120°

Sony CEO Kaz Hirai: 'We need to be a more focused company'

The Verge sits down with Sony's president and CEO for a chat.

(Skip forward 11 minutes for Hirai's opinions on gaming, the success of the PS Vita, and a small hint towards the Playstation 4.)

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theverge.com
GreenRanger4117d ago

Focus more on the Vita and stop releasing TVs that nobody can afford.

Killzoner994117d ago ShowReplies(2)
remanutd554117d ago

very interesting interview, i got the feeling kaz was talking about the ps4 at times lol and for the first time ever im really interested in a sony phone, Xperia Z might be my new cell phone purchase.

portal_24117d ago

Kaz is a great guy, the perfect mix of friendliness and salesmanship. I love his reactions when someone asks about the PS4 :D

NobleRed4117d ago

Don't forget that you need to release the ps4 within six months after the x-box 720 or you will lose again.

DoctorNefarious1234117d ago (Edited 4117d ago )

Can you define lose. Look all 3 systems this gen have done remarkably well and I can not see why it should be any different for next gen.

mandf4117d ago

um the 360 is about to go into last place with a year head start. Who's the loser?

Cocozero4117d ago

The one who lost half their market share from last gen...

DarkMaulRises4117d ago (Edited 4117d ago )

@ Cocozero
They released one of the most expensive game consoles of all time during the second worst recession in living memory. The fact that Sony turned it into a profitable enterprise is an achievement in itself.

NO_PUDding4117d ago

They've had massive failings, and they've fought hard and well to win back what they can.

I doubt that's a position Sony want to repeat either way, admirable as their efforts were to mitigate the damage.

The Playstation 3 was a MASSIVE risk. Hopefully they play it a little more safe this generation, becuase it can't be denied Sony's first party offerings deserve to continue and sell.

DarkMaulRises4117d ago

Who disagreed with DoctorNeferious comment. Light the torches guys we have an apple fanboy amongst us.

MikeMyers4117d ago

The PS3 didn't lose. In fact all 3 systems did well. The losers were the ones bickering back and forth in the forums for the past 6 or 7 years trying to get as much support as possible in some imaginary feud they created.

+ Show (2) more repliesLast reply 4117d ago
TongkatAli4117d ago (Edited 4117d ago )

PS4 should come in three years. Let the others have a head start, make your money back Sony. You wanted to give the public innovative hardware by putting a blu ray player in the PS3 and it bit you in the ass. Cheap is the way to go for consumers.

HarryMasonHerpderp4117d ago

The Playstation brand is more for the hardcore market and Sony know this, an the hardcore market want a decent upgrade from the PS3.

TongkatAli4117d ago

I say take the PS2 strategy and put it on the PS3. There was a lot of hardcore games on the PS2 and F only taking care of one group in the market.

You gotta cover all your bases and not put all your eggs in one basket homie.

HarryMasonHerpderp4117d ago

Yeah I fully agree, but to keep the hardcore happy they will have to upgrade.
I have no problem with a console being full of games for the casual audience as long as the hardcore are catered to as well.
Like you said the PS2 strategy was a winner.
I suppose if they did go the cheap way like the Wii-U then they could pull off another PS2 success but ONLY if they have a ton of awesome games and support for the platform.

Who knows what they will do, it's exciting anyway! ^_^

Duck904117d ago

Yeah, a decent upgrade indeed. But i also want them to get the marketshare back they once had. They had no overpowered system with the ps2 but they had the great games.

Sanquine904117d ago

If they want to sell this 4k tv's please compare this tv to a regular 1080p tv's. Let us see the real difference and no shiny advertisment we can not understand.

PS the xperia Z will be my next phone:D Water resistent instant buy!

Show all comments (25)
280°

Sony Taps Bungie's Head of Revenue to Lead Live-Service Games

Sony has recruited Bungie's head of revenue Jaremy Rich to head up its live-service gaming division, Rich has announced on social media.

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techraptor.net
ChasterMies14d ago

Please do not put Destiny’s monetization into Sony’s first party games. The monetization is what’s driving players away from Destiny.

just_looken14d ago

The new temp boss is the sony cfo bean counter so i can see this being a thing get every penny.

Cacabunga14d ago

PlayStation officially losing it.. fans will never support gaas games

just_looken14d ago

@car

The new boss did a interview in japan he wants to tap into the mobile market like nintendio so he give 0 fucks about gamers/fans

https://www.pushsquare.com/...

Redemption-6414d ago

@Cacabunga
You only speak for you and those who think like you, but most fans will support what they want. Playstation and PC fans are literally supporting Helldivers 2 and that is a gaas. Maybe you wouldn't, but many more would if they like it.

Huey_My_D_Long14d ago

@Redemption-64
Look, Im not making any judgement calls about this guy, but I will say that Helldivers 2 GaaS model is unique to Helldivers, and legit the only other game I can think of thats similiar was the Avengers game except HD2 pass is still better.
The fact that you can earn in game currency in a way that doesnt make you feel like you have to grind forever, as well you being able work on that pass that you bought...on your own time without a time limit...that right there is fucking huge to me, and I can't name any game other than avengers that avoided trapping players with FOMO logic...I think GaaS on HD2 shouldn't be compared to the rest of the industry...it should be copied.

Einhander197214d ago

Cacabunga

Helldivers 2...

Redemption-64

In Europe it's a 60 40 split favoring PC.
In the US its a 60 40 split favoring PS5.

So PlayStation owners supported the game just fine, it's not getting carried by PC or anything like that.

FinalFantasyFanatic14d ago

@just_looken,
I'm perfectly fine with the way Nintendo entered the mobile market, I never touched their mobile games, meanwhile, the console/handheld stayed the way it is. As for being a bean counter, he's probably going to reel in these massive budgets that Sony's studios have had lately, I haven't played Spiderman 2, but I cannot see how they almost tripled the budget for that game.

@Redemption-64,
That's an exception to the rule, I'm expecting a lot of these GAAS games from Sony to fail, to be fair, they only need a few to succeed, but I would have preferred that they put more of their resources into other types of games.

+ Show (3) more repliesLast reply 14d ago
DivineHand12514d ago

True their monetization is driving players away and at the same time, their decision to chop out content and convoluted systems is keeping new players away from the game.

Joe91314d ago

I don't think that will happen based on how things worked out at Naughty Dog now that we know what we do, seems they had the option to fully commit to live service games or stay making single player experences so they gave up on their live service game. We are not sure how things came about with Bend making a live service game but I hope that was not a forced situation. Sony doesnt seem like they are forcing studios to switch up but we will see, Sony's bread and butter is single player games it is how they dominated the console market.

Obscure_Observer14d ago

Yeah, I though Sony learned something from all their failures in the LS segment under Bungie´s disastrous leadership and supervision which led to games been cancelled, studios closed and all the people laid off.

Looks like Bungie still plays a major role in Sony´s LS initiative and Sony is not backtracking on their GaaS plans.

S2Killinit14d ago (Edited 14d ago )

Are we forgetting that Destiny is also a highly successful franchise? I feel like that definitely deserves mention here.

Besides, there is no reason why a person cant learn from past experiences.

Joe91313d ago

I agree, people act as if Destiny flopped when it came out lol it took 9 to 10 years for the numbers to fall yet people are still playing it add the success of Helldivers 2 no wonder Sony is going forward down this path.

S2Killinit13d ago

Personally, I see no problem with Sony also having service games as long as they make good ones, and more importantly they deliver the AAA story driven games that they are known for. So yeah, I agree 100% with you.

+ Show (2) more repliesLast reply 13d ago
Christopher14d ago

I mean, this person made some pretty bad decisions at Bungie. I hope they've learned from them because I definitely don't see those type of ideas as good for PlaySation in general.

CrimsonWing6913d ago (Edited 13d ago )

Honestly, what’s to learn from? How to make people happily continuously dump money into a single game over its life-time? Buy season passes continuously for several years with a smile on our faces?

GaaS is a design decision that is everything wrong with this industry. The fact that Helldivers 2 did so well and people defend the monetization because it was $40 and is a fun game, scares the sh*t out of me to see that the door is open and all shift will probably be to replicate that in future games. We already know the ROI for traditional game dev cost isn’t doing it for them.

I thought with Jimbo leaving we’d see a change for the better… I’m not so sure now.

S2Killinit13d ago

Service games are being offered by everyone. Sony cannot afford to only create single player AAA games. No one can. They already said they will be doing both.

Abnor_Mal14d ago (Edited 14d ago )

Ps5 gamers in 2023 seemed to play more live service types of games, so regardless to how people feel about them, numbers don’t lie and Sony is going where the money is. I mean look at the excitement around Helldivers2, people are showing that they want live service games.

Christopher14d ago

They play long-time existing live service games like CoD, Fortnite, Apex Legends, Destiny 2, and the like. Mass majority of new live service games are considered failures and aren't moving gamers away from older games.

just_looken14d ago

Yep the huge issue with live service is they need paid players along with a reason to play them.

You forgot mobile market that also taps into that player base as well as the eve online style games there is only a certain amount of krakens/whales blind supporters compared to the amount of live service games we have its not sustainable math wise.

700 restaurants making food for every seat for 1000-3000 eaters just does not work out

Einhander197214d ago (Edited 14d ago )

Christopher

I am not a big live service fan and literally own zero of the games you listed, but that is not true, unless you call games that aren't the top games to be failures.

There are tons of live service games that are profitable.

Games don't have to be the biggest game ever they just need to make more than they cost.

I challenge you to show professionally prepared data that shows that more live service games fail than make enough to keep going.

Because all the data that I have seen shows that live service is less of a gamble than making a big AAA budget game which needs to survive off retail sales.

FinalFantasyFanatic14d ago

I sometimes wonder if we're at saturation point, where it's hard for a new game to join those ranks unless it's particularly exceptional, people only have so much time and money to devote to these types of games.

romulus2314d ago

Correction, they have no issue playing good live service games

shinoff218314d ago

Lol it's not even a quarter of the ps5s sold. Helldivers may have been a hit but let's not say most are enjoying it because truth is most(the real most ) don't care about it.

S2Killinit13d ago (Edited 13d ago )

I play what is fun. If a live service game is good I’ll play it as long as its not a money scheme which Helldivers is not.

And Im a single player gamer.

mastershredder14d ago

How do you kill a franchise that already been killed?
Destiny’s grind, cash-in-on-playbass-cha-Ching, and pop-culture-insertion mainstream-me-too bs totally killed any rep Bungie had. Sony/Bungie, if you are doing this to ward-off players, it’s already working.

crazyCoconuts14d ago

Headline truncated:
"... off a cliff"

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80°

Sony May Soon Let You Decide How Much NPCs Talk In Games

Sony has patented to add multiple dialogue modes to let players switch between how many conversations with NPCs they want in the game.

blackblades20d ago

Sony is like the only ones outta the 3 that has atuff like like this pop up changing thing in ways.

just_looken20d ago

Sony in the past has always been first at bat with new ideas/tech but in the end never fully use it or just toss it away.

blackblades20d ago

I think they did use some but yeah most usually never happened but at least they thought about it. Sony seeks things like this and other, Nintendo seek different ways of playing going by there different controler designs and console designs.

just_looken20d ago (Edited 20d ago )

some of the other stuff sony want's/owns never used
https://gamerant.com/sony-p...
https://gamerant.com/sony-p...
https://www.eurogamer.net/s...
https://metro.co.uk/2023/03...
https://decrypt.co/114754/s...

monitor/adjust game difficultly as you play
https://www.techradar.com/g...

Sony nfts
https://www.theblock.co/pos...

Pay ai to play the game for you
https://thebusinessofesport...

Oh all the above last 12 months

I just imagine a evil scientist with test subjects when it comes down to sony recent patent reports.

Kaii20d ago

Will we get dialogue options that won't spoil puzzles in a matter of seconds? :p

280°

Judge rules in PlayStation's favour in $500m patent infringement lawsuit

Genuine Enabling Technology was seeking damages, claiming the tech allowing PlayStation consoles and controllers to communicate infringes its rights.

Read Full Story >>
gamesindustry.biz
S2Killinit22d ago

Big victory for Sony. And a long time coming.

DarXyde22d ago (Edited 22d ago )

Crazy to think the savings from this lawsuit allows them to develop one AAA game.

Make it Bloodborne 2, please and thank you.

22d ago
Profchaos22d ago

Sounds like patent trolling they tried the same thing against Nintendo with the same pattern.

Motion and control input traversing over higher and lower frequencies seperate from each other allowing the controller to do both

Pyrofire9522d ago

Patents suck. Most of them are complete garbage.

Knightofelemia22d ago

So to recoup the money Genuine is going to take on Nintendo or Microsoft next. I hate patent lawyers they are some of the worst bottom feeders out there.

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