of the console itself soon. There was significant talk about the no show on news outlets so it's not just "fanboy talk" but whatever.

I've stated numerous times on N4G that I predominantly supported the Xbox 360 this gen.

EDIT: Not to mention it would look incredibly dumb if Sony hasn't shown the PS4 itself and Microsoft suddenly unveils the Xbox itself and details about it..

HappyGaming4016d ago

In February PS4 managed to get a lot of attention in news articles and magazines, free advertising. Now if the 720 is announced every article that informs people about it will have something along the lines of "720 is releasing later this year alongside PS4 which has been announced for a Holiday season release in 2013" So that will inform even more people. Finally Sony get to have a comeback because when they announce the design of the PS4 again the media will publish it because now they will have a picture to fill up their pages so again more free marketing.

Cryptcuzz4017d ago

I certainly hope they would reveal how the PS4 looks by then. I am excited for this now, normally I would not since I normally do not watch European shows, but now the Champions League is on my radar!

Gamer19824016d ago

Final design won't be until E3 I suspect so we won't see it. Saying that if they come out and say "hey the final designs gonna be in the advert" imagine how many people would tune into the game just for that advert?

+ Show (1) more replyLast reply 4016d ago
PirateThom4017d ago

Imagine if the final design was shown in this ad for the first time.

GalacticEmpire4017d ago

That would be mind blowing.

It kind of hints that we'll see the final design before May 25 because it's unlikely they'll start advertising without a box to show.

ps3vita4life4017d ago (Edited 4017d ago )

Sony did say that there would be various ps4 conferences throughout the year. Plus, there was a rumor that another conference would be held in late april/early may so it's likely that we will see the final design before May 25. These next few months will be so exciting !!!

NBT914017d ago

EA just announced Fifa 14, it'll be cool if Sony show that and like how people can use the share function to show goals etc easily. I mean for football fans.

GribbleGrunger4017d ago (Edited 4017d ago )

So they're advertising it in May. Could we possibly be seeing something unprecedented here? A console that actually launches AT E3 ... Now wouldn't that be something.

Jek_Porkins4017d ago (Edited 4017d ago )

The Sega Saturn launched at E3, to the surprise of everyone.

I highly doubt Sony will launch a console like that though, they will want to build up hype and anticipation and give people time to get pre-orders in. Aside from all of that, they said Holiday 2013 at the unveiling.

*Edit*
@Why o why
I lived it, they announced that the Saturn was already available during their E3 show.

Even if Sony held an event or two before E3, I highly doubt they'd be ready for a launch right after E3, I realize that it's wishful thinking, but realistically they'll want that holiday hype and money. A launch in the Summer might not go as well.

GribbleGrunger4017d ago (Edited 4017d ago )

Yeah, I was just made aware of that over at another forum. It'd still be quite a nice 'shock' though :)

As for building hype: Sony are rumoured to be having another event BEFORE E3. You never know.

edit: It's not wishful thinking. It's just a thought. 'Wishful thinking' is something born out of desperation and I'm certainly not desperate for it to release then. I'm probably looking at next year before I buy the PS4 anyway. The PS3 has plenty more for me.

Why o why4017d ago

How the eff did you remember that. . Crazy.

Pintheshadows4017d ago

I still have my Saturn. Why you ask? Steep Slope Sliders I reply. The best snowboarding game ever made. Yeah that's right, I said it. I like it more than Cool Boarders and SSX.

famoussasjohn4017d ago

Doubt it will happen since they said it would be released holiday 2013 during their reveal.

GribbleGrunger4017d ago

Sony also said that they wouldn't reveal first. That's besides the point though. It's just a thought, nothing more, nothing less.

famoussasjohn4017d ago

GribbleGrunger - while that's true, I still don't see them having the console fully ready for launch until Holiday season.

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280°

Sony Taps Bungie's Head of Revenue to Lead Live-Service Games

Sony has recruited Bungie's head of revenue Jaremy Rich to head up its live-service gaming division, Rich has announced on social media.

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techraptor.net
ChasterMies12d ago

Please do not put Destiny’s monetization into Sony’s first party games. The monetization is what’s driving players away from Destiny.

just_looken11d ago

The new temp boss is the sony cfo bean counter so i can see this being a thing get every penny.

Cacabunga11d ago

PlayStation officially losing it.. fans will never support gaas games

just_looken11d ago

@car

The new boss did a interview in japan he wants to tap into the mobile market like nintendio so he give 0 fucks about gamers/fans

https://www.pushsquare.com/...

Redemption-6411d ago

@Cacabunga
You only speak for you and those who think like you, but most fans will support what they want. Playstation and PC fans are literally supporting Helldivers 2 and that is a gaas. Maybe you wouldn't, but many more would if they like it.

Huey_My_D_Long11d ago

@Redemption-64
Look, Im not making any judgement calls about this guy, but I will say that Helldivers 2 GaaS model is unique to Helldivers, and legit the only other game I can think of thats similiar was the Avengers game except HD2 pass is still better.
The fact that you can earn in game currency in a way that doesnt make you feel like you have to grind forever, as well you being able work on that pass that you bought...on your own time without a time limit...that right there is fucking huge to me, and I can't name any game other than avengers that avoided trapping players with FOMO logic...I think GaaS on HD2 shouldn't be compared to the rest of the industry...it should be copied.

Einhander197211d ago

Cacabunga

Helldivers 2...

Redemption-64

In Europe it's a 60 40 split favoring PC.
In the US its a 60 40 split favoring PS5.

So PlayStation owners supported the game just fine, it's not getting carried by PC or anything like that.

FinalFantasyFanatic11d ago

@just_looken,
I'm perfectly fine with the way Nintendo entered the mobile market, I never touched their mobile games, meanwhile, the console/handheld stayed the way it is. As for being a bean counter, he's probably going to reel in these massive budgets that Sony's studios have had lately, I haven't played Spiderman 2, but I cannot see how they almost tripled the budget for that game.

@Redemption-64,
That's an exception to the rule, I'm expecting a lot of these GAAS games from Sony to fail, to be fair, they only need a few to succeed, but I would have preferred that they put more of their resources into other types of games.

+ Show (3) more repliesLast reply 11d ago
DivineHand12511d ago

True their monetization is driving players away and at the same time, their decision to chop out content and convoluted systems is keeping new players away from the game.

Joe91311d ago

I don't think that will happen based on how things worked out at Naughty Dog now that we know what we do, seems they had the option to fully commit to live service games or stay making single player experences so they gave up on their live service game. We are not sure how things came about with Bend making a live service game but I hope that was not a forced situation. Sony doesnt seem like they are forcing studios to switch up but we will see, Sony's bread and butter is single player games it is how they dominated the console market.

Obscure_Observer11d ago

Yeah, I though Sony learned something from all their failures in the LS segment under Bungie´s disastrous leadership and supervision which led to games been cancelled, studios closed and all the people laid off.

Looks like Bungie still plays a major role in Sony´s LS initiative and Sony is not backtracking on their GaaS plans.

S2Killinit11d ago (Edited 11d ago )

Are we forgetting that Destiny is also a highly successful franchise? I feel like that definitely deserves mention here.

Besides, there is no reason why a person cant learn from past experiences.

Joe91311d ago

I agree, people act as if Destiny flopped when it came out lol it took 9 to 10 years for the numbers to fall yet people are still playing it add the success of Helldivers 2 no wonder Sony is going forward down this path.

S2Killinit11d ago

Personally, I see no problem with Sony also having service games as long as they make good ones, and more importantly they deliver the AAA story driven games that they are known for. So yeah, I agree 100% with you.

+ Show (2) more repliesLast reply 11d ago
Christopher11d ago

I mean, this person made some pretty bad decisions at Bungie. I hope they've learned from them because I definitely don't see those type of ideas as good for PlaySation in general.

CrimsonWing6911d ago (Edited 11d ago )

Honestly, what’s to learn from? How to make people happily continuously dump money into a single game over its life-time? Buy season passes continuously for several years with a smile on our faces?

GaaS is a design decision that is everything wrong with this industry. The fact that Helldivers 2 did so well and people defend the monetization because it was $40 and is a fun game, scares the sh*t out of me to see that the door is open and all shift will probably be to replicate that in future games. We already know the ROI for traditional game dev cost isn’t doing it for them.

I thought with Jimbo leaving we’d see a change for the better… I’m not so sure now.

S2Killinit11d ago

Service games are being offered by everyone. Sony cannot afford to only create single player AAA games. No one can. They already said they will be doing both.

Abnor_Mal11d ago (Edited 11d ago )

Ps5 gamers in 2023 seemed to play more live service types of games, so regardless to how people feel about them, numbers don’t lie and Sony is going where the money is. I mean look at the excitement around Helldivers2, people are showing that they want live service games.

Christopher11d ago

They play long-time existing live service games like CoD, Fortnite, Apex Legends, Destiny 2, and the like. Mass majority of new live service games are considered failures and aren't moving gamers away from older games.

just_looken11d ago

Yep the huge issue with live service is they need paid players along with a reason to play them.

You forgot mobile market that also taps into that player base as well as the eve online style games there is only a certain amount of krakens/whales blind supporters compared to the amount of live service games we have its not sustainable math wise.

700 restaurants making food for every seat for 1000-3000 eaters just does not work out

Einhander197211d ago (Edited 11d ago )

Christopher

I am not a big live service fan and literally own zero of the games you listed, but that is not true, unless you call games that aren't the top games to be failures.

There are tons of live service games that are profitable.

Games don't have to be the biggest game ever they just need to make more than they cost.

I challenge you to show professionally prepared data that shows that more live service games fail than make enough to keep going.

Because all the data that I have seen shows that live service is less of a gamble than making a big AAA budget game which needs to survive off retail sales.

FinalFantasyFanatic11d ago

I sometimes wonder if we're at saturation point, where it's hard for a new game to join those ranks unless it's particularly exceptional, people only have so much time and money to devote to these types of games.

romulus2311d ago

Correction, they have no issue playing good live service games

shinoff218311d ago

Lol it's not even a quarter of the ps5s sold. Helldivers may have been a hit but let's not say most are enjoying it because truth is most(the real most ) don't care about it.

S2Killinit11d ago (Edited 11d ago )

I play what is fun. If a live service game is good I’ll play it as long as its not a money scheme which Helldivers is not.

And Im a single player gamer.

mastershredder11d ago

How do you kill a franchise that already been killed?
Destiny’s grind, cash-in-on-playbass-cha-Ching, and pop-culture-insertion mainstream-me-too bs totally killed any rep Bungie had. Sony/Bungie, if you are doing this to ward-off players, it’s already working.

crazyCoconuts11d ago

Headline truncated:
"... off a cliff"

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80°

Sony May Soon Let You Decide How Much NPCs Talk In Games

Sony has patented to add multiple dialogue modes to let players switch between how many conversations with NPCs they want in the game.

blackblades17d ago

Sony is like the only ones outta the 3 that has atuff like like this pop up changing thing in ways.

just_looken17d ago

Sony in the past has always been first at bat with new ideas/tech but in the end never fully use it or just toss it away.

blackblades17d ago

I think they did use some but yeah most usually never happened but at least they thought about it. Sony seeks things like this and other, Nintendo seek different ways of playing going by there different controler designs and console designs.

just_looken17d ago (Edited 17d ago )

some of the other stuff sony want's/owns never used
https://gamerant.com/sony-p...
https://gamerant.com/sony-p...
https://www.eurogamer.net/s...
https://metro.co.uk/2023/03...
https://decrypt.co/114754/s...

monitor/adjust game difficultly as you play
https://www.techradar.com/g...

Sony nfts
https://www.theblock.co/pos...

Pay ai to play the game for you
https://thebusinessofesport...

Oh all the above last 12 months

I just imagine a evil scientist with test subjects when it comes down to sony recent patent reports.

Kaii17d ago

Will we get dialogue options that won't spoil puzzles in a matter of seconds? :p

280°

Judge rules in PlayStation's favour in $500m patent infringement lawsuit

Genuine Enabling Technology was seeking damages, claiming the tech allowing PlayStation consoles and controllers to communicate infringes its rights.

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gamesindustry.biz
S2Killinit19d ago

Big victory for Sony. And a long time coming.

DarXyde19d ago (Edited 19d ago )

Crazy to think the savings from this lawsuit allows them to develop one AAA game.

Make it Bloodborne 2, please and thank you.

19d ago
Profchaos19d ago

Sounds like patent trolling they tried the same thing against Nintendo with the same pattern.

Motion and control input traversing over higher and lower frequencies seperate from each other allowing the controller to do both

Pyrofire9519d ago

Patents suck. Most of them are complete garbage.

Knightofelemia19d ago

So to recoup the money Genuine is going to take on Nintendo or Microsoft next. I hate patent lawyers they are some of the worst bottom feeders out there.

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