The time for Band-aids and half-measures is over -- it's time for EA to take drastic measures to revamp their image.
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."
All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help
The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.
Not create slide shows on websites would be number 7.
Revive Bullfrog!
They don't believe there is a problem, though. They were voted because people are childish, petty and ignorant. It has nothing to do with EA or their practices, it isn't their fault. It's ours. They pretty much said as much themselves.
EA is fine, nothing to see here folks.
/s
EA should do what they do but should concentrate on making quality games, games like dead space 3 and army of two should have been much much better
DRM is here to stay
Micro transactions are here to stay, they are not forcing anyone to buy anything. Most Facebook or mobile games have micro transactions
Most studios who have worked with EA only praise the, for being very hands off during development, so all this hate is bunch of gamers being pissed because they are not getting their way
ME3 ending
DRM
Micro transactions
3 reasons people hate them, at least EA takes risks with new IP's something you can't say for many big publishers. Also their partners program lets the developers keep the IP like shadow of damned and upcoming Insomniac game
We have companies killing people mis using their workers and poisoning the environments yet EA is bad because bad because of DRM or micro transactions
Give me a break, gaming community has become nothing but bunch of cry babies who when they don't get their way will not rest till they get their way. Like in ME3 ending. If a developer planned their games ending to be a certain way than who are we tell them?
When capcom sells on,I've modes for extra money or sells actual ending on gaming via DLC like in Acura wrath than where is the crying and whining? Capcom is a fan favorite so they can get away with anything
Activision can resell old skinned maps for $15 but its fine but EA gives an option of micro transactions and they are the worst
I guess EA spending 100 plus million on a MMO done by fan favorite bioware and failing is also EA's fault?
They should understand its hard to please everyone and just keep doing what they do while making sure their future games are more polished