420°

Why Xbox failed in Japan

The inside story on Microsoft's greatest ever challenge.

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ritsuka6664141d ago ShowReplies(4)
majiebeast4141d ago ShowReplies(5)
NYC_Gamer4141d ago

It's simple Japanese gamers aren't fans of the Xbox brand

MikeMyers4141d ago

No they are not. Call it national pride, call it being xenophobic. The fact is they are very loyal to their own brands. The Atari system all the way up to the Wii have done very well in America and all across Europe. It is Japan that is unique. Americans bought the Wii, the PS2 and the Xbox. Japan is different. Even Apple didn't have a huge impact on Japan until after the iPod took the world by storm. Japan still supported Sony's MP3 player while every other region moved onto the iPod. What does that tell you? Now Apple has worldwidfe appeal and is the cool factor many want to be part of, even in Japan. But don't think for a second Japan jumped onboard right away.

blitz06234141d ago (Edited 4141d ago )

Yes they're loyal to their own brands but that doesn't mean they don't have to buy other brands.
Nothing stops them from getting both a PS3 and Xbox 360, yet they only get a PS3.

Japanese gamers are more into RPGs, JRPGs to be exact. And most of Xbox's top games are FPS.

Just go back to Tales of Vesperia and check the X360 sales in Japan during that time and you'll know what I'm talking about

darthv724141d ago

I mean the whole situation revolves around appeal. if something appeals to someone, they buy it.

What works in one demographic is not an automatic success in another. that is why the world is so diverse with individual views on such things.

I can remember back in the Genesis days, Nintendo had Japan all locked in but in the US, Sega was turning heads and taking names. In Europe it was somewhat of a draw. Both Nintendo and Sega flip flopped with the different countries.

The appeal of those systems and the style of games geared towards the different demographics are what lead to their respected success in those areas.

Now i know we are in a time where pretty much any game is released for all territories but back then there was a slew of games that never made it out of certain territories. Maybe that had something to do with the mass acceptance or not of one platform over another.

Bottom line is neither Sony, nor MS nor Nintendo really did anything to garner such criticism this gen in regards to the amount of units sold.

All 3 did a good job and the people bickering over one or the other just need to stop, be thankful for what they have and play their system of choice.

1upgamer994141d ago

LOL, no its that Nintendo, and Sony offer more than just button mashing games that require thought beyond, how do I kill the next guy. There is nothing wrong with those type of games for some, but lets see, they are clearly smarter than we are, and they are more into THINKING than, just reacting. Nintendo, and Sony offered more RPGs over there than here(in the US) Microsoft offered nothing for them, The reason so many RPGs are not offered else where is because we do not buy theme, unless they offer BLOOD AND GUTS. It has very little to do with National pride. The Japanese would gladly have bought XBOX360 IF they had exclusives like Final Fantasy. If Microsoft does not have something like that, they will not buy till its dirt Cheap. They will however buy games that are FUN like Mario and Challenging like Zelda. Plus all of Sony's GREAT games.

deadpoole4141d ago (Edited 4141d ago )

Sony products are reliable, sturdy and offers perfection.

Why select some inferior product based on some consumer base choice because they don't know any better. There lack/lapse in judgement in not selecting the right superior product doesn't make inferior product better.

Gold will always remain gold and turd polished gold will always remain turd. The problem with today's world is ... people are not able to differentiate between the two and are settling for far less then what they could get for the same price.

When I saw Idiocracy ... I thought it's just a movie about nothing ... but now, with every passing day, it seems that those days aren't far away.

MikeMyers4141d ago (Edited 4141d ago )

blitz0623,

Of course they enjoy JRPG's, that's why they are called JRPG's. In fact westerners like them too. Do you think the ratio of gamers in Japan that buy western RPG's equals that of westerners who buy JRPG's? That might be interesting to find out.

Microsoft tried to get Japanese gamers by having exclusive deals with big players like Square-Enix and also publishing games with the guy from Final Fantasy who made Blue Dragon. There were other big games too like Lost Odyssey. All of this attempt failed to materialized into hardware sales. Rare who used to have worldwide appeal also faltered on the Xbox 360 convincing the Japanese public with games like Kameo and Viva Pinata. Kinect also fails to capitalize in Japan. It's very clear they are not that interested.

Does anyone know how game sales on IOS do in Japan compared to the rest of the world? Everyone suggests Apple has proven to be successful there but do the game sales support that?

"Just go back to Tales of Vesperia and check the X360 sales in Japan during that time and you'll know what I'm talking about."

It also came out first on the Xbox 360, what does that tell you by the lack of sales when compared to how well it did on the PS3? Yet Grand Theft Auto did amazingly well on the PS2 and severely benefited by being timed exclusive. The game was improved on the Xbox but sales were far behind.

darthv72,

"All 3 did a good job and the people bickering over one or the other just need to stop, be thankful for what they have and play their system of choice."

All 3 did do a good job this generation except for one notable country and one system.

deadpoole,

"Sony products are reliable, sturdy and offers perfection. "

Really? Is that why the PS2 dominated the charts even though they had a lawsuit over disc read errors that Sony settled out of court? Is that why Sony's MP3 player continued to do well inside Japan while the rest of the world moved onto the iPod?

deadpoole4141d ago (Edited 4141d ago )

@MikeMyers

By reliable and sturdy I mean no matter how many hours you operate them in one go even months they will not break/fail ... provided ... and I repeat provided that you operate them as instrucuted/within guidelines and along with common sense which I hardly see in people when it comes to game consoles.

Ive seen ppl turning ps1, ps2 and even ps3 off straight from mains once they are done playing without even exiting to the main menu or resetting. I've seen ppl idiotically, I mean with uber stupidity ejecting disc in between game loading and inserting another disc so they can start playing another game . In PSone and Ps2 phat/slim, ive come across ppl openning lid while game disc still spinning with abrupt stoppin, pushing disc out, inserting another disc and ten pressin reset to play other game.

These are the ppl who have little to no knowledge about cpu/gpu based contraptions and treat them ... scratch that ... abuse these consoles just like there toaster/blenders/microwave ovens etc. And when these breaks/malfunctions/disc read error one of them ... they complain with their heads off that the product is faulty/unreliable/problematic/ yada yada ... when in reality its ppl sheer stupidity and mishandling of these sophisticated contraptions that leads to these failures.

So my point is Sony product offers reliable, sturdy and perfection (both software and hardware wise). Sony products are able to withstand 99.9% of sheer use abuse and they will still work as designed, whereas other brand's product can't even handle 1% of use abuse and simply breaks.

4141d ago
nukeitall4140d ago

@1upgamer99:

"Nintendo, and Sony offered more RPGs over there than here(in the US) Microsoft offered nothing for them,"

Wrong, MS offered many exclusive RPGs such as Blue Dragon, Lost Oddessey and so on.

"It has very little to do with National pride. The Japanese would gladly have bought XBOX360 IF they had exclusives like Final Fantasy."

Final Fantasy might have swayed the Japanese audience, but that would have likely never happened that Xbox 360 gets a major FF exclusive. Japanese companies first and foremost support other Japanese companies. Onlyl when they are so stung, will they move on to a foreign company and MS sensed the genre move in the US so they dropped Japan. However, Japanese company now rely a lot on foreign audience.

I think the only way to win Japan for MS, is to offer something so compelling the entire world bought it and Japan is in a pinch, meaning there is no real other option. MS Windows is one of them. The other options aren't really comparable for the most part.

Apple products is another due to superior look and feel. Also brand names that convey luxury.

rainslacker4140d ago

@dead

I'm afraid I'm going to have to disagree about your implication by saying it's user error why PS2 had laser issues.

I used to repair PS2's, and it's pretty well known among those that did, that Sony greatly under-calibrated their lasers to increase manufactured yield. Quite often the system could be repaired by tweaking the laser a bit, and it would run perfectly forever after.

However, yes there are a lot of stupid people that do stupid things when it comes to consoles, and yes they do blame others for that stupidity.

Honestly, I believe MS makes crap hardware in every piece of hardware they make, and I thought this long before the first Xbox was ever conceived. My choice to not purchase the first, or the 360, was based on my own experience with how crap their hardware division was. I think they've ironed out the 360 issues, and from what I've seen it's much more solid now, but look how much money it took before they had to give a damn about it.

Sony in general has always made good hardware with everything they've made. It can range from bargain basement stuff to high end equipment, but usually it's solidly built. Even that laser issue that many people bring up to say it's normal was still well within accepted defect standards that are present in the industry(less than 10%).

Dir_en_grey4140d ago (Edited 4140d ago )

MikeMyers that's a lot of bull.

If you want to play the race card and say national pride, from sales data it's more like Americans with national pride sticking to the 360 if anything else, cuz in every other region PS3 is outselling 360 except for in US only.
The rest of the world sees the bad track record that 360 started with the failure rates, how they try to charge for online where others doesn't, better service and bang for your buck with PS3 like bluray and video/music services+ alpha, and way tons of AAA exclusive games that is not on the 360.

The first Xbox also failed hard cuz of no games that Japanese liked, why would they trust and blindly buy a 360 if it's gonna suffer the same fate?

The reason iphone didn't take off in Japan at first is because it didn't even have a camera at first, that's when it didn't sale cuz it didn't meet the basic needs of the Japanese market.

Sony started walkman and still have the best quality sound output out of all portable music players.

How about the rest of the world is not like you who is prejudiced against anybody else. People with money are just gonna buy the better product you know.

And in this case the rest of the world is more like they can see through Microsoft trying to sell cheap, but then drain you afterwards trick that people like you can't see due to "your national pride".

BinaryMind4140d ago

@blitz0623 - You can't argue that Xbox failed because it didn't have JRPGs. At least for the first few years, 360 had a ton of exclusive RPGs: Eternal Sonata, Tales of Vesperia, Blue Dragon, and Lost Odyssey. All of them brought increased, short term sales to the console especially Tales of Vesperia and Blue Dragon. The problem is they were only hooking the hardcore gamers. The general public was still unwilling to trust a western brand.

knifefight4140d ago (Edited 4140d ago )

Yeah, they're soooo loyal to their own brands that the iPhone is now the most popular cellphone in the country, McDonald's is the most popular restaurant chain, the American flag and Union Jack are common pieces of fashion apparel, virtually all Japanese t-shirts are in English, and The Beatles are the most popular band at Japanese karaoke bars.

...They're so xenophobic!

+ Show (11) more repliesLast reply 4140d ago
Nerdmaster4141d ago (Edited 4141d ago )

Or maybe they're just used to reliable electronical devices, and Xbox 360's 30% failure rate scared them.

4141d ago
MikeMyers4141d ago (Edited 4141d ago )

That is correct. It has little to do with reliability. Sony had a class action lawsuit over disc read errors on the PS2 and decided it was in their best interest to settle out of court. Japan didn't know the Xbox 360 was shoddy hardware until later on like everyone else. It still sold poorly right from the start. Do they buy it now that the system is much more reliable. No.

Knushwood Butt4141d ago

Yes, this is part of it.

1) 360 started out as the underdog anyway, so was in a weak position.

2) Peter Moore came to Japan for the launch and TOLD Japan the system was going to be number 1. lol

3) The system had very poor reliability, which only went to hurt its reputation.

4) It wasn't long before Japan realised MS was full of broken promises. The remaining exclusives, which were the only ammo the 360 had left, were not appealing to the Japanese market.

boybato4140d ago

@DK286K

No way. Nothing is more catastrophic as Xbox360's failure rate.

+ Show (1) more replyLast reply 4140d ago
Hellsvacancy4141d ago

There must atleast 1 Japanese N4G user, what does he/she say?

PurpHerbison4141d ago

Probably doesn't care one bit, as the rest of us should. But I am waiting for the person claiming to be Japanese but isn't. That will come before a Japanese N4G user.

Daoshai4141d ago

lol, I'm Japenese, soon to be a Japenese American though. Truth be told, Nihonjins (Japanese), especially my parents are very into buying Nippon (Japan) based products. I hear it with americans too, that built in the USA is something one should consider. Especially for automobiles. Nihonjins, are no different. Keep in mind also there are devolopers that make Nippon only games and they mostly release for Nintendo and Sony.

avengers19784141d ago

Imagine there numbers had it been successful... they might be at 100 million consoles in world wide sales. The 360 far out did the Xbox in sales so I think there doing just fine without the support of Japan, and really I think there main focus is on western gamers... and they are doing very well in the states, and Europe... If I were them I wouldn't worry to much about the Japanese market, and keep focus on what they are doing.

xtremeimport4141d ago

I like when people try to decipher things that have a simple answer.

They don't like Xbox. The system offered them nothing more than the other consoles. In fact, it probably offered them less. Xbox is built and survives on FPS, incase you havent noticed...Japan doesn't really give a shit about FPS.

miDnIghtEr20C_SfF4141d ago

And Japan doesn't even matter. Black Friday/Holiday USA sales of Xbox 360 crush a Years worth of sales of PS3's in Japan alone.

Look it up... it's true.

rainslacker4140d ago

I looked it up...PS3 sales are about 1.1 million a year in japan, 360 sales over black friday were 400K, and lets say double that for the whole holiday...so yeah not really crushing. Maybe if you extend it to the whole year worldwide, but that wouldn't suit your fanboyism.

Don't be so arrogant to think that a country that has it's own territory for game sales is not important. Hell even in the US we get lumped in with the whole of North America.

Flavor4141d ago

Losing the Japan market nowadays is akin to losing the Podunk county fair turkey derby.

The Japanese Zaibatsu have been so utterly dominated in the global games market that their people have taken on the attitude of spoiled children who lose at a game of marbles- they say the game is stupid and walk away.

This is a country where they sell more adult diapers than infant diapers by a widening margin, and is so ossified they have forgotten how to innovate.

Oh_Yeah4141d ago (Edited 4141d ago )

It was as loud as a hair dryer when it first came out.. In know most Asians like things quiet. It didn't help it was American either.

Flewid6384140d ago

because Japanese gamers have good taste.

Orionsangel4140d ago

It's not that simple. The Japanese are a proud traditional people. Who support their own kind. Nintendo, Sony. Microsoft is American. They will not support it.

IAMERROR4140d ago

Loving all these Sony drone comments, of course they couldn't resist it! jajaja

If Sony was an American company and didn't have those 3rd party exclusives JRPG's by default because they're Japan based, it would've been the same case, end of story. Quit being a fanboy

+ Show (9) more repliesLast reply 4140d ago
TotalHitman4141d ago

1 reason why the Xbox failed in Japan. It's American. That's how it is.

yesmynameissumo4141d ago

iPhone/iPad totally fail in Japan.

Dms20124141d ago

Iphone and Ipad are not gaming consoles.

yesmynameissumo4141d ago

Actually they are, but that's besides the point.

4141d ago
TotalHitman4141d ago

Idk why I'm getting disagrees when it's fact. Although, I expected it. American's don't like it if you disagree with their views.

The Japanese are a bit xenophobic when it comes to the Xbox 360. Why get an American console when they can buy a Japanese console that does the same if not better.

@yesmynameissumo - The iPhone/iPad is different. There is no suitable Japanese alternative like it. If the Xperia offered similar specs at the same price, it would sell better in Japan.

kayoss4141d ago (Edited 4141d ago )

I think the main issue is the introduction of a foriegn product (american made product imported to Japan). Americans are so use to have foreign product exported from different countries and the U.S are very reliant on foriegn product therefore we are more opened to foriegn product. U.S. are made of a very diverse group of people from many many countries so are willingness to use foriegn product is not a big suprise. The Japanese have not been very open to foriegn products maybe its a cultural thing and probably because 95% of the population in Japan are Japanese (obvious)but thats where the problem lies. There are only a handful of japanese are more adventurous when it come to foriegn products thats why you see small niches in big cities like Tokyo and Osaka. This concept is mainly for food but can also be applied for electronics and other foriegn products. Why do you think japan have lot of imports from China and other asian countries? because culturally they are similar. Its easier to transition when they are similar. This may not be the main reason but its probably part of the reason. Please correct me if im wrong.

rainslacker4140d ago

I don't disagree with the point you are making, but it's not really fair to categorize an entire society based on something you may have heard or read at some point in time. It's like when others say American's are fat lazy slobs. It's just not categorically true.

Your reasons why they may not care about the console could be right. Or it could be that MS really hasn't advertised the hell out of it in Japan like it does in other territories. Probably due to the fact that their market research saw it would be wasted money.

Japanese people are just as likely to buy a foreign product as one made in Japan if it appeals to them. There is a place for national pride, but not when the price tag goes above a certain point. Japan culture is just as influence by the media and advertising as the rest of the world, and because of that they are more willing to buy something that is perceived as popular, which hasn't been Xbox until just about 6 years ago, and even then not the case in Japan. Even then the other options were more appealing, and MS always had an uphill battle in Japan.

On top of that MS had, and still has, very little 3rd party support outside of big publishers. If you've ever looked at the number of games available in Japan compared to the US/Europe, you would see that smaller, more niche developers can make a successful product, and there are thousands of games to choose from, compared to our 600 or so. That kind of catalog, and support goes a long way to help making a decision on what console to buy.

hot4play4140d ago

Maybe because they know better than to buy a console with a high failue rate, no exclusive games, dvd only drive, and pay to play online?

5eriously4141d ago

IMHO the Japanese consumers are technically more savvy when it comes to purchasing technology. They know the quality revealed by technical specifications when they see them.

Cocozero4141d ago

So why does the DS/3DS outsell the PSP/Vita?

iamnsuperman4141d ago (Edited 4141d ago )

More appealing games. Being tech savey is one thing but also having games that suit the culture and what they like is as important. Monster hunter is big and so is pokemon. It would really matter (with in reason) which sstem these are on. They sell the system

So basically it's a balance really between tech savy and games that suit the culture.

JasonXS124141d ago

The DS outsells Vita because the Vita hasn't blown up with games like the DS/3DS has. That's why the PSP is still doing so well because there are plenty of Japanese games on them.

tordavis4141d ago

I call bullshit! How many Japanese gamers do you know?

Allsystemgamer4141d ago

Then why don't they all have top of the line gaming pcs.

Show all comments (130)
280°

Xbox's Preservation Step Sets A Much-Needed Example, Especially For Nintendo

Hanzla from eXputer inquires: "If Xbox can care about preserving its games and legacy, what exactly is wrong with Nintendo, trying to kill game preservation single-handedly?"

purple1012d ago

Ahh yes the good old game preservation of saving all your games to a removable hhd on the Xbox 360, taking it round your mates house, setting up multiple tvs to
Be met with “save data corrupted, please re download”

Or how about removing 360 games
From the store
, download them now or else, and, better hope to god that save data doesn’t corrupt, or it’s lost for ever

Nice one ☝️

Zeref2d ago

It's better than what Nintendo and Playstation is doing. It might not be perfect but at least they are TRYING. Unlike the others.

DarXyde2d ago

Trying? Take off the blinders for a moment, mate.

1. A failure to preserve games is just that: a failure to preserve games. Don't try to sugarcoat it: NO ONE is doing it properly. Better than awful is nothing to write home about.

2. At the time of this comment, isn't it the case that you need an internet connection to play Xbox games even if you buy physical discs that are hardly in circulation anymore? I don't have a Series X and I can't verify, but I think that is correct. I'm fairly certain you can at least play PS5 games at version 1.0 (not much of a win really when many games require day one patches). I think Microsoft's all digital, licensing approach is by far more aggressive than anyone else's. They really try to push you to game pass where you lose your entire library by umm.... Skipping a month of payments.

I don't think anyone is doing it right whatsoever. Don't get me started on Nintendo, who goes after anyone looking to preserve their games better than they ever would with extreme litigation.

Don't be a simp for any of these companies. Get it together.

PhillyDonJawn2d ago (Edited 2d ago )

@DarX never speak on Xbox again. You lost all credibility with your internet connection comment. Smh you have 0 clue and misinformed yet speaking on something you don't no squat about.

Einhander19722d ago

What has Sony done exactly? You guys keep deflecting to Sony but I am not actually seeing any results, and ai am certain nothing that you can come up with even comes close to what Microsoft has done and what they have tried and failed to do, like tie all your disks to your account on xbone.

Microsoft removed their whole indie section when they moved to the xbone because they were going to only allow games on the service that came from a publisher, id@xbox started after xbone launched and it only exists because Sony embraced indie and Microsoft was forced to cancel their plans and reverse course.

And every single game that was part of games for windows live including disk games (I have gta 4 on disk that won't work) so hundreds of games that use that DRM no longer work unless the company themselves patched it out which of course very few did.

MrBaskerville2d ago

Not trying. Tried. they killed of the backcomp program years ago. They set something up again, but sounds like it's more of an attempt to save the current library on whatever they are planning next. With luck they save everything and more, but let's see. I could see them killing off parts of the OG xbox and 360 libraries. Can't imagine that they would allow us to play Forza 5-7 in the future.

With that said, I do like what they've done and really wish they could have done more.

shinoff21831d 21h ago

Zeref

So killing off physical media is trying what exactly. Ms don't really give a fk if you think they do your kidding yourself.

Profchaos1d 20h ago

They are not trying this team is established for forward compatability the team is. It interested in preserving Xbox or 360 games.

+ Show (3) more repliesLast reply 1d 20h ago
isarai2d ago

Is that why Hellblade 2 is digital only?

Zeref2d ago

Just because it's digital only doesn't mean you can't preserve it. Just put it on an external and you have the exact same functionality of what a disc does.

MrNinosan2d ago

Guess you're trolling, but if you actually think that's how it works, I'd recommend buying some braincells.

mkis0071d 12h ago (Edited 1d 12h ago )

Volitile vs nonvolitile data. A disc will not corrupt either. A drive can be corrupted.

Einhander19722d ago

This is just a scammy PR move to distract from the fact they are going digital only and trying to push streaming and subscriptions only.

No gaming company has pushed harder to remove ownership than Microsoft.

Without discs there is no preservation, preservation can't be done by the rights holders it can only be done by the consumers, anything else is a lie.

2d ago Replies(3)
Einhander19722d ago

Anyone remember xblig which Microsoft removed their whole 360 indie section removing hundreds of games from people?

2d ago
2d ago
Zeref2d ago

Do you know you can put your games on an external and preserve them that way? There are no benefits to discs. ZERO. Idk why some of you are still obsessed with them.

DarXyde2d ago

Because games like Persona 5 exist. It's STILL V1.00. On Playstation, that's a win because 1.00 is installed on the disc—no need to download anything.

If a game does not require any updates, it's all on the disc.

Extremely low bar in the modern era, of course. It's not much of a win by any stretch.

But for now, physical media does have a purpose, at least on Playstation.

Einhander19722d ago

That is factually not how game licensing works, try plugging your hard drive into someone else xbox, It's not going to work, and it won't work if the licensing servers ever go down.

Einhander19722d ago

Anyone remember games for windows live.

I have around a dozen games, some on Steam itself that will not work because Microsoft shut off the licensing servers.

BehindTheRows2d ago (Edited 2d ago )

I do. I STILL have games (Gears of War being the big one) I cannot access because Games for Windows LIVE is total garbage and no one has held Microsoft accountable.

Zeref2d ago (Edited 2d ago )

You don't have an Xbox apparently. Because you can 100 percent plug in your external and play games from it on any Xbox console lol. You just have to be logged in to prove ownership.

Chevalier2d ago

"You don't have an Xbox apparently. Because you can 100 percent plug in your external and play games from it on any Xbox console lol. You just have to be logged in to prove ownership."

Damn how many times do people got to explain your idiocy to you? You can take a copy of Persona 5 like someone used as an example and play that game on ANY console WITHOUT logging in which means I can lend the game to a friend without internet and they can play my game. Can you lend your hard drive to anyone without logging in for them to play? NOPE. That is a huge difference and if you think otherwise then sorry you're an idiot.

Tacoboto2d ago

"No gaming company has pushed harder to remove ownership than Microsoft."

Ubisoft is literally erasing games people bought from their libraries... My PS1-3 discs are useless on modern hardware. Nintendo's re-published and resold almost their entire Wii U library, and the eShop is completely dead with no BC mechanism in the Switch software. Microsoft publishes everything they make today day one on Steam and Xbox/Windows. Sony only brings to PC the titles they think you might want some years later and Nintendo won't even design a functional long-lasting joystick.

You're absolutely trolling and not serious if you think Microsoft today is the worst offender.

shinoff21831d 21h ago

Yay steam

Not everyone fks with computers though. The disc is still the best way as a console player. Period.

Tacoboto1d 18h ago

How do Sony and Nintendo feel about these discs from 2001-2013?

Don't be stupid, you know Xbox is the best at this today.

+ Show (3) more repliesLast reply 1d 18h ago
Hofstaderman2d ago

Nobody wants this. Sales or the lack of it in the case of XBOX is very telling. I wonder how the adorably all digital series X will fare. Adorably dismal perhaps?

crazyCoconuts2d ago

Only time will tell, but for from someone like me suspecting that Xbox is trying to gracefully exit the console market, that "forward compatibility" team is trying to get Xbox games playing on Windows PCs. I mean, it's nice that they're not planning on exiting with a "enjoy your games while the hardware still works" message, so that's nice. They still have a brand to protect via Microsoft so probably feel obligated to have a better exit strategy.

Xeofate2d ago (Edited 2d ago )

That is not their plan, their plan is to transfer users accounts to the cloud.

Phil Spencer himself said as much a few months back, plans could have changed but I think people are reading way too much into one statement where Phil said he would allow Epic on xbox because he wants to be able to sell xbox games directly on other platforms. Aka, instead of selling Sea of Thives through PSN he wants to have an xbox store to sell his games on PlayStation without giving PlayStation any money.

Again, it's extremely unlikely that Phil plans to put PC on xbox and licensing would prevent them from just giving out other publishers games purchased on xbox copies of thier games on PC, Microsoft does not own their games.

crazyCoconuts1d 7h ago

The thing that doesn't align with the cloud strategy is the giving up on exclusives. You'd still need strong exclusives for cloud streaming - it's still a "platform" , just with a lower upfront hardware investment. I feel like they've learned what PS learned with PSNow long ago. We're not ready to stream games and it's only gonna lose them money to try at this point

FinalFantasyFanatic1d 15h ago

I would love that, I'd buy up some of the Xbox games if they could run on PC, like the Rare Replay, Lost Odyssey and Dead or Alive Ultimate, probably a pipe dream though.

Show all comments (43)
370°

Could Xbox Soon Become The Next Dreamcast?

Microsoft's future in the video game space is murky right now, so let's break it all down.

Read Full Story >>
thegamer.com
ApocalypseShadow14d ago (Edited 14d ago )

Not anytime soon. But they're on that path.

One thing not mentioned in the article is Microsoft's money bags. If Sega had Microsoft's money, they would have still been around as a hardware manufacturer. Xbox as a platform only survives because of the money bags. They can continue making consoles for the core and port to PC.

The multiplatform strategy is only the result of arrogance and misguided leadership that blew up in their face. They thought gamers would jump on Xbox in droves if they knew that many of their favorite games would be only on Xbox. But that's not happening at all. Sales didn't increase. They decreased. Why? Because the dumb asses thought giving away these expensively made games in a cheap service would also turn the tide.

Gamers on other platforms are willing to buy quality. They don't need to be handed nearly free games in a service that aren't even finished and sometimes average in their development. Gamers buy Nintendo games. They buy Sony games. Microsoft groomed their base to not buy games. Even the quality ones. It has always been their plan to go digital. But most gamers still like single player gaming. Still like physical releases.

Microsoft's problem has always been that they don't produce high quality games at the same output as Nintendo and Sony. Actually, they should be producing quite a lot more because they're worth over 2 TRILLION. How they don't have more is ridiculous and no excuse. Buying publishers to take away from competition only backfired. Because it still takes millions of dollars to continue to make those games from the publishers they snatched. Their only choice was to crawl back to their competitors to help sustain those developers because Nintendo and Sony platforms were the ones buying games.

Am I sorry for Microsoft? Hell no! They deserved last place for putting in the least effort. They deserved the fallout for buying up the industry and didn't make a single blip on the radar against their competitors where they now need those same gamers they took away games from to support them. Part of it may have been to cash in on their competition. But the result is the slow death of their platform. They may go 3rd party. They may keep making hardware. I don't give a shit about them to worry about it. I only give a shit about the destructive nature of their industry moves that only negatively affect gamers. They could sell and drop out of the industry and I wouldn't blink. Probably laugh. But not blink. They deserve whatever comes to them. At least Sega put in the effort when it came to games. They just had poor leadership. Microsoft has poor leadership and barely makes memorable games. That's a killer combination. And not in a good way.

Cacabunga14d ago

That would be an insult to Dreamcast.. it had a crazy line up of legendary critically acclaimed games.

Crows9014d ago

I was thinking the same. Dreamcast had incredible games in such a short amount of time. It was truly exceptional.

darthv7214d ago

...and yet all those great games were not enough to sway people from the looming release of the PS2 at the time. Sony just has that kind of brand loyalty.

Cacabunga14d ago

Darth

I do not agree.. Sony had even better games thanks to an unprecedented 3rd party support..
DC had amazing lineup but 90% were arcade games..

88314d ago

@darth:
And Sony showed off "The Emotion Engine" and their real time demos that made everyone think they would miss out on REAL next gen 128bit magic if they jumped in before PS2s polygon pushing monster (and early lack of anti-aliasing with a healthy heap of shimmer + DVD playback) stepped up. PS2 was a fantastic system though with amazing games.

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blacktiger14d ago

That's not true. Just because Microsoft has the money doesn't mean Microsoft can allow xbox to bleed entire Microsoft money. It doesn't work like they. Also SEC will be watching and investor won't allow it. Lot of reasons why Microsoft can not continue even if they wanted to. SEC regulations is expensive.

fr0sty14d ago (Edited 14d ago )

Exactly this... Microsoft is a publicly traded company, mostly owned by their shareholders (Approximately 59.24% of the company's stock is owned by Institutional Investors, 7.73% is owned by Insiders and 33.03% is owned by Public Companies and Individual Investors.). Their shareholders call the shots on the business decisions, and their shareholders want one thing and one thing only, for their stock price to go up. Losses do not make stock prices go up... so if the division continually posts losses on hardware, but shows profits on software and services (which has been the case with Xbox its entire lifespan, for over 20 years now), the shareholders are going to grow impatient and demand they stop making hardware and focus on the only thing that has ever made them money, software and services.

When Microsoft bought Blizzard and Activision for almost 100 billion, I knew that was the nail in the coffin for Xbox as a console... as the shareholders were going to expect a quick return on that investment, and when it didn't materialize, they were going to be out for blood... out to force Xbox to sell those games on as many consoles as possible, "and while you're at it, sell those first party exclusives that aren't selling well on other consoles as well... hell, just stop making consoles and sell games."

If there is another Xbox console generation, it will definitely be the last, but I doubt there even will be one at this point. I think the Xbox division planning on it just in case, but I don't think the project has been greenlit from Microsoft itself. The rumors that they have not yet even secured the chips needed from the chip fabrication facilities ties into this.

shinoff218314d ago

While I usually agree with you . Alot of what was said can just also be asked before any of that.

How long will the shareholders wait? It doesn't appear long at all

Babadook713d ago

I think I get your point. Like just because MS has money does not mean they are content to throw it away on a dying ecosystem. Xbox has to be profitable or “what’s the point?”

ifinitygamer14d ago

Money bags, yes, but are we ignoring that Xbox actually makes a profit on games and GamePass? Hardware is often a loss leader, and they're probably making profit 4 years into the life cycle, but games and services revenue have been very profitable while other parts of Microsoft's business is struggling. Say what you will about the quality of those games, of course, but this is kind of a reverse Dreamcast situation, where the console was dragging down the company and put it at risk of shuttering entirely. Killing that console saved the business and allowed it to continue to make games on multiple platforms. In this case, the service is very profitable, as are the games, and they're also double-dipping into Multiplatform to extend this further, while their hardware is just sort of what they believe to be the best for gamers and their own titles (whether that is the case or not...)

fr0sty14d ago (Edited 14d ago )

The issue is, they aren't selling enough hardware to make their exclusives profitable, and now that they've bought half the gaming publisher/dev industry, they have no choice but to go third party to make a profit... and that is making their shareholders take a real close look at their hardware division under the microscope... why keep making the hardware if the software is all that is making them money, and they continually, generation after generation come in dead last with hardware sales?

Look at a game like Spiderman 2... if it had been an Xbox exclusive, with the amount it cost to develop, it would have been a huge failure... simply not enough consoles out there to sell it on. They would have been lucky to break even.

ifinitygamer14d ago

@fr0sty agreed completely, which is why they're hedging by releasing other games to multiplatform, plus they have PC to make up for the difference in a lot of ways, which is why their games are not complete money pits. It brings up the question of whether or not those exclusives would drive sales of consoles, though. Let's say Spiderman 2 was an Xbox exclusive, it would certainly have pushed console sales, though who's to say how much is anyone's guess.

fr0sty13d ago

That's why you can't rely on just one exclusive, Sony has always delivered on a wide range of solid exclusives, even this generation (even if they haven't been strong on the first party exclusives, they've made up for it with third party). They don't rely on just one "system seller", they have a portfolio of them.

13d ago
JBlaze22613d ago

ApocalypseShadow To be honest Sony has more of a chance to go 3rd party because like you said Microsoft has money, Sony does not. Sony does not have games, Only games they have come from 3rd party. Sony has been losing money for years and you. Saying Microsoft has been putting the least effort just proves you have no idea what's been going on. All Sony has done is repeat and recycle, never innovating or doing something new. All Sony has is brand loyalty nothing else and it shows.

+ Show (3) more repliesLast reply 13d ago
LG_Fox_Brazil14d ago

Not sure about that. It's been two decades and I still think about Power Stone, Shenmue, Crazy Taxi, Jet Set Radio, Seaman and others, but I'm not sure I'll remember Xbox Series X/S games in a few years from now... Maybe I'll remember about the franchises that the Xbox brand spawned, but I don't believe that the Xbox Series lives up to the late Dreamcast or even to the Xbox name itself. I do have great memories about the 360 with Blue Dragon, Gears 2 and Lost Odyssey though

isarai14d ago

Nah, sega actually makes good games

Becuzisaid14d ago

No, Dreamcast was ahead of it's time and most still have very fond memories of it that had one. It also had some good games on it even in it's short lifespan. Xbox has none of these qualities.

Profchaos14d ago

I remember it coming out at the time in a really bad place they hit the market before the PS2 but it was during this transitional time when Sony was promoting the power of the PS2 and so many of the Dreamcast games were awesome but often third parties simply ported the PS1 version increased resolution and performance but rarely fully utilise the capabilities of the console.

I think in the end bad marketing done it in and like the GameCube so many people are fond of it now but at the time it was looked at in the lense of the day and it didn't stack up.

Personally I miss Sega in hardware they took risks that many companies won't

Becuzisaid14d ago

I never owned it, and got the PS2 right when it launched. But there were certain games it had that I was always jealous of that I didn't have access to - Sonic adventure, crazy taxi, power Stone, code Veronica, shenmue, skies of Arcadia. I always thought it was a really cool machine though. I've never heard a bad thing about it though from those that had it.

FinalFantasyFanatic14d ago

I only ever saw one Dreamcast, and that was one my friend owned, pity I never got to play it, I wonder what games he had for it?

It would be nice if some of those games got ported to modern systems.

Profchaos14d ago

Oh man sonic adventure on the Dreamcast made me so jealous as a huge sonic fan on the mega drive who also moved to PlayStation 2 I never got the chance to play it back in the day either. The Dreamcast in Australia where I am was always relegated to the smallest corner of EB Games it was kind of a strong first indicator that things were not going well at the time.

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Microsoft Rewards app on Xbox and weekly streaks to be killed off soon

Microsoft has announced the Microsoft Rewards app on Xbox will be discontinued in April and has confirmed that weekly streaks will also be coming to an end.

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