110°

PS Vita Marketing And Pricing Strategies Need To Change

"Granted there’s a lot of business know-how that factor into these decisions (including answering to shareholders); but Sony really needs to make some changes to their marketing and pricing strategies in order to remain competitive." - JTM Games

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SavageKuma4069d ago

They just need to port some more interesting titles and ones that are not coming out to the consoles.

PopRocks3594069d ago

Those would not be called ports then. They would be called exclusives. But yes, I agree with you in that regard. Software will move hardware, period.

SavageKuma4069d ago

Marketing usually sucks anyway. I mean they literally told people to play their vita while walking in the busy streets...really? I guess they want gamers to die lol

jtmgames4069d ago

It's too bad because there are good software for the Vita, but Sony almost never gives them the marketing push they deserve. Assassin's Creed Liberation and Sly Cooper: Thieves in Time to be specific. Both games released with almost no marketing behind them.

knifefight4069d ago (Edited 4069d ago )

Re: "I guess they want gamers to die lol"

Well, to be fair, I also want gamers to die.

Ult iMate4069d ago

@jtmgames
Nevertheless AC Liberation sold as well as RE Revelations with big marketing and huge install base of 3DS. And Retro City Rampage got its biggest sales on Vita. Also Shuhei Yoshida said that digital sales for Vita sometimes bigger than on PS3. Indie developers announced and released a whole bunch of their games for Vita.
I think the install base of Vita consists mostly of core gamers that know the industry well, hence doesn't need much marketing.

+ Show (1) more replyLast reply 4069d ago
wtfbbq84069d ago

More marketing games are good, however don't need to waste alot of money into it. Now a day most people can find out what games are there and what games are coming out thru internet. Don't expect Sony gamers under age of 13.

BullyMangler4069d ago (Edited 4069d ago )

Vita's prob is not the price, its the lack of Stereoscopic 3D, comfort and great games ...

jon12344069d ago (Edited 4069d ago )

lol, cute that u mention 3d

oh and comfort?? have u played resident evil on the 3ds? very UNcomfortable...

TongkatAli4069d ago (Edited 4069d ago )

I played Street Fight IV with the 3D. Wow, lol. Nothing to brag about. The 3DS can't beat the OLED, put that shit on max settings, crazy for handheld.

The Vita isn't HD, but it pulls off the look very good. 3DS has good games, the tech behind it is cheap, fact.

Pokemon is gonna look so jaggy its gonna be hilarious. 250$ at launch, 250$ for what ? a x2 PSP, claps.

It even got the PSP nub and took Monster Hunter. How innovate of you Nintendo. Oh! But the 3D XD

WeAreLegion4069d ago

It has comfort and great games. I'm not sure it needs 3D. Most people turn it off on their 3DS. I don't, but I'm a 3D fanatic. The Vita is fine without 3D.

tachy0n4068d ago (Edited 4068d ago )

1080P HD raw movies on a PSVita are better than headaches @ 240 on the 3DS. there is a reason why 3DTVs never took off, its just a useless gimmick.

@TongkatAli

"The Vita isn't HD"

please see attached image in this message.

BullyMangler4068d ago (Edited 4068d ago )

only pussytoes get headaches with 3D

RogueStatus284069d ago

@TongKat
Too bad power is not getting it anywhere, LMAO.

Adolph Fitler4069d ago

They really should have just thrown a phone into it, & marketed it as a handheld system, with the added benefit of a mobile phone, rather than the other way round, like all the phones do.
I would prefer a machine built as a handheld 1st, then having a phone included. I mean, I am one of the few who purchased the Playstation phone over an I-phone or any of the other smartphones available.....and the fact is, it is an awesome little phone, that has NO SUPPORT....I mean, the PS pad that makes it so unique & awesome, really has gotten rotten support, & especially by Sony.
I hope my Vita doesn't suffer the same fate, as it does truly have some unreal games available, but I would hate for it to die without it's potential being fulfilled.
Nobody will ever make a handheld like the Vita again, if it dies a quick, horrible death, as it just won't be a risk anyone will be willing to take to put so much great & new tech in a handheld unit....
I mean, as it was I was stresses that Nintendo had set a new low & benchmark with Wii, that meant that Sony & MS would not really give us new machines with any truly great features & especially power.....but, oh, how wrong I was, as PS4 is a powerhouse that I can hardly wait for. Lucky I have so many great PS3, Wii-U, 360 & Vita games to tired me over.

As for lowering Vita's price, well I don't think that is totally necessary yet, as I would find the inclusion of at least a 32gig memory card & 6-12 months of PSN+ far more beneficial. Marketing on the other hand is terrible, as usual for Sony...I mean, after PS2, they just lost the plot, & there rare advertisements have not gone for the throat of consumers enough. Instead of fancy crap, they just need to smartly advertise there games & machines in a way that clearly shows what there games are about, with heavy gameplay emphasis....there machines need to be plugged the same way, & show there many facets of use.

It may not get it anywhere to you RogueStatus, but you don't own one (unfortunately for you), & I can say, as a Vita owner, the machine is unrivalled in build quality, feel & comfort in hand, visual fidelity, & although not having the biggest range of games, for a 1yr old system it really does have an awesome selection of titles...You may just be judging the system off what is on store shelves, but fact is, Sony have made great inroads with d/l titles available for Vita, PSP & PS3.....and as a PSN+ member, I get a very large selection of them for the piddly yearly subscription cost on ALL 3 systems.
There are PS1 classics littered on PSN that are playable on all 3 machines upon purchase, there are mini's, then there are specialized ports of awesome titles like MGS3. X play as well is a pretty damn bold move by Sony for the consumer & as a PS3/Vita owner, I feel Sony are giving me a helluva lot more than they need to for the money.
So, while you may be down on this great little system, maybe you should stop embarrassing yourself & take your foot from your mouth.
You can also bet, that if Sony had as much success in the handheld market against Nintendo, as they did in the home console market, MS would have followed Sony's lead into the handheld market.

70°

Sony Patents To Prevent You From In-Game Harassment By Reading Your Emotions

A new patent recently published by Sony wants to gather biometric data of gamers to track whether one is being harassed using AI tools.

Profchaos7h ago(Edited 7h ago)

I hope this is one of those patents that never comes to fruition.

I already dislike the fact you can pay a significant amount for a online service buy associated games and content on said service and get banned from that service over potentially a misunderstanding the bans are already handed out for flimsy reasons

I'd rather see money invested in a ban that simply removes the offensive players ability to communicate with unknown players allow them to continue party chats with friends but not with Joe blow on cod.

exputers4h ago

Agreed. Blizzard recently banned a college Overwatch 2 player who's dependent for saying "shit." Pretty harsh.

z2g18m ago

Take my social security and bank account numbers too! Here’s a picture of my wife and our address.

H910m ago

At this rate I feel Sony will eventually sell a room to play games in it where they can monitor your every breath

130°

Sony Could Increase Your Game's Difficulty If It Sees You Complain About It

Sony has recently published a new patent that wants to dynamically handle the games' difficulty and gameplay based on the player's emotions.

jznrpg16h ago

This is something I might use. Sometimes I play some good games but they don’t have difficulty option and are a little too easy.

Profchaos15h ago

Souls games will be like that players struggling make it harder

PassNextquestion14h ago(Edited 14h ago)

I think if used correctly it could work well

jambola10h ago

cool idea
cool idea for horror games especially
the way it's explained here sounds like it could never be forced hopefully, so that's ok with me

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140°

PlayStation Doesn't Need a Dedicated PC Store Launcher

With all the PlayStation games that are now coming to PC, is it time for Sony to release a dedicated PC launcher?

thorstein4d ago

No, and they already solved any need with the overlay that's coming.

Vits4d ago

Unless they are trying to kill their recently created PC business, I would advise against opening a dedicated PC store. It's an extremely hard endeavor, and people, in general, are very comfortable with Steam. Even Epic, with their billions of dollars invested, is still struggling to find a foothold, and they have Fortnite.

just_looken3d ago (Edited 3d ago )

Money is one thing security is another but again millions have 0 knowledge past 2020.

Epic store for years struggled with a shopping cart/account theft/credit card theft

Rockstar launcher/store to this day over 5 years later still has horrific user interface security flaws lost account's and stolen CC

Then you got that activision need phone number oh we lost it launcher

The crown jewel is the ea launcher/store ea app 3 yrs old still has hundreds of threads were people lost games/accounts/game access or just straight up crashes.

Edit" Oh ubi launcher were you buy a game that may or may not be there again or work and the launcher 5yrs old still has no 4K support if you launch it on a 4k screen there is a high chance it will just crash.

ocelot074d ago

Can tell who ever put this together is not all that clued up on pc gaming.

It's just a known fact. The PC gaming community prefer Steam and Steam alone. They don't like different launchers. I personally don't mind them. But majority just stick with steam. Hence why EA and Ubisoft went back to on releasing on steam and why Microsoft release games on steam as people hated buying from the windows store.

The only other launchers that I imagine are doing ok is GOG due to being drm free and epic games due to the free games every week. Sony shouldn't release any sort of pc launcher n

Nitrowolf24d ago (Edited 4d ago )

It literally says in the OP that PC gamers don't like multiple launchers lol. It even mentions Steam being the go to for gamers

Tacoboto3d ago

Title: "PlayStation Doesn't Need a Dedicated PC Store Launcher"

N4G: "Can tell who ever put this together is not all that clued up on pc gaming"

When you don't even read the headline...

ocelot073d ago

I read it and had a brain fart. As read the title then this "With all the PlayStation games that are now coming to PC, is it time for Sony to release a dedicated PC launcher?"

So I hold my hands up on that mistake. Rest of my comment still stands.

Giblet_Head3d ago (Edited 3d ago )

Steam and GOG are highly preferred because of the rich feature set. Ubisoft, Rockstar, EA, Epic etc have all set a precedent over the years for customers to instinctively expect individual publisher launchers to be so extremely half-assed that the majority simply don't want to bother dealing with what is almost an inevitable disappointment by comparison to Steam or GOG. Those publishers and their inaction or general disinterest to improve have effectively ruined any future adoption to be taken seriously.

Einhander19724d ago (Edited 4d ago )

This is just another ridiculous double standard article.

It's like how Microsoft can spend 20 years of making nothing but gaas and live service style games to sell microtransactions, dlc and subscriptions and get praise for doing it, but if Sony wants to make a single game like that every website under the sun is writing articles saying how Sony is anti-consumer or whatever.

derek3d ago

Yep, huge double standard look at the tortured reaction to the ps5pro, websites hyperventilating like Sony is forcing people to buy it.

just_looken3d ago

Wait my xbox from 2004 has avengers gaas on it? wow your so smart

m$ Gaas started with the other companies like sony

Gamepass yes they are deep into that but its still a huge money saver sense you do not own your games then get a service like that.

Now there pc xbox launcher that is trash for years now

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