190°

Borderlands 2 Offering Special In-Game Events This Weekend

After a swashbuckling adventure with Captain Scarlett and becoming the ultimate badass under the watchful eye of Mr. Torgue, have you been eagerly awaiting more information and content for Borderlands 2? Gearbox wants to get you ready for the release of their third story based DLC, Sir Hammerlock’s Big Game Hunt, this Tuesday by offering some unique in-game events for the weekend leading up to joining Sir Hammerlock.

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gearboxsoftware.com
born2live4115d ago

Man, those guys at Gearbox have shown so much love for their fans! Codes for Goldenkeys on Twitter, FB and YouTube, free Haloween skins for all characters, etc. I wish all developpers would follow their example...

ChronoJoe4115d ago (Edited 4115d ago )

Goldenkeyes don't cost them anything. It's hardly love for their fans. It's marketing and public relations, it's done to promote and keep people interested in the game.

born2live4115d ago

I wouldn't say it costs them nothing... I remember them tweeting codes every 6 hrs, and wondering if they ever slept! Yes, it is marketing, and it works! I don't see SE, Capcom or Activision doing anything like it...

admiralvic4114d ago

But Goldenkeys mean NOTHING to fans... and very little to casuals.

The keys merely open a chest that has a purple / pink tier weapon, but doesn't give you legendary / unique weapons. If you're level 50 (like me), then you won't gain anything from that and you can always copy your save to have unlimited keys if you so desire. Also since we can freely drop / pick up weapons, it would PROBABLY be easier to ask someone for a legendary weapon / farm it than to obtain a gold key (since they're pretty random and run out fairly quickly).

Also the Halloween costume was always part of the game and some people reported it as an item that drops. Was giving it a nice gesture? Yes. Should we be singing Gearboxes praises because they enabled a code to give you an item in the game? No.

Wedge194115d ago

I commend Gearbox's continued support of their game through all of the DLC and the little events like this. Still waiting on that level-cap increase though.

admiralvic4115d ago

They just increased the drop rate of a weapon type... not exactly like they're bending over backwards to support fans. I mean it's appreciated, though it's not really much of anything.

Wedge194115d ago

If it was just this, I would agree with you, but I'm talking about this in addition to everything else. Characters, DLC, changing up drop rates, potentially a season 2 of story based DLC, soon to be revealed level cap changes etc. They really fully support their game and make the replayability value extremely high.

admiralvic4115d ago (Edited 4115d ago )

1 character was added, with no more currently planned. (or to our knowledge anyway)
So far all of the DLC packs have been outsourced.
And? A lot of games rebalance the game or fix problems after release... in a lot of ways Gearbox could have gotten around to this a LOT faster too. Like it took them 2 months to patch The Bee and this happened after the second DLC pack released on consoles.
I don't recall hearing anything about that, but if it's more outsourced content, then they can keep it.

I am not saying Gearbox isn't doing anything, but having an event where they increase the drop rate of a weapon, more golden key codes, and such aren't making the game much better (if at all).

ChronoJoe4115d ago

Paid DLC isn't exactly a fan service.

The extra character was a pre-order incentive.

They're not doing consumers any favours. They're supporting their games, yes; but making a lot of money off it too. Not sure that deserves any praise.

dbjj120884115d ago

Time to play a lot of Borderlands 2 I guess.

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130°

Gearbox confirms layoffs following sale by Embracer

Gearbox Entertainment has confirmed layoffs at the company, following the announcement of its sale by Embracer.

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eurogamer.net
UltimateOwnage15d ago

I’m glad Embracer is selling them. I hope someone other than MS buys them and frees them up to make great games.

Knightofelemia15d ago

Says right in the article Take Two bought Gearbox off of Embracer.

Sgt_Slaughter15d ago

Reading the article is hard for most people it seems

Knightofelemia14d ago

@Sgt Slaughter

I just like how when a studio automatically goes up for sale. People automatically think Microsoft is just going to jump on it like a fat kit eating a cake.

SimpleSlave15d ago

I mean, having multiple CEOs is a redundancy, soooo... Good luck Randy!!!

160°

Layoffs Hit Gearbox Staff Hours After Embracer Sale

Less than a day after the news that Take-Two Interactive would acquire Borderlands developer Gearbox Entertainment from the embattled Embracer Group, layoffs have already begun. In the hours since former Gearbox employees were made redundant, they've taken to Twitter, and while the total number of staff impacted remains hard to determine, it sounds significant.

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pushsquare.com
Knightofelemia21d ago (Edited 21d ago )

I am glad to see Gearbox under Take Two. But lay offs I am not surprised they aren't the only company cutting staff and they won't be the last. And I have a feeling the Borderlands movie honestly will tank when it comes out. The cast is just wow a complete mess Lilith is too old Roland is to small and scrawny. They are missing Brick and Mordecai and I don't think Tiny Tina will be as bat shit nuts as she is in the games.

20d ago
Inverno20d ago

The movie will definitely flop. It has all the usual actors that have casted in all these video game movie adaptations. Whenever I see Kevin Hart or The Rock or Jack Black i just know it's a cash grab. More so when it's all three together. (The Rock isn't in it)

Juancho5120d ago

When you see actors like that in a movie you can expect it to be bad, i definitely do. They have good chemistry but the movie doesnt shine because it just banks on their presence and people going to see them.

Inverno20d ago

Pfft, literally said yesterday how it must be nerve wracking for the devs and then this shite. People aren't looking to get fired, and these companies don't care in the slightest.

Andrew33620d ago

People aren't looking to get fired. Good insight.

kaos8920d ago (Edited 20d ago )

Inflation post 1/20/2020 is really causing pain to everyone. The cherry on top was companies waiting post 11/8/2022 to start doing layoffs. Hmm, I wonder why they waited past that date... Staring with Google in January 2023 and everyone following suit there after.

anast20d ago

Companies that over-hire should be fined heavily and the CEO loses his/her bonus during layoffs, and that money can go to the workers that they laid off.

Leeroyw20d ago

There's a lot going on in this post that needs further scrutiny.

anast20d ago (Edited 20d ago )

It's a game forum. But you are free to chose one and argue it.

Shiore2u20d ago

I hope Pitchford got let go for the sake of employee safty. The man is a walking grease fire waiting to happen.

250°

Embracer Group Looks to Sell Video Game Studio Gearbox

The game developer is best known for Borderlands, which has generated more than $1 billion in revenue

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bloomberg.com
persona4chie219d ago

Hey n4g, can we maybe not allow articles where you can only read 3% of it before hitting the pay wall?

Snookies12219d ago

The disagrees were from people that already paid, haha.

neutralgamer1992219d ago

They just bought them not long ago. This is absurd. Embracer owns so many gaming studios and IP’s. They just don’t know to manage them right TBH

Give us saints row 1-2 proper HD remaster (3-5 million in sales confirmed as long as no major bugs)

Focus on AA games that cost less than 40 million go develop while funding 2-3 major AAA titles. Those smaller titles should aim for 8/10 type games with focus on fun and be released within 2 years while bigger games are given 3-5 years

Sniperwithacause219d ago

You got it all figured out!
Sounds like you need to send over your resume to corporate office! Lol
All jokes aside. They need to figure it out quickly.

neutralgamer1992219d ago (Edited 219d ago )

Lol no they need suits and number crunchers haha

What use to be available to us as bonus content for free by unlocking or cheat codes is now micro transactions

Gaming is generating so much money that we have so much soulless content simply for money grabs

Ristul218d ago

Embracer's problem is that they have spent too much on acquisitions of game studios and when they did, interest rates were lower when compared to today. With higher interest rates on their loans, they have to sell studios to raise capital.

crazyCoconuts219d ago

Sounds like a multi-million dollar "oops"

BrainSyphoned219d ago

If they would have bought Bethesda their stock would have crashed and sunk the company a couple days ago.

1Victor219d ago (Edited 219d ago )

I’ll be the jerk that says it
Get’m Microsoft get’m, or Sony 🤷🏿

Outside_ofthe_Box219d ago

Hopefully Microsoft saves us and buys them. Gaming has never been better because of them!

shinoff2183219d ago

If your not a borderlands fan what have they made good

dumahim219d ago

@shinoff2183
Brothers in Arms series.

1Victor219d ago (Edited 219d ago )

Thank you your disagrees makes me feel good to know you don’t think I’m a jerk 🤣

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